Kent Farrington LLC

What Kent Farrington LLC does

Kent Farrington LLC is the privately held personal business entity of elite American show jumping athlete Kent Farrington, organized as a Florida LLC headquartered at 15564 Sunnyland Lane, Wellington, Florida — the recognized epicenter of U.S. show jumping and home to the Winter Equestrian Festival. The LLC operates with approximately 8 employees and serves as the legal vehicle through which Farrington competes internationally, manages ownership interests in his competition horses, and contracts sponsorship and endorsement arrangements. Its core offering is Farrington's competitive services across the FEI international show jumping circuit at CSI5* and CSIO5* levels, including Olympic Games, FEI World Cup Finals, World Championships, and Nations Cup competitions.

The company has no proprietary technology, software, or hardware products. Its operational substance is human athletic performance and horse management: developing and competing a string of elite horses (Greya, Toulayna, Myla, Orafina, Grass de Mars, Diakatisa, Gazelle historically, among others), with some horses held through co-ownership arrangements with individual owners and entities (Haity McNerney, Rabbit Root Stables LLC, Take the High Road LLC, Katie Robinson). Training, stable operations, and competition logistics are conducted from the Wellington base with global travel to premier venues in North America and Europe.

Revenue is generated from two streams. The first is competition prize money, with purses at top events ranging from approximately $30,000 to over $1,000,000 per class; in 2025 alone Farrington won eight CSI5* Grand Prix classes, and in 2026 he captured the $1,000,000 Rolex US Equestrian Open Grand Prix and the FEI Jumping World Cup Final. The second is sponsorship and endorsement income, with a portfolio anchored by Rolex as primary sponsor and testimonee since at least 2015, together with Technogym and ten additional equestrian, fitness, and equine-nutrition brands (Kask, CWD Sellier, Animo Italia, Parlanti, EquiFit, Back on Track, Respond Systems, Platinum Performance, Haygain). Pricing, contract values, and financial details are not publicly disclosed.

Name

Kent Farrington LLC

Legal name

Kent Farrington LLC

Website

https://kentfarrington.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Kent Farrington LLC is the Florida-based business entity of elite American show jumping athlete Kent Farrington, generating revenue from international CSI5* competition prize money and a multi-brand sponsorship portfolio anchored by Rolex.

Ownership category

akta.pro rank

Product category

Professional Equestrian / Show Jumping Athlete Services

NAICS

Sports Teams and Clubs (711211), Horses and Other Equine Production (112920)

akta.pro primary industry

Equestrian Teams & Stables (Racing/Show Jumping/Eventing) (MPAKABAG)

akta.pro secondary industries

Training, Stables & Equine Services (MPAEADAI), Sport/Show Horse Training & Performance Programs (AFAEAGAF)

Keywords

• Professional show jumping
• Equestrian athlete services
• Grand prix competition
• Horse training development
• Equestrian sponsorship endorsements

Headquarters

HQ city

Wellington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Competition Prize Money: Earnings from winning or placing in international FEI show jumping competitions including Grand Prix events, Nations Cup competitions, and championship finals. Prize pools range from $30,000 to $1,000,000+ per event. Major wins include the $1M Rolex US Equestrian Open Grand Prix (2026), $500,000+ Grand Prix classes at CSI5* events, and World Cup Finals prize money.
2. Sponsorship & Endorsement: Corporate sponsorship arrangements with equestrian and lifestyle brands. Sponsors include Rolex (luxury timepieces, primary sponsor), Technogym (fitness equipment), and multiple equestrian equipment and supplement brands (Kask, CWD Sellier, Animo Italia, Parlanti, EquiFit, Back on Track, Respond Systems, Platinum Performance, Haygain). Partnerships provide financial support, product endorsements, and brand association.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Kent Farrington LLC is the personal business entity of elite international show jumping athlete Kent Farrington. The company operates a professional equestrian athlete business, competing at CSI5*, CSIO5*, Olympic Games, World Cup Finals, and Nations Cup events worldwide, while developing a string of Grand Prix horses from young prospects to world-class performers. Revenue is generated through competition prize money and corporate sponsorship/endorsement deals with brands such as Rolex, Technogym, and other equestrian/lifestyle companies.

