KEVIN'S GUNS AND SPORTING GOODS, LLC

Kevin's Guns and Sporting Goods is a privately held, seven-employee firearms retailer operating two stores in Thomasville, GA and Tallahassee, FL plus an e-commerce site, selling rifles, shotguns, handguns, and accessories from entry-level to $250K luxury collectibles to hunters, sport shooters, and collectors.

Company typePrivate
Founded-
HeadquartersThomasville, United States
Headcount1–10
GTM typeB2C
OfferingServices

What KEVIN'S GUNS AND SPORTING GOODS, LLC does

Kevin's Guns and Sporting Goods, LLC is a privately held, multi-location firearms retailer founded in 2012 and headquartered in Tallahassee, Florida (with a second store in Thomasville, Georgia). The company sells rifles, shotguns, handguns, ammunition, cases, optics, and accessories directly to consumers through two physical retail storefronts and a BigCommerce-powered e-commerce website (kevinsguns.com). Its inventory spans roughly 92 rifle SKUs and 417 shotgun SKUs, ranging from entry-level rifles at approximately $529 (e.g., Ruger 10/22 Sporter) to ultra-luxury collectible shotguns from Beretta, Purdey, Holland and Holland, Krieghoff, and Boss that reach $250,000. The company differentiates through its proprietary 'Kevin's Exclusive Guns' and 'Kevin's Poli' private-label lines, a curated luxury collectible category, and a parallel ammunition partnership via ammoyard.com.

The business operates on a one-time transaction revenue model with no subscription or recurring component. Pricing is unit-based and varies dramatically by category, from budget rifles to bespoke collectible firearms. Customer segments span hunters and shooting sports enthusiasts, firearms collectors, and personal protection buyers, all served through a horizontal segmentation approach. Distribution is omnichannel but regional: two physical stores in Georgia and Florida serve walk-in customers, while the e-commerce site extends reach across the domestic US market. The company's marketing is primarily product-catalog driven through its website, with no disclosed digital advertising, social media presence, or formal partnership programs beyond the ammoyard.com ammunition linkage.

Kevin's Guns is a small specialty retailer with 7 employees, no disclosed funding, no parent company, no acquisitions, and no publicly known leadership team. The company's competitive position rests on curated breadth at the high end of the firearms market, exclusive branded SKUs, and dual physical-retail plus e-commerce distribution in markets where firearms transactions require FFL oversight and benefit from in-person expertise.

KEVIN'S GUNS AND SPORTING GOODS, LLC firmographics

Firmographics

Name: KEVIN'S GUNS AND SPORTING GOODS, LLC
Legal name: Kevin's Guns
Website: https://kevinsguns.com
Company type: Private
Operating status: Operating
Headcount range: 1–10 employees
Short description: Kevin's Guns and Sporting Goods is a privately held, seven-employee firearms retailer operating two stores in Thomasville, GA and Tallahassee, FL plus an e-commerce site, selling rifles, shotguns, handguns, and accessories from entry-level to $250K luxury collectibles to hunters, sport shooters, and collectors.
Ownership category
akta.pro rank

KEVIN'S GUNS AND SPORTING GOODS, LLC industry classification

Industry

Product category: Firearms Retail
NAICS: Sporting Goods Retailers (45911)
akta.pro primary industry: Firearms & Ammunition Retail (CRAMAKAA)
akta.pro secondary industries: Firearm Storage & Safety Retail (Safes, Cases, Locks) (CRAMAKAI), Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)

Keywords

Firearms retail
Sporting goods
Rifles and shotguns
Ammunition sales
Collectible firearms

Where KEVIN'S GUNS AND SPORTING GOODS, LLC is headquartered

Location

Headquarters

HQ city: Thomasville
HQ country: United States
HQ region: North America

Offices2 records

Markets served

KEVIN'S GUNS AND SPORTING GOODS, LLC business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

Firearms Retail: Revenue generated from direct sales of firearms including rifles, shotguns, and handguns. Products range from budget-friendly options (around $529) to ultra-luxury collectible shotguns (over $100,000). One-time transaction-based purchases with no recurring revenue component.
Ammunition Sales: Ammunition sold through the company's website with external link to ammoyard.com. One-time purchase model for ammunition products.
Accessories and Optics: Sales of gun cases, optics, and other sporting goods accessories. One-time transaction purchases.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Entry-level Rifles
Unit Pricing	Pay-as-you-go	Mid-Range Rifles
Unit Pricing	Pay-as-you-go	Premium/Collectible Rifles
Unit Pricing	Pay-as-you-go	Luxury Shotguns

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

KEVIN'S GUNS AND SPORTING GOODS, LLC product offering

Product offering

Core offering

Kevin's Guns and Sporting Goods is a multi-location firearms retailer that sells rifles, shotguns, handguns, ammunition, and accessories (cases and optics) through two physical storefronts in Thomasville, GA and Tallahassee, FL, plus a BigCommerce-powered e-commerce site. The inventory ranges from entry-level rifles starting around $529 to ultra-luxury collectible shotguns priced up to $250,000, alongside an exclusive private-label line ('Kevin's Exclusive Guns') and discounted firearms under 'Sale Guns'.

