Kids Inc Nurseries

What Kids Inc Nurseries does

Kids Inc Nurseries is a privately held UK nursery group operating 18 day nurseries across the M25 corridor, serving children aged three months to five years through the government-mandated Early Years Foundation Stage (EYFS) curriculum. Founded in 2003 and headquartered in South Woodford, London, the group operates through three legal entities (Select Enterprises (South East) Limited, Blueberry Enterprises Limited, Westberry Enterprises Limited) and employs over 250 staff across locations in London, Essex, Surrey, Hertfordshire, and Kent. The company differentiates through consecutive Ofsted 'Good' ratings, all-inclusive pricing covering meals and extracurricular activities, a CPD-certified in-house Training Academy, and an award-winning apprenticeship program recognized in the Apprenticeships Top 100 Employers list.

The company's core technology stack consists of third-party SaaS tools rather than proprietary platforms: Tapestry (online learning journal for parent communication), Famly (parent portal and management platform), and standard payment processors (Stripe, PayPal, Visa, MasterCard). The business model is subscription-based recurring childcare fees supplemented by government-funded hours, with pricing varying by location and attendance pattern. A Nursery Fees Calculator tool supports customer acquisition, and free 1-hour trial sessions and open-door visits drive conversion. Distribution is exclusively direct-to-consumer through physical nursery locations, with site expansion from 12 (2021) to 18 (2025-2026) representing the primary growth lever.

Revenue is not publicly disclosed, and the company operates without external private equity or venture capital ownership per the source data. The group has built brand recognition through industry awards (Daynurseries Top 20 Group Award 2023 and 2024, NMT Awards 2022 and 2023, Eco-Schools Green Flag Award 2024) and community engagement through charity partnerships (The Dream Factory, Haven House Children's Hospice). Recent strategic emphasis has been on geographic expansion within the M25 catchment, purpose-built facility development (including a carbon-neutral nursery in Basingstoke), and ESG-aligned sustainability initiatives ('Growing Green Futures' curriculum).

Name

Kids Inc Nurseries

Legal name

Select Enterprises (South East) Limited, Blueberry Enterprises Limited and Westberry Enterprises Limited

Website

https://kidsincnurseries.co.uk

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

Kids Inc Nurseries is a privately held UK nursery group operating 18 day nurseries across the M25 corridor, providing EYFS-aligned childcare and early education for children aged 3 months to 5 years through subscription-based fees and government-funded hours.

Ownership category

akta.pro rank

Product category

Childcare and Early Childhood Education Services

NAICS

Child Care Services (62441), Child Care Services (6244)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Full-Day Nursery Programs (EDACACAD)

akta.pro secondary industries

24-Hour / Extended-Hours Childcare Centers (EDACAAAK), Extended Day Programs at Preschools & Childcare Centers (EDACAHAB)

Keywords

• Early childhood education
• Day nursery services
• Childcare services
• Early years curriculum
• Nursery group

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices19 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Childcare Fees: Fees charged to parents for childcare and education services for children aged 3 months to 5 years. Fees include nursery backpack, all meals, and extracurricular activities. Individual nursery fee documents are available (e.g., South Woodford-2.pdf).
2. Funded Hours: Government-funded childcare hours accepted, with funding options available to eligible parents. The company offers a Funding Options page and Nursery Fees Calculator to help parents understand costs after government funding.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Kids Inc Nurseries operates a network of 18 Ofsted-registered day nurseries across the UK M25 area, providing full-time and part-time childcare and early years education for children aged 3 months to 5 years. Services are delivered through the government-standard Early Years Foundation Stage (EYFS) curriculum and include all-inclusive fees covering meals, snacks, and extracurricular activities, with acceptance of government-funded childcare hours.

Product overview

Kids Inc Nurseries operates as a unified nursery group offering early childhood care and education services through a network of 18 day nurseries across the UK. The core product is full-time and part-time childcare for children from three months to five years, delivered through the Early Years Foundation Stage (EYFS) curriculum. Supporting services include a Nutrition Program with homemade meals, a CPD-certified Training Academy for staff development, an online Nursery Fees Calculator, and childcare Funding Options. The company has expanded with new carbon-neutral purpose-built facilities and holds various awards including Eco-Schools Green Flag. The group operates under multiple trading entities including Select Enterprises (South East) Limited, Blueberry Enterprises Limited, and Westberry Enterprises Limited.

Differentiator

Problem solved

Functional benefit

Products and services

• Day Nursery Services Network

Quantifiable outcome

• Ofsted 'Good' ratings achieved across multiple nursery sites
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature2 records

Partnerships

Twelve partnerships are on record, tiered minor.

