Kia St-Hyacinthe

What Kia St-Hyacinthe does

Kia St-Hyacinthe is a privately held, family-owned automobile dealership located at 450 Daniel-Johnson Est in Saint-Hyacinthe, Quebec, Canada. Founded in 1983 and now spanning three generations, the business operates as an authorized Kia franchise dealer serving individual consumers across the Montérégie region. It offers a full vehicle ownership stack: new Kia sales, certified pre-owned and multi-brand used vehicle sales (400+ units in inventory), vehicle financing through Kia Finance, factory-trained maintenance and repair services, genuine parts and accessories, and 24/7 roadside assistance tied to the Kia warranty program.

The product portfolio spans Kia's full lineup across sedans (K4, K4 Hatchback), hatchbacks (Soul), SUVs (Seltos, Sportage, Sorento, Telluride), minivans (Carnival), hybrids and plug-in hybrids (Niro, Sportage, Sorento, Carnival), and an expanding EV range (EV4, EV5, EV6, EV9, Niro EV) plus the PV5 electric commercial van for model years 2025-2027. Service operations use Kia-certified technicians, genuine OEM parts, and offer Kia Protect prepaid maintenance packages. The technology layer is a bilingual (French/English) website built and hosted by D2C Media, providing inventory browsing, vehicle configuration, credit applications, payment calculators, and service booking; there is no proprietary technology or AI capability disclosed.

The business model is direct-to-consumer retail with five revenue streams: new vehicle sales (unit pricing at MSRP or negotiated), used vehicle sales (CPO and multi-brand), financing through Kia Finance with tiered credit products (1st/2nd/3rd chance credit), service and maintenance (per-unit labor and parts), and parts/accessories. Go-to-market relies on the physical dealership showroom (Monday-Saturday with extended evening hours), the website, local SEO targeting St-Hyacinthe and Montérégie searches, Facebook presence, and email marketing under Canadian Anti-Spam Law and Quebec Law 25 compliance. Leadership is concentrated under Christophe Lambert (Directeur Général and Data Protection Officer).

Name

Kia St-Hyacinthe

Legal name

Kia St-Hyacinthe

Website

https://kiasthyacinthe.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

Kia St-Hyacinthe is a family-owned, authorized Kia franchise dealership in Saint-Hyacinthe, Quebec, founded in 1983 and serving Montérégie-region consumers with new and used vehicle sales, financing, certified service, parts, and accessories from a single dealership location.

Ownership category

akta.pro rank

Headquarters

HQ city

St-Hyacinthe

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. New Vehicle Sales: Sale of new Kia vehicles including cars, SUVs, minivans, hybrids, plug-in hybrids, and electric vehicles. Revenue generated from MSRP or negotiated pricing on new Kia models.
2. Used Vehicle Sales: Sale of pre-owned vehicles including Kia models and other brands (Porsche, Audi, BMW, Honda, Toyota, etc.). Inventory includes certified pre-owned vehicles.
3. Vehicle Financing: Financing services through Kia Finance for vehicle purchases. Offers credit applications, payment estimators, and financing solutions including 1st, 2nd, and 3rd chance credit options.
4. Service and Maintenance: Vehicle maintenance and repair services including scheduled maintenance, tire services, and warranty work performed by Kia certified technicians.
5. Parts and Accessories: Sale of Kia genuine parts, accessories, and Kia Protect extended service plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Kia St-Hyacinthe is an authorized Kia franchise dealership that sells new Kia vehicles (sedans, SUVs, minivans, hybrids, plug-in hybrids, and EVs including the EV4, EV5, EV6, EV9, and PV5 commercial EV) along with certified pre-owned and multi-brand used vehicles. It also provides Kia Finance credit applications and payment estimators, factory-trained maintenance and repair using genuine Kia parts, genuine Kia accessories, the Kia Protect prepaid maintenance plan, and 24/7 roadside assistance. Operations are conducted through a single physical showroom, service center, and parts department in Saint-Hyacinthe, Quebec, complemented by a bilingual sales website.

