Peter Mark

What Peter Mark does

Peter Mark, founded in 1961 by Peter and Mark Keaveney on Grafton Street, Dublin, is Ireland's largest hairdressing group operating 69 salons nationwide across the Republic of Ireland. The company employs approximately 1,450 staff (93% women) and operates under two Irish legal entities — Peter Mark Hair Salons Unlimited Company and Newstyle Hairsalons Unlimited Company. Core service offerings span professional hair cutting, blowdry and styling, colouring (solid, semi-permanent, highlights, balayage, toning, grey blending), premium taped hair extensions through a 2023 partnership with The London Hair Lab, and an array of in-salon treatments from Kérastase, K18, Olaplex, Nioxin and L'Oréal Metal Detox.

The company has no proprietary technology products; instead, it leverages third-party platforms — Gappt for appointment booking, Shopify Plus for e-commerce at shop.petermark.ie, GiveX for gift cards, Shiptheory for dispatch, Google Cloud for storage, and Google Analytics for web analytics. Peter Mark operates a wholly-owned sub-brand, Style Club (launched 2008), targeting next-generation hair trends through salons at South William Street and The Pavilions Swords. The Peter Mark College of Hairdressing offers Maynooth University-accredited training across two Dublin and one Limerick location, supplying a talent pipeline of certified specialists.

The business model is direct-to-consumer, generating revenue primarily through professional hairdressing services at 69 salons, supplemented by retail product sales (Kérastase, ghd, Nioxin, Redken, Olaplex, K18, Sebastian Professional and others) via the e-commerce storefront and physical gift card sales. Revenue is not publicly disclosed. Marketing channels include blog content, Facebook, Instagram, YouTube, TikTok and Pinterest social platforms, plus annual Petermarkathon charity events (over €1 million raised since 2011). The company maintains exclusive partnerships with 15+ premium haircare brands and is privately held with no external investors, private equity ownership or parent company.

Name

Peter Mark

Legal name

Peter Mark Hair Salons Unlimited Company

Website

https://petermark.ie

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Peter Mark is Ireland's largest hairdressing group, founded in 1961, operating 69 salons nationwide offering cutting, colouring, extensions, and treatments to predominantly female Irish consumers, with complementary e-commerce retail and an internal training college.

Ownership category

akta.pro rank

Product category

Professional Hairdressing Services

NAICS

Beauty Salons (812112), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Women's Hair Salons (HSALAAAA)

akta.pro secondary industries

Haircutting & Styling Services (HSALAAAD), Professional/Salon Haircare (Backbar & Retail) (CRABABAK)

Keywords

• Professional hairdressing services
• Hair colour treatments
• Hair extension services
• Salon hair care retail
• Hairdresser training college

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Hair Services: Revenue from professional hair services including cutting, colouring, highlights, extensions, blowdry/styling, and treatments offered at 69 salons nationwide.
2. Retail Product Sales: Revenue from selling professional hair care products including Kérastase, ghd, Nioxin, Redken, Pureology, Shu Uemura, Moroccan Oil, K18, OLAPLEX, KEVIN MURPHY, Color Wow, ANNUTRI, VIRTUE, FARO and other brands through the online shop.
3. Gift Cards: Sale of physical and e-gift cards for use at Peter Mark salons and online shop, providing prepaid service and product revenue.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Peter Mark is Ireland's largest hairdressing group, operating 69 salons nationwide delivering professional hair services including cutting, blowdry and styling, colour, highlights, extensions, and treatments. The company complements in-salon services with an e-commerce platform (shop.petermark.ie) selling professional haircare products from premium brand partners (Kérastase, ghd, L'Oréal, Redken, Nioxin, OLAPLEX, K18, etc.) and physical/electronic gift cards. The company also runs Peter Mark College of Hairdressing for stylist training and operates the Style Club sub-brand.

