Kiani Concept
Kiani Concept is a Swedish direct-to-consumer online boutique, founded in 2014, that designs and sells jewelry, accessories, fragrance, and home décor inspired by Iranian historical and royal heritage to a global customer base.
- Company typePrivate
- Founded2014
- HeadquartersGöteborg, Sweden
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Kiani Concept does
Kiani Concept AB is a privately held Swedish e-commerce boutique founded in 2014 and headquartered in Borås, Sweden, with a registered Göteborg address. The company designs, sources, and sells jewelry, accessories, fragrance, and home décor items inspired by Iranian history, royal heritage, and cultural symbolism — including recurring motifs such as the Lion & Sun emblem, Pahlavi Crown, Derafsh Kaviani, and Empress Farah iconography. The product portfolio spans men's neckties, cufflinks, and belts; women's scarves, brooches, and rings; unisex sunglasses, pins, and luggage tags; the Shahyad Aryamehr Eau de Parfum; and the KC Home sub-brand covering flags, sculptures, cushions, wall décor, and books. Products are priced in Euros ranging from approximately €15 for handkerchiefs up to €850 for bronze sculptures, with all-inclusive Swedish MOMS tax.
The company operates a WooCommerce-based direct-to-consumer storefront at KianiConcept.com with global shipping, supplemented by physical showrooms in Sweden and participation in international exhibitions and festivals across Stockholm, Toronto, Istanbul, London, Los Angeles, and New York. Marketing is conducted primarily through organic social channels (Instagram with Instagram Shop integration, Facebook, YouTube) plus email and event-based engagement. Kiani Concept runs with a lean 1-10 employee headcount, is founder-owned with no disclosed external funding, parent company, or institutional backing, and operates as a single Swedish private limited company (Kiani Concept AB, Organisation number 5591255525).
Kiani Concept firmographics
Firmographics- Name
- Kiani Concept
- Legal name
- Kiani Concept AB
- Website
- https://kianiconcept.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Kiani Concept is a Swedish direct-to-consumer online boutique, founded in 2014, that designs and sells jewelry, accessories, fragrance, and home décor inspired by Iranian historical and royal heritage to a global customer base.
- Ownership category
- akta.pro rank
Kiani Concept industry classification
Industry- Product category
- Heritage-inspired Jewelry & Accessories
- NAICS
- Jewelry Retailers (458310), Jewelry, Luggage, and Leather Goods Retailers (4583)
- SIC
- Retail-Jewelry Stores (5944), Jewelry, Silverware & Plated Ware (3910), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Religious & Cultural Fine Jewelry (CRAKAAAH)
- akta.pro secondary industries
- Luxury Giftables & Lifestyle Accessories (Charms, Bag Accessories, Keychains) (CRAKAEAL), Small Leather Goods (Wallets, Cardholders, Keyholders) (CRAKAEAB)
Keywords
Where Kiani Concept is headquartered
LocationHeadquarters
- HQ city
- Göteborg
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Kiani Concept business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations
Revenue model
- E-commerce Product Sales: Direct-to-consumer online retail of jewelry, accessories, and home décor products inspired by Iranian history. Products are sold at fixed prices with one-time purchase transactions. The company ships globally to customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard fixed pricing for all products |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Kiani Concept product offering
Product offeringCore offering
Kiani Concept designs, produces, and sells heritage-inspired luxury accessories, jewelry, fragrance, and home décor inspired by Iranian history and royal heritage. The product portfolio includes handcrafted silk neckties, scarves, cufflinks, rings, brooches, pins, sunglasses, fragrances, flags, cushions, sculptures, wall decors, and books featuring historical Iranian symbols such as the Lion & Sun emblem, Pahlavi Crown, Coat of Arms, and Derafsh Kaviani. The company sells directly to consumers globally through its e-commerce website with worldwide shipping and through physical showrooms.
Product overview
Kiani Concept is an online boutique specializing in luxury accessories and home décor inspired by Iranian history and heritage. The product portfolio is organized into multiple collections including men's accessories (neckties, cufflinks, belts, rings, handkerchiefs, tie clips, shirts, shawls), women's accessories (scarves, belts, brooches, hair clips, bracelets, rings, earrings, necklaces, shawls), unisex products (pins, luggage tags, phone cases, embroidered patches, passport covers, card holders, sunglasses), fragrance (unisex EdP), home décor (flags, cushions, sculptures, wall decors, books), and specialty named collections (Empress, 40 Collection, Pahlavi Crown, Tajgol, Shapur). Products feature historical Iranian symbols such as the Lion & Sun emblem, Pahlavi Crown, Coat of Arms, and Derafsh Kaviani. The company also offers product repair services for their jewelry items.
