Sittingbourne F.C

What Sittingbourne F.C does

Sittingbourne Football Club (also known as "The Brickies" or "The Bourne") is a non-league football club based in Sittingbourne, Kent, England, tracing its origins to 1881 and formally constituted in 1886 through a merger with the Nil Desperandums club. The club currently competes in the Isthmian League South East Division and is registered as a non-profit private company limited by guarantee (Sittingbourne Football Club Limited, company number 11360242). It operates from Woodstock Park, Broadoak Road (ME9 8AG), where it has been based since 2012, and is run by 7 volunteer executive directors under chairman Maurice Dunk.

The club monetizes through several streams: matchday tickets sold via the Fanbase Club ticketing platform, matchday programmes, a subscription-based Brickies Lottery (£4.50 per month via Stripe/PayPal or standing order), and a broad portfolio of commercial sponsorship packages spanning matchday radio, podcast, match highlights, livestream, the club app, post-match interviews, reels/shorts, full media partnerships, matchday sponsorship, and ball sponsorship. Its digital distribution is comparatively outsized for a lower-tier club — it was the first senior football club in Kent to launch a dedicated mobile app, and its social channels collectively generate over 900K monthly views across Facebook, Instagram, YouTube, X, TikTok, and its own website. The club runs a multi-tier football ecosystem including men's first team, ladies, girls, and youth sections.

The club has experienced significant volatility historically, including a 1997 near-collapse resolved through a greyhound racing partnership with Roger Caerns/Caernsport and Swale Council, multiple ground relocations (Bull Ground sold 1990, Central Park, Bourne Park, Woodstock Park), and a 2018 reorganization into a non-profit structure on FA safeguarding advice. Currently positioned as a community-focused club, it is actively investing in digital content distribution and sponsorship sales for the 2026-2027 season.

Name

Sittingbourne F.C

Legal name

Sittingbourne Football Club Limited

Website

https://kentmcl.co.uk

Company type

Private

Founded year

1886

Operating status

Operating

Headcount range

11–50 employees

Short description

Sittingbourne Football Club ("The Brickies") is a non-league football club founded in 1886 in Sittingbourne, Kent, competing in the Isthmian League South East Division. It serves the local community through men's, ladies, youth, and girls' teams, generating revenue from matchday tickets, a subscription lottery, programmes, and commercial sponsorships.

Ownership category

akta.pro rank

Product category

Non-League Football Club

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Team Sports Matches (Club & National) (MPAGAMAB)

Keywords

• Community football club
• Matchday ticketing
• Commercial sponsorship
• Lottery subscription
• Youth football development

Headquarters

HQ city

Sittingbourne

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Brickies Lottery: Monthly lottery subscription generating revenue for the club with monthly prize draws of £250 for 1 winner and £50 for two others, plus a £400 December draw.
2. Commercial Sponsorships: Wide range of sponsorship opportunities including matchday radio, podcast, match highlights, livestream, club app, post-match interviews, reels/shorts, full media partnerships, matchday sponsorship, and ball sponsorship.
3. Matchday Tickets: Revenue from matchday admissions through Fanbase Club ticketing platform.
4. Matchday Programmes: Sale of matchday programmes and potentially other merchandise.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Sittingbourne F.C operates a non-league men's football first team competing in the Isthmian League South East Division, supported by ladies and girls sections and youth teams. The club sells matchday tickets, matchday programmes, and operates the Brickies Lottery monthly subscription, while offering commercial sponsorship packages to local and national businesses for brand visibility across matchday and digital channels.

Product overview

Sittingbourne F.C operates as a non-league football club offering a portfolio of fan engagement products and services. The core offerings include the Brickies Lottery (subscription-based monthly lottery), matchday programmes (both physical and archived), and commercial sponsorship packages (covering matchday radio, podcast, highlights, livestream, club app, interviews, social content, and full media partnership). The club also operates a dedicated mobile app, being the first senior football club in Kent to launch one.

