What KERMA does

Kerma Concept is a French professional training and collaborative workshop company founded in 2020 by Sandrine and Pauline Puzin, a mother-daughter team, headquartered in Chatuzange-le-Goubet in the Drôme department. The company delivers experiential learning interventions grounded in ludopédagogie — a gamified methodology combining serious games, role-playing, hands-on exercises, and structured debriefs — focused on team communication, conflict prevention, frontline management, emotional intelligence, and collaborative problem-solving for French businesses.

Its core offerings include structured training programs (Non-Violent Communication, conflict management, cognitive biases, limiting beliefs, recruitment, emotional intelligence for managers), immersive collaborative workshops (Ateliers Collaboratifs), the Lysi activity library (a catalog of 60+ categorized facilitation fiches with bi-monthly updates), individual manager coaching, and a custom-designed Sur-mesure offering built on pre-training needs analysis. A proprietary three-step delivery methodology — needs analysis, interactive session day, post-training follow-up — underpins all programs. The organization has maintained Qualiopi certification (audited by AFNOR) since 2020, which gates OPCO-financed demand across the French training market.

Kerma operates a professional services revenue model with per-group or per-participant pricing (2,600€ HT for a 2-day intra-company program serving up to 8 participants; 900€ HT per person for select open-enrollment workshops). Distribution is direct: on-site intra-company delivery, inter-company open enrollment at partner venues in Romans/Valence, and inside-sales engagement via WhatsApp, phone, email, and Google Calendar self-booking. Customers span SMBs, mid-market firms, and select enterprises (Decathlon, Valrhona, Hillebrand Gori/DHL, Refresco, Novotel) plus government (CAF, Ville de Romans), with the primary commercial focus on TPE/PME and frontline manager personas across France.

Name

KERMA

Legal name

KERMA CONCEPT

Website

https://kermaconcept.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Kerma Concept is a French training and collaborative workshop firm founded in 2020 by a mother-daughter team, delivering gamified, experiential programs in team communication, conflict management, and frontline management skills to TPE/PME and mid-market clients across France.

Ownership category

akta.pro rank

Product category

Professional Training and Facilitation Services

NAICS

Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Interpersonal & Relationship Skills (EDABAMAB)

akta.pro secondary industries

Strategy, Decision-Making & Business Acumen Coaching (EDABANAH), Critical Thinking & Problem Solving (EDABAMAG)

Keywords

• Corporate training services
• Management development programs
• Team building workshops
• Communication skills training
• Experiential learning facilitation

Headquarters

HQ city

Chatuzange-le-Goubet

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Training Programs: Revenue generated from professional training programs delivered to businesses. Programs are priced per participant or per group (up to 8 persons). Eligible for OPCO (French professional development fund) financing. Includes formats: intra-company (on-site), intra-shared, and inter-company (open enrollment).
2. Collaborative Workshops: Team animation sessions and workshop facilitation for cohesion, creativity, and problem-solving. Delivered as half-day or full-day interventions, either standalone or bundled with training programs.
3. Individual Coaching: Post-formation follow-up coaching and individual management support available on demand for managers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

KERMA Concept delivers custom-built corporate training programs and collaborative workshops for French SMBs and mid-market firms, focused on management skills, relational communication, Non-Violent Communication, conflict prevention, emotional intelligence, and team cohesion. Services are delivered through on-site intra-company sessions or open-enrollment inter-company workshops, using a proprietary ludopedagogie (gamified experiential learning) methodology and the Lysi activity library, and are Qualiopi-certified for OPCO funding.

Product overview

Kerma Concept is a mother-daughter founded training and collaborative workshop company offering a comprehensive suite of professional development services. The core offerings consist of Formations (trainings) in Management & Communication and Ateliers Collaboratifs (collaborative workshops), supported by the Lysi activity library containing team animation tools. Training programs cover communication (CNV, conflict management), emotional intelligence, cognitive biases, limiting beliefs, and recruitment. The manager development track follows a 3-step progression journey. All services emphasize experiential learning through play and hands-on practice, are certifiable through Qualiopi, and are eligible for OPCO financing.

Differentiator

Problem solved

Functional benefit

Brands

• Lysi: Bibliothèque d'animation - library of team animation activities and tools shared by Kerma for use in their training sessions.

Products and services

• Formations Management & Communication Relationnelle
• Ateliers Collaboratifs
• Formation Manager de Proximité
• Communication Non Violente (CNV) Formation
• Prévenir et Gérer les Conflits
• Intelligence Émotionnelle
• Intelligence Émotionnelle du Manager
• Formation Biais Cognitifs
• Formation Croyances Limitantes 2-day training to identify limiting beliefs, overcome fears, and build confidence through self-reflection exercises and practical techniques.
• Améliorer ses Recrutements
• Accompagnement Individuel Manager
• Programme Sur-Mesure

Quantifiable outcome

• 99% of participants recommend the Kerma experience
• +2 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• IFG Executive Education: French executive education provider focused on management and leadership development for working professionals. Competes for similar French corporate training budgets and similar audience profiles.
• ISM (Institut Supérieur de Management): French management and executive education institution with programmes for managers and dirigeants. Comparable on the front-line manager / executive development training that Kerma delivers.
• Orsys: French professional training specialist covering IT, management and personal development courses. Comparable on the professional and management development dimension that drives Kerma's offerings.
• Cegos: France's largest corporate training group, delivering management, leadership and soft-skills programmes to enterprises and SMBs across France and internationally. Closest national-scale peer in the same soft-skills / management development category that Kerma operates in.
• EFE: French executive and corporate education provider under the L'Étudiant group, offering management, leadership and professional development programmes. Comparable in target buyer (enterprises, executives) and category.
• Comundi: French B2B professional training organisation delivering management, HR and soft-skills programmes to mid-market and enterprise clients. Directly comparable buyer segment and curriculum overlap.
• Demos: Major French-origin corporate training provider with broad management, communication and professional development curriculum. Competes for the same French enterprise and mid-market training budgets that Kerma targets.

Broad incumbents

• CNAM Entreprises: Larger, established French continuing and executive education institution offering management and professional development across a much wider portfolio. Overlaps Kerma in soft-skills and management training but operates at significantly greater scale and breadth.
• ManpowerGroup Solutions (Training & Workforce Solutions): The training and workforce solutions arm of a major global staffing group, offering soft-skills, management and professional development to enterprises in France. Comparable buyer segment but as part of a much wider HR services portfolio.
• Skillsoft: Global digital learning and corporate training platform offering management, leadership and soft-skills content at scale. Represents the broader digital-learning incumbent that increasingly competes for the same corporate training budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kerma-concept
• Instagraminstagram.com/kermaconcept

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KERMA