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Kesbeke fijne tafelzuren

Full company profile

uuid004q39e

Namestring
Kesbeke fijne tafelzuren
Legal namestring
Kesbeke Fijne Tafelzuren
Company typeenum
Private
Founded yearint
1945
Descriptiontext

Kesbeke Fijne Tafelzuren is a Dutch family-owned artisanal food company that produces pickled vegetables — primarily pickles (augurken) and onions (uitjes) — alongside a broader specialty assortment that includes kimchi, atjar, sweet-sour sauces, smoked beets, and mustard-based products. Founded circa 1945 by Charles Kesbeke in a basement at Waterlooplein in Amsterdam, the company has remained family-controlled across three generations, with current leadership held by Oos Kesbeke and a fourth generation (Camiel and Silvian Kesbeke) being prepared to take over. Production is anchored in artisanal craft methods and traditional recipes that have been maintained unchanged for decades, which forms the core of the brand's identity rather than any proprietary technology platform.

The company monetizes through direct product sales across three channels: a Dutch consumer-facing webshop at kesbeke-online.nl (launched June 2023), a physical retail storefront ('Ons winkeltje'), and wholesale distribution to retail stores and delicatessens across the Netherlands. A dedicated B2B segment branded 'Kesbeke Professional' serves restaurants, hotels, and delicatessen resellers, while a premium sub-brand, 'Jonnie & Oos', co-developed with the late chef Jonnie Boer of three-Michelin-star restaurant De Librije, targets the gastronomy segment through retail and delicatessen distribution. Pricing is not publicly disclosed and is handled at point of sale via the webshop and partners; the company operates as an unlisted, bootstrapped private limited company with no disclosed external funding.

Kesbeke's go-to-market relies heavily on brand-building rather than performance marketing: a reality television series ('De Augurkenkoning' / The Pickle King) airs on RTL 4/5, multilingual website versions (English, German, French) signal intent to engage non-Dutch consumers, and the company maintains an active presence on Facebook, Instagram, and YouTube. Charitable engagements (€72,000 donation to Prinses Máxima Centrum; Oos Kesbeke as ambassador for Muco & Friends) reinforce a community-oriented brand posture. No revenue, headcount, or technology-capability figures are disclosed, and there is no evidence of digital or AI capabilities beyond a standard e-commerce storefront.

Short descriptiontext

Kesbeke Fijne Tafelzuren is a multi-generational Dutch family business, founded in 1945 in Amsterdam, that produces artisanal pickled vegetables (pickles, onions, kimchi, atjar) and distributes them to Dutch consumers via retail, delicatessens, a dedicated B2B segment, and its own webshop.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersAmsterdam, Netherlands
HQ citystring
Amsterdam
HQ countrystring
Netherlands
HQ regionstring
Europe
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
artisanal pickled vegetables, Dutch table preserves, gherkins and onions, traditional pickle products, fermented vegetable foods
Industry3 codes
1Fermented & Pickled Fruit & Vegetable Products (Pickles, Kimchi, Sauerkraut)
CodeAFAKAFAFPrimaryYes
2Pickled & Fermented Foods Manufacturing
CodeAFAKACAIPrimaryNo
3Dips, Salsas, Relishes & Chutneys Manufacturing
CodeAFAKADAMPrimaryNo
NAICS code1 code
  • Food Manufacturing311
SIC code2 codes
  • Canned, Frozen & Preservd Fruit, Veg & Food Specialties2030
  • Food And Kindred Products2000
Product category
Artisanal Pickled Foods
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Direct Product Sales
TypeOne Time License
Description

Kesbeke generates revenue through the direct sale of artisanal pickled products (pickles, onions, and specialty items) via its own e-commerce webshop and physical retail storefront, as well as through distribution to retail and delicatessen partners.

kesbeke.nl
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Supply Chain, Operations, Personnel, Marketing or Sales, Others
GTM typeB2B and B2C
B2B and B2C
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Core offering1 text field

Kesbeke Fijne Tafelzuren is a Dutch family-owned artisanal food company that produces traditional pickled vegetables, primarily gherkins (augurken) and onions (uitjes), alongside specialty items such as kimchi, atjar, sweet-sour sauces, and smoked beets. The company crafts its products using traditional multi-generational recipes in its own pickle workshop, selling directly to consumers through an online webshop and physical store, and distributing to retail stores and delicatessens across the Netherlands.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Kesbeke fijne tafelzuren is a family-owned artisanal food company producing a range of pickled products. The core offerings include Augurken (artisan pickles in various sizes and forms), Uitjes (hand-peeled Amsterdam onions and silver onions), and Kesbeke Specials (kimchi, atjar, sweet-sour sauces, smoked beets, and other specialty items). A notable sub-brand is Jonnie & Oos, a collaborative line with chef Jonnie Boer of De Librije. Products are available through their online webshop and physical retail stores, with B2B options for professional clients.