Product overview

Peter Mark is an Irish hairdressing company operating 69 salons nationwide across Ireland, founded in 1961. The company offers a comprehensive suite of hair services including cutting, blowdry and styling, colouring, highlights, extensions, and treatments. Their core product offering centers on professional hair services delivered by trained stylists, supplemented by an e-commerce platform (shop.petermark.ie) powered by Shopify Plus selling professional haircare products from partner brands. The service portfolio includes specialized offerings like London Hair Lab taped extensions (available in full head, half head, and filler services), grey blending techniques, balayage/freehand colouring, and various treatment services (K18, Olaplex, Kérastase). Peter Mark also operates Peter Mark College of Hairdressing for staff training and has a sub-brand called Style Club. Career progression programs offer certifications including Niologist, Nioxin consultant, and Color Specialist designations. The company runs the annual Peter Mark Colour Trophy competition to recognize team achievements.

Differentiator

Problem solved

Functional benefit

Brands

• Style Club: A concept hair fashion brand launched in 2008, targeting next-generation bold, bright and brilliant hair trends. Style Club salons are located at South William Street and The Pavilions S/C Swords.

Products and services

• Hair Cutting Services Professional hair cutting services including precision cuts, layered cuts, and creative styling performed by trained stylists at 69 salons across Ireland. Available to individual consumers booking in-salon appointments.
• Blowdry and Styling Services Blowdry and styling services for various occasions and daily hair maintenance, offered across all 69 Peter Mark salons. For individual consumers seeking professional styling.
• Hair Colour Services Full range of hair colouring services including solid colour, semi-permanent colour, and custom colour treatments. Performed at 69 Peter Mark salons.
• Highlights Services Professional highlighting services including balayage, freehand colouring, babylights, and grey blending using techniques like herringbone placement for dimension.
• Taped Hair Extensions (London Hair Lab) Semi-permanent taped hair extensions offered in partnership with The London Hair Lab. Available as full head, half head, or filler services. Extensions are reusable (6-8 weeks wear) with proper homecare, made from high-quality human hair with natural blends. Available in 18 and 22 inch lengths.
• In-Salon Hair Treatment Services In-salon hair treatment services including Kérastase Premiére (calcium neutralization), K18 Molecular Repair (peptide-based keratin repair), Olaplex Bonding (bond rebuilding), L'Oréal Metal Detox (metal removal), Nioxin Scalp Renew (dermabrasion), and Kérastase Fusio-Dose (personalized boosters). For individual consumers.
• Online Shop (shop.petermark.ie) E-commerce platform powered by Shopify Plus selling professional haircare products, skincare, styling products, electrical tools, and gift cards. Products organized by category (Skincare, Haircare, Styling, Electrical) and hair type/concern. Sells brands including Kérastase, ghd, Nioxin, Redken, OLAPLEX, K18, Living Proof, and others.
• Gift Cards Physical and e-gift cards available for Peter Mark and Style Club, usable at any salon and online shop. Supported by GiveX platform.
• Style Club Salons Sub-brand hair salons launched in 2008 offering next-generation hair fashion with bold, bright trends. Salons located at South William Street and The Pavilions S/C Swords. Targets a younger, trend-driven consumer base with multi-award winning teams.
• Peter Mark College of Hairdressing Accredited hairdressing training division offering 3-4 year trainee programs accredited by Maynooth University. Training locations in Dublin (William St and North Earl St) and Limerick. Provides career progression from trainee to qualified stylist with specialist certification opportunities.

Quantifiable outcome

• 17% gender pay gap reported in 2025, reduced from 19% in 2024
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Partnerships

20 partnerships are on record, tiered core and minor.

