Pape

What Pape does

Papé is a privately held, family-owned capital equipment dealer founded in 1938 in Oregon's Willamette Valley and headquartered in Eugene, OR. The company operates 160+ owned dealership locations across nine western U.S. states (Washington, Oregon, California, Idaho, Nevada, Montana, Alaska, Hawaii, and parts of Arizona) through a family of operating divisions: Papé Machinery Agriculture & Turf, Papé Machinery Construction & Forestry, Papé Material Handling, Papé Kenworth, Ditch Witch West, Engineered Products, and Papé Rents. Papé is an authorized dealer for major OEMs including John Deere, Kenworth/PACCAR, Hyster, Yale, Ditch Witch, Topcon Positioning Systems, and the Wirtgen Group, providing equipment, parts, service, and rental across the agriculture, construction, forestry, material handling, trucking, underground utility, mining, and warehousing sectors.

The business operates on a multi-revenue-stream model anchored by capital equipment sales (new and used), short- and long-term equipment rentals through Papé Rents (140+ locations), OEM and aftermarket parts sales, and a service and maintenance business supported by 1,600+ certified technicians and 815+ service bays. Papé integrates OEM-provided telematics platforms (John Deere JDLink, Topcon machine control, Ditch Witch Orange Intel) into its precision agriculture, construction, and underground utility offerings, alongside its own customer portal for parts ordering, service requests, and credit applications. Technology integration has earned recognition including the Topcon Top 10 Global Dealer of the Year (six times) and the 2024 John Deere Onyx Circle Award for market leadership.

The go-to-market motion is a direct enterprise field sales model executed through the physical dealership network, with territory managers and 24/7 service teams supporting equipment uptime across customers ranging from multi-generational farms and logging operations to commercial trucking fleets and warehouse operators. Customer relationships are reinforced by custom maintenance plans, integrated financing through the Billtrust platform, and recurring parts and service revenue tied to the installed equipment base. Leadership includes CEO Jordan Papé and President of Agriculture & Turf Ryan Papé, with the company executing organic and acquisitive expansion including the 2025 Valley Truck & Tractor asset purchase (nine John Deere stores in Northern California) and the 2023 Yale Chase Equipment and Services acquisition.

Name

Pape

Legal name

The Papé Group, Inc.

Website

https://pape.com

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Papé is a family-owned, multi-OEM capital equipment dealer founded in 1938, operating 160+ locations across nine western U.S. states and serving agriculture, construction, forestry, material handling, trucking, and utility customers with equipment sales, rentals, parts, and service.

Ownership category

akta.pro rank

Product category

Industrial Equipment Distribution

NAICS

Hardware Merchant Wholesalers (423710)

SIC

Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Pavers & Road Construction Equipment (IMAHAAAI)

akta.pro secondary industries

Road Building & Paving Equipment Vehicle Manufacturing (Pavers/Rollers/Milling) (IMACAFAE), Leasing, Rental & Product-as-a-Service (PaaS) Enablement (EUAIANAI)

Keywords

• Capital equipment dealer
• Construction equipment sales
• Agricultural machinery dealer
• Material handling equipment
• Equipment rental services

Headquarters

HQ city

Eugene

HQ country

United States

HQ region

North America

Offices25 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Sales: New and used capital equipment sales across multiple equipment categories including agricultural machinery, construction equipment, forestry equipment, material handling equipment (forklifts, aerial lifts), trucks (Kenworth), and underground construction equipment (Ditch Witch). Revenue generated through dealership locations as authorized dealer for major manufacturers.
2. Equipment Rentals: Short-term and long-term rental equipment through Papé Rents, providing construction, forestry, material handling, and other equipment with flexible durations. Backed by 140+ locations with delivery, pickup, and support services.
3. Parts Sales: Genuine OEM parts and aftermarket parts sales for all equipment sold, plus used parts availability. Parts inventories maintained across all locations for quick repairs.
4. Service and Maintenance: Preventive maintenance, repairs, and scheduled service conducted by 1,600+ certified technicians across 800+ service bays. Includes custom maintenance plans tailored to customer machine type, usage, environment, and duty cycle.
5. Technology Solutions: Precision agriculture technology, telematics systems, and technology integration services including Topcon systems, JDLink connectivity, and safety technology solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Pape is a multi-brand capital equipment dealer providing sales, rentals, parts, and maintenance services across agriculture, construction, forestry, material handling, trucking, and underground utility markets. Operating as authorized dealer for manufacturers such as John Deere, Kenworth, Ditch Witch, Hyster, and Yale, the company serves customers through 160+ physical dealership locations in the western United States backed by 1,600+ certified technicians and 800+ service bays.

Product overview

Pape is a capital equipment dealer offering end-to-end solutions across multiple industries including agriculture, construction, forestry, material handling, trucking, mining, and warehousing. The company operates as a multi-division organization with Papé Machinery Agriculture & Turf (John Deere dealer), Papé Machinery Construction & Forestry (John Deere dealer), Papé Material Handling (forklift/warehouse equipment), Papé Kenworth (Kenworth trucks), Ditch Witch West (underground construction equipment), Engineered Products (warehouse solutions), and Papé Rents (equipment rentals). The portfolio is unified by comprehensive parts, service, and support capabilities with 160+ locations and 1,600+ technicians across the western United States.

Differentiator

Problem solved

Functional benefit

Brands

• Papé Rents: Equipment rental services for construction, forestry, and material handling equipment
• Papé Overhead Door

Products and services

• Papé Machinery Agriculture & Turf
• Papé Machinery Construction & Forestry
• Papé Material Handling
• Papé Kenworth
• Ditch Witch West
• Engineered Products
• Papé Rents
• Parts and Service Support

Quantifiable outcome

• 85+ years of consistent quality customer service since 1938
• +3 more outcomes

Named customers3 records

Segments11 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

49 partnerships are on record, tiered flagship, core, strategic and minor.

• John DeereflagshipChannel Partner/ Reseller/ DistributorPapé Machinery is an authorized dealer for John Deere across agriculture, construction, and forestry equipment. Divisions include Papé Machinery Agriculture & Turf and Papé Machinery Construction & Forestry. Partnership includes full-line access to tractors, combines, excavators, dozers, skid steers, compact equipment, and forestry machinery. John Deere provides JDLink connectivity service at no additional charge for customers.
• Kenworth (PACCAR)flagshipChannel Partner/ Reseller/ DistributorPapé Kenworth is an authorized Kenworth dealer selling new trucks, used trucks, and offering full-service maintenance. Kenworth is a division of PACCAR. Papé Kenworth operates 30 locations across the western United States including a new Federal Way, WA location opened July 2025.
• Ditch WitchcoreChannel Partner/ Reseller/ DistributorDitch Witch West is an authorized dealer for Ditch Witch equipment including directional drills, trenchers, vacuum excavators, and utility equipment. Ditch Witch West provides equipment, training (on-site, classroom, simulator, and free online HDD courses), and Orange Intel telematics platform for fleet management.
• HystercoreChannel Partner/ Reseller/ DistributorPapé Material Handling is an authorized Hyster dealer providing forklifts, warehouse equipment, and the Hyster Pedestrian Awareness Camera System for safety.
• YalecoreChannel Partner/ Reseller/ DistributorPapé Material Handling is an authorized Yale dealer providing forklifts and material handling equipment backed by extensive research and development.
• Topcon Positioning SystemscoreTechnology or IntegrationPapé Machinery Construction & Forestry is a Topcon dealer and has been named Topcon Top 10 Global Dealer of the Year six times. Provides machine control, site positioning, and productivity tracking systems integration