Alan Keville for Hair

What Alan Keville for Hair does

Alan Keville for Hair (AK for Hair) is a privately held, multi-location premium hair salon business operating across three locations in Ireland: a Dublin flagship at Powerscourt Townhouse on South William Street, plus branches in Wexford and Naas. The company delivers professional hairdressing services including cutting, colouring, highlights, blow dries, and treatments, served by a team of multi-award-winning stylists with collective experience spanning 15-30+ years, international fashion week credentials, and brand-educator affiliations with L'Oréal and Wella.

The business is family-run, founded by Alan Keville over 30 years ago and currently owned by Alex Keville, with Alan continuing to style clients. Revenue is generated through per-appointment service fees billed via third-party booking platforms (Phorest and Layer One Salon) and supplemented by digital gift vouchers sold online. The salon carries a curated retail product ecosystem spanning L'Oréal, Alfaparf Milano, Wella, Olaplex, RCo, and Living Proof.

Customer acquisition is driven by word-of-mouth referrals, celebrity and editorial visibility (Jake Ryan has styled every cover for all major Irish magazines; Alex Keville serves clients including Helena Christensen and Jodie Kidd), and a reputation built on industry awards including Hairdresser of the Year and the L'Oréal Colour Trophy. The underlying technology stack is minimal: a Concrete CMS-hosted website linked to external booking and voucher platforms, with no proprietary software, mobile app, or AI capabilities.

Name

Alan Keville for Hair

Website

https://kevillehair.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

AK for Hair is a privately held, family-run premium hair salon chain operating three locations across Ireland (Dublin, Wexford, Naas), delivering cutting, colouring, and styling services by award-winning stylists, with revenue from per-appointment fees and digital gift vouchers.

Ownership category

akta.pro rank

Product category

Hair Salon Services

NAICS

Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211)

akta.pro industry

PRIMARYHSALAAAD

Haircutting & Styling Services

Home & Personal Services/Personal Care & Beauty Services/Hair Salons & Styling Services

SECONDARYHSALAAAA

Women's Hair Salons

Home & Personal Services/Personal Care & Beauty Services/Hair Salons & Styling Services

SECONDARYCRABABAK

Professional/Salon Haircare (Backbar & Retail)

Consumer Products & Retail/Beauty & Personal Care/Haircare

Keywords

• Professional hair salon services
• Hair colouring and highlights
• Bridal and wedding hair
• Editorial session styling
• Salon gift vouchers

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Hairdressing Services: The primary revenue stream is professional hairdressing services (cuts, colouring, styling, blow dries, treatments) billed per appointment at a per-service rate. Services are booked online via Phorest or Layer One Salon platforms.
2. Gift Vouchers: Digital gift vouchers are sold and delivered instantly, allowing clients to purchase prepaid salon experiences for others. This serves as both a revenue stream and a customer acquisition/gifting channel.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

AK for Hair is a multi-location hair salon offering professional hairdressing services — cutting, colouring, highlights, blow dries, and treatments — delivered by award-winning stylists across its Dublin, Wexford, and Naas locations. The salon complements these services with digital gift vouchers sold online for instant delivery, enabling clients to gift prepaid salon experiences.

Product overview

AK for Hair is an award-winning hair salon offering a unified set of hairdressing services. The core offering consists of professional hair cutting, colouring, and styling services delivered by a team of stylists across three locations (Dublin, Wexford, and Naas). The salon also offers digital gift vouchers as a complementary product for gifting experiences to clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Hairdressing Services Professional hair cutting, colouring, highlights, blow dries, and treatments delivered by award-winning stylists across the Dublin, Wexford, and Naas salon locations.
• Digital Gift Vouchers Digital gift vouchers enabling customers to purchase prepaid AK for Hair salon experiences for others, delivered instantly through the Layer One Salon platform.

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• L'OréalcoreStrategic or Co-development PartnerAlex Keville was a former member of L'Oréal's prestigious ID Artist Team, and Alan Keville won the L'Oréal Colour Trophy. Rosie O'Keeffe earned a L'Oréal Colour Specialist degree and worked as a regional educator for L'Oréal's Redken group. L'Oréal is a core brand partnership in the salon's professional colouring and product ecosystem.
• Alfaparf Milano ProfessionalcoreStrategic or Co-development PartnerAlan Keville created Alfaparf's renowned Next Generation Program, which became the foundation for teaching precision cutting to many of Ireland's top hairdressers. This training program relationship is a significant part of the salon's professional development legacy.
• WellaminorStrategic or Co-development PartnerEduardo became an educator for Wella, inspiring countless stylists with cutting-edge techniques. Multiple team members (Alex, Matthew, Ciara) have competed in or represented Wella TrendVision competitions. Wella products are used in the salon.
• OlaplexminorStrategic or Co-development PartnerOlaplex hair care products are featured and used within the salon as part of the colouring and treatment service offering.
• RCominorStrategic or Co-development PartnerRCo professional hair care products are used and featured in the salon.
• Living ProofminorStrategic or Co-development PartnerLiving Proof professional hair care products are used and featured in the salon.

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Mahogany Hairdressing: UK premium salon group with strong education credentials; Alan Keville worked alongside Mahogany London as an international educator. Comparable in premium, education-led positioning and brand-level training heritage.
• Richard Ward Hair: London Chelsea-based premium salon with high-profile celebrity clientele. Comparable in premium single/multi-location UK salon model targeting affluent and celebrity customers.
• Dylan Bradshaw: Dublin-based high-end hair salon with a strong editorial and fashion-week reputation. Highly comparable in award-winning premium positioning, celebrity/editorial clientele, and Dublin flagship model.
• Brown Sugar: Premium Dublin-based hair and beauty salon group with multiple locations. Directly comparable in premium positioning, urban multi-location Irish footprint, and similar celebrity/editorial clientele aspirations.
• Sean Taaffe Hair: Dublin-based premium hair salon with a focus on colour and editorial styling. Directly comparable in Dublin premium salon positioning and colouring-led expertise.
• Hershesons: London-based premium hair salon known for celebrity clientele and editorial work. Directly comparable in premium positioning, celebrity and influencer clientele, and reputation-led brand.

Broad incumbents

• Sassoon Salons: Iconic global salon brand renowned for precision cutting education and editorial influence. Comparable as an education-led, premium-positioned salon with strong brand authority, though operating at much larger scale.
• Peter Mark: Ireland's largest hair salon chain with broad geographic coverage across the country. Directly comparable as a multi-location Irish hairdressing brand, but competes at a larger, more mass-market scale rather than AK for Hair's premium positioning.
• Toni&Guy: Global premium hair salon and education brand with locations worldwide. Comparable as an internationally recognized, education-led salon brand with strong product partnerships (label.m, Wella historically).

Regional players

• John Mulcahy Hair Salon: Long-established Irish hair salon with a similar reputation for quality hairdressing and editorial work. Comparable as a similarly positioned Irish premium salon brand, though operating from a single regional base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/alan-keville-for-hair

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alan Keville for Hair