Differentiator

Problem solved

Functional benefit

Products and services

• Brickies Lottery Monthly lottery subscription service offering monthly prize draws with one lucky winner receiving £250, two others receiving £50, plus a special £400 December draw. Targeted at supporters and the local community for recurring revenue and engagement.
• Matchday Programmes Official matchday programmes sold for individual matches and across various seasons, with digital archives available. Targeted at match-going supporters and collectors.
• Commercial Sponsorship Packages Range of commercial sponsorship opportunities including matchday radio, podcast, match highlights, livestream, club app, post-match interviews, reels/shorts, full media partnership, matchday sponsorship, and ball sponsorship. Targeted at small local businesses, established companies, growing brands, hospitality businesses, retail companies, digital brands, community organisations, and start-ups seeking local brand visibility.
• Club App Dedicated mobile application, making Sittingbourne the first senior football club in Kent to launch one. Provides daily direct connection with supporters via news, content, and engagement features.
• Matchday Tickets Matchday admissions sold through the Fanbase Club online ticketing platform at app.fanbaseclub.com. Targeted at individual supporters attending home fixtures at Woodstock Park.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Sittingbourne Community CollegeminorStrategic or Co-development Partner · 1 January 2002Joint venture to establish the Sittingbourne FC football academy in 2011-12. A successful three-year project that unfortunately ended when SCC was taken over by an academy that changed focus from Sport to art.
• Roger Caerns / CaernsportcoreStrategic or Co-development Partner · 1 January 1997Roger Caerns signed a lease with Swale Council to run Greyhound Racing at Central Park, which allowed Sittingbourne to sign a seven-year lease for football facilities that satisfied the Dr Martens League requirements, saving the club from extinction.
• Arsenal FCminorStrategic or Co-development PartnerArsenal provided a strong side for a friendly match in August 1997 to help Sittingbourne overcome their financial crisis, waiving nearly all expenses. Arsene Wenger attended the match.
• Millwall FCminorStrategic or Co-development PartnerMillwall joined Arsenal in helping out Sittingbourne's financial crisis by providing a strong side for a friendly match, waiving expenses.

Scale indicators10 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Ramsgate FC: Kent-based non-league football club with overlapping catchment and historical fixtures. Comparable in community-anchored operating model and pyramid tier.
• Cray Wanderers FC: Isthmian League club with long heritage and community-driven model similar to Sittingbourne FC. Comparable in commercial structure and non-league digital sponsorship approach.
• Folkestone Invicta FC: Isthmian League club also based in Kent. Directly comparable as a community-led non-league club at the same pyramid tier competing in the same regional catchment for fans and sponsors.
• Corinthian-Casuals FC: Isthmian League club with a long heritage and community-led ethos similar to Sittingbourne FC. Useful peer for benchmarking volunteer-led governance and grassroots commercialization at this tier.
• Sevenoaks Town FC: Isthmian League South East Division club in Kent. Direct peer in same league, sharing sponsorship market, player pool and volunteer recruitment dynamics.
• Herne Bay FC: Kent-based Isthmian League South East Division competitor in 2025-2026 season. Direct peer in the same league tier, competing for the same regional sponsorship pool and fan base.
• Whitstable Town FC: Kent non-league club currently playing at a similar tier. Comparable in size, community model, and historical league trajectory within Kent football.
• Faversham Town FC: Kent non-league club playing at a comparable tier. Shared Kent League heritage and similar community-based operating model; directly comparable sponsorship and matchday economics.

Regional players

• Margate FC: Kent football club currently in National League South (Step 2). Higher tier but same regional catchment — useful comparable for understanding the revenue and sponsorship gap Sittingbourne FC could aim to close.
• Maidstone United FC: Kent-based National League club. Operates one tier above as a community-rooted club with strong commercial sponsorship products; useful regional benchmark for Sittingbourne's commercial scaling trajectory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/kentmcl
• LinkedInlinkedin.com/company/sittingbourne-f-c

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sittingbourne F.C