John L. Scott Real Estate | Kent North

What John L. Scott Real Estate | Kent North does

John L. Scott Real Estate | Kent North is a residential real estate brokerage franchise office operating under JLS Corporation, a privately held Pacific Northwest holding company. The office is located at 20829 72nd Ave S, Suite 800 in Kent, Washington, and serves buyers and sellers across six suburban Seattle-Tacoma markets: Kent, Auburn, Covington, Maple Valley, Federal Way, and Renton. The office deploys approximately 149 licensed agents alongside a six-person management team (Designated Broker, Sales Manager, Managing Broker, Marketing Manager, Office Administrator, and Marketing Services Representative).

The firm's technology stack centers on Property Tracker®, a property monitoring and notification platform that lets users save favorite listings, configure custom map/criteria searches, and receive alerts synced between desktop and mobile, paired with the John L. Scott® GPS Home Search mobile app (over 200,000 downloads across iOS and Android). An AI-powered natural language property search feature accepts conversational text queries to surface matching listings, and the office publishes downloadable Buyer's Guide and Seller's Guide PDFs as lead-generation content. The office sources all listing inventory through Northwest MLS and integrates Fidelity National Home Warranty as an embedded buyer-protection partner, with new-construction inventory supplied via builder relationships including MainVue Homes.

Revenue is generated primarily through traditional real estate commissions on buyer and seller representation, structured as a transaction fee on each closed deal. The pricing model is commission-based and not publicly disclosed at the per-transaction level; home valuation services are provided at no charge as lead generation. Customer concentration is distributed across many individual residential counterparties, with named enterprise-style relationships (e.g., Kidder Mathews, Teambuilder KW, Coldwell Banker Bain, MainVue Homes) functioning as listing co-marketing arrangements rather than enterprise SaaS contracts. As an independently owned and operated franchise within the JLS Corporation network, the office benefits from corporate technology, brand, and the John L. Scott Foundation's children's hospital charitable platform.

Name

John L. Scott Real Estate | Kent North

Legal name

JLS Corporation

Website

https://kentnorthoffice.johnlscott.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

John L. Scott Real Estate | Kent North is a residential brokerage franchise in Kent, Washington, deploying ~149 licensed agents across six Seattle-Tacoma suburbs. It generates commission revenue from buyer/seller representation, supported by the Property Tracker® platform, a 200,000+ download mobile app, and AI-powered property search.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE), Land & Development Site Brokerage (BPAJABAG), Buyer Representation Services (BPAJAAAJ)

Keywords

• Residential real estate brokerage
• Buyer representation services
• Seller listing services
• Property search platform
• Home valuation services

Headquarters

HQ city

Kent

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: Traditional real estate brokerage收取买方和卖方的佣金. 作为约翰·斯科特特许经营商,该办公室通过代理完成交易收取佣金。
2. Home Warranty Services: 与Fidelity National Home Warranty合作提供房屋保护计划。

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

John L. Scott Real Estate | Kent North is a residential real estate brokerage that represents home buyers and sellers across Kent, Auburn, Covington, Maple Valley, Federal Way, and Renton in Washington State. The office pairs licensed agent representation with technology tools including Property Tracker®, AI-powered search, and the GPS Home Search App. Services include buyer representation, seller listing representation, comparative market analyses, agent marketing support, and home warranty partnerships.

Product overview

John L. Scott Real Estate | Kent North operates as a residential real estate brokerage offering a suite of technology-enabled services for home buying and selling. The core product is Property Tracker®, a web-based property monitoring platform that syncs with the companion GPS Home Search mobile app (200,000+ downloads). The company supplements its transactional services with lead-generation resources including the Buyer's Guide and Seller's Guide PDFs, and provides an Agent Locator directory for matching buyers with agents by language and designation. A dedicated Marketing Services team supports agents with digital content, social media, and marketing strategy. The office serves the Kent, WA area including Auburn, Covington, Federal Way, Maple Valley, and Renton.

Differentiator

Problem solved

Functional benefit

Brands

• Property Tracker®: A proprietary property tracking system that allows users to save favorite listings, receive notifications for new listings and price changes, and keep favorites synchronized across devices.
• GPS Home Search App

Products and services

• Property Tracker®

Named customers5 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• John L. Scott FoundationcoreStrategic or Co-development PartnerCharitable foundation supported by generous donations and volunteer efforts of sales associates and employees. Contributions enable the foundation to sponsor events that raise millions of dollars for children's hospitals.
• Northwest MLScoreTechnology or IntegrationMultiple Listing Service provider for property listings. All listings sourced from Northwest MLS with disclaimer that information obtained from various sources has not been verified.
• MainVue HomesminorChannel Partner/ Reseller/ DistributorNew construction homebuilder whose model homes are listed by Kent North agents (e.g., The Persea community).

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Keller Williams Realty: National franchise brokerage model with offices in the Seattle-Tacoma metro. Directly comparable through its agent-centric franchise structure, training and coaching programs, and residential brokerage commission model serving similar home buyer and seller customers.
• RE/MAX: Global franchise brokerage with offices across Washington State. Directly comparable through its franchise model, agent-based representation, and residential brokerage commission revenue structure targeting the same home buyer and seller customer base.
• Compass: Tech-forward national residential brokerage expanding aggressively in the Pacific Northwest. Directly comparable as a commission-based residential brokerage serving similar high-end and mid-market buyers and sellers, competing on technology, agent tools, and marketing capabilities.
• Coldwell Banker Bain: Major Pacific Northwest residential brokerage operating across King and Pierce Counties with overlapping service areas. Directly comparable as a traditional full-service brokerage competing for the same buyer and seller pool in the Seattle-Tacoma market, and is explicitly referenced in John L. Scott Kent North's MLS listing data.
• Redfin: Tech-enabled residential brokerage with significant Seattle-Tacoma market share. Directly comparable through its consumer-facing property search, agent-based closing, and commission-driven model serving the same residential buyer and seller segments in overlapping geographies.
• Windermere Real Estate: Large Pacific Northwest-based residential brokerage with deep penetration in King, Pierce, and Snohomish Counties. Directly comparable as a traditional agent-based brokerage serving the same suburban Seattle-Tacoma buyer and seller segments with overlapping geographic coverage.
• eXp Realty: Cloud-based residential brokerage with growing Pacific Northwest agent count. Directly comparable through its agent-centric commission model, technology platform, and franchise-like revenue structure serving residential buyers and sellers in the Seattle-Tacoma region.

Broad incumbents

• Sotheby's International Realty: Luxury-leaning national residential brokerage brand with Pacific Northwest affiliates. Comparable as a commission-based residential brokerage competing for seller listings in the Seattle-Tacoma metro, though it skews to higher price points and a broader geographic footprint than Kent North.
• Berkshire Hathaway HomeServices: National full-service brokerage brand with franchise offices in Washington State. Comparable as a traditional residential brokerage operating in the same markets, though broader in geographic and product scope than a single John L. Scott franchise office.

Emerging players

• Zillow Group: Consumer-facing real estate portal with brokerage and iBuying services headquartered in Seattle. Comparable as an adjacent player influencing buyer-seller discovery and lead flow in the same Pacific Northwest market; not a direct commission-based brokerage peer but a meaningful channel and competitive force.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/dr_broker_shull
• LinkedInlinkedin.com/company/john-l.-scott-real-estate-kent-north

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about John L. Scott Real Estate | Kent North