102.5 KEZK

What 102.5 KEZK does

102.5 KEZK (legal entity KEZK-FM) is a commercial FM radio station broadcasting at 102.5 MHz across the St. Louis, Missouri metropolitan area, owned and operated by Audacy, Inc. (NYSE: AUD), a publicly traded US radio broadcaster headquartered in Philadelphia. The station programs an adult contemporary music format branded "The Best Mix of the '80s & Today," anchored by personalities including Julie & Friends, Trish Gazall, and Chase Daniels in the Afternoon, with supporting editorial content (celebrity interviews, album release news, tour announcements) and active contests tied to local entertainment venues.

The station's technology footprint combines traditional FM broadcast with Audacy's national digital distribution platform, enabling live streaming via web, iOS/Android mobile applications, and smart speaker voice integration (Amazon Alexa, Google Home) under the "play One Oh Two Point Five K E Z K on Audacy" voice command. Content is licensed through Audacy's editorial infrastructure, and the station also surfaces on-demand podcasts and event listings. The station does not expose an API and has no documented proprietary technology beyond the standard Audacy platform stack.

Revenue is generated exclusively through advertising and sponsorships sold (centrally, via Audacy) to local and national advertisers seeking reach into the St. Louis adult contemporary listening audience, supplemented by on-site event sponsorships and ticket giveaway partnerships with Live Nation, AEG Presents, Holiday World, The Fabulous Fox Theatre, and local businesses such as Oberweis Ice Cream. The station itself is free to listeners and employs a small team of approximately 5 station-specific personnel; strategic and commercial decisions effectively sit with the Audacy parent.

Name

102.5 KEZK

Legal name

Audacy, Inc.

Website

https://kezk.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

102.5 KEZK is a St. Louis FM radio station owned by Audacy, Inc., broadcasting adult contemporary music ('80s and today's hits) to local listeners and monetizing through advertising, digital streaming, and event/ticket giveaway partnerships.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro industry

PRIMARYMPABACAC

Local Radio Station Groups (Owned & Operated/Station Chains)

Media, Entertainment & Sports/Broadcasting (TV & Radio)/Local Broadcast Stations & Affiliates (TV & Radio)

SECONDARYMPABABAF

Music Radio Networks (Format-Based)

Media, Entertainment & Sports/Broadcasting (TV & Radio)/Broadcast Radio Networks

SECONDARYMPAIADAJ

Radio Streaming & Catch-Up Audio Platforms

Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Audio Streaming & Podcast Platforms

Keywords

• Radio broadcasting
• Adult contemporary music
• Digital audio streaming
• Local advertising sales
• Event sponsorships

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Advertising/Sponsorships: 102.5 KEZK generates revenue through advertising and sponsorships. As part of Audacy, the station sells airtime to local and national advertisers seeking to reach St. Louis radio listeners. The station also features on-site event sponsorships for concerts and venue promotions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

102.5 KEZK is an FM radio station (KEZK-FM) that broadcasts an adult contemporary music format branded as "The Best Mix of the '80s & Today" to the St. Louis metropolitan area. Programming is delivered via traditional FM broadcast and through digital streaming on the Audacy platform, supported by on-air shows, celebrity interviews, contests, ticket giveaways, and local event coverage. Revenue is generated by selling advertising airtime and event sponsorships to local and national brands targeting St. Louis listeners.

Product overview

102.5 KEZK is a single radio station operated by Audacy, offering adult contemporary music programming from the '80s through today. The station provides live broadcast content, on-demand news articles, podcast content, and event information through its digital platform. Key shows include Julie & Friends, Trish Gazall, and Chase Daniels in the Afternoon, along with contests and local event listings.

Differentiator

Problem solved

Functional benefit

Products and services

• 102.5 KEZK (KEZK-FM) Radio Broadcast and Digital Streaming Live adult contemporary radio station serving the St. Louis metropolitan area at 102.5 FM and via digital streaming on the Audacy platform. Programming branded as "The Best Mix of the '80s & Today" with named shows (Julie & Friends, Trish Gazall, Chase Daniels in the Afternoon), celebrity interviews, contests, ticket giveaways, and local event coverage.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• Live NationminorGTM or Marketing PartnerLive Nation is a concert promotion partner featured on KEZK for concert ticket giveaways and event promotions. The station promotes Live Nation events including concerts at Hollywood Casino Amphitheater and other venues.
• AEG PresentsminorGTM or Marketing PartnerAEG Presents is an event promotion partner for concerts at Enterprise Center and other major St. Louis venues. KEZK promotes AEG events and provides ticket giveaways to listeners.
• Holiday WorldminorGTM or Marketing PartnerHoliday World is a theme park featured in contest giveaways on KEZK, offering tickets as prizes to listeners.
• Bravo Night/The Fabulous FoxminorGTM or Marketing PartnerThe Fabulous Fox Theatre is a St. Louis venue featured in contest giveaways, with Bravo Night themed tickets promoted through the Julie & Friends show.
• Oberweis Ice CreamminorGTM or Marketing PartnerOberweis Ice Cream is a local business that hosts grand opening events promoted on KEZK, representing local advertiser/event partner relationships.

Recent moves4 records

Expansion highlights3 records

Others

• Spotify: Global music streaming platform competing for listener attention and ad revenue. Represents the secular shift away from traditional broadcast radio that pressures KEZK's audience and ad inventory.
• iHeartRadio App: iHeartMedia's digital streaming platform that competes directly with Audacy's app for streaming radio listening. A direct competitor in the digital audio distribution layer.

Broad incumbents

• Townsquare Media: Broadcast and digital media company operating radio stations in multiple U.S. markets. Comparable business model combining broadcast radio with digital content and events.
• Beasley Media Group: Radio broadcasting company operating stations across multiple U.S. markets. Peer in the broadcast radio advertising and local content delivery space.
• Cumulus Media: Large U.S. radio broadcaster with stations across multiple markets. Operates competing St. Louis stations and represents a peer in the broader broadcast radio industry.
• Hubbard Radio: Mid-size radio broadcaster operating stations in St. Louis and other markets. Competitor for both local listenership and regional advertising budgets.
• iHeartMedia St. Louis: Major U.S. radio broadcaster operating multiple stations in St. Louis. Competes heavily with Audacy for local ad spend and listener share across the St. Louis market.

Direct peers

• KMOX 1120 AM: Sister station under Audacy also serving St. Louis. Direct peer as both operate under the same parent with overlapping broadcast infrastructure and sales teams.
• 105.7 The Point (KPNT): Hubbard Radio-owned St. Louis alternative rock station. Competes for St. Louis radio ad spend and overlapping listener demographics, though in a different music format.
• Y98 (KSD-FM): iHeartMedia-owned adult contemporary station in the St. Louis market. Directly competes with KEZK for the same adult listener demographic and advertising dollars in the St. Louis DMA.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/soft-rock-102.5-kezk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 102.5 KEZK