Kidds Cakes & Bakery

What Kidds Cakes & Bakery does

Kidds Cakes & Bakery is a privately-held, family-founded artisan bakery and café operating from a single location at 254 Cranford Street, St Albans, Christchurch, New Zealand. Founded by Martin Meehan in 1985 from a converted home garage, the business moved to commercial premises in 1986 and expanded to its current café/bakery footprint in January 2014. The company sells custom-decorated cakes for weddings, birthdays, christenings, baby showers, anniversaries, and corporate events, alongside ready-made gateaux, sponges, cupcakes, cookies, and a catering line of platters and finger foods. It also operates a daily breakfast and lunch café service. The company has produced approximately 120,000 decorated cakes over its 30+ year history and holds multiple regional awards, including New Zealand Bakery of the Year (2010) and Best Hot Cross Buns in NZ (2013, 2015).

The core production capability is hand-crafted cake decoration by skilled decorators, with edible photo printing as a notable technical feature for picture cakes. The product catalogue spans bespoke custom cakes, corporate/logo cupcakes, wedding cakes by consultation, photo and picture cakes, special event cakes, cupcakes and cookies, gateaux and stock cakes, and a catering range. Products are available via the company's WordPress-based e-commerce website for in-store pickup or local delivery within Christchurch (NZD $15 fee), and through walk-in retail at the café. Online ordering is supported through a third-party POS system at online.posbiz.co.nz.

The business model is direct-to-consumer with an event-driven demand profile. Revenue is generated across five streams: retail cake and bakery sales, custom cakes (quote-based), corporate cakes, catering services, and café food and beverages. All prices are in NZD inclusive of 15% GST, with payment accepted via Visa and MasterCard only. Customer segments are individual consumers (primary), corporate clients (primary), and catering customers (secondary); named corporate clients include Foodstuffs, Vodafone, KFC, McDonald's, Chemist Warehouse, F45, and Wilder Transport. The company operates with 8 employees and serves only the Canterbury region, with no external investment, no parent company, and no disclosed funding activity.

Name

Kidds Cakes & Bakery

Legal name

Kidds Cakes & Bakery

Website

https://kiddscakes.co.nz

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

Kidds Cakes & Bakery is a privately-held artisan bakery and café in Christchurch, New Zealand, serving individual consumers, corporate clients, and catering customers with custom-decorated cakes, wedding cakes, ready-made bakery items, and event catering from a single location.

Ownership category

akta.pro rank

Product category

Specialty Bakery and Custom Cakes

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291)

SIC

Bakery Products (2050), Retail-Eating Places (5812)

akta.pro primary industry

Cake Shops & Custom Celebration Cakes (THAFAFAC)

akta.pro secondary industries

Dessert Cafes (Coffee + Desserts) (THAFADAH), Dessert & Bakery Catering (Cakes, Pastries, Candy) (HSACAGAI), Bread & Pastry Specialty Stores (CRAHAGAC)

Keywords

• Custom decorated cakes
• Wedding cake design
• Corporate branded cakes
• Catering platters
• Bakery cafe

Headquarters

HQ city

Christchurch

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Cake & Bakery Sales: In-store and online sales of pre-made cakes, gateaux, cupcakes, cookies, and bakery products. One-time purchase transactions for immediate consumption or scheduled pickup/delivery.
2. Custom Cakes: Bespoke decorated cakes made to customer specifications for special occasions including birthdays, weddings, corporate events. Pricing varies by design complexity and size.
3. Corporate Cakes: Branded cakes and cupcakes for business events, promotions, and corporate gifts. Includes logo cupcakes, corporate event cakes, and promotional treats.
4. Catering Services: Platters and finger foods for events including antipasto platters, sandwiches, rolls, savouries, and mini desserts. Sold per dozen or per platter unit.
5. Cafe Food & Beverages: Breakfast and lunch menu items including cabinet food, pies, sandwiches, and beverages served in the cafe setting.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Kidds Cakes & Bakery is a Christchurch specialist cake maker that hand-produces custom decorated cakes, wedding cakes, corporate and logo cakes, ready-made gateaux and sponges, cupcakes and cookies, and catering platters. The business also operates an adjoining cafe serving breakfast and lunch from a single retail location at 254 Cranford Street, with online ordering for pickup and Christchurch delivery.

Product overview

Kidds Cakes & Bakery is a traditional bakery and cafe in Christchurch, New Zealand, offering a comprehensive range of baked goods and catering services. The product portfolio consists of multiple product categories including Custom Cakes (bespoke themed, 3D, and character designs), Corporate Cakes (branded cakes and cupcakes with logos), Wedding Cakes (custom-designed by consultation), Special Event Cakes (anniversaries, baby showers, christenings, 21st birthdays), Gateaux/Desserts (ready-made gateaux, sponges, and stock cakes), Premium Cakes (novelty and character cakes), Photo & Picture Cakes (custom image cakes), Cupcakes & Cookies, and Catering (platters, rolls, sandwiches, savouries). The business also operates a Cafe offering breakfast, lunch, and cabinet food. Products are available for online ordering with pick-up/delivery within Christchurch.

Differentiator

Problem solved

Functional benefit

Products and services

• Kidd's Custom Cakes

Quantifiable outcome

• Approximately 120,000 decorated cakes produced in 30+ years

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Baker's Delight: Established national bakery franchise with broad retail bakery offerings across NZ. Competes on the daily bakery and cafe portion of the menu but does not specialize in custom celebration cakes like Kidds.
• Breadtop: National Asian-Australian bakery chain with NZ locations selling breads, cakes, and pastries. Competes in retail bakery and cake categories but lacks Kidds' bespoke celebration design focus.

Emerging players

• Cupcake Central: Boutique cupcake and celebration cake brand with a focus on design-led, occasion-based orders. Compares to Kidds' cupcake and corporate/logo cupcake lines and customization angle.

Others

• Mocopan: Wholesale bakery supplier providing finished and semi-finished cakes, pastries, and breads to foodservice and retail. An upstream supplier/partner ecosystem player rather than a direct competitor.
• Bakels (NZ): Bakery ingredient supplier (flour, mixes, icings, fillings) used by commercial bakeries across NZ and AU. Adjacent ecosystem relationship to Kidds as a B2B supplier rather than a retail competitor.

Direct peers

• Couture Cakes: Christchurch-based custom and celebration cake studio serving weddings, birthdays, and corporate events with bespoke design. Direct overlap with Kidds on occasion cakes in the same local market.
• The Cheesecake Shop: Multi-store cake and dessert retailer with NZ operations, offering celebration cakes, cheesecakes, and gift occasions via in-store and online ordering. Overlaps with Kidds on retail cake assortment and online ordering model.
• Cakes of Distinction: NZ custom cake maker focused on wedding and celebration cakes with handcrafted decoration. Comparable on product mix (bespoke cakes, weddings, corporate) and customer occasion set.

Regional players

• Brumby's Bakeries: Australian bakery franchise with some NZ footprint offering breads, cakes, and savory lines. Similar retail bakery/cafe model but the brand is centered on Australia, making it a regional peer.
• Michel's Patisserie: Australian-headquartered cake and patisserie franchise with adjacent NZ presence. Overlaps on retail celebration cakes and cafe offerings but is primarily Australia-centric.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kidds-cakes-&-bakery

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kidds Cakes & Bakery