Product overview

Kia St-Hyacinthe is a Kia automobile dealership offering a comprehensive vehicle sales and service experience. The product portfolio consists of new Kia vehicles across multiple segments (sedans, hatchbacks, SUVs, minivans, and electric vehicles) alongside used vehicle sales, vehicle financing services, maintenance and repair services, roadside assistance, and Kia accessories. The dealership sells 15+ distinct Kia models including the K4, EV4, EV5, EV6, EV9, Niro, Seltos, Sorento, Sportage, Telluride, Carnival, Soul, and PV5 electric commercial vehicle. Service offerings include factory-recommended maintenance, certified technicians using genuine Kia parts, 24/7 roadside assistance, and Kia Protect extended warranty/maintenance packages. The business operates as a traditional dealership model rather than a unified software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Kia K4 Compact Kia sedan offered to individual consumers and families in the Montérégie region for personal transportation; available in 2025 and 2026 model years via in-dealer and online sales.
• Kia K4 Hatchback Hatchback variant of the Kia K4 offered to consumers seeking compact cargo flexibility; 2026 model year.
• Kia Soul Compact Kia hatchback aimed at urban and budget-conscious buyers; 2025 model year.
• Kia Seltos Subcompact Kia SUV offered to consumers seeking a versatile crossover for personal and family use; 2025-2027 model years.
• Kia Sorento Mid-size Kia SUV sold in gasoline, hybrid, and plug-in hybrid variants to families needing three-row capability with electrified options; 2025-2026 model years.
• Kia Sportage Compact Kia SUV offered in gasoline, hybrid, and plug-in hybrid variants to consumers and small families; 2025-2027 model years.
• Kia Telluride Full-size three-row Kia SUV targeted at larger families needing maximum passenger and cargo capacity; 2025 model year.
• Kia Carnival Kia minivan sold in standard and hybrid variants to families prioritizing passenger space and utility; 2025-2027 model years.
• Kia EV4 All-electric compact Kia targeted at consumers seeking an entry-level battery-electric vehicle; 2026 model year.
• Kia EV5 All-electric Kia SUV positioned for the family EV buyer; 2027 model year.
• Kia EV6 All-electric performance-oriented Kia crossover SUV sold to consumers prioritizing range, acceleration, and EV charging support; 2025 model year.
• Kia EV9 All-electric three-row Kia SUV for families and consumers needing full-size electric passenger capacity; 2025-2026 model years.
• Kia Niro Kia compact crossover sold in hybrid, plug-in hybrid, and battery-electric variants to consumers seeking electrified efficiency; 2025-2026 model years.
• Kia PV5 All-electric Kia commercial vehicle targeting small business and fleet buyers; 2027 model year.
• Used Vehicles Certified pre-owned and used vehicles including Kia models and other brands (Honda, Toyota, Subaru, Porsche, GMC, Mitsubishi, Nissan, Ford, BMW, Acura, Audi, Chevrolet, Hyundai, Mazda, RAM). Each unit is backed by a 135-point mechanical inspection and free Carfax vehicle history report.
• Vehicle Financing Vehicle financing solutions arranged through Kia Finance, including credit applications, payment estimators, and 1st, 2nd, and 3rd chance credit programs designed for buyers with varied credit profiles.
• Vehicle Maintenance & Service Scheduled maintenance, repairs, tire services, and warranty work performed by Kia certified technicians using genuine Kia parts at the on-site service center. Service appointments can be booked through the website.
• Roadside Assistance 24/7 roadside assistance covering accident services, emergency fuel delivery, flat tire service, battery boost, unlock service, and EV charging station locator, accessible via phone and the Kia Roadside Assistance mobile app.
• Kia Accessories Kia-branded accessories including wheels, adventure gear, travel accessories, winter-ready items, and appearance protection products, sold with factory warranty.
• Kia Protect Prepaid maintenance package and extended protection plans that allow customers to lock in future maintenance costs at today's prices.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered primary and core.

• Kia CanadaprimaryChannel Partner/ Reseller/ DistributorAuthorized Kia dealership franchise representing Kia Canada. Sells new Kia vehicles, uses Kia Finance for financing, provides Kia warranty service, uses genuine Kia parts, and participates in Kia's service and roadside assistance programs.
• D2C MediacoreImplementation/ SI/ Consulting PartnerWebsite development and hosting partner. Developed and maintains the dealership website platform (kiasthyacinthe.com) and digital infrastructure.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Groupe Spinelli: Quebec-based multi-brand automotive dealership group with multiple franchise locations in the Greater Montreal and Montérégie area. Direct geographic overlap with Kia St-Hyacinthe and identical franchised dealer business model.
• HGrégoire: Large Quebec-based automotive dealership group selling new and used vehicles across multiple brands with financing and service operations. Directly comparable franchise retail model serving the same Quebec consumer market as Kia St-Hyacinthe.

Broad incumbents

• AutoCanada: Canadian publicly-traded multi-brand dealership group operating franchised new vehicle stores, used vehicle sales, and aftermarket services across Canada. Comparable in that it operates franchised auto retail, but is dramatically larger and geographically diversified versus Kia St-Hyacinthe's single location.
• Kia Canada: National distributor and brand operator for Kia in Canada. Indirect peer as the franchisor supplying inventory, financing, warranty, and service support that Kia St-Hyacinthe's business depends on.
• Dilawri Group: One of Canada's largest privately-held automotive dealership groups, operating numerous franchised dealerships across Ontario, Quebec, and Western Canada. Same core business model (franchised new/used auto sales + service) but at significantly greater scale and brand breadth.

Regional players

• Boisvert Chevrolet Buick GMC: Quebec-based franchised GM dealership offering new/used vehicle sales, financing, service, and parts. Comparable small-to-mid sized franchised dealership operating in a similar Quebec regional market.
• Complexe Auto Plus: Quebec-based multi-franchise dealership group operating in the Greater Montreal region. Similar franchised dealer business model with new/used vehicle sales, service, and parts.

Others

• Auto Trader Canada: Canadian online automotive marketplace that connects buyers with new and used vehicle listings including dealer inventory. Adjacent ecosystem participant that competes for consumer attention and digital marketing spend but does not directly sell vehicles.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sharer.php
• LinkedInlinkedin.com/company/kia-st-hyacinthe

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kia St-Hyacinthe