• The London Hair LabcoreStrategic or Co-development Partner · 9 October 2023Partnership launched in October 2023 for providing high-quality taped hair extensions. London Hair Lab specialists use premium human hair with natural blends and multi-tonal shades for seamless colour-matching. The service includes Full Head, Half Head, and Filler services with application times of 30-90 minutes.
• Style ClubcoreStrategic or Co-development Partner · 1 January 2008Concept born from Peter Mark founders in 2008 for next generation hair fashion. Salons at South William Street and The Pavilions S/C Swords bringing bold, bright hair trends. Multi-award winning teams with most sought-after hair experts.
• GHDcoreTechnology or Integrationghd (good hair day) - iconic straighteners introduced in 2001, developing professional products with ghd scientists and hair stylists creating innovative technology that's kind to hair.
• KérastasecoreTechnology or IntegrationLuxury hair care brand since 1964, products sink into fibres healing hair from inside out. Developed alongside professional hairdressers with ranges to suit all hair types.
• L'Oreal ProfessionnelcoreTechnology or IntegrationGlobal leaders in professional hairdressing market with superior quality, innovation in services and products, trendsetting with Parisian touch.
• RedkencoreTechnology or IntegrationFounded in 1960s on pH science and protein technology principles. Pioneers in professional product innovation for over 50 years with fashion forward products.
• NioxincoreTechnology or IntegrationProducts designed to strengthen, nourish and repair thinning hair. Most awarded brand for thinning hair in USA with support from Institute of Trichologists.
• K18coreTechnology or IntegrationFirst product to actually heal hair from inside out using unique peptide technology to reconnect broken keratin chains.
• OLAPLEXcoreTechnology or IntegrationOne of the largest independent hair care brands in the world with over 100 worldwide patents. Pioneered bond-building haircare category.
• Shopify PluscoreTechnology or IntegrationE-commerce platform managing the online shop at shop.petermark.ie.
• DPD Ireland / An PostminorChannel Partner/ Reseller/ DistributorDelivery partners for shipping products purchased online.
• Epilepsy IrelandcoreOthers2024 charity partner working towards a society where no person's life is limited by epilepsy. Part of Petermarkathon fundraising initiative.
• Epilepsy Action NIcoreOthers2024 charity partner for Northern Ireland. Part of Petermarkathon fundraising initiative.
• Make a WishminorOthersOriginal Petermarkathon charity partner since 2011 when campaign started.
• BarnardosminorOthersPrevious Petermarkathon charity partner.
• Temple Street Children's HospitalminorOthersPrevious Petermarkathon charity partner.
• Irish Heart FoundationminorOthersPrevious Petermarkathon charity partner.
• ISPCC/NSPCCminorOthersPrevious Petermarkathon charity partner.
• AwareminorOthersPrevious Petermarkathon charity partner.
• Alzheimer's Society of IrelandminorOthersPrevious Petermarkathon charity partner.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Regis Corporation: US-listed owner of large salon brands (Supercuts, SmartStyle, Cost Cutters). Comparable as a multi-site salon roll-up, though operating at significantly greater scale and across price tiers versus Peter Mark's premium positioning.
• Great Clips: Largest US walk-in salon chain. Comparable on multi-site operational scale and standardised service delivery, though positioned at a lower price point than Peter Mark's premium offering.

Direct peers

• Toni&Guy: Global premium hairdressing and education brand with salon chains and the Toni&Guy Academy. Closely comparable to Peter Mark on premium services, education infrastructure, and brand-partner-driven product retail.
• Sassoon Salon: Iconic premium hairdressing brand with salons and an academy network. Comparable on service quality, technical training, and category-defining positioning in professional hairdressing.
• Rush Hair: UK salon group offering cutting, colouring and treatments through multiple locations plus an e-commerce shop. Comparable multi-site premium hairdressing operator with similar product retail strategy.
• Trevor Sorbie: Premium UK salon brand with in-house education (Trevor Sorbie Academy). Comparable as a premium, training-driven hairdressing brand serving similar demographics.
• Daniel Galvin: Premium colour-specialist salons in the UK with education programs. Comparable to Peter Mark's premium colour, balayage, and grey blending services at the high end of the market.

Emerging players

• Drybar: US-based blow-dry specialty chain. Comparable adjacency in single-service specialty salons and product retail, though operating in a different geography and category niche.

Others

• L'Oréal Professionnel: Global professional haircare manufacturer and a 'Core' partner of Peter Mark. Adjacent in the value chain as a product supplier rather than a competitor, but its salon-channel strategy directly shapes Peter Mark's product economics.
• Salon Services (Phorest / SalonIQ): Irish-headquartered software and product supplier serving the salon industry. Adjacent ecosystem participant providing booking, payments and retail technology that comparable salon groups (including Peter Mark via Gappt) rely on.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@petermarkhairdressing
• Facebookfacebook.com/petermarkhair
• LinkedInlinkedin.com/company/peter-mark
• Instagraminstagram.com/petermarkhair
• TikToktiktok.com/@petermarkhair

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peter Mark