Queen of Cakes Bakery

What Queen of Cakes Bakery does

Queen of Cakes Bakery is a family-owned custom cake bakery founded in September 2003 by Terri and John Leckas, headquartered in Edina, Minnesota. The company specializes in handmade, made-to-order decorated cakes for weddings, birthdays, corporate celebrations, and other special occasions, serving the greater Twin Cities metro area from a single retail storefront at 7027 Amundson Ave. All cakes are custom-designed per customer specification using hand-decoration techniques including fondant work, buttercream icing, chocolate work, sugar flowers, and hand-piped lace; the underlying technology is artisanal cake artistry rather than software.

The business operates four primary product lines: custom cakes for all occasions, tiered wedding cakes with email/video consultation services, ready-to-go case cakes and cupcakes available for walk-in purchase, and Crown Delivery, a B2B corporate workplace celebration program that delivers birthday cakes, team cakes, sheet cakes, cupcake dozens, and dessert boxes directly to Twin Cities offices under a trademarked sub-brand. Marketing is driven through a Squarespace-hosted website, the "Diary of a Cake Artist" blog, and visual wedding and custom cake galleries that function as top-of-funnel content.

Revenue is generated entirely through one-time transactional purchases. Custom and wedding cake orders are quote-based with payment in full required at order placement, and wedding cake dates require a 50% non-refundable deposit, with the balance due 15 days before the event. The company is privately held by the founding family with no institutional investment, no subsidiaries, no patents, and no disclosed financial metrics. The bakery is actively operating with regular Tuesday-through-Sunday storefront hours and a Monday custom-cake pickup window.

Name

Queen of Cakes Bakery

Legal name

Queen of Cakes

Website

https://queen-of-cakes.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Queen of Cakes Bakery is a family-owned custom cake bakery founded in 2003 in Edina, Minnesota, making hand-decorated wedding, birthday, and corporate celebration cakes for consumers and offices across the Twin Cities metro area.

Ownership category

akta.pro rank

Product category

Custom Bakery

NAICS

Baked Goods Retailers (445291), Retail Bakeries (311811)

SIC

Bakery Products (2050)

akta.pro primary industry

Cake Shops & Custom Celebration Cakes (THAFAFAC)

akta.pro secondary industries

Cupcake Shops (THAFAGAG), Dessert & Bakery Catering (Cakes, Pastries, Candy) (HSACAGAI)

Keywords

• Custom cake bakery
• Wedding cake design
• Custom decorated cakes
• Bakery retail
• Corporate dessert delivery

Headquarters

HQ city

Edina

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Made-to-Order Cakes: Custom decorated cakes ordered in advance for weddings, birthdays, and special occasions. Orders are placed through the Contact Us form, with consultation, quoting, and payment process handled via email invoice. Payment in full required at time of order placement.
2. Ready-to-Go Case Cakes: Pre-made cakes available in the bakery case daily in various sizes and styles. Available for walk-in purchase without pre-order.
3. Corporate Crown Delivery Program: Workplace celebration service delivering cakes and desserts to corporate offices. Offerings include 6" birthday cakes, 8" team cakes, sheet cakes, cupcake dozens, and dessert boxes for employee recognition, client gifts, and seasonal celebrations.
4. Cupcakes and Baked Goods: Handcrafted cupcakes available by the dozen or individually from the case, along with other bakery items such as angel food cake and Boston cream pie.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Queen of Cakes Bakery creates hand-decorated, made-to-order custom cakes for weddings, birthdays, showers, graduations, and other special occasions. Each cake is baked fresh and hand-decorated to the customer's exact specifications, with a wide selection of cake flavors, fillings, and icings, plus optional wedding consultation services and a corporate workplace dessert delivery program (Crown Delivery).

Product overview

Queen of Cakes is a custom decorated cake bakery offering made-to-order cakes for all occasions. The core product offerings include Custom Cakes (hand-decorated cakes for birthdays, showers, graduations, and celebrations) and Wedding Cakes (specialized tiered cakes with custom designs and consultation services). The business also operates a corporate service called Crown Delivery, providing workplace celebration desserts including birthday cakes, team cakes, sheet cakes, and cupcake dozens for office events. Ready-to-go case cakes and cupcakes are available without pre-order for last-minute needs. All products are freshly baked and decorated to each customer's specifications.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Cakes Handmade, made-to-order decorated cakes for birthdays, showers, graduations, and special events. Each cake is uniquely designed to customer specifications with various flavors, fillings, and icings available.
• Wedding Cakes Specialized tiered wedding cakes with custom designs including elegant fondant work, hand-piped lace, sugar flowers, and various styles from classic to modern. Includes consultation services and cake tastings.
• Crown Delivery (Corporate Workplace Celebrations) Workplace celebration partner service delivering Royal Desserts to offices, including 6\" Birthday Cakes, 8\" Team Cakes, Sheet Cakes, Cupcake Dozens, and Dessert Boxes for employee recognition, client gifts, and seasonal celebrations.
• Case Cakes & Cupcakes Ready-to-go cakes and cupcakes available in the bakery case without pre-order, including case cupcakes in various flavors and pre-made cakes in multiple sizes and styles.
• Wedding Cake Tasting Service Sample tray of 8 most popular cake, filling, and icing flavors available for pickup at the bakery for $10, serving 2 people.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Sweet Lady Jane: Premium custom cake and dessert shop in Los Angeles specializing in decorated cakes for weddings and special occasions. Comparable made-to-order, premium-priced model with strong regional brand recognition.
• Erica O'Brien Cake Design: Boutique custom wedding cake studio focused on luxury tiered wedding cakes with handcrafted sugar flowers and bespoke designs. Direct comparable in wedding-focused, made-to-order premium positioning.
• Carlo's Bakery: Celebrity custom cake shop famous for elaborate decorated cakes and wedding cakes, with multiple locations and Cake Boss brand recognition. Directly comparable in custom cake artistry, made-to-order model, and wedding market focus.

Regional players

• Hy-Vee Bakery: Midwest supermarket chain with in-store and custom-decorated cake programs serving communities including the Twin Cities. Comparable in custom celebration cake offering and overlapping Twin Cities geography.
• Kowalski's Markets Bakery: Upscale Twin Cities grocery chain with custom bakery programs including decorated cakes. Direct regional competitor offering custom cakes in the same Twin Cities metro market.

Broad incumbents

• Nothing Bundt Cakes: National franchised cake chain with hundreds of locations selling decorated bundt cakes for celebrations and corporate gifting. Overlapping celebration cake market but with a standardized product rather than fully custom designs.
• Magnolia Bakery: Iconic New York-based bakery famous for cupcakes and custom cakes with multiple locations nationwide. Overlapping custom celebration cake and cupcake offerings, though operates at broader scale with retail storefronts.
• Publix Super Markets Bakery: Major U.S. supermarket chain with in-store bakeries offering decorated cakes for celebrations including weddings. Competes in the same celebration cake end-market at lower price points and broader geographic reach.
• Sprinkles Cupcakes: National cupcake and cake chain with retail locations and cupcake ATMs. Comparable in custom cupcake and celebration cake category but operates a standardized chain model versus Queen of Cakes' bespoke approach.
• Milk Bar: National bakery and dessert brand known for creative layer cakes, cupcakes, and celebration desserts sold through retail and online. Comparable in celebration cake category but with national e-commerce distribution that Queen of Cakes lacks.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/queen-of-cakes

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Queen of Cakes Bakery