KICKFAIR e.V.
KICKFAIR e.V. is a German nonprofit that uses street football and a proprietary Three-Halves Method to teach democratic competencies to youth through 150+ partner schools, funded by federal grants and foundations.
- Company typePrivate
- Founded1994
- HeadquartersOstfildern, Germany
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What KICKFAIR e.V. does
KICKFAIR e.V. is a German nonprofit registered association (eingetragener Verein, VR 1731 Amtsgericht Esslingen) headquartered in Ostfildern near Stuttgart, operating since 1994 (formally constituted 2007) with a staff of approximately 16. The organization uses street football as a non-formal educational methodology to teach democratic competencies to children and youth aged roughly 10–17, primarily through partner schools (Hauptschulen, Realschulen, Gesamtschulen, Mittelschulen) across Germany. Its core product is the Three-Halves Method, a structured playing format in which participants negotiate rules before a match, play in the second phase, and reflect on fairness and democratic behavior in the third; this is operationalized via the StraßenfußballDEMOKRATIEtoolkit (24 democracy concept cards, image cards, and teaching materials), the KICKFAIR Akademie for educator training, STRAßENFUßBALLporträts video storytelling, and DEMOKRATIEdialoge community dialogue events.\n\nThe business model is a grant-funded nonprofit model in which schools and youth receive the entire methodology, toolkit, training, and event access free of charge. Revenue is sourced from foundation grants (Robert Bosch Stiftung, Beisheim Stiftung, Dirk Nowitzki Stiftung, Stiftung Kick ins Leben), federal government funding (Bundesministerium des Innern und für Heimat, Bundeskanzleramt, Bundesnetzwerk Bürgerschaftliches Engagement-supported entities such as Deutsche Postcode Lotterie), and individual donations. Go-to-market operates through three motions: a community-led model in which Youth Leaders who progressed through the program activate younger cohorts; an event-driven model anchored by the Common Ground #24 project (24 events across 24 Bundesliga cities during UEFA EURO 2024 reaching 12,000+ youth from 150 schools); and a direct-to-channel model in which schools request the toolkit and Akademie training through the website. Distribution extends internationally to partner organizations in 16 countries across South America, Europe, Asia, and Australia.\n\nKICKFAIR holds seven high-credibility awards including Laureus Sport for Good, UNAOC Intercultural Innovation Award, UNESCO Decade recognition, and selection into the German Federal Ministry of the Interior's official UEFA EURO 2024 program. Leadership is a two-person board (Regina Saur, 1st Chair; Anja Tegtmeier, 2nd Chair). The organization is operationally active with no subsidiaries, no M&A history, and no publicly disclosed financial statements beyond its Transparente Zivilgesellschaft reporting.
KICKFAIR e.V. firmographics
Firmographics- Name
- KICKFAIR e.V.
- Legal name
- KICKFAIR e.V.
- Website
- https://kickfair.org
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- KICKFAIR e.V. is a German nonprofit that uses street football and a proprietary Three-Halves Method to teach democratic competencies to youth through 150+ partner schools, funded by federal grants and foundations.
- Ownership category
- akta.pro rank
KICKFAIR e.V. industry classification
Industry- Product category
- Youth Civic Education Services
- NAICS
- Sports and Recreation Instruction (611620), Educational Support Services (61171), Sports and Recreation Instruction (61162)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Civic, Citizenship & Community Engagement Education (EDAAAEAI)
- akta.pro secondary industry
- Youth Athlete Development & Long-Term Athlete Development (LTAD) (HSADAEAE)
Keywords
Where KICKFAIR e.V. is headquartered
LocationHeadquarters
- HQ city
- Ostfildern
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
KICKFAIR e.V. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Foundation and Corporate Grants: KICKFAIR receives funding from foundations and corporations including Robert Bosch Stiftung, Dirk Nowitzki Stiftung, Beisheim Stiftung, Stiftung Kick ins Leben, and others who support youth education and democracy programs.
- Government Funding: Federal ministry funding from Bundesministerium des Innern and Bundeskanzleramt supports specific projects like Common Ground #24 and the DEMOKRATIEdialoge series.
- Donations: Individual donations from supporters who believe in the organization's mission of youth democracy education through street football.