Product overview

Kent Farrington LLC is the business entity of elite international show jumping athlete Kent Farrington, representing his equestrian training, competition, and stable operations. The company does not offer technology products or software services. Its operations center on competitive show jumping participation, horse breeding and development, training services, and athlete appearances. The primary offering is the athlete's competitive services and the management of his string of show jumping horses for international competition.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Show Jumping Competition Services

Quantifiable outcome

• World No. 1 ranking for multiple consecutive months (2025–2026)
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered flagship, core and minor.

• RolexflagshipGTM or Marketing PartnerRolex is Farrington's primary sponsor and testimonee. The partnership dates back to at least 2015 and is one of the most prominent in international show jumping. Rolex supports Farrington at Grand Slam Majors, the Rolex IJRC Top Ten Final, and other premier events. Farrington appears in Rolex marketing campaigns and attends Rolex-sponsored events as a brand ambassador.
• TechnogymcoreGTM or Marketing PartnerTechnogym, a leading fitness and wellness equipment brand, is a sponsor of Kent Farrington. The partnership provides fitness equipment for the athlete's training regimen and brand association within the equestrian and athletic performance community.
• Animo ItaliacoreGTM or Marketing PartnerAnimo Italia is an equestrian apparel and equipment brand that sponsors Kent Farrington as part of its equestrian industry partnerships.
• KaskcoreGTM or Marketing PartnerKask is a leading manufacturer of helmets for equestrian sports. Kask sponsors Kent Farrington as part of its rider sponsorship program.
• CWD SelliercoreGTM or Marketing PartnerCWD Sellier is a premium equestrian saddle and equipment manufacturer. The brand sponsors Kent Farrington as part of its rider sponsorship portfolio in the show jumping industry.
• EquiFit, Inc.coreGTM or Marketing PartnerEquiFit provides equestrian performance products including horse boots and support gear. The company sponsors Kent Farrington as part of its athlete endorsement program.
• Back on Track ProductscoreGTM or Marketing PartnerBack on Track Products specializes in therapeutic and performance equestrian products. The brand is a sponsor of Kent Farrington.
• ParlanticoreGTM or Marketing PartnerParlanti is an equestrian boot and footwear brand. The company sponsors Kent Farrington as part of its rider sponsorship program.
• Respond SystemsminorGTM or Marketing PartnerRespond Systems produces equestrian therapy and rehabilitation equipment. The company sponsors Kent Farrington.
• Platinum Performance SupplementscoreGTM or Marketing PartnerPlatinum Performance is a leading equine supplement brand. The company sponsors Kent Farrington as part of its athlete and horse nutrition sponsorship program.
• HaygaincoreGTM or Marketing PartnerHaygain produces hay steamers and equestrian equipment for horse health and welfare. The company sponsors Kent Farrington.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Steve Guerdat: Swiss show jumper and 2012 Olympic individual gold medalist. Long-time FEI top-5 rider with similar Rolex-level sponsorship profile and personal business structure.
• Scott Brash: British show jumper, 2016 Olympic team gold medalist and Rolex Grand Slam winner. Competes in the same five-star Grand Prix events and operates a similarly structured individual athlete business.
• Henrik von Eckermann: Swedish show jumper, 2022 FEI World Champion and former long-time World No. 1. Direct competitor in major Grand Prix events with similar personal-athlete business structure.
• McLain Ward: American show jumping athlete, multiple Olympic medalist and perennial top-5 FEI-ranked rider. Direct competitor in CSI5* Grand Prix and U.S. team events, and the most natural U.S. peer to Kent Farrington.
• Marcus Ehning: German show jumper, multiple five-star Grand Prix winner and longtime FEI top-10 rider. Direct competitor at the same elite Grand Prix level.
• Martin Fuchs: Swiss show jumper, 2019 European Champion and FEI World No. 1. Direct competitor in five-star Grand Prix and Rolex-sponsored events.
• Daniel Deusser: German show jumper, FEI World No. 1 (2021) and 2022 World Championship individual gold. Comparable athlete-business model competing at the same top-tier CSI5* level.
• Christian Ahlmann: German show jumper, multi-time World Cup Final winner and long-time FEI top-10 rider. Direct competitor in European five-star Grand Prix events and similarly structured athlete enterprise.
• Harrie Smolders: Dutch show jumper and former FEI World No. 1 (finished 2,953 points in 2017 behind Farrington). Direct competitor at CSI5* level with comparable athlete business model.
• Ben Maher: British show jumper and 2021 Olympic individual gold medalist. Competes in the same CSI5* circuit and represents a comparable athlete-business profile.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kent-farrington-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kent Farrington LLC