Product and service1 record
1Augurken (Artisanal Pickles)
Scale indicator3 records

Each record includes

Type, Value, Description, Source

Partnership5 partners
1Jonnie Boer / De Librije
Strategic tierCoreTypeStrategic or Co-development Partner
Description

The late Jonnie Boer, chef of three-Michelin-star restaurant De Librije in Zwolle, was a close friend ('maat') of Oos Kesbeke. Together they created the 'Jonnie & Oos' product line of gastronomic pickled foods sold in retail stores and delicatessens. The collaboration represents a flagship culinary co-development between fine dining and artisanal pickling.

kesbeke.nl
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Kesbeke launched a new product collaboration with ERU Goudkuipje, a Dutch cheese brand. The partnership combines Kesbeke's pickled products with ERU cheese, creating a new taste experience for consumers.

Strategic tierMinorTypeGTM or Marketing Partner
Description

Chef Jan Leusink operates the pavilion at Flevonice (Biddinghuizen), home to Europe's longest outdoor skating rink. He and his team serve Kesbeke products as part of Dutch culinary offerings after skating sessions, showcasing the brand in a hospitality setting.

Strategic tierMinorTypeOthers
Description

Oos Kesbeke serves as an ambassador for Muco & Friends, a charity organization supporting people with Cystic Fibrosis (mucoviscidose). This ambassador role strengthens the company's community engagement and charitable identity.

Strategic tierMinorTypeOthers
Description

Kesbeke raised and donated €72,000 for the Prinses Máxima Centrum, the Dutch pediatric oncology center, demonstrating the company's charitable commitment and community social responsibility.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
1Kühne
TypeBroad incumbent
Description

Kühne is Germany's largest pickles, sauerkraut and vinegar-condiments producer with a broad portfolio sold across European retail and foodservice. Comparable to Kesbeke as a pickled-vegetable specialist of national scale, but significantly larger and operating as the broad incumbent across multiple European markets.

TypeBroad incumbent
Description

Hengstenberg is a long-established German producer of pickles, sauerkraut and pickled vegetables for retail and foodservice across DACH and export markets. Like Kesbeke it competes in jars of fermented/pickled vegetables but at meaningfully larger scale and broader geographic reach.

TypeDirect peer
Description

HAK is the leading Dutch packaged pickled-vegetable brand selling jars of pickles, onions, sauerkraut and legumes nationwide through supermarkets. It is Kesbeke's most direct competitor on Dutch retail shelves, targeting the same everyday-occasion consumer use cases with a broader mainstream price positioning.

4Calvé (Unilever)
TypeBroad incumbent
Description

Calvé is Unilever's Dutch heritage brand spanning sauces, condiments and pickled products sold across Dutch retail. Comparable to Kesbeke on shelf-condiment positioning and Dutch-occasion use cases, but operates at massive scale as a corporate incumbent with broader portfolio breadth.

TypeBroad incumbent
Description

Verstegen is a Dutch family-owned spice, sauce and condiment company with broad retail and foodservice distribution. Comparable to Kesbeke through its Dutch family-brand DNA, premium-positioned condiment portfolio, and overlap in pickled/specialty condiment SKUs.

TypeDirect peer
Description

Remia is a large Dutch manufacturer of sauces, condiments and pickled products supplying foodservice and retail across the Netherlands and Benelux. Operates in the same condiment-jar category as Kesbeke, with overlapping foodservice customers and a comparable nationwide Dutch distribution footprint.

TypeEmerging player
Description

Mrs. Wages is a US pickled-products and home-canning brand selling pickled vegetable mixes, relishes and pickling ingredients through grocery. It overlaps with Kesbeke on the pickled-vegetable consumer occasion but addresses a US rather than Dutch market.

TypeEmerging player
Description

Bubbies is a US-based producer of naturally fermented pickles and sauerkraut positioned as a premium, artisanal, gut-health brand in specialty retail and DTC. Comparable to Kesbeke's Jonnie & Oos and Gezond sub-lines in artisanal fermented positioning, although geographically focused on North America.

