Kids Academy
Kids Academy / Das Lernstudio is a sole-proprietor tutoring and early-English immersion center in Dessau-Rosslau, Germany, serving K-12 students, kindergarten and elementary children, and their families across in-person tutoring, on-site school programs, and seasonal English camps.
- Company typePrivate
- Founded-
- HeadquartersDessau-Roßlau, Germany
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Kids Academy does
Kids Academy, operating in parallel under the name Das Lernstudio, is a sole proprietorship based in Dessau-Rosslau, Germany, owned by Dana Jeßwein. The business runs two closely related offerings. Das Lernstudio provides school accompaniment tutoring and learning-strategy coaching for children and youth from elementary school through Abitur, covering all subjects and school types from a single physical studio in central Dessau. Kids Academy delivers an early English immersion program for kindergarten and elementary school children based on Eugene Feuerstein's mother-tongue principle, characterized by sensory and movement-based learning without textbooks, grammar terminology, or performance pressure. A complementary seasonal offering, Englishcamp/Summercamp, provides week-long full-day English immersion combining morning lessons with project-based leisure activities, excursions and meals.
There is no proprietary technology platform: the company operates on a Weblication CMS for its website and delivers services entirely through in-person instruction. Revenue is generated via recurring tutoring subscriptions, recurring on-site school English programs (delivered inside partner kindergartens and elementary schools), and one-time fees for summer camps. Customer acquisition is sales-led and depends on direct outreach, word-of-mouth, a student referral program (Schüler werben Schüler, €25 per successful referral), trial lessons (Schnupperstunde), and printed flyers. The business is fully bootstrapped, founder-owned, and operates as a sole proprietorship exempt from German VAT under §4 Nr. 21a UStG as an educational institution.
Kids Academy firmographics
Firmographics- Name
- Kids Academy
- Legal name
- Das Lernstudio / Kids Academy
- Website
- https://kidsacademy-dessau.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Kids Academy / Das Lernstudio is a sole-proprietor tutoring and early-English immersion center in Dessau-Rosslau, Germany, serving K-12 students, kindergarten and elementary children, and their families across in-person tutoring, on-site school programs, and seasonal English camps.
- Ownership category
- akta.pro rank
Kids Academy industry classification
Industry- Product category
- K-12 Tutoring and Language Education Services
- NAICS
- Language Schools (611630), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200), Services-Child Day Care Services (8351)
- akta.pro primary industry
- Bilingual & Language-Immersion Early Learning Academies (EDACADAG)
- akta.pro secondary industry
- Play-Based Early Learning Academies (EDACADAE)
Keywords
Where Kids Academy is headquartered
LocationHeadquarters
- HQ city
- Dessau-Roßlau
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Kids Academy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Tutoring and Learning Support: School accompaniment tutoring and coaching services for children and youth from elementary school through Abitur, covering all subjects and school types. Operates from a physical location in Dessau city center.
- English Holiday Camps (Englishcamp): Week-long full-day English immersion camps for children, combining language learning in the mornings with project-based leisure activities in the afternoons. Includes all excursions, lunch, and materials.
- Kids Academy Kindergarten/School Programs: English language programs delivered directly in kindergartens and elementary schools using the mother-tongue principle, without traditional textbooks or grammar instruction.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Referral incentive - €25 per successful referral |
| Other | One time/ perpetual license | Start bonus promotion - €49 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Kids Academy product offering
Product offeringCore offering
Kids Academy is a children's educational service provider operating from Dessau-Roßlau, Germany, delivering school-accompaniment tutoring and learning coaching (Das Lernstudio) for students from elementary school through Abitur, together with an immersive English language program (Kids Academy) for kindergarten and elementary school children based on the mother-tongue principle. Services are delivered at a central learning studio and on-site at partner kindergartens and elementary schools, complemented by week-long English holiday camps (Englishcamp).
Product overview
Kids Academy operates as a combined educational service offering with two primary products: 'Das Lernstudio' provides traditional tutoring and coaching from elementary through Abitur level, while 'Kids Academy' delivers immersive English language programs for young children. The offerings are complemented by holiday English camps (Summercamp/Englishcamp) and preparatory courses. The Das Lernstudio component also offers trial lessons and referral bonuses, functioning as a unified tutoring center with a relaxed, child-friendly atmosphere featuring modern media and a kitchen with healthy snacks.