- Membership Fees: As a registered association (e.V.), KICKFAIR may receive membership contributions from its members.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free participation for schools and youth |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
KICKFAIR e.V. product offering
Product offeringCore offering
KICKFAIR e.V. delivers civic and global learning education for children and adolescents using street football as its core experiential methodology. It produces and disseminates the StraßensefußballDEMOKRATIEtoolkit, runs the KICKFAIR Akademie training program for educators and youth leaders, and convenes participation formats such as Common Ground #24 and DEMOKRATIEdialoge. Programs are delivered primarily through a national partner-school network and reach both educators (B2B) and youth participants (B2C).
Product overview
KICKFAIR e.V. operates a unified educational methodology built around street football as a vehicle for democracy education. The core offering consists of the KICKFAIR street football methodology (three-halves approach), complemented by the #StraßenfußballDEMOKRATIEtoolkit for classroom implementation, STRAßENFUßBALLporträts for inspirational storytelling, and DEMOKRATIEdialoge for community engagement. Additional offerings include the KICKFAIR Akademie for professional training, Globales Lernen materials for international perspectives, and the Common Ground #24 project initiative. Together these products form an integrated ecosystem where street football serves as the experiential foundation for democratic learning, personal development, and youth empowerment.
Differentiator
Problem solved
Functional benefit
Brands
- StraßenfußballDEMOKRATIE: A project combining street football with democracy education, including the DEMOKRATIEtoolkit, STRAßENFUßBALLporträts, and DEMOKRATIEdialoge.
- Common Ground #24
- KICKFAIR Akademie
Products and services
- StraßensefußballDEMOKRATIEtoolkit
Quantifiable outcome
- 79% of surveyed youth fully agree they are engaged and contribute to democratic coexistence (2024 survey)
- +3 more outcomes
Companies that use KICKFAIR e.V.
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
KICKFAIR e.V. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
KICKFAIR e.V. partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and minor.
- Formation (Brazil)coreInternational partner organization in São Luís, Maranhão, Brazil. Implements street football for education access, with Youth Leader Talia representing the organization.
- Chigol (Chile)coreInternational partner organization in Chile contributing to global learning network and exchange programs.
- Youth Football Club Rurka Kalan (India)minorInternational partner from India in the Training-of-Trainers network, using sport for social change.
- ActionAid Hellas (Greece)minorInternational partner from Greece participating in global Training-of-Trainers exchange.
- Vakapipoko (Paraguay)minorInternational partner from Paraguay in the global street football network.
- Institut für Auslandsbeziehungen (ifa)minorGerman institute for foreign relations supporting international exchange and cultural dialogue programs.
- ROOF FootballminorFootball for development organization partner in international network.
- DFL StiftungcoreJoint organization of Youth Forum #24 with DFL Stiftung, Lernort Stadion, and VfL Wolfsburg. Focus on youth participation and engagement conditions.
- VfL WolfsburgcoreCo-host of Youth Forum #24 at Volkswagen Arena. Partnership for promoting youth engagement through football.
- Lernort Stadion e.V.corePartner in Youth Forum #24 initiative focused on youth participation conditions in football and society.
- RB LeipzigcoreHost venue for DEMOKRATIEdialog Leipzig at RB-Arena. Partnership bringing together youth with sustainability and civic engagement.
- VfB-Stiftung "Brustring der Herzen"corePartnership for the 'Alle spielen mit – Demokratie gewinnt' event held at VfB Stuttgart stadium. Joint initiative using football's power to promote democratic participation among youth.
- STELPcorePartner alongside VfB-Stiftung and KICKFAIR for youth democracy events. STELP is a humanitarian aid organization using sports for social impact.
- BVB-LernzentrumcoreDortmund-based partner organizing street football events at BVB stadium locations, enabling youth engagement in the Ruhr region.
- Common GoalcoreInternational partner in the football for good movement. KICKFAIR is part of the Common Ground #24 consortium funded by BMI.
- AMANDLAminorPartner in the Common Ground #24 consortium, bringing football for development expertise.
- Teach First DeutschlandcoreEducational partner in Common Ground #24, contributing expertise in youth development and school partnerships.
- Deutsche Stiftung für Engagement und EhrenamtminorCo-organizer with Deutsche Postcode Lotterie of dialogue events on engagement and democracy.
- Stiftung Kick ins LebencoreMunich-based foundation enabling KICKFAIR's Querpass-Zukunft program and partnerships with Mittelschulen in Munich.
- FC Bayern MünchenminorPartner providing support for youth engagement programs and creating new learning spaces.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
KICKFAIR e.V. competitors and assessment
Company assessmentEmerging players
- Street League (UK): UK charity using sport, particularly football, to help young people from disadvantaged backgrounds into education and employment. Shares the sport-as-vehicle-for-youth-development thesis but with a stronger employability rather than civic-education angle.