9Van Leeuwen (Zaanlander's pickles line)
TypeDirect peer
Description

Van Leeuwen/Zaanlander is a Dutch pickle and pickled-vegetables producer rooted in the Zaanstreek agricultural region, distributing through Dutch supermarkets and food service. Comparable to Kesbeke in category (jars of pickles/onions), target market (Dutch consumers and HoReCa), and traditional production heritage.

10Honig
TypeDirect peer
Description

Honig is a Dutch heritage brand producing sauces, gravies, and condiment mixes for retail and professional kitchens in the Netherlands and beyond. Comparable to Kesbeke in family-brand-led heritage marketing, Dutch foodservice channel presence, and shelf-stable condiment/SKU overlap.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers1 record

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Kesbeke fijne tafelzuren

Artisanal Pickled Foods[email protected]

Kesbeke Fijne Tafelzuren is a multi-generational Dutch family business, founded in 1945 in Amsterdam, that produces artisanal pickled vegetables (pickles, onions, kimchi, atjar) and distributes them to Dutch consumers via retail, delicatessens, a dedicated B2B segment, and its own webshop.

What Kesbeke fijne tafelzuren does

Kesbeke Fijne Tafelzuren is a Dutch family-owned artisanal food company that produces pickled vegetables — primarily pickles (augurken) and onions (uitjes) — alongside a broader specialty assortment that includes kimchi, atjar, sweet-sour sauces, smoked beets, and mustard-based products. Founded circa 1945 by Charles Kesbeke in a basement at Waterlooplein in Amsterdam, the company has remained family-controlled across three generations, with current leadership held by Oos Kesbeke and a fourth generation (Camiel and Silvian Kesbeke) being prepared to take over. Production is anchored in artisanal craft methods and traditional recipes that have been maintained unchanged for decades, which forms the core of the brand's identity rather than any proprietary technology platform.

The company monetizes through direct product sales across three channels: a Dutch consumer-facing webshop at kesbeke-online.nl (launched June 2023), a physical retail storefront ('Ons winkeltje'), and wholesale distribution to retail stores and delicatessens across the Netherlands. A dedicated B2B segment branded 'Kesbeke Professional' serves restaurants, hotels, and delicatessen resellers, while a premium sub-brand, 'Jonnie & Oos', co-developed with the late chef Jonnie Boer of three-Michelin-star restaurant De Librije, targets the gastronomy segment through retail and delicatessen distribution. Pricing is not publicly disclosed and is handled at point of sale via the webshop and partners; the company operates as an unlisted, bootstrapped private limited company with no disclosed external funding.

Kesbeke's go-to-market relies heavily on brand-building rather than performance marketing: a reality television series ('De Augurkenkoning' / The Pickle King) airs on RTL 4/5, multilingual website versions (English, German, French) signal intent to engage non-Dutch consumers, and the company maintains an active presence on Facebook, Instagram, and YouTube. Charitable engagements (€72,000 donation to Prinses Máxima Centrum; Oos Kesbeke as ambassador for Muco & Friends) reinforce a community-oriented brand posture. No revenue, headcount, or technology-capability figures are disclosed, and there is no evidence of digital or AI capabilities beyond a standard e-commerce storefront.

Kesbeke fijne tafelzuren firmographics

Firmographics
Name
Kesbeke fijne tafelzuren
Legal name
Kesbeke Fijne Tafelzuren
Website
https://[email protected]
Company type
Private
Founded year
1945
Operating status
Operating
Headcount range
11–50 employees
Short description
Kesbeke Fijne Tafelzuren is a multi-generational Dutch family business, founded in 1945 in Amsterdam, that produces artisanal pickled vegetables (pickles, onions, kimchi, atjar) and distributes them to Dutch consumers via retail, delicatessens, a dedicated B2B segment, and its own webshop.
Ownership category
akta.pro rank

Kesbeke fijne tafelzuren industry classification

Industry
Product category
Artisanal Pickled Foods
NAICS
Food Manufacturing (311)
SIC
Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)
akta.pro primary industry
Fermented & Pickled Fruit & Vegetable Products (Pickles, Kimchi, Sauerkraut) (AFAKAFAF)
akta.pro secondary industries
Pickled & Fermented Foods Manufacturing (AFAKACAI), Dips, Salsas, Relishes & Chutneys Manufacturing (AFAKADAM)

