Kicd

Local Radio Broadcastingkicdam.com

Company typePrivate
Founded-
HeadquartersSpencer, United States
Headcount11–50
GTM typeB2C
OfferingDigital Commerce or Content

Kicd firmographics

Firmographics

Name: Kicd
Legal name: KICD
Website: https://kicdam.com
Company type: Private
Operating status: Operating
Headcount range: 11–50 employees
Ownership category
akta.pro rank

Kicd industry classification

Industry

Product category: Local Radio Broadcasting
NAICS: Radio Broadcasting Stations (51611)
SIC: Radio Broadcasting Stations (4832)
akta.pro primary industry: Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

Keywords

Local radio broadcasting
Commercial radio advertising
Community news coverage
Terrestrial AM FM radio
Online radio streaming

Where Kicd is headquartered

Location

Headquarters

HQ city: Spencer
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Kicd business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

Advertising Sales: KICD generates revenue by selling advertising airtime and sponsored content to local northwest Iowa businesses. The station offers various advertising options as indicated by the 'Advertise With Us' section on the website.

Pricing tiers

Model	Billing	Price
Other	Monthly	Advertising rates not publicly listed

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Kicd product offering

Product offering

Core offering

KICD is a local commercial radio station broadcasting on 102.5 FM and 1240 AM to Northwest Iowa, providing local news, weather, sports, agricultural news, crime reports, community events, and entertainment programming. The station distributes content via over-the-air broadcast, online streaming, a mobile app, and podcasts, and monetizes its audience by selling advertising airtime and sponsorships to local businesses through a direct sales approach.

Product overview

KICD is a local radio broadcasting station operated by Spencer Media Group, serving the Northwest Iowa region. The station operates on both AM (1240 AM) and FM (102.5 FM) frequencies and functions as a local news and entertainment radio station. KICD is promoted through the Northwest Iowa Now digital platform, which provides complementary news coverage, weather updates, events, and lifestyle content for the same geographic area. The radio station and the digital news platform share ownership and are marketed together under the Spencer Media Group umbrella.

Differentiator

Problem solved

Functional benefit

Products and services

KICD Radio Local AM/FM radio station broadcasting at 102.5 FM and 1240 AM, serving Northwest Iowa with news, weather, sports, agricultural news, crime reports, community events, and entertainment programming. Operated by Spencer Media Group as part of the Northwest Iowa Now media platform.
KICD Advertising and Sponsorships Sold advertising airtime and sponsored content slots on KICD's FM 102.5 and AM 1240 broadcasts, online streams, mobile app, and podcasts to local Northwest Iowa businesses seeking to reach engaged regional audiences.
Northwest Iowa Now Mobile App Mobile application that streams KICD live and provides on-demand access to local Northwest Iowa news, weather, sports, podcasts, and community content for listeners across the region.
KICD Podcasts On-demand podcast programming from KICD and Spencer Media Group covering local Northwest Iowa news, sports, personalities, and community topics, accessible via the Northwest Iowa Now website and mobile app.
KICD Listen Live Online Streaming

Companies that use Kicd

Customer profile

Segments2 records

Ideal customer profiles2 records

Kicd technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

Kicd partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Kicd competitors and assessment

Company assessment

Emerging players

Spotify: Global streaming audio platform increasingly competing for advertising budgets that historically flowed to AM/FM broadcasters. While not a direct local-market competitor, Spotify (and similar streamers) represents the secular substitute pressuring KICD's core ad revenue model.

Direct peers

Salem Communications: Owns and operates AM/FM radio stations with a focus on news, talk, and faith-based formats. Comparable in scale and broadcast-only business model to KICD, though with format specialization.
Lotus Communications: Family-owned radio broadcaster with stations concentrated in the western US. Comparable to KICD as an independent-style regional group focused on local advertising sales, though operating in a different geographic footprint.
Alpha Media: Privately held operator of local radio stations across the US, with a portfolio mix weighted to small and mid-sized markets. Comparable to KICD on market type, programming mix, and ad sales approach.
Beasley Broadcast Group: Operates a mix of AM/FM radio stations and digital properties, with presence in small-to-medium markets. Beasley's operating model and target advertiser base closely resemble KICD's.
Cumulus Media: One of the largest US radio broadcasters with a heavy footprint in mid-sized and smaller markets. Cumulus stations compete with KICD for advertising dollars and operate under similar cost structures, making them highly comparable on revenue model and operational scale.
Townsquare Media: Operates a portfolio of local AM/FM radio stations in small and mid-sized US markets with a similar advertising-driven, hyper-local content model. Townsquare's stations compete directly for local SMB ad budgets in similar geographic settings to KICD.
Midwest Communications: Privately held Midwest-focused radio broadcaster with stations in small markets throughout the region. Closely comparable to KICD in geography, scale, and community-focused programming philosophy.

Broad incumbents

Audacy: Major US radio broadcaster and operator of the Audacy digital audio platform. Competes for the same advertiser dollars as KICD at scale, including programmatic audio inventory that increasingly substitutes for traditional spot radio.
iHeartMedia: The largest US radio broadcaster with thousands of stations plus the iHeartRadio digital platform. Competes broadly for the same advertising budgets but operates at a vastly larger scale than KICD and across both national and local markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Kicd financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Kicd leadership team

Management profile

Number of profiles

Kicd funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Kicd M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kicd

What does Kicd do?

Is Kicd a public or private company?

Kicd is a private company. It is classified as corporate owned and is currently operating.

When was Kicd founded?

Kicd was founded in -1. It employs 11 to 50 people.

Where is Kicd based?

Kicd is headquartered in Spencer, United States, in the North America region.

How does Kicd make money?

One revenue line is on record: advertising Sales.

Who are Kicd's main competitors?

Spotify is listed as an emerging player. Direct peers are Salem Communications, Lotus Communications, Alpha Media, Beasley Broadcast Group, Cumulus Media, Townsquare Media and Midwest Communications. Broad incumbents are Audacy and iHeartMedia.

Does Kicd have an API?

No public API is recorded for Kicd.

What industry is Kicd in?

Kicd's product category is Local Radio Broadcasting. Its primary akta.pro industry code is MPABACAC, Local Radio Station Groups (Owned & Operated/Station Chains). Its NAICS code is 51611 and its SIC code is 4832.