Product overview

Kevin's Guns and Sporting Goods is a multi-location firearms retailer operating two stores in Thomasville, GA and Tallahassee, FL. The company offers a curated selection of firearms including rifles, shotguns, handguns, and ammunition, along with firearm accessories such as cases and optics. Their rifle inventory spans bolt-action, lever-action, and semi-automatic models from manufacturers including Browning, Winchester, Remington, Henry, Tikka, Weatherby, Marlin, Savage, and Christensen Arms. Their shotgun selection includes premium over/under and side-by-side models from luxury brands such as Beretta, Purdey, Holland and Holland, Boss, A.H. Fox, Krieghoff, and Perazzi, as well as more accessible options. The company also offers Kevin's Exclusive Guns as a private-label branded line, sells discounted firearms through their Sale Guns category, and provides ammunition through a separate online partner (ammoyard.com).

Differentiator

Problem solved

Functional benefit

Products and services

Rifles

Companies that use KEVIN'S GUNS AND SPORTING GOODS, LLC

Customer profile

Segments3 records

Ideal customer profiles3 records

KEVIN'S GUNS AND SPORTING GOODS, LLC technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

KEVIN'S GUNS AND SPORTING GOODS, LLC partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

KEVIN'S GUNS AND SPORTING GOODS, LLC competitors and assessment

Company assessment

Direct peers

Sportsman's Warehouse: Specialty retailer focused on hunting, shooting, and firearms with both physical stores and an online catalog. Direct overlap in product mix (rifles, shotguns, handguns, ammo, optics) and target customer (hunters and sport shooters).
Bud's Gun Shop: Online firearms retailer with extensive new and used gun inventory across rifles, shotguns, and handguns. Competes head-to-head with kevinsguns.com for online firearms shoppers nationwide.
Brownells: Long-standing firearms parts, accessories, and gunsmithing retailer. Comparable focus on shooting-sports enthusiasts and a similar mix of firearms-adjacent SKUs (optics, cases, components).
Palmetto State Armory: Online-direct firearms and accessories retailer with strong AR-platform and ammunition assortment. Competes for the same shooter and home-defense customer via e-commerce without a physical store footprint.
Cheaper Than Dirt: Long-running online firearms and ammunition retailer carrying rifles, shotguns, handguns, ammo, optics, and accessories. Closest pure-play competitor to Kevin's Guns' e-commerce assortment.

Emerging players

GunBroker.com: Largest online firearms auction and marketplace. Overlaps with Kevin's Guns' collector and luxury segment where rare and collectible firearms transact at premium price points.
Guns.com: Online firearms marketplace and retail platform. Competes for online gun buyers via an aggregated listing model and direct retail in select categories, overlapping with Kevin's Guns' e-commerce funnel.
EuroOptic: Specialty retailer of premium optics and precision firearms. Adjacent overlap through optics and high-end rifles — directly intersects with the premium and collectible segment Kevin's Guns serves.

Broad incumbents

Bass Pro Shops / Cabela's: Largest U.S. specialty outdoor retailer carrying firearms, ammunition, and hunting accessories alongside broader outdoor gear. Comparable assortment and customer base (hunters, sport shooters, collectors), but operates at vastly greater scale and with a much broader product portfolio.
Academy Sports + Outdoors: Multi-category sporting goods retailer with significant firearms and ammunition assortment. Competes for the same hunting and sport-shooting customer in the Southeast U.S. but adds apparel, footwear, and outdoor equipment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

KEVIN'S GUNS AND SPORTING GOODS, LLC financial estimates

Financial estimate

Revenue estimate

Valuation estimate

KEVIN'S GUNS AND SPORTING GOODS, LLC leadership team

Management profile

Number of profiles

KEVIN'S GUNS AND SPORTING GOODS, LLC funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

KEVIN'S GUNS AND SPORTING GOODS, LLC M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KEVIN'S GUNS AND SPORTING GOODS, LLC

What does KEVIN'S GUNS AND SPORTING GOODS, LLC do?

Is KEVIN'S GUNS AND SPORTING GOODS, LLC a public or private company?

KEVIN'S GUNS AND SPORTING GOODS, LLC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was KEVIN'S GUNS AND SPORTING GOODS, LLC founded?

KEVIN'S GUNS AND SPORTING GOODS, LLC was founded in -1. It employs 1 to 10 people.

Where is KEVIN'S GUNS AND SPORTING GOODS, LLC based?

KEVIN'S GUNS AND SPORTING GOODS, LLC is headquartered in Thomasville, United States, in the North America region.

How does KEVIN'S GUNS AND SPORTING GOODS, LLC make money?

Three revenue lines are on record. Firearms Retail is the primary driver. The others are ammunition Sales and accessories and Optics.

Who are KEVIN'S GUNS AND SPORTING GOODS, LLC's main competitors?

Direct peers on record are Sportsman's Warehouse, Bud's Gun Shop, Brownells, Palmetto State Armory and Cheaper Than Dirt. Emerging players are GunBroker.com, Guns.com and EuroOptic. Broad incumbents are Bass Pro Shops / Cabela's and Academy Sports + Outdoors.

Does KEVIN'S GUNS AND SPORTING GOODS, LLC have an API?

No public API is recorded for KEVIN'S GUNS AND SPORTING GOODS, LLC.

What industry is KEVIN'S GUNS AND SPORTING GOODS, LLC in?

KEVIN'S GUNS AND SPORTING GOODS, LLC's product category is Firearms Retail. Its primary akta.pro industry code is CRAMAKAA, Firearms & Ammunition Retail, with a secondary code of CRAMAKAI, Firearm Storage & Safety Retail (Safes, Cases, Locks). Its NAICS code is 45911.