TauRes Kids Go Finance

What TauRes Kids Go Finance does

TauRes Kids Go Finance is a Hamburg-based charitable organization (gemeinnützige GmbH, registered at Amtsgericht Hamburg HRB 105187) founded in 2022 to deliver free, in-school financial literacy programs to children aged 6-13 across Germany. It was initiated by employees of TauRes and operates from the sponsor's Amsinckstraße 40 headquarters in Hamburg, with project delivery extended to Bavaria in 2025 via train-transported materials and an on-site school project week at Maria-Ward-Grundschule München. The organization is led by Managing Director Roberta von Wedel and Pedagogical Director Katrin Gerkens, supported by a small core team of five and a network of more than 400 trained volunteers and local ambassadors across Germany.

The core product is a modular, one- to two-day in-school curriculum composed of Fachwissen (subject knowledge) modules — Geld verstehen, Historie des Geldes, and Fremde Währungen — and Handlungskompetenzen (action competency) modules — Wert des Geldes, Clever (online) shoppen, Clever Geld leihen, Clever verkaufen, and Geld haushalten. Delivery follows a structured model: a minimum four-week lead time, a pre-project pedagogical call, customized module selection per class, and a ratio of no more than 4-5 children per volunteer to ensure individual attention. Differentiation rests on experiential learning, lifeworld orientation, and value-neutral pedagogy rather than on any technology stack. There are no proprietary software products, apps, or APIs; digital infrastructure is limited to a Craft CMS website, cookie-consent tooling, Google Maps API, Google Analytics, and PayPal donation processing.

The business model is donation- and grant-funded, not commercial. All programs are provided free of charge to schools and children, with no pricing model. Funds are solicited via bank transfer (Deutsche Bank AG, IBAN DE19 5707 0024 0039 8016 00) and PayPal, and the organization has positioned itself as an external partner under the Bavarian Ministry of Education's framework for Ökonomische Verbraucherbildung. The organization has completed 120+ projects since founding, reaching 3,000+ children across 8 German states — 39 projects in 2024 and 57 projects in 2025 — with no external equity, venture capital, or private equity backing disclosed.

Name

TauRes Kids Go Finance

Legal name

TauRes Kids Go Finance gGmbH

Website

https://kidsgofinance.de

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

TauRes Kids Go Finance is a Hamburg-based non-profit gGmbH delivering free, in-school financial literacy programs to children aged 6-13 across Germany. It operates a modular curriculum via a 400+-volunteer network, funded entirely by donations and grants.

Ownership category

akta.pro rank

Product category

Youth Financial Literacy Education

NAICS

Educational Services (611), Educational Support Services (611710)

akta.pro primary industry

Personal Finance & Financial Literacy for Students (EDAMAIAH)

akta.pro secondary industries

Budgeting & Cash-Flow Management (EDAAAJAA), Banking & Payments (Accounts, Cards, Digital Payments) (EDAAAJAD), Financial Education & Coaching (Digital Programs, Tools) (FSAGADAH)

Keywords

• Financial education programs
• Youth financial literacy
• School-based workshops
• Educational nonprofit services
• Children money education

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Grants: As a gemeinnützige GmbH (non-profit limited liability company), TauRes Kids Go Finance relies on donations and grants for funding. The organization accepts donations via bank transfer (Deutsche Bank AG, IBAN: DE19 5707 0024 0039 8016 00) and PayPal.

Go-to-market motion3 records

Distribution channels1 record

Marketing channels5 records

Core offering

TauRes Kids Go Finance provides interactive, in-person financial literacy projects for school classes of children aged 6-13 across Germany, delivered free of charge over one to two school days by trained volunteers at a ratio of 4-5 children per volunteer. The program consists of subject knowledge modules (money functions, history of money, foreign currencies) and action competency modules (value of money, clever online shopping, clever borrowing, clever selling, household budgeting), customized per class and supported by a network of 400+ volunteers and local ambassadors.

Product overview

TauRes Kids Go Finance is a Hamburg-based charitable organization (gGmbH) providing free, interactive, in-person financial literacy education for children aged 6–13 across Germany. Its core product is the school-based Kinderprojekte (children's projects) program — a modular curriculum delivered over one to two school days, staffed by trained volunteers at a ratio of 4–5 volunteers per class, with a core-team pedagogical lead. The program is composed of modules drawn from two categories: Fachwissen (subject knowledge) modules — Geld verstehen, Historie des Geldes, and Fremde Währungen — and Handlungskompetenzen (action competency) modules — Wert des Geldes, Clever (online) shoppen, Clever Geld leihen, Clever verkaufen, and Geld haushalten. Projects are adapted to each class's prior knowledge and are available nationwide through a volunteer network of over 400 people. The organization also operates a public blog as an educational and communications resource.

