Eads Broadcasting Corporation
- Company typePrivate
- Founded1939
- HeadquartersLebanon, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
Eads Broadcasting Corporation firmographics
Firmographics- Name
- Eads Broadcasting Corporation
- Legal name
- Eads Broadcasting Corporation
- Website
- https://kgal.com
- Company type
- Private
- Founded year
- 1939
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Eads Broadcasting Corporation industry classification
Industry- Product category
- Local Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (51611)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)
- akta.pro secondary industries
- Radio Network Distribution & Programming Services (Syndicators, Format Providers) (MPAIAEAH), Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ)
Keywords
Where Eads Broadcasting Corporation is headquartered
LocationHeadquarters
- HQ city
- Lebanon
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Eads Broadcasting Corporation business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Advertising Revenue: Revenue generated from local and national advertisers who purchase airtime on KGAL-AM 1580 and KSHO-AM/FM 920. Advertisers include local businesses, funeral homes, automotive dealerships, credit unions, home services, healthcare providers, and community organizations in the Mid-Willamette Valley region.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Radio advertising packages |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Eads Broadcasting Corporation product offering
Product offeringCore offering
Eads Broadcasting Corporation operates local AM and FM radio stations in the Mid-Willamette Valley of Oregon, including KGAL SmartTalk 1580 (news, talk, sports) and KSHO Unforgettable 920 (music). The company sells advertising airtime and sponsorships on these stations and on its associated streaming website and mobile apps to local and regional businesses, while delivering free broadcast programming to listeners in the Lebanon, Oregon coverage area.
Product overview
Eads Broadcasting Corporation operates a multi-station radio broadcasting portfolio anchored by KGAL SmartTalk 1580, a news/talk AM station serving the Mid-Willamette Valley of Western Oregon. The company also operates KSHO-AM & FM (branded as Unforgettable 920), a music station that serves as KGAL's sister station. The stations share broadcast facilities, management, and streaming infrastructure. Additionally, the company maintains WillametteValleySports.com as an online sports streaming companion. The product portfolio includes live over-the-air AM/FM radio broadcasts, online audio streaming via web and mobile applications (Apple and Android), and local sports play-by-play coverage. Programming consists of nationally syndicated talk shows, local news, regional sports, and weather services.
Differentiator
Problem solved
Functional benefit
Brands
- KSHO-AM & FM: Sister music station broadcasting to Mid-Willamette Valley
Products and services
- KGAL SmartTalk 1580 Local AM radio station on 1580 kHz delivering news, talk, sports play-by-play, and information programming to listeners in the Mid-Willamette Valley of Oregon. Advertising airtime and sponsorships on this station are sold to local businesses.
- KSHO Unforgettable 920 (AM & FM) Companion music-format AM/FM radio station branded KSHO Unforgettable 920, airing adult standards music to the Mid-Willamette Valley and carrying advertising sold to local businesses.
- WillametteValleySports.com Live Sports Streaming Online sports streaming portal operated by Eads Broadcasting that delivers live local sports play-by-play coverage to listeners in the Mid-Willamette Valley, complementing the on-air sports programming of KGAL.
Quantifiable outcome
- Serves Mid-Willamette Valley communities with local news, sports, and weather coverage
Companies that use Eads Broadcasting Corporation
Customer profileNamed customers7 records
Segments1 record
Ideal customer profiles2 records
Eads Broadcasting Corporation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Eads Broadcasting Corporation partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and major.
- KSHO-AM & FMcoreKSHO is the 'sister' station to KGAL, also operated by Eads Broadcasting Corporation. KSHO broadcasts at 920 AM and FM, serving the Mid-Willamette Valley with music and entertainment programming (branded as 'Unforgettable 920'). Both stations share studio facilities and streaming infrastructure.
- WillametteValleySports.comcoreThe 'brother' streaming site for Willamette Valley sports content, including Lebanon Warriors high school sports. Streams to the entire world and complements KGAL's local sports coverage with additional sports programming and multimedia content.
- Salem Radio Network / SRN NewsmajorAffiliation for national news content delivery. KGAL carries SRN News national headlines and reporting, providing listeners with national and international news coverage.
- Infinity Sports NetworkmajorNetwork partnership for sports programming. KGAL broadcasts Infinity Sports Network content including shows like Jon Marks, John Kincade, Chris Moore, Carrington Harrison, Jody McDonald, and The Gresh Show throughout the week.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Eads Broadcasting Corporation competitors and assessment
Company assessmentDirect peers
- Townsquare Media: Operates a portfolio of AM/FM radio stations concentrated in small and mid-sized U.S. markets with local content focus and digital extensions. Highly comparable in market positioning, advertising-led GTM, and multi-platform distribution strategy.
