KidsOutAndAbout.com

What KidsOutAndAbout.com does

KidsOutAndAbout.com is a multi-regional online local guide for kids, teens, and families, operating since 2001 from Pittsford, New York under KidsOutandAbout, LLC. The platform runs 45+ city-specific websites across the US and Canada (e.g., rochester.kidsoutandabout.com, la.kidsoutandabout.com, toronto.kidsoutandabout.com) that aggregate local events, classes, camps, birthday party venues, museums, farms, and seasonal activities, supported by a weekly Thursday e-newsletter in each market reaching 9,000-31,000 subscribers and by seasonal editorial master guides (Summer Fun, Fall Fun, Winter Fun, Holiday Fun) plus category-specific resource pages on high-intent topics such as summer camps, special needs, and preschools.

The underlying technology is a web-based content management platform with a regional site architecture that lets organizations self-register, post free event and camp listings to three calendars per market, and upgrade to paid enhanced placements. The business model is content-and-community-led: free organization listings drive supply and audience gravity on the parent side, while monetization comes from a tiered advertising product suite — enhanced listings at $100/month, newsletter paragraphs at $100, Save the Date links at $40/week, usage-based image ads at ~$100 per 10,000 views, non-exclusive video ad space at $600-$1,000/month, and subject page content ads at ~$40/month — sold to SMB advertisers such as camps, classes, venues, and family-service providers. The company also operates BeyondTheNest.com, a companion sub-brand extending the same local-guide model to adult cultural and recreational activities, and is publisher-led with Debra Ross named as Publisher.

Name

KidsOutAndAbout.com

Legal name

KidsOutandAbout, LLC

Website

https://kidsoutandabout.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

KidsOutAndAbout.com operates a network of 45+ city-specific local-guide websites and weekly e-newsletters across the US and Canada, aggregating kids' events, classes, and camps for parents and selling tiered advertising to family-serving SMBs.

Ownership category

akta.pro rank

Product category

Local Parenting & Family Activity Directory

SIC

Services-Advertising (7310), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Kids & Family Curated Content Platforms (MPACAKAL)

Keywords

• Local family activities directory
• Kids events calendar
• Parenting resource website
• Regional advertising marketplace
• Community event listings

Headquarters

HQ city

Pittsford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Advertising and Enhanced Listings: Organizations can upgrade free basic listings to paid enhanced listings ($100/month) which provide top placement in category listings, logo/photo inclusion, enhanced formatting, and social media links. Additional advertising options include newsletter paragraphs ($100), Save the Date links ($40/week), e-blasts (exclusive emails), image ads, and video ad space ($600-$1000/month). Subject page content ads are available for approximately $40/month on high-interest topic pages like birthday parties, summer camps, and indoor play centers.
2. Free Organization Listings: Free basic organization listings and event/activity/camp calendar postings. Organizations appear in resource lists for applicable categories. Organizations with classes/lessons can add descriptions and external links. This free tier drives network effects by attracting content and users to the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

KidsOutAndAbout.com is a multi-regional web directory and event calendar that lets organizations post free listings of local kids activities, classes, camps, and events, while families discover and consume those listings across 45+ North American city-specific sites. The company monetizes the platform primarily by selling tiered local advertising to organizations — enhanced listings ($100/month), newsletter paragraphs ($100), Save the Date links ($40/week), image and video display ads, e-blasts, subject-page content ads (~$40/month), and sponsored articles — under a freemium two-sided marketplace model.

Product overview

KidsOutAndAbout.com is a multi-regional online platform functioning as a local guide for kids, teens, and families, operating 45+ regional city sites across the US and Canada. The core product offers a free event calendar where organizations post events, classes, and camps, paired with a paid advertising tier ($100/month upgraded listings, newsletter ads at $100/paragraph, e-blasts, image ads starting at ~$100/10K views, video ads at $600-1,000/month, and subject page content ads at ~$40/month). The site also publishes curated editorial content including subscription box guides, activity recommendations, and resource articles. A related sub-brand, BeyondTheNest.com, serves adult-focused entertainment and cultural activity guides.

Differentiator

Problem solved

Functional benefit

Brands

• BeyondTheNest.com: A related site for grown-ups covering artistic, cultural, and recreational activities for adults in cities across the US and Canada.

