Kidsports

What Kidsports does

Kidsports is a 501(c)(3) nonprofit youth sports organization founded in 1953 as Emerald Kidsports in Eugene, Oregon, serving approximately 12,000 youth annually across the Eugene-Springfield metropolitan area and broader Lane County. The organization delivers structured sports programming in eight sports — baseball, softball, flag football, tackle football, lacrosse, soccer, basketball, and volleyball — for children ages 18 months through young adults, supplemented by FitKids early-childhood movement classes, themed summer camps, free neighborhood pop-up camps, no-school-day PeaceHealth Play Days, and sport-specific clinics.

Operating from Civic Park (opened 2020) at 2054 Amazon Parkway in Eugene, Kidsports leverages a 20,000-square-foot indoor fieldhouse with four multi-purpose hardwood courts and an outdoor synthetic turf field with 2,500-seat grandstand. The delivery model depends on a network of 1,400 trained volunteer coaches and is supported through partnerships with three local school districts (Bethel, Eugene 4J, Springfield), the City of Eugene, the Eugene Civic Alliance, and Lane Event Center. Technology infrastructure consists of third-party platforms — LeagueApps for registration, DaySmart for facility booking, and Google Forms for administrative workflows — with no proprietary technology systems.

Revenue is generated through five primary streams: league and camp registration fees, facility rentals (notably pickleball courts at $32 per 90-minute slot), corporate sponsorships from approximately ten named partners including PeaceHealth, Nike, Hunter, and Slocum, individual donations and memorial funds, and scholarship-supported participation. Pricing varies by program ($55-$90 for camps/clinics) and is reduced by 40% for league scholarships and 25% for camp scholarships for qualifying families. The organization operates with a small paid staff of 1-10 administrative and program management roles plus extensive seasonal hires for facilities, instruction, and officiating.

Name

Kidsports

Legal name

Kidsports

Website

https://kidsports.org

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

1–10 employees

Short description

Kidsports is a 501(c)(3) nonprofit youth sports organization founded in 1953, serving approximately 12,000 youth annually across eight sports in Eugene-Springfield, Oregon, through a volunteer-coach delivery model at Civic Park's fieldhouse and outdoor facilities.

Ownership category

akta.pro rank

Product category

Youth Sports Programs and Recreation Services

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industries

Youth & Junior Tournament Organizers (MPAKADAL), Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA), Sport-Specific Amateur Leagues & Circuits (Non-Professional) (MPAKACAJ)

Keywords

• Youth sports leagues
• Youth sports camps
• Early childhood fitness
• Community sports facilities
• Nonprofit youth athletics

Headquarters

HQ city

Eugene

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Sports League Registration Fees: Fees for youth sports league participation covering uniforms, equipment, field maintenance, officials, gym supervisors, game scheduling, facility fees paid to school districts, coach certification/background checks, accident and liability insurance, portable restrooms, online registration software, and credit card fees.
2. Camps and Clinics Fees: Fees for summer camps, FitKids classes, seasonal programs, and sport-specific camps (volleyball, football, basketball, soccer). Costs vary by program (e.g., summer camps, PeaceHealth Play Days at $60/day, FitKids sessions at $55 for 4-class session).
3. Facility Rentals: Revenue from renting pickleball courts ($32 per court for 90 minutes), meeting room rentals, and fieldhouse/court/field rentals for sports and special events. Pickleball courts available Monday-Friday in 90-minute time slots.
4. Corporate Sponsorships: Business sponsorships including corporate sponsors (PeaceHealth, Richardson, Pape, Nike, Toyota, Jerry's, Hunter, Evergreen, Wildish, Slocum) and team sponsorships. Sponsors receive brand visibility and community alignment.
5. Donations and Memorial Funds: Individual donations to general fund, scholarship fund, and memorial funds. Memorial funds honor individuals and support scholarships/fee reductions. Multiple named memorial funds available for donations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Kidsports is a nonprofit youth sports organization that delivers seasonal leagues across eight sports (baseball, softball, flag football, tackle football, lacrosse, soccer, basketball, volleyball) plus early-childhood FitKids movement classes, themed summer and seasonal camps, and PeaceHealth Play Days for no-school days. It supplements programming with facility rentals (20,000 sq ft fieldhouse, meeting rooms, outdoor turf field, pickleball courts) and underwrites participation through scholarships and corporate sponsorships, operating under an "All Kids Play" philosophy in the Eugene-Springfield area.

Product overview

Kidsports is a nonprofit youth sports organization offering a comprehensive portfolio of programs and facilities for children ages 18 months through young adults in Eugene-Springfield, Oregon. The core offerings include Sports Leagues (8 sports), FitKids early childhood development classes, Summer Camps with themed programming, Seasonal & Special Programs, and Facilities Rental. The organization operates from Civic Park, featuring a 20,000-square-foot fieldhouse and outdoor venues. Financial support services include scholarships and fee reductions. The portfolio is unified under the 'All Kids Play' philosophy, providing a progression pathway from entry-level movement classes to competitive league play.

