Kickin'Inn Australia

Name

Kickin'Inn Australia

Legal name

Modern Restaurants Pty Ltd (t/as Kickin'Inn)

Website

https://kickininn.com.au

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Limited-Service Restaurants (722513)

akta.pro primary industry

Seafood QSR (THAFAAAH)

akta.pro secondary industry

Frozen Prepared Meat & Seafood Meals (AFANAFAC)

Keywords

• Seafood boil restaurant
• Cajun seafood dining
• Halal-certified restaurants
• Restaurant chain
• Casual seafood dining

Headquarters

HQ city

Bankstown, New South Wales

HQ country

Australia

HQ region

Oceania

Offices36 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Dine-in Restaurant Sales: Revenue from customers dining at restaurant locations, including signature seafood boil bags, individual seafood items, and beverages.
2. Takeaway Orders: Revenue from customers ordering food for pickup via the website ordering page.
3. Delivery Orders: Revenue from third-party delivery platforms including Uber Eats, Menulog, and Halal Advisor.
4. Gift Cards: Gift cards sold online through NowBookIt platform, valid at all Kickin'Inn restaurants.
5. Function/Event Hosting: Revenue from hosting large groups and parties for special occasions including birthdays and corporate events.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Kickin'Inn operates a chain of Cajun-style seafood boil restaurants across 35 locations in Australia. The core product is the signature seafood boil bag — combinations of crab, prawns, mussels, pipis, octopus, corn, and potatoes — coated in one of five proprietary sauce blends (Kajun, Garlic Kajun, Garlic Butter, Lemon Pepper, Sha-Bang) made with 55 herbs and spices. Customers can dine in, order takeaway via the company website, or receive delivery through third-party platforms, with optional venue hire for functions and events.

Product overview

Kickin'Inn is a Cajun-style seafood boil restaurant chain operating as a single unified brand across 35 locations in Australia. The core product is the signature seafood boil bag — including the KICKIN' MIXED BAG®, KICKIN' MIXED BAG +, KICKIN' SHRIMP MARTINI, and KICKIN' LICIOUS — served with a choice of five signature sauces. Customers can also use the Build Your Own option to customize their seafood selection. The offering is supplemented by a limited-time Budget Deals range, an online pickup ordering system, gift cards sold via NowBookIt, and the Kickin' Klub loyalty program. Food delivery is handled through third-party platforms (Uber Eats, Menulog, Halal Advisor). The company also offers functions and events hosting for group bookings.

Differentiator

Problem solved

Functional benefit

Products and services

• KICKIN' MIXED BAG® The flagship signature seafood boil bag featuring crab, pipis, prawns, mussels, octopus, corn, and potatoes, coated in the customer's choice of one of five Kickin' signature sauces. Sold as a dine-in or takeaway product at all 35 locations.
• KICKIN' MIXED BAG + Upgraded version of the KICKIN' MIXED BAG offering larger portions of the same seafood boil combination coated in Kickin' signature sauce, for diners seeking a more substantial serve.
• KICKIN' SHRIMP MARTINI Signature shrimp cocktail-style starter or side served in a martini glass. Available a la carte on the menu and as a complimentary birthday reward for Kickin' Klub members when redeemed with purchase of any main meal.
• KICKIN' LICIOUS Signature bag offering featuring a curated combination of seafood and sauce on the core menu, sold alongside the KICKIN' MIXED BAG and KICKIN' MIXED BAG +.
• Budget Deals Limited-time promotional seafood boil bundles starting from $49.95, featuring four deal variants (Budget Whole, Budget Octo Shell, Budget Craw, Budget Peeled) each served with rice or baguette. Available for dine-in and via Uber Eats.
• Mixed Prawn Bag Limited-time promotional seafood boil priced at $99 (valued at $129.95), containing 20 whole fresh prawns, 20 peeled prawns, 3 potatoes, and 3 corn tossed in signature sauce. Serves up to 3 people. Available dine-in only, Monday-Thursday.
• Gift Cards Digital gift cards purchased online via the NowBookIt platform and redeemable at any of the 35 Kickin'Inn restaurant locations across Australia. Sold as a standalone retail offering to consumers and gift-givers.
• Kickin' Klub Loyalty Program Free-to-join customer loyalty program that rewards members on return visits and provides a complimentary Kickin' Shrimp Martini during the member's birthday month when redeemed alongside any main meal purchase.
• Functions & Events Venue Hire Venue hire and event hosting service for group bookings of 15+ persons, including birthdays, corporate functions, and private events. A $10 per person deposit applies with a 48-hour cancellation policy.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

One partnership is on record.

• Uber EatscoreChannel Partner/ Reseller/ DistributorDelivery partnership allowing customers to order Kickin'Inn seafood boils for home delivery through the Uber Eats platform. Available at all locations.

Scale indicators11 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• Hurricane Grill & Wings: US sports-bar/casual chain with a Cajun-flavour seafood menu (Hurricane Cajun shrimp/burgers) — partially overlapping with Kickin'Inn on flavour palette and family/group occasion but anchored in a sports-bar format.

Direct peers

• Hook & Reel Cajun Seafood and Bar: US Cajun seafood boil and bar chain offering build-your-own boils with signature sauces — directly mirrors Kickin'Inn's interactive, sauce-based seafood boil experience and target occasion (group/family dining).
• Juicy Crab: US Cajun seafood boil chain competing on bag-based seafood boils, sauce customisation and casual group dining — a near-identical operational and menu template to Kickin'Inn's.
• The Boiling Crab: US-headquartered Cajun seafood boil concept that pioneered the same hands-on, bag-style format and sauce-driven menu that Kickin'Inn operates; the closest global conceptual comparable on cuisine, service style and pricing architecture.
• Crab Du Jour: Cajun-style seafood boil concept with seafood bags, signature sauces and a casual dine-in format — highly comparable to Kickin'Inn in product, experience and target occasion.

Broad incumbents

• Long John Silver's: Established seafood-focused QSR with national footprint; comparable through seafood category leadership and limited-service model, though menu positioning (fried/battered versus Cajun boil) differs.
• Bubba Gump Shrimp Co. Globally recognised shrimp- and seafood-themed casual-dining chain; overlaps on the seafood-led theme park/tourist dining occasion but operates a full-service model rather than Cajun boil-bag.
• Nando's Australia: Australian casual ethnic-flavour chain with a strong signature-sauce identity and broad multi-state footprint; a like-for-like comparand for Australian casual-dining scale, loyalty mechanics and brand-led marketing.
• Red Lobster: Largest US seafood casual-dining chain; overlaps with Kickin'Inn on seafood-centric menu and family/group occasion but operates a full-service (not boil-bag) model at materially larger scale.
• McDonald's Australia: Largest QSR operator in Australia; not a direct seafood peer, but the benchmark for multi-state Australian QSR unit economics, supply chain, loyalty (MyMaccas) and delivery-platform leverage that contextualise Kickin'Inn's expansion model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/kickininn
• Facebookfacebook.com/kickininn
• LinkedInlinkedin.com/company/kickininn
• Instagraminstagram.com/kickininn
• TikToktiktok.com/@kickininn?lang=en

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kickin'Inn Australia