What Kinglake Forest Adventures does

Kinglake Forest Adventures Camp (KFAC) is a family-owned experiential learning and outdoor adventure camp operator headquartered in Kinglake West, Victoria, Australia. Founded in 2005 by Colin and Michelle French, the company runs a 120-bed architecturally designed accommodation facility on 800 hectares of mountain bushland roughly 60 minutes from Melbourne CBD. The original camp was destroyed in the 2009 Black Saturday bushfires, rebuilt by 2011/12 under BAL-29 standards, and rebranded to its current name in 2017. KFAC primarily serves school groups across Victoria and Southern New South Wales, with the sister company Journey Development Programs (JDP) extending the offering into expedition and cultural-immersion travel.

The company sells a portfolio of customisable camp programs including its flagship Young Rhythms program (integrating positive psychology with outdoor adventure), plus Adventure Camps, Leadership Camps, Themed Camps (e.g. Survivor), Day Programs, Retreats, Bambi Hikes and Intro to Outdoors. Underpinning these is a proprietary experiential learning framework that integrates positive psychology and common life skills, delivered by a dedicated facilitator assigned to each school group for the full stay. Operations run on Odoo ERP with an Odoo-hosted website and online enquiry system; a partnership with Box Hill Institute provides a renewable talent pipeline of outdoor leadership students.

Revenue is generated almost entirely from quote-based camp program fees billed directly to schools, with pricing varying by program type, group size, duration, and catering/programming levels. Go-to-market is sales-led and community-led: schools submit enquiries via the website, followed by consultative engagement and an 'integration chat' to align programs with school frameworks. Demand generation is reinforced through the termly GoodEL (Good Experiential Learning) newsletter, the Shape Future Learning research project, testimonials and word-of-mouth referrals within tightly networked Victorian and Southern NSW school communities. KFAC holds BCorp certification (claimed first in the Australian camps and activity provider space), ACA accreditation, AEE accreditation, and Quality Tourism Framework accreditation.

Name

Kinglake Forest Adventures

Legal name

Kinglake Forest Adventures Camp

Website

https://kfacamp.com.au

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Kinglake Forest Adventures Camp is a family-owned experiential learning and outdoor adventure camp operator in Victoria, Australia, serving Victorian and Southern NSW school groups with positive-psychology-informed camp programs on a 120-bed, 800-hectare site, complemented by sister company JDP's expedition travel offerings.

Ownership category

akta.pro rank

Product category

Outdoor Education and School Camp Services

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ)

akta.pro secondary industries

Wilderness & Backcountry Lodges (Remote/Off-Grid) (THAGAIAB), Mountain & Wilderness Lodges (THAAAHAE)

Keywords

• School camp programs
• Experiential learning camps
• Outdoor education programs
• Adventure camp facilities
• Positive psychology programs

Headquarters

HQ city

Kinglake West

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Camp Experiences and Program Fees: The primary revenue stream comes from providing bespoke experiential learning camps and programs to school groups. Schools pay for camp stays, programs, accommodation, and catering. Pricing is quote-based, varying by program type (Day Programs, Adventure Camps, Leadership Camps, Themed Camps, Young Rhythms), duration, number of participants, catering level (Full, Partial, Self-Catering), and programming level (Full, Partial, Self-run). Programs are sold directly to schools via enquiry forms.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Kinglake Forest Adventures Camp operates a 120-bed outdoor facility on 800 hectares of mountain bushland in Kinglake West, Victoria, providing bespoke experiential learning camps for school groups. The company integrates traditional adventure activities (treetop challenges, mountain biking, flying foxes, ropes courses) with positive psychology-informed personal development and wellbeing processes. Programs are fully customised to each school's context, with a dedicated facilitator assigned to each group for the full stay.

Product overview

Kinglake Forest Adventures Camp is an experiential learning and outdoor adventure camp provider operating a unified service model. The core portfolio includes Young Rhythms Camps (their flagship program combining outdoor recreation with positive psychology), Adventure Camps, Leadership Camps, Themed Camps (e.g. Survivor), Retreats, Bambi Hikes, Intro to Outdoors programs, and Day Programs. Their sister organization Journey Development Programs (JDP) extends the offering to iconic hikes and cultural immersion travel. All programs are fully customizable to each school's context and outcome aspirations. The company also provides the GoodEL Newsletter as an educational resource. The company operates from a 120-bed facility in Kinglake West, Victoria, surrounded by 800 hectares of mountain bushland, and offers activities including treetop challenges, mountain biking, flying foxes, and ropes courses.

Differentiator

Problem solved

Functional benefit

Products and services

• Young Rhythms Camps
• Adventure Camps
• Leadership Camps
• Themed Camps
• Day Programs
• Retreats
• Bambi Hikes
• Intro to Outdoors

Quantifiable outcome

• 500+ Year 9 students served in a single cohort program
• +2 more outcomes

Named customers19 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Journey Development Programs (JDP)coreStrategic or Co-development PartnerJDP is the sister company of Kinglake Forest Adventures Camp, co-founded by Colin French. JDP delivers expedition programs and cultural immersion travel for schools to destinations including The Grampians, Wilsons Promontory, Tasmania, and The Whitsundays. The two companies share staff, resources, and cross-promote each other's services. KFAC staff can prepare to join JDP crew, and JDP programs involve overlapping resources with camp. The two companies together cover both hardtop camp (KFAC) and expedition-based outdoor education (JDP) offerings.
• Box Hill InstitutecoreStrategic or Co-development PartnerKinglake Forest Adventures Camp and Box Hill Institute have collaborated to offer a unique opportunity for students enrolled in the outdoor leadership course. BHI outdoor leadership students play an integral role in executing programs for Year 9 students at KFAC, gaining hands-on experience in experiential education methodologies and leadership techniques. This partnership fast-tracks students through the KFAC onboarding process and serves as a talent pipeline for future recruitment. The collaboration involves BHI students being selected by Aaron Hosking at Box Hill Institute.
• Dr. Judith LockeminorStrategic or Co-development PartnerWellbeing influencer and author (The Bonsai Student) who collaborated with Kinglake Forest Adventures Camp during Camberwell Girls Grammar School's Year 7 Young Rhythms program in May. Dr. Locke's work is shaping CGGS's approach to wellbeing, and KFAC's Director read her book and briefed the facilitation team accordingly to better reach the school's outcomes.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Waratah Beach Camp: NSW south coast school camp provider offering residential adventure and outdoor learning programs to NSW schools, overlapping with KFAC's Southern NSW customer base.
• Camp Coolamatong: Gippsland-based Victorian school camp offering multi-day residential programs with adventure activities and outdoor education to a similar school cohort.
• The Summit Outdoor Adventure Centre: Victorian outdoor adventure centre running school group programs focused on team-building, leadership and resilience outcomes with on-site adventure activities, overlapping KFAC's leadership/wellbeing positioning.
• The Outdoor Education Group: Australia's largest outdoor education provider, running multi-day experiential programs for Victorian and interstate schools with comparable adventure activities and curriculum alignment. The closest direct competitor to KFAC's school-camp offering.
• Anglesea Adventure Camp: Coastal Victorian school camp provider delivering multi-day adventure and outdoor education programs to Victorian primary and secondary schools with similar residential, catered, activity-based programs.
• YMCA Camp Manyung: Long-running Victorian YMCA residential camp on the Mornington Peninsula offering school camp programs with adventure activities, accommodation and catering to a comparable school demographic.

Broad incumbents

• Outward Bound Australia: National not-for-profit experiential education provider running multi-day outdoor leadership and resilience programs for young Australians; overlaps with KFAC's leadership and personal-development positioning at a larger scale.

Emerging players

• Sovereign Hill: Ballarat-based immersive educational tourism experience that schools book as multi-day curriculum-linked programs; adjacent rather than overlapping, but competes for the same school excursion budget.

Regional players

• Phillip Island Nature Parks: Victorian nature-based educational tourism operator running school programs around wildlife and conservation; adjacent provider competing for the same pool of Victorian school excursion funding.

Others

• Australian Camps Association: Industry body that accredits camps and curates the 'Find a Camp' directory; ecosystem player that channels demand to member camps including KFAC and shapes accreditation standards across the sector.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kinglake-ranges-wilderness-camp

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kinglake Forest Adventures