Differentiator
Problem solved
Functional benefit
Products and services
- Das Lernstudio School-accompaniment tutoring and learning coaching service for children and youth from elementary school through Abitur, covering all subjects and school types (Grundschule, Sekundarschule, Gymnasium). Emphasizes "learning to learn" strategies, individualized learning coaching, exam preparation, and preparation courses for transitions between school types. Delivered at the central Lernstudio location in Dessau.
- Kids Academy English Program Immersive English language learning program for children in kindergartens and elementary schools, delivered directly on-site using games, songs, movement stories, and sensory-based activities. Designed for early language acquisition from kindergarten age through approximately age 8, leveraging the natural neurological capacity of young learners to acquire English without performance pressure.
- Englishcamp / Summercamp Week-long full-day English immersion holiday camps combining morning English lessons using dynamic teaching methods with afternoon project-based leisure activities. Includes all excursions, lunch, and learning materials, marketed via flyers and the company website.
Companies that use Kids Academy
Customer profileSegments3 records
Ideal customer profiles2 records
Kids Academy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Kids Academy partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights3 records
Kids Academy competitors and assessment
Company assessmentDirect peers
- Studienkreis: Major German tutoring and supplemental education provider with a national branch network, covering K-12 subject support and exam preparation. Direct comparable to Das Lernstudio's tutoring and preparation course offerings, with deeper geographic coverage.
- Helen Doron English: Franchise-based early English education provider for children aged 3 months to 19 years, with a strong presence in Germany. Highly comparable to Kids Academy's kindergarten and elementary English programs in both target age group and immersive methodology.
- abacus Nachhilfeinstitut: German tutoring institute offering one-on-one and small-group tutoring across multiple school subjects. Operates as a smaller, regional counterpart to the larger chains and is directly comparable to Das Lernstudio in product mix and customer type.
- Schülerhilfe: Largest tutoring chain in Germany, offering in-person tutoring from Grundschule through Abitur across hundreds of locations. Closely comparable to Das Lernstudio in product offering and target customer, but operating at vastly greater scale and geographic reach.
Emerging players
- Superprof: Online marketplace connecting students with private tutors across Germany, including K-12 academic subjects and language learning. Emerging online-first alternative that competes for the same parent-driven supplemental education demand as Das Lernstudio.
- GoStudent: Vienna-headquartered online tutoring platform with strong German market presence, focusing on K-12 supplemental learning via video sessions. Represents the online-first emerging model that Kids Academy would compete with if it expanded digitally.
Broad incumbents
- Berlitz Deutschland: Global language education brand operating corporate and consumer language schools across Germany, including English instruction for children and adults. Broad incumbent whose English-for-kids offerings intersect with Kids Academy's target segment.
- Inlingua Deutschland: International language school franchise with a German network delivering group and individual language training to children and adults. Comparable in language instruction delivery but broader in customer base than the Kids Academy children's English focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Kids Academy social profiles
Digital presenceKids Academy compliance and trust
Trust signalCompliance1 record
Kids Academy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kids Academy leadership team
Management profileNumber of profiles
Profiles1 record
Kids Academy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kids Academy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kids Academy
What does Kids Academy do?
Kids Academy is a children's educational service provider operating from Dessau-Roßlau, Germany, delivering school-accompaniment tutoring and learning coaching (Das Lernstudio) for students from elementary school through Abitur, together with an immersive English language program (Kids Academy) for kindergarten and elementary school children based on the mother-tongue principle. Services are delivered at a central learning studio and on-site at partner kindergartens and elementary schools, complemented by week-long English holiday camps (Englishcamp).
Is Kids Academy a public or private company?
Kids Academy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kids Academy founded?
Kids Academy was founded in -1. It employs 101 to 250 people.
Where is Kids Academy based?
Kids Academy is headquartered in Dessau-Roßlau, Germany, in the Europe region.
How does Kids Academy make money?
Three revenue lines are on record. Tutoring and Learning Support is the primary driver. The others are english Holiday Camps (Englishcamp) and kids Academy Kindergarten/School Programs.
Who are Kids Academy's main competitors?
Direct peers on record are Studienkreis, Helen Doron English, abacus Nachhilfeinstitut and Schülerhilfe. Emerging players are Superprof and GoStudent. Broad incumbents are Berlitz Deutschland and Inlingua Deutschland.
Does Kids Academy have an API?
No public API is recorded for Kids Academy.
What industry is Kids Academy in?
Kids Academy's product category is K-12 Tutoring and Language Education Services. Its primary akta.pro industry code is EDACADAG, Bilingual & Language-Immersion Early Learning Academies, with a secondary code of EDACADAE, Play-Based Early Learning Academies. Its NAICS code is 611630 and its SIC code is 8200.