Keywords

  • Artisanal pickled vegetables
  • Dutch table preserves
  • Gherkins and onions
  • Traditional pickle products
  • Fermented vegetable foods

Where Kesbeke fijne tafelzuren is headquartered

Location

Headquarters

HQ city
Amsterdam
HQ country
Netherlands
HQ region
Europe

Offices1 record

Markets served

Kesbeke fijne tafelzuren business model

Business model
GTM type
B2B and B2C
Offering type
Hardware or Manufacturing
Cost components
Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

  1. Direct Product Sales: Kesbeke generates revenue through the direct sale of artisanal pickled products (pickles, onions, and specialty items) via its own e-commerce webshop and physical retail storefront, as well as through distribution to retail and delicatessen partners.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Kesbeke fijne tafelzuren product offering

Product offering

Core offering

Kesbeke Fijne Tafelzuren is a Dutch family-owned artisanal food company that produces traditional pickled vegetables, primarily gherkins (augurken) and onions (uitjes), alongside specialty items such as kimchi, atjar, sweet-sour sauces, and smoked beets. The company crafts its products using traditional multi-generational recipes in its own pickle workshop, selling directly to consumers through an online webshop and physical store, and distributing to retail stores and delicatessens across the Netherlands.

Product overview

Kesbeke fijne tafelzuren is a family-owned artisanal food company producing a range of pickled products. The core offerings include Augurken (artisan pickles in various sizes and forms), Uitjes (hand-peeled Amsterdam onions and silver onions), and Kesbeke Specials (kimchi, atjar, sweet-sour sauces, smoked beets, and other specialty items). A notable sub-brand is Jonnie & Oos, a collaborative line with chef Jonnie Boer of De Librije. Products are available through their online webshop and physical retail stores, with B2B options for professional clients.

Differentiator

Problem solved

Functional benefit

Products and services

  • Augurken (Artisanal Pickles)

Companies that use Kesbeke fijne tafelzuren

Customer profile

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Kesbeke fijne tafelzuren technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Kesbeke fijne tafelzuren partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered core and minor.

  • Jonnie Boer / De LibrijecoreStrategic or Co-development PartnerThe late Jonnie Boer, chef of three-Michelin-star restaurant De Librije in Zwolle, was a close friend ('maat') of Oos Kesbeke. Together they created the 'Jonnie & Oos' product line of gastronomic pickled foods sold in retail stores and delicatessens. The collaboration represents a flagship culinary co-development between fine dining and artisanal pickling.
  • ERU GoudkuipjeminorStrategic or Co-development PartnerKesbeke launched a new product collaboration with ERU Goudkuipje, a Dutch cheese brand. The partnership combines Kesbeke's pickled products with ERU cheese, creating a new taste experience for consumers.
  • Paviljoen Flevonice / Chef Jan LeusinkminorGTM or Marketing PartnerChef Jan Leusink operates the pavilion at Flevonice (Biddinghuizen), home to Europe's longest outdoor skating rink. He and his team serve Kesbeke products as part of Dutch culinary offerings after skating sessions, showcasing the brand in a hospitality setting.
  • Muco & FriendsminorOthersOos Kesbeke serves as an ambassador for Muco & Friends, a charity organization supporting people with Cystic Fibrosis (mucoviscidose). This ambassador role strengthens the company's community engagement and charitable identity.
  • Prinses Máxima CentrumminorOthersKesbeke raised and donated €72,000 for the Prinses Máxima Centrum, the Dutch pediatric oncology center, demonstrating the company's charitable commitment and community social responsibility.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Kesbeke fijne tafelzuren competitors and assessment

Company assessment

Broad incumbents

  • Kühne: Kühne is Germany's largest pickles, sauerkraut and vinegar-condiments producer with a broad portfolio sold across European retail and foodservice. Comparable to Kesbeke as a pickled-vegetable specialist of national scale, but significantly larger and operating as the broad incumbent across multiple European markets.
  • Hengstenberg: Hengstenberg is a long-established German producer of pickles, sauerkraut and pickled vegetables for retail and foodservice across DACH and export markets. Like Kesbeke it competes in jars of fermented/pickled vegetables but at meaningfully larger scale and broader geographic reach.
  • Calvé (Unilever): Calvé is Unilever's Dutch heritage brand spanning sauces, condiments and pickled products sold across Dutch retail. Comparable to Kesbeke on shelf-condiment positioning and Dutch-occasion use cases, but operates at massive scale as a corporate incumbent with broader portfolio breadth.
  • Verstegen Spices & Sauces: Verstegen is a Dutch family-owned spice, sauce and condiment company with broad retail and foodservice distribution. Comparable to Kesbeke through its Dutch family-brand DNA, premium-positioned condiment portfolio, and overlap in pickled/specialty condiment SKUs.

