Whitstable Town Football Club

Name

Whitstable Town Football Club

Legal name

Whitstable Town Football Club

Website

https://whitstabletownfc.club

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Amateur and semi-professional football club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industry

Association Football (Soccer) Leagues (MPAKAAAA)

Keywords

• Grassroots football programs
• Youth football development
• Matchday ticket sales
• Club merchandise retail
• Community sports sponsorship

Headquarters

HQ city

Whitstable

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Ticket Sales: Revenue generated from matchday ticket sales for home games. Tickets sold through Ticket Tailor platform for matchday and coach tickets.
2. Merchandise Sales: Club merchandise including apparel and memorabilia sold through the club's JustSo e-commerce storefront.
3. Sponsorship Revenue: Revenue from club sponsors, shirt sponsors, and first team sponsors. The club has over 40 local business sponsors including FibreTech UK Ltd as First Team Sponsor and East Station Snooker Club as Shirt Sponsor.

Pricing tiers

Distribution channels3 records

Marketing channels7 records

Core offering

Whitstable Town Football Club operates competitive and recreational football teams spanning senior men's, women's, youth (boys and girls, U7 to U18+), U23, veterans, masters, walking football, and pan-disability programmes, competing primarily in the Isthmian League and Kent football pyramid. The club generates revenue through matchday ticket sales via the Ticket Tailor platform, official merchandise sales through the JustSo storefront, and a broad base of more than 40 local business sponsors. Its digital presence, team management, and match scheduling are powered by the Pitchero platform.

Product overview

Whitstable Town Football Club operates as a multi-team football organization offering senior, youth, women's, disability, and walking football programs. The club's main offerings include the 1st Team competing in the Isthmian League, various youth academy and development squads spanning ages from U7 to U23, women's football (Oyster Pearls), veterans and masters programs, and pan-disability football. The club also provides matchday ticketing through Ticket Tailor and merchandise sales through JustSo. The club's digital presence is powered by the Pitchero platform, which handles website management, team organization, match scheduling, and media content distribution.

Differentiator

Problem solved

Functional benefit

Brands

• WTFC Oyster Pearls: Women's/flexible football team
• WTFC Walking Football
• WTFC Veterans
• WTFC Masters
• WTFC Pan Disability
• WTFC Academy

Products and services

• Matchday Tickets General admission and season tickets for home fixtures at The Belmont stadium, sold through the Ticket Tailor digital ticketing platform to individual supporters and away-travel customers.
• Club Merchandise Official Whitstable Town FC apparel and memorabilia sold via the JustSo e-commerce storefront and at on-ground sales during matchdays, targeting supporters and casual buyers.
• Whitstable Town 1st Team The club's primary senior men's football team competing in the Isthmian League structure at Step 5/6 of the English football pyramid, open to adult players seeking competitive senior football in Kent.
• WTFC U23 SCEFL Under-23 development team participating in the Southern Counties East Football League development structure, providing a stepping stone from youth to senior football.
• WTFC Oyster Pearls Women's football team representing Whitstable Town FC, providing competitive and recreational football opportunities for female players.
• WTFC Walking Football Walking football sessions designed for older participants and people with mobility considerations, offering inclusive recreational football.
• WTFC Pan Disability Pan-disability football team promoting inclusive football for disabled participants across impairment groups.
• Youth Academy Teams Multiple youth squads from U18 down to U7 age groups for boys and girls, competing in the Kent Youth League and East Kent Youth League, plus a Development Centre programme.
• WTFC Veterans and Masters Veterans and Masters football teams offering age-appropriate competitive football for experienced adult players within the club's inclusive football structure.
• Club Sponsorship Packages Sponsorship packages sold to local businesses, including shirt sponsorship, first team sponsorship, and general club sponsorship tiers providing brand visibility at The Belmont and across club media channels.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Ten partnerships are on record, tiered primary, core and minor.

• FibreTech UK LtdprimaryGTM or Marketing PartnerFirst Team Sponsor providing primary sponsorship for the senior squad. Featured prominently on official communications and match materials.
• East Station Snooker ClubprimaryGTM or Marketing PartnerShirt Sponsor - branding appears on team shirts during matches.
• PitcherocoreTechnology or IntegrationWebsite platform provider powering the club's digital presence including match management, team listings, news, and document distribution.
• Kent FAcoreOthersGoverning body affiliation for football in Kent, providing league sanctioning and regulatory oversight.
• Isthmian LeaguecoreOthersLeague competition in which the first team participates at Step 5/6 level of the football pyramid.
• England FootballcoreOthersNational governing body accreditation (England Football Accreditation) and Safeguarding standards compliance.
• The National League U19 AlliancecoreOthersYouth football alliance providing development pathways and competitive opportunities for U19 players.
• Tubbies Sport ClubminorGTM or Marketing PartnerClub sponsor contributing to general club funding and support.
• Whitstable Harbour GinminorGTM or Marketing PartnerLocal business sponsor with website link from sponsor page.
• Parkers Design and PrintminorGTM or Marketing PartnerDesign and print services sponsor supporting club communications.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Ramsgate FC: Kent coastal non-league club with comparable catchment dynamics, small operating team, and reliance on local commercial sponsorship.
• Cray Wanderers FC: Historic Isthmian League club operating at a similar step of the pyramid with comparable sponsor-driven revenue mix and small-employee structure.
• Herne Bay FC: Non-league club based in neighbouring Herne Bay, Kent, competing in the Isthmian League system with a similar small-staff, sponsorship-led operating model. Closest geographic peer.
• Sittingbourne FC: Kent-based non-league club competing in the Isthmian League system with overlapping local sponsor pools and a similar community-football operating model.
• Lewes FC: Community-owned non-league club with a strong women's section and inclusive programming philosophy that mirrors Whitstable's grassroots breadth. Comparable in values-driven operating model and lower-tier league participation.
• Margate FC: Kent-based non-league club playing at a marginally higher tier but with a similar coastal-community identity, sponsor base, and matchday-driven economics.
• Folkestone Invicta FC: Another Kent-based Isthmian League club competing at a similar step of the non-league pyramid with comparable matchday, sponsorship, and community-revenue dynamics. Directly comparable in scale, geography, and operating model.
• Dulwich Hamlet FC: Community-focused Isthmian League club with strong fan ownership and identity, comparable in grassroots ethos, ticketing approach, and digital community engagement, though operating in a denser urban catchment.
• AFC Whyteleafe: Surrey-based non-league club at the same Combined Counties / Isthmian-adjacent tier with comparable scale, staffing, and commercial profile.
• Faversham Town FC: Nearby Kent non-league club with similar grassroots structure, lower-pyramid league participation, and local-sponsor revenue model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/whitstabletown
• YouTubeyoutube.com/channel/UCm-oI4n0YSHBVRKCax_Cm5w
• Facebookfacebook.com/whitstabletownfc
• LinkedInlinkedin.com/company/whitstable-town-football-club
• Instagraminstagram.com/officialwhitstabletownfc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whitstable Town Football Club