Differentiator
Problem solved
Functional benefit
Brands
- KC Boutique: The company's online boutique offering products designed with attention to detail and quality materials.
- KC Home
Products and services
- Neckties Collection
Companies that use Kiani Concept
Customer profileSegments1 record
Ideal customer profiles1 record
Kiani Concept technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Kiani Concept partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Kiani Concept competitors and assessment
Company assessmentDirect peers
- Mejuri: Canadian-founded DTC fine jewelry brand selling gold and silver pieces directly to consumers with cultural storytelling; comparable to Kiani's DTC model, precious-metal jewelry focus, and heritage-driven brand narrative.
- BaubleBar: DTC fashion jewelry and accessories brand selling brooches, pins and giftables online; comparable to Kiani's pins, brooches, and gifting-oriented accessory categories.
- Aurate: New York-based DTC fine jewelry brand offering gold pieces with direct-to-consumer pricing and storytelling-led marketing; parallels Kiani's 925 silver and gold ring assortment and digital-first model.
- Catbird: Independent Brooklyn-based fine jewelry boutique with curated collections and direct retail; comparable in scale, brick-and-mortar showroom plus online model, and heritage-themed jewelry curation.
- Gorjana: California-based DTC lifestyle jewelry and accessories brand carried across multiple categories (bracelets, necklaces, accessories); similar breadth of accessories SKU and DTC retail approach.
- Miansai: DTC men's jewelry and accessory brand specializing in bracelets, rings, and cufflinks; closely comparable to Kiani's men's necktie/cufflink/ring assortment and its unisex accessories positioning.
- Vrai & Oro: LA-based DTC fine jewelry brand focused on precious-metal pieces; shares Kiani's precious-metals DTC model and digital-first customer acquisition.
Broad incumbents
- Etsy: Global marketplace for handmade and vintage goods, including numerous Iranian/Persian heritage jewelry and home décor sellers; represents the broader competitive set Kiani overlaps with online.
- Farfetch: Global online luxury fashion and accessories marketplace; relevant as the broader luxury distribution channel in which heritage-themed accessory brands compete for consumer attention.
- Net-a-Porter: Established global luxury e-commerce platform selling fine jewelry, accessories, and home goods; comparable as a benchmark for online luxury jewelry and accessory merchandising standards.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Kiani Concept social profiles
Digital presenceKiani Concept financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kiani Concept leadership team
Management profileNumber of profiles
Kiani Concept funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kiani Concept M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kiani Concept
What does Kiani Concept do?
Kiani Concept designs, produces, and sells heritage-inspired luxury accessories, jewelry, fragrance, and home décor inspired by Iranian history and royal heritage. The product portfolio includes handcrafted silk neckties, scarves, cufflinks, rings, brooches, pins, sunglasses, fragrances, flags, cushions, sculptures, wall decors, and books featuring historical Iranian symbols such as the Lion & Sun emblem, Pahlavi Crown, Coat of Arms, and Derafsh Kaviani. The company sells directly to consumers globally through its e-commerce website with worldwide shipping and through physical showrooms.
Is Kiani Concept a public or private company?
Kiani Concept is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kiani Concept founded?
Kiani Concept was founded in 2014. It employs 1 to 10 people.
Where is Kiani Concept based?
Kiani Concept is headquartered in Göteborg, Sweden, in the Europe region.
How does Kiani Concept make money?
One revenue line is on record: E-commerce Product Sales.
Who are Kiani Concept's main competitors?
Direct peers on record are Mejuri, BaubleBar, Aurate, Catbird, Gorjana, Miansai and Vrai & Oro. Broad incumbents are Etsy, Farfetch and Net-a-Porter.
Does Kiani Concept have an API?
No public API is recorded for Kiani Concept.
What industry is Kiani Concept in?
Kiani Concept's product category is Heritage-inspired Jewelry & Accessories. Its primary akta.pro industry code is CRAKAAAH, Religious & Cultural Fine Jewelry, with a secondary code of CRAKAEAL, Luxury Giftables & Lifestyle Accessories (Charms, Bag Accessories, Keychains). Its NAICS code is 458310 and its SIC code is 5944.