Differentiator

Problem solved

Functional benefit

Products and services

• Finanzielle Grundbildung – Kinderprojekte (Financial Literacy Children's Projects) Interactive, in-person financial literacy projects for school classes of children aged 6-13, typically running over one to two school days. Each project is composed of subject knowledge and action competency modules customized to the class level and delivered by trained volunteers (one volunteer per 4-5 children), with a pedagogical lead from the core team. The program is provided free of charge to schools and educational institutions across Germany and has reached 3,000+ children through 120+ projects since inception.
• Kids Go Finance Blog Public blog on the Kids Go Finance website publishing articles and project reports on financial education topics, pedagogical approaches, and organizational updates. Serves as an educational resource for parents, educators, and partner institutions and as a channel for organizational communications.

Quantifiable outcome

• 3000+ children reached since 2022
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Three partnerships are on record, tiered notable.

• Zeit für Zukunft – Mentoring für KidsnotableStrategic or Co-development Partner · 1 January 2025Collaborative workshop where Kids Go Finance worked with mentors from 'Zeit für Zukunft' to discuss how to talk with children about money without imposing right/wrong answers. Sessions focused on questions about financial education methodology and the role of mentors. Held at Hauptkirche St. Michaelis.
• Bayerisches Staatsministerium für Unterricht und KultusnotableStrategic or Co-development Partner · 1 January 2025Kids Go Finance operates as an external partner under the Bavarian Ministry's framework for economic consumer education. The ministry's 2010 guidelines established 'Ökonomische Verbraucherbildung' and explicitly encourages cooperation with external partners to deliver multi-perspective learning.
• Maria-Ward-Grundschule MünchennotableStrategic or Co-development Partner · 1 January 2025First project in Bavaria conducted at Maria-Ward-Grundschule during project week at Nymphenburg Castle. Fourth grade classes participated in two days of financial education activities.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• My Finance Coach: German non-profit financial education initiative that delivers free, volunteer-led financial literacy programs to schoolchildren across Germany. Closest comparable to Kids Go Finance in mission, target demographic (students), and volunteer-driven in-school delivery model.
• Aflatoun International: International non-profit offering financial education and social-emotional learning curricula for children aged 3-18 globally. Comparable in mission of child-focused financial literacy delivered through partners, though operating at a much larger international scale.
• Arbeitsgemeinschaft Jugend und Finanzen: German initiative offering financial education programs and learning materials for children and youth. Comparable in providing age-appropriate financial literacy content for school-age children across Germany.
• Junior Achievement (JA Worldwide): Global non-profit delivering financial literacy, work readiness, and entrepreneurship education to young people. Comparable in providing structured financial literacy curricula to students through school partnerships, with a vastly larger international footprint.
• JUNIOR (Junior Programme): German program supporting student-led company projects in schools, covering economics, entrepreneurship, and financial literacy. Comparable in delivering in-school financial and economic education to German students while building practical skills.
• Finance Mission: German financial education program for students coordinated with German savings banks. Comparable in targeting school-age children for financial literacy, though partnership-based with the Sparkassen ecosystem differs from Kids Go Finance's pure volunteer model.
• MoneyBros: German financial education initiative for children aged 8-12, focused on pocket money, consumption, and digital finance. Directly comparable in Child-oriented financial literacy content and German market focus.

Emerging players

• Child & Youth Finance International (CYFI): International non-profit focused on financial inclusion and economic citizenship education for children and youth. Comparable in mission of child-focused financial empowerment, though operates as a network/advocate rather than direct in-school delivery.

Broad incumbents

• Bundesverband deutscher Banken — Schulportal: German banking association's school program offering teacher materials and financial education resources. Provides overlapping financial literacy content for students but as part of broader industry advocacy rather than a focused volunteer-led delivery model.
• Sparkassen-SchulService: German savings banks' educational service providing financial literacy materials and competitions for schools. Competitor in the same space, with significantly larger institutional backing and brand recognition than Kids Go Finance's volunteer-driven model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/taures-kids-go-finance

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TauRes Kids Go Finance