Others
- SOS-Kinderdörfer (SOS Children's Villages Germany): Large German non-profit supporting children and young people in difficult family situations through residential care, education, and advocacy. Comparable scale and German non-profit context, but distinct mission area (welfare vs. civic education through sport).
- Aktion Mensch: Major German social-impact organization funding inclusion, education, and civic participation projects with lottery proceeds. Comparable scale, funding role, and civic-participation focus, but not a direct sport-for-development competitor.
Broad incumbents
- Laureus Sport for Good Foundation: Global foundation supporting sport-for-development programs worldwide and awarding the Laureus Sport for Good Award. Operates at much larger scale as a funder/network rather than direct program delivery, comparable in mission but not delivery model.
Direct peers
- Lernort Stadion e.V. German association offering civic and political education programs at Bundesliga stadiums. Joint co-host of Youth Forum #24 with KICKFAIR, using football venues as civic learning spaces with overlapping school and Bundesliga-club networks.
- Common Goal (formerly streetfootballworld): Global football-for-good collective that convenes clubs, foundations, and NGOs around sport-based social change. KICKFAIR is an active Common Ground #24 consortium partner with Common Goal, sharing the football-for-development mission and network model.
- Teach First Deutschland: German non-profit placing top graduates as teachers and leaders in schools serving low-income communities. KICKFAIR and Teach First Deutschland are co-partners in Common Ground #24, both targeting educational equity in Hauptschulen/Realschulen/Gesamtschulen.
- AMANDLA: South African football-for-development NGO using the sport as a vehicle for youth education and social inclusion. KICKFAIR and AMANDLA are co-partners in Common Ground #24, sharing street-football-based youth engagement methodology.
- Right To Play: Global organization using sport and play to educate and empower children in marginalized communities. Highly comparable mission (sport-based youth education and civic development) with direct in-country operations across Africa, Asia, and the Middle East.
- Deutsche Kinder- und Jugendstiftung (DKJS): Large German foundation running national programs for youth participation, education, and democratic development. Shares KICKFAIR's focus on school-based youth civic engagement and is a comparable scale player in the German non-formal education landscape.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
KICKFAIR e.V. social profiles
Digital presenceKICKFAIR e.V. compliance and trust
Trust signalCompliance1 record
KICKFAIR e.V. financial estimates
Financial estimateRevenue estimate
Valuation estimate
KICKFAIR e.V. leadership team
Management profileNumber of profiles
Profiles2 records
KICKFAIR e.V. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KICKFAIR e.V. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KICKFAIR e.V.
What does KICKFAIR e.V. do?
KICKFAIR e.V. delivers civic and global learning education for children and adolescents using street football as its core experiential methodology. It produces and disseminates the StraßensefußballDEMOKRATIEtoolkit, runs the KICKFAIR Akademie training program for educators and youth leaders, and convenes participation formats such as Common Ground #24 and DEMOKRATIEdialoge. Programs are delivered primarily through a national partner-school network and reach both educators (B2B) and youth participants (B2C).
Is KICKFAIR e.V. a public or private company?
KICKFAIR e.V. is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was KICKFAIR e.V. founded?
KICKFAIR e.V. was founded in 1994. It employs 11 to 50 people.
Where is KICKFAIR e.V. based?
KICKFAIR e.V. is headquartered in Ostfildern, Germany, in the Europe region.
How does KICKFAIR e.V. make money?
Four revenue lines are on record. Foundation and Corporate Grants are the primary driver. The others are government Funding, donations and membership Fees.
Who are KICKFAIR e.V.'s main competitors?
Street League (UK) is listed as an emerging player. Others are SOS-Kinderdörfer (SOS Children's Villages Germany) and Aktion Mensch. Laureus Sport for Good Foundation is listed as a broad incumbent. Direct peers are Lernort Stadion e.V., Common Goal (formerly streetfootballworld), Teach First Deutschland, AMANDLA, Right To Play and Deutsche Kinder- und Jugendstiftung (DKJS).
Does KICKFAIR e.V. have an API?
No public API is recorded for KICKFAIR e.V..
What industry is KICKFAIR e.V. in?
KICKFAIR e.V.'s product category is Youth Civic Education Services. Its primary akta.pro industry code is EDAAAEAI, Civic, Citizenship & Community Engagement Education, with a secondary code of HSADAEAE, Youth Athlete Development & Long-Term Athlete Development (LTAD). Its NAICS code is 611620 and its SIC code is 8200.