Direct peers

  • HAK: HAK is the leading Dutch packaged pickled-vegetable brand selling jars of pickles, onions, sauerkraut and legumes nationwide through supermarkets. It is Kesbeke's most direct competitor on Dutch retail shelves, targeting the same everyday-occasion consumer use cases with a broader mainstream price positioning.
  • Remia: Remia is a large Dutch manufacturer of sauces, condiments and pickled products supplying foodservice and retail across the Netherlands and Benelux. Operates in the same condiment-jar category as Kesbeke, with overlapping foodservice customers and a comparable nationwide Dutch distribution footprint.
  • Van Leeuwen (Zaanlander's pickles line): Van Leeuwen/Zaanlander is a Dutch pickle and pickled-vegetables producer rooted in the Zaanstreek agricultural region, distributing through Dutch supermarkets and food service. Comparable to Kesbeke in category (jars of pickles/onions), target market (Dutch consumers and HoReCa), and traditional production heritage.
  • Honig: Honig is a Dutch heritage brand producing sauces, gravies, and condiment mixes for retail and professional kitchens in the Netherlands and beyond. Comparable to Kesbeke in family-brand-led heritage marketing, Dutch foodservice channel presence, and shelf-stable condiment/SKU overlap.

Emerging players

  • Mrs. Wages: Mrs. Wages is a US pickled-products and home-canning brand selling pickled vegetable mixes, relishes and pickling ingredients through grocery. It overlaps with Kesbeke on the pickled-vegetable consumer occasion but addresses a US rather than Dutch market.
  • Bubbies: Bubbies is a US-based producer of naturally fermented pickles and sauerkraut positioned as a premium, artisanal, gut-health brand in specialty retail and DTC. Comparable to Kesbeke's Jonnie & Oos and Gezond sub-lines in artisanal fermented positioning, although geographically focused on North America.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Kesbeke fijne tafelzuren social profiles

Digital presence

Kesbeke fijne tafelzuren financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Kesbeke fijne tafelzuren leadership team

Management profile

Number of profiles

Profiles2 records

Kesbeke fijne tafelzuren funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Kesbeke fijne tafelzuren M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kesbeke fijne tafelzuren

What does Kesbeke fijne tafelzuren do?

Kesbeke Fijne Tafelzuren is a Dutch family-owned artisanal food company that produces traditional pickled vegetables, primarily gherkins (augurken) and onions (uitjes), alongside specialty items such as kimchi, atjar, sweet-sour sauces, and smoked beets. The company crafts its products using traditional multi-generational recipes in its own pickle workshop, selling directly to consumers through an online webshop and physical store, and distributing to retail stores and delicatessens across the Netherlands.

Is Kesbeke fijne tafelzuren a public or private company?

Kesbeke fijne tafelzuren is a private company. It is classified as family owned and is currently operating.

When was Kesbeke fijne tafelzuren founded?

Kesbeke fijne tafelzuren was founded in 1945. It employs 11 to 50 people.

Where is Kesbeke fijne tafelzuren based?

Kesbeke fijne tafelzuren is headquartered in Amsterdam, Netherlands, in the Europe region.

How does Kesbeke fijne tafelzuren make money?

One revenue line is on record: direct Product Sales.

Who are Kesbeke fijne tafelzuren's main competitors?

Broad incumbents on record are Kühne, Hengstenberg, Calvé (Unilever) and Verstegen Spices & Sauces. Direct peers are HAK, Remia, Van Leeuwen (Zaanlander's pickles line) and Honig. Emerging players are Mrs. Wages and Bubbies.

Does Kesbeke fijne tafelzuren have an API?

No public API is recorded for Kesbeke fijne tafelzuren.

What industry is Kesbeke fijne tafelzuren in?

Kesbeke fijne tafelzuren's product category is Artisanal Pickled Foods. Its primary akta.pro industry code is AFAKAFAF, Fermented & Pickled Fruit & Vegetable Products (Pickles, Kimchi, Sauerkraut), with a secondary code of AFAKACAI, Pickled & Fermented Foods Manufacturing. Its NAICS code is 311 and its SIC code is 2030.

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