Differentiator

Problem solved

Functional benefit

Products and services

• Youth Sports Leagues Seasonal youth sports leagues offering competitive and recreational play across eight sports — Baseball, Softball, Flag Football, Tackle Football, Lacrosse, Soccer, Basketball, and Volleyball — for children in grades K-8 in the Eugene-Springfield area. Registration fees cover uniforms, equipment, officials, insurance, and facility costs.
• FitKids Youth Sports Classes
• Summer Sports Camps Full-day multi-sport summer day camps with weekly themed activities, recreation and play, water activities, team sports, talent and survival challenges, designed for children grades 1-8 to develop skills, teamwork, and sportsmanship.
• Free Summer Pop-Up Camps Free neighborhood sports camps at local schools and parks providing age-appropriate movement, motor skill development, and modified multi-sport games for children in grades K-8. Registration is required.
• PeaceHealth Play Days Day camps for grades 1-5 on no-school days and spring break during the academic year, featuring action-packed games including football, dodgeball, kickball, basketball, Gaga Ball, obstacle courses, and pickleball. Extended care available for working families.
• Seasonal & Special Sports Programs Sport-specific camps and clinics including Volleyball Camp, Football Camp, Basketball Camp, and Soccer Camp delivered on a seasonal basis throughout the year for children in grades K-8.
• Facilities Rental Venue Rental of indoor and outdoor sports facilities including a 20,000-square-foot fieldhouse with four multi-purpose courts, meeting rooms, a regulation-size 250' x 400' synthetic turf field, grandstand seating for up to 2,500, and six configurable pickleball courts, available for practices, tournaments, meetings, and private events.
• Unified Sports Programs Inclusive sports programs uniting teammates of all abilities for training and competition, designed to be child-focused and fun for participants with and without disabilities.
• Scholarships and Fee Reductions Financial assistance program offering scholarship discounts on seasonal league fees (40% off) and camp/clinic fees (25% off) for qualifying families based on household income, plus a military family discount program and participation vouchers through the Charles Warren Adopt-A-School Endowment.

Quantifiable outcome

• Approximately 12,000 youth participants served annually across 8 sports programs
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

17 partnerships are on record, tiered core and minor.

• PeaceHealthcoreGTM or Marketing PartnerPeaceHealth is the title sponsor for PeaceHealth Play Days program - healthy physical activities for kids on no-school days and spring break. PeaceHealth logo appears on program materials and Kidsports website as a supporter.
• NikecoreGTM or Marketing PartnerNike sponsors Social Community Impact initiatives. Logo appears on Kidsports website as a supporter with category designation for social community impact programs.
• ToyotaminorGTM or Marketing PartnerToyota sponsors Fall Soccer program. Logo appears on Kidsports website as a supporter.
• Jerry'scoreGTM or Marketing PartnerJerry's sponsors Summer Camps and Softball/Baseball programs. Logo appears on Kidsports website as a supporter.
• RichardsonminorGTM or Marketing PartnerRichardson sponsors Team Hats program. Logo appears on Kidsports website as a supporter.
• PapeminorGTM or Marketing PartnerPape sponsors Spring Soccer program. Logo appears on Kidsports website as a supporter.
• HuntercoreGTM or Marketing PartnerHunter is the Official Communications Provider, sponsoring Tackle Football and Lacrosse programs. Logo appears on Kidsports website as a supporter.
• EvergreenminorGTM or Marketing PartnerEvergreen sponsors Flag Football program. Logo appears on Kidsports website as a supporter.
• WildishminorGTM or Marketing PartnerWildish sponsors Flag Football program. Logo appears on Kidsports website as a supporter.
• SlocumcoreGTM or Marketing PartnerSlocum is the Sports Medicine & Performance partner. Logo appears on Kidsports website as a supporter.
• Eugene Civic AlliancecoreStrategic or Co-development PartnerEugene Civic Alliance, a 501(c)(3) nonprofit, built and operates Civic Park on the historic Civic Stadium property. Kidsports Fieldhouse and Market of Choice Turf Field are part of Civic Park developed through this partnership. Community fundraising of $48 million supported the development.
• City of EugenecoreStrategic or Co-development PartnerCity of Eugene provides public facilities and modest subsidy for youth sports programs. Partnership established in 1974 when program began offering sports for both boys and girls.
• Eugene School District 4JcoreStrategic or Co-development PartnerSchool district partnership for team formation, facility access, and coordinated sports programs. All schools within district boundaries considered 'in district' for team placement purposes.
• Bethel School DistrictcoreStrategic or Co-development PartnerSchool district partnership for team formation and facility access. Schools within district boundaries considered 'in district' for team placement.
• Springfield School DistrictcoreStrategic or Co-development PartnerSchool district partnership for team formation and facility access. Schools within district boundaries considered 'in district' for team placement.
• Lane Event CenterminorStrategic or Co-development PartnerPartnership for facility access and event coordination. Mentioned as one of the many partnerships cultivated by former IT specialist Tom Emmons.
• South Eugene High SchoolminorStrategic or Co-development PartnerPartnership for football camp collaboration with South Eugene Axe Football Coaches and senior high school football players. August Football Camp held at South Eugene HS Turf for grades 3-8.

Scale indicators9 records

Recent moves10 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kidsports

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kidsports