Infinity Sports and Entertainment

What Infinity Sports and Entertainment does

Infinity Sports and Entertainment (legal entity UK Advertising, Inc) is a Bryan, Texas-headquartered private company that delivers web-based software and professional services to professional and semi-professional sports teams, entertainment venues, and collegiate athletic programs. Founded circa 1998 with approximately 20 years of operating history, the company has built more than 1,000 sports-specific websites and supports a distributed workforce across the United States and South Africa.

The company's core technology is the Infinity Site Manager (ISM), a content management system designed to let non-technical sports organization staff update web properties without HTML knowledge. Around this CMS the company has assembled an integrated suite including the Infinity Cart e-commerce platform (with inventory control, real-time shipping quotes, and in-seat merchandise ordering), native mobile applications for fan engagement (tickets, stats, webcasts, promotions), integrated email marketing with unlimited sends, and the G-Force Graphics Package — a fixed-monthly-cost subscription service producing professional sports graphics for social media, websites, ads, and emails. The portfolio is delivered alongside a "7-Star Services" white-glove support offering that assigns each client a dedicated project manager available 24/7.

Commercially, Infinity operates a direct enterprise sales motion into sports teams, arenas, and venues, supplemented by a referral program that rewards existing clients with up to $300 off their monthly bill per successful referral. Revenue is split between one-time professional services (website/app design and development) and recurring monthly subscriptions (hosting, CMS, e-commerce, graphics, support). The company is privately held with no disclosed external funding, and sells on a quote-based pricing model with no publicly disclosed rates.

Name

Infinity Sports and Entertainment

Legal name

UK Advertising, Inc

Website

https://createdbyinfinity.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Infinity Sports and Entertainment provides web design, content management, mobile apps, e-commerce, and graphics services to professional and minor-league sports teams, arenas, and collegiate athletic programs in the United States, operating under legal entity UK Advertising, Inc.

Ownership category

akta.pro rank

Product category

Sports Digital Services

akta.pro primary industry

Sports Streaming Distribution & App Platforms (CTV, Mobile, Web) (MPAKAOAL)

Keywords

• Sports website design
• Venue mobile apps
• Sports e-commerce platform
• Content management systems
• Sports digital marketing

Headquarters

HQ city

Bryan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Website Design & Development Services: Custom website creation and development services for sports venues and entertainment organizations. With over 1,000 websites completed, this is a core service revenue stream.
2. Recurring Monthly Services: Monthly subscription-based services including hosting, content management, email marketing, and ongoing support. The company offers referral programs with free months of service.
3. Mobile Application Services: Native app development and maintenance services for sports organizations, providing fans with venue information, ticketing, stats, and merchandise shopping.
4. E-Commerce Platform Services: Online merchandise sales platform with inventory control and real-time shipping, enabling venues to sell gear directly to fans during events.
5. G-Force Graphics Package: Monthly fixed-cost graphics service providing professional sports graphics for social media, ads, websites, emails, and promotional materials.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Infinity Sports and Entertainment provides web-based software and services to professional sports teams and entertainment venues. Its core offering is an integrated digital platform combining the Infinity Site Manager (ISM) content management system, Infinity Cart e-commerce, native mobile apps, email marketing, and the G-Force Graphics Package, delivered alongside custom website design and development services and dedicated 24/7 project management.

Product overview

Infinity Sports and Entertainment offers a unified digital platform for sports and entertainment venues consisting of the Infinity Site Manager (ISM) as the core content management system, complemented by the Infinity Cart E-Commerce platform, Mobile Apps, Email Marketing, G-Force Graphics Package, and 7-Star Services. The company also provides professional Design & Development services. Products work together to enable venues to manage websites, mobile apps, merchandise sales, graphics, and customer communications from a single integrated system.

Differentiator

Problem solved

Functional benefit

Brands

• G-Force Graphics Package: A professional graphics service providing timely graphics at a fixed monthly cost for events, announcements, games, emails, blogs, calendars, and social media posts. Includes a 14-Day Money Back Guarantee.
• Infinity Cart E-Commerce Platform
• Infinity Site Manager (ISM)

Products and services

• Design & Development Custom website design and development services for sports teams, venues, and entertainment organizations, with over 1,000 websites completed and nearly 20 years of experience serving the sports industry.
• Infinity Site Manager (ISM) A web-based content management system that allows sports organizations to manage their websites without requiring HTML knowledge or dedicated technical staff, enabling immediate changes to web content with integrated email marketing.
• Infinity Cart E-Commerce Platform An e-commerce platform providing sports venues with inventory control and real-time shipping quotes, enabling online merchandise sales including in-seat purchasing during events.
• Mobile Apps Native mobile applications for sports and entertainment venues providing fans with access to tickets, stats, webcasts, interactive features, promotions, and in-seat merchandise shopping.
• G-Force Graphics Package Monthly fixed-cost professional graphics service providing timely designs for social media posts, ads, website banners, headline images, posters, emails, and events, with a 14-Day Money Back Guarantee.
• 7-Star Services Premium customer service offering dedicated project managers available 24/7 for account support across Infinity Sports and Entertainment's digital platform offerings.

Quantifiable outcome

• 85% of consumers favor native apps over mobile websites
• +1 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• SIDEARM Sports: Direct competitor acquired by Learfield that provides websites, mobile apps, and digital platforms to college and university athletic programs. Most direct peer given its focus on sports-specific website and app delivery to similar institutional clients.
• PrestoSports: Direct peer providing websites, mobile apps, and digital fan engagement tools to college athletic departments. Closely comparable product offering and target customer base in the collegiate sports vertical.
• Stretch Internet: Direct peer providing live video streaming, website design, and digital media services to college and high school athletic programs. Comparable product mix (web + streaming + video) and target market of collegiate athletic departments.

Broad incumbents

• Stack Sports: Broader sports technology platform serving youth, scholastic, and amateur sports organizations with websites, registration, and communication tools. Larger and more diversified portfolio than Infinity, with overlapping capabilities in sports digital platforms.
• Hudl: Leading sports video and analytics platform for high school, collegiate, and club teams with significant institutional backing. Adjacent competitor expanding into broader team management and digital engagement where Infinity also operates.
• Genius Sports: Public sports data and technology company providing data, streaming, and digital media solutions to sports leagues globally. Overlaps in sports digital broadcasting and engagement but operates at a much larger institutional scale.

Emerging players

• TeamSnap: Team management app focused on scheduling, communication, and registration for youth and amateur sports. Overlaps with Infinity's mobile app offering for fan/team engagement but targets a different buyer (administrators vs. marketing/operations staff).
• Venue Group / PatronManager: Provider of digital ticketing, marketing, and patron engagement tools for performing arts venues and sports organizations. Adjacent competitor in the venue digital services space where Infinity also operates (e.g., Coronado PAC).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/createdbyise

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Infinity Sports and Entertainment