Kent Gardens Recreation Club

Name

Kent Gardens Recreation Club

Legal name

Kent Gardens Recreation Club

Website

https://kentgardens.org

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Community Recreation Pool and Aquatic Sports

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAKAEAF

Aquatic Centers & Swimming Facilities

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

Keywords

• Community pool membership
• Swim team programs
• Dive team programs
• Swimming lessons
• Recreation club

Headquarters

HQ city

McLean

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Annual Membership Dues: The primary revenue stream is annual membership dues paid by members. Various membership tiers exist including Regular, Senior, Dolphin, Temporary, Dive, and August memberships. Revenue is recurring on an annual basis.
2. Initiation Fees: One-time non-refundable Regular Membership Initiation Fee of $1,000 for new members. This is a one-time revenue stream for new member acquisition.
3. Deck Rentals and Party Fees: Members can reserve deck space for private parties for $100 per reservation, generating additional revenue from facility usage.
4. Concession Sales (Snack Shack): The club operates a Snack Shack selling food and beverages to members during pool hours, providing ancillary revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Kent Gardens Recreation Club is a member-supported non-profit community pool offering seasonal pool access combined with competitive swim and dive team programs competing in the Northern Virginia Swimming League. The club sells memberships across multiple tiers (Regular, Senior, Dolphin, Temporary, Dive, August) and supports ancillary offerings including swimming/diving lessons, deck rental for private parties, social events, and a Snack Shack concession.

Product overview

Kent Gardens Recreation Club is a member-supported non-profit community pool established in 1957, offering seasonal pool facilities combined with competitive swim and dive team programs. The core offering is pool access for member swim, with programs including the Kent Gardens Dolphins swim team and Dive Team competing in NVSL Division 2. Supporting services include swimming and diving lessons, deck reservations for private parties, and seasonal social events. The club is managed through Member Splash membership software and offers multiple membership tiers including Regular, Senior, Dolphin, Temporary, Dive, and August memberships. Currently undergoing major pool renovation with construction begun October 2025 for completion before Summer 2026 season.

Differentiator

Problem solved

Functional benefit

Products and services

• Pool Facilities Tree-covered community pool and recreational facility offering open swim, lap swimming, and sensory swim sessions for members with special needs. Operates seasonally from May through Labor Day.
• Kent Gardens Dolphins Swim Team Summer swim team competing in NVSL Division 2. Provides kids up to age 18 with skill development, friendly competition, and team experience. Features age-grouped practices, time trials, and A/B meets.
• Dive Team Summer dive team competing in NVSL Division 2. Offers skill development, friendly competition, and participation in dual meets, Wally Martin Memorial Meet, Cracker Jack Meet, Synchro Dive Meet, Divisionals, and All Stars.
• Swimming and Diving Lessons Private swim lessons offered by Dolphins swim team coaches, and private or semi-private dive lessons with senior diving coaching staff. Available to KGRC members only.
• Membership Programs Multiple membership tiers including Regular, Senior, Dolphin (50-visit access for 10-year members), Temporary, Dive, and August memberships. Includes voting rights, renewal guarantees, and capital improvement fees.
• Deck and Party Reservations Party reservation system allowing members to reserve deck space for private events. Includes $100 fee, 25-guest limit, 3-hour duration, and must be booked 72 hours in advance through Membersplash portal.
• Winter Swim and Dive Program Off-season program held at Yorktown High School on Sunday mornings (September through May). Winter Swim from 9-10am and Winter Dive from 9-10am or 10-11am. Open to non-members.

Quantifiable outcome

• 67+ years of continuous operation as a community pool
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Titan Pool ServicecoreOthers · 16 November 2025Pool service company partnered with for the 2026 season to hire lifeguards and snack shack attendants. Succeeds American Pool as the club's management partner for staffing.
• American PoolcoreOthers · 2 May 2024Professional pool management company engaged to manage day-to-day operations of the pool, ensuring safety, cleanliness, and maintenance. American Pool is also responsible for hiring and training lifeguards. This is a core operational partnership for the club's daily facility management.
• Northern Virginia Swimming League (NVSL)coreStrategic or Co-development PartnerKGRC competes in NVSL Division 2 for diving and Division 2/3 for swimming. The league organizes competitive meets, sets rules and standards, and provides official training and certification for swim meet officials.
• Member SplashcoreTechnology or IntegrationPlatform provider powering the club's website and membership management system. Provides integrated features including member accounts, deck reservations, and pool calendar.
• NVBlucoreStrategic or Co-development PartnerPool design and build firm engaged to develop design and planning documents for the major pool renovation project, including membership review materials and County approval submissions.
• Audacious AleworksminorGTM or Marketing PartnerFamily-friendly brewery in Falls Church that hosts KGRC member nights. The venue donates a percentage of sales back to the club for future social events.
• Fairfax County Planning and ZoningminorOthersCounty staff engaged in preliminary discussions regarding the pool renovation project, providing feedback on design plans for replacing main pool and baby pool with modest increases to pool and deck space.

Scale indicators3 records

Recent moves8 records

Expansion highlights2 records

Emerging players

• British Swim School: Franchise-based swim lesson provider operating across the U.S., including Northern Virginia. Addresses overlapping demand for youth swim instruction but does not offer community pool access or competitive swim teams.
• Goldfish Swim School: National franchise focused on children's swim lessons with year-round programming. Competes with KGRC's private/semi-private lesson offering for families in the Northern Virginia market but without the broader pool/membership ecosystem.

Broad incumbents

• YMCA of Metropolitan Washington: Broader regional non-profit recreation operator offering swim lessons, swim teams, lap swim, and family memberships across the D.C. metro. Overlaps with KGRC's aquatic programming but operates many facilities and broader fitness services.
• Life Time Fitness: National premium fitness and recreation operator with extensive aquatic amenities including lap pools, swim teams, and lessons. Competes for the same affluent family swim/recreation wallet but at far broader scale and price point.

Direct peers

• Old Glebe Citizens Association Pool: Community pool club in Arlington, VA that competes in the NVSL with a similar member-supported, Board-governed structure. Comparable in scale, programming (swim team, lessons, social events), and Northern Virginia customer base.
• Donaldson Run Recreation Club: Member-supported community pool and recreation facility in Arlington, VA fielding NVSL swim and dive teams. Operates under the same member-dues, volunteer-Board governance model as KGRC.
• Sleepy Hollow Bath & Racquet Club: Long-running member-supported community pool and recreation club in the Northern Virginia suburbs, similarly organized around swim/dive teams and seasonal membership dues. Closely mirrors KGRC's operating model and customer base.
• Tuckahoe Recreation Club: Member-supported, non-profit community pool and recreation club in Arlington, VA that fields swim and dive teams in the Northern Virginia Swimming League. Directly comparable in mission, membership model, and NVSL competitive structure to Kent Gardens.
• Chesterbrook Swimming Club: Neighborhood pool club also located in McLean, VA competing in the Northern Virginia Swimming League. Highly comparable geography, membership structure, and swim-team orientation.

Others

• Member Splash: Membership management platform provider that powers KGRC's website, member accounts, deck reservations, and renewals. Indirect ecosystem partner, not a competitor, but a key operational dependency for the club.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/KGRecClub
• Facebookfacebook.com/KentGardens
• Instagraminstagram.com/kgrecclub/?hl=en
• LinkedInlinkedin.com/company/kent-gardens-recreation-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kent Gardens Recreation Club