• Nishkam SWATminorOthers · 1 March 2022Voluntary organization collecting essential supplies for Ukraine refugees. Kids Inc head office purchased and collated boxes of urgently needed supplies (clothing, nappies, toiletries, blankets, torches, hand sanitiser) and delivered to St John's Church in Seven Kings, Ilford for transport to refugees.
• EEL AssociationminorGTM or Marketing Partner · 1 March 2022Entrepreneurship, Entertainment & Lifestyle Association organized the London KI Holi event. Kids Inc was headline sponsor of the event which hosted over 1,400 people at City Pavilion in Collier Row, Essex. Enabled brand visibility and community engagement.
• Zest CreationsminorOthers · 1 December 2021Pizza provider at Snow Festival events. Provided free pizza at York Road Snow Festival to celebrate end of 2021.
• Redbridge Early YearsminorOthers · 1 October 2021Attended Clarence Avenue nursery launch day as a guest.
• Mayor of RedbridgeminorOthers · 1 October 2021Guest of honour at Clarence Avenue nursery launch day on 6 October 2021. Officially announced the nursery opening and thanked Kids Inc for work during pandemic.
• That Nursery LifeminorOthers · 1 October 2021Attended Clarence Avenue nursery launch day.
• The Dream FactoryminorOthers · 1 September 2021Chosen as charity of choice for 2024-2025. Raised more than £10,000 through various fundraising activities.
• National Day Nurseries Association (NDNA)minorStrategic or Co-development Partner · 1 June 2021NDNA teamed up with Walker Books to celebrate 30 years of Maisy character. Kids Inc Crowthorne participated in the campaign with storytelling activities, games, and stickers featuring Liz Fost as storyteller.
• Walker BooksminorStrategic or Co-development Partner · 1 June 2021Publisher of Maisy books. Partnered with NDNA to celebrate 30 years of Maisy character. Kids Inc Crowthorne participated in interactive story time featuring 'Maisy Goes to Nursery' book.
• Haven House Children's HospiceminorOthersCharity partnership where Kids Inc nurseries conducted fundraising activities including Snow Festivals, bake sales, and dressing up days. Raised £2,500 for the hospice. Haven House provides care for babies, children, and young people with life-limiting or life-threatening conditions.
• Realise TrainingminorOthersApprenticeship training provider for nursery apprentices at Kids Inc Nurseries.
• MultiverseminorOthersApprenticeship training provider for Kids Inc Marketing Apprentice.

Scale indicators7 records

Recent moves13 records

Expansion highlights5 records

Direct peers

• N Family Club: Premium London-focused nursery group with ~30 sites concentrated in the M25 corridor. Most direct competitive overlap with Kids Inc given shared South East geography, age range (3 months–5 years), and parent demographic targeting.
• Mulberry Bush Day Nurseries: Independently operated UK nursery group with multiple South East locations, including some within the M25 area. Comparable in scale, EYFS curriculum delivery, and parent positioning to Kids Inc.
• Childbase Partnership: Employee-owned UK nursery group with ~50 sites, including M25-area locations. Comparable in operating model (EYFS, age 0–5, full day nursery), with strong staff development and apprenticeship positioning similar to Kids Inc's Training Academy.
• Grandir UK (formerly Babilou): European-origin nursery group with growing UK footprint focused on London and the South East. Directly comparable as a multi-site EYFS nursery operator targeting the same premium parent segments in the M25 region.
• Bright Horizons Family Solutions: International premium nursery group with substantial UK operations, including employer-sponsored nursery partnerships. Comparable in curriculum (EYFS), age range served, and multi-site scale, though typically positioned at higher price points and B2B contracts.
• Storal Learning: UK nursery group operating ~20 sites primarily in the South East, with similar EYFS curriculum, multi-acquisition roll-up strategy, and parent positioning. Closest peer in scale and operating model.
• Busy Bees Nurseries: UK's largest private nursery group with several hundred sites, including significant London/M25 presence. Directly comparable as a multi-site EYFS-curriculum nursery operator competing for the same parent and staff pools as Kids Inc.
• Tops Day Nurseries: South England nursery group with sites across Hampshire, Dorset, and the South East. Comparable multi-site operator with similar EYFS curriculum, age range, and parent demographic targeting.

Broad incumbents

• Partou (UK operations): One of the largest European nursery groups with UK operations across London and the South East. Larger-scale peer with similar EYFS-aligned curriculum and age 0–5 service offering, but operating with greater centralization and corporate backing.

Others

• National Day Nurseries Association (NDNA): UK sector trade association that represents nursery providers including Kids Inc (Crowthorne site participated in NDNA's Maisy campaign). Relevant as an ecosystem enabler rather than a competitor, providing industry standards, training, and policy advocacy that shape the operating environment.

Market position

Weaknesses2 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kids-inc-nurseries

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kids Inc Nurseries