Products and services

• KidsOutAndAbout.com Main Platform Multi-regional online local guide for kids, teens, and families covering events, activities, camps, classes, and family resources across 45+ cities in North America. Serves both consumers (free access) and organizations (free plus paid listings/advertising).
• Free Organization Listings & Event Calendar Postings Free basic organization listings with category checkboxes and free posting of events, classes, and camps to three calendars. Organizations appear in resource lists for applicable categories; classes/lessons providers can add descriptions and external links. Drives network effects by attracting content to the platform.
• Upgraded/Enhanced Organization Listings Paid enhanced listing at $100/month providing top placement in enhanced sections of all listings, logo and photos, detailed descriptions with formatting, social networking links (Twitter, Facebook, RSS feeds), and full content management capabilities.
• Newsletter Paragraphs Paragraph-with-graphic placement in the weekly Thursday morning e-newsletter for a specific local area, subject to editorial approval. Priced at $100 per paragraph, orderable à la carte or as part of a larger visibility package.
• Save the Date Links Links at the top of the weekly e-newsletter (circulation 9,000-31,000 per region) linking event titles and locations to detail pages on KidsOutAndAbout.com. Priced at $40/week and available to organizations that have posted events to the calendar.
• E-blasts Exclusive emails (5-8 paragraphs plus graphics) about an organization or upcoming activity, sent as a special message from the publisher to the weekly e-newsletter subscriber list of the relevant region.
• Display Image Ads Leaderboard (728x90), Top Ad (450x150), and Square Ad (250x250) display placements across the regional sites. Square ads are priced at approximately $100 per 10,000 views; click-through rates range from approximately 0.05% to 2.1%. Supports jpg, png, and gif (including animated gif).
• Video Ad Space Large click-to-play (non-autoplay) video ad placements across all pages of the regional sites, sold monthly at $600-$1,000 (non-exclusive, region-dependent). Supports YouTube, Vimeo, or MP4 inputs; A/B testing included at no extra charge.
• Subject Page Content Ads Content ad placement on high-interest subject pages (birthday parties, summer camps, fall fun, winter fun, special needs, indoor play centers, apple orchards, Halloween, pediatricians, preschools, private schools, martial arts, gymnastics) consisting of approximately 100 words plus a graphic. Priced at approximately $40/month.
• Sponsored Articles by or about Organizations Permanent sponsored articles published on the site and distributed to local and/or national audiences. The communications director works with the organization on content creation and editorial approval.
• BeyondTheNest.com Companion sub-brand offering guides for grown-ups covering artistic, cultural, and recreational activities for residents across cities in the US and Canada. Operates under the same corporate parent.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Hulafrog: Children's activity directory and community publisher serving local U.S. markets with curated content and a local newsletter format. Comparable to KOAA in aggregating kid-focused businesses and events by metro, monetized through directory listings and local advertising.
• Patch.com: Hyperlocal news and events network operating thousands of community-specific sites across the U.S. Closely mirrors KOAA's regional site architecture + community calendar + local SMB advertising business model, though Patch extends beyond kids content into general local news.
• ActivityHero: Online marketplace helping parents discover and book kids classes, camps, and activities. Direct peer in the kids/family activity aggregation space with overlapping customer segments (parents) and supplier base (kids activity providers) similar to KOAA's organization listings.
• Mommy Poppins: Curated online guide for kids and family activities, classes, and events, initially NYC-centric with broader U.S. coverage. Directly comparable to KOAA via event listings, seasonal guides, and a content-plus-advertising revenue model targeting local parents.
• Mommy Nearest: App- and web-based discovery platform that surfaces kid-friendly places, activities, and events for parents. Overlap with KOAA in family activity discovery and local SMB advertising, though Mommy Nearest leans more mobile/app-first.
• Macaroni Kid: National network of hyperlocal newsletters and websites connecting families with local kids activities, events, and resources. Most direct analog to KOAA's regional sites + newsletter + paid advertising model, operating across U.S. metros with a franchised publisher model.

Broad incumbents

• Eventbrite: Large-scale events marketplace and ticketing platform serving the same SMB organization customers (camps, classes, kids venues) that advertise on KOAA. Adjacent to KOAA's event calendar and listing model but offers discovery, ticketing, and broader event categories beyond kids.
• Yelp: Larger, well-funded local business discovery and advertising platform. Overlaps with KOAA as a destination for parents looking up local kids businesses and as a competitor for SMB advertising dollars, though Yelp serves all categories rather than specializing in kids/family.
• Time Out: Established global city guide and media brand covering events, activities, dining, and culture. Comparable to KOAA at the business-model level (curated local listings + advertising/sponsored content) but at much larger scale and with a broader editorial scope that includes adults.

Others

• Goldstar: Discounted tickets marketplace for local events and activities. Thematically adjacent to KOAA as a discovery-and-monetization surface for local activity providers, but focused on ticketed events for general audiences rather than the curated kids/family editorial vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Pinterestpinterest.com/pin/create/button
• LinkedInlinkedin.com/company/kidsoutandabout-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KidsOutAndAbout.com