- Mapleton Communications: A smaller, privately held U.S. radio broadcasting company operating AM/FM stations in select markets. Comparable as a small-scale, family/private operator of regional radio clusters with similar advertising-led revenue model.
- Emmis Communications: A U.S. radio broadcasting company operating AM/FM stations in select markets with a mix of music, news/talk, and sports formats. Comparable in operating model, multi-station regional structure, and reliance on local ad sales.
- Alpha Media: A large U.S. radio broadcasting company operating numerous AM/FM stations across multiple markets. Comparable as a multi-station regional broadcaster running news/talk and music formats with local sales teams — directly parallel to Eads Broadcasting's two-station cluster model.
- Salem Media Group: Owner of Salem Radio Network, KGAL's primary national news content affiliate, and a publicly traded operator of news/talk and Christian-leaning radio stations across the U.S. Salem's talk/news format and network-affiliate business model mirror Eads Broadcasting's KGAL SmartTalk 1580 positioning.
- Saga Communications: A regional radio broadcasting company operating AM/FM stations across small and mid-sized markets, often with local news, talk, and sports programming. Strongly comparable on station count, market profile, and locally-rooted content strategy.
- Lotus Communications: A privately held, family-owned U.S. radio broadcaster operating AM/FM stations in multiple markets with a mix of news/talk and music formats. Structurally and operationally analogous to Eads Broadcasting as a family-controlled, multi-station regional group.
Broad incumbents
- Audacy (formerly Entercom / CBS Radio): A major U.S. radio operator with a large portfolio of AM/FM stations and a national digital audio platform (Audacy app). Competes for both over-the-air and streaming audio advertising dollars against Eads Broadcasting's regional footprint.
- iHeartMedia: The largest U.S. radio broadcaster, operating ~850 stations and the iHeartRadio digital platform. Operates broadly in the same AM/FM broadcasting space and competes for digital audio ad budgets, though at national scale rather than local focus.
- Cumulus Media: One of the largest U.S. radio broadcasters with hundreds of AM/FM stations nationwide, including talk and news formats. Overlaps with Eads Broadcasting in news/talk AM radio but at vastly greater scale and broader geographic footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Eads Broadcasting Corporation social profiles
Digital presenceEads Broadcasting Corporation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eads Broadcasting Corporation leadership team
Management profileNumber of profiles
Profiles10 records
Eads Broadcasting Corporation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eads Broadcasting Corporation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eads Broadcasting Corporation
What does Eads Broadcasting Corporation do?
Eads Broadcasting Corporation operates local AM and FM radio stations in the Mid-Willamette Valley of Oregon, including KGAL SmartTalk 1580 (news, talk, sports) and KSHO Unforgettable 920 (music). The company sells advertising airtime and sponsorships on these stations and on its associated streaming website and mobile apps to local and regional businesses, while delivering free broadcast programming to listeners in the Lebanon, Oregon coverage area.
Is Eads Broadcasting Corporation a public or private company?
Eads Broadcasting Corporation is a private company. It is classified as family owned and is currently operating.
When was Eads Broadcasting Corporation founded?
Eads Broadcasting Corporation was founded in 1939. It employs 1 to 10 people.
Where is Eads Broadcasting Corporation based?
Eads Broadcasting Corporation is headquartered in Lebanon, United States, in the North America region.
How does Eads Broadcasting Corporation make money?
One revenue line is on record: advertising Revenue.
Who are Eads Broadcasting Corporation's main competitors?
Direct peers on record are Townsquare Media, Mapleton Communications, Emmis Communications, Alpha Media, Salem Media Group, Saga Communications and Lotus Communications. Broad incumbents are Audacy (formerly Entercom / CBS Radio), iHeartMedia and Cumulus Media.
Does Eads Broadcasting Corporation have an API?
No public API is recorded for Eads Broadcasting Corporation.
What industry is Eads Broadcasting Corporation in?
Eads Broadcasting Corporation's product category is Local Radio Broadcasting. Its primary akta.pro industry code is MPAIAEAA, Commercial Terrestrial Radio Broadcasting (AM/FM), with a secondary code of MPAIAEAH, Radio Network Distribution & Programming Services (Syndicators, Format Providers). Its NAICS code is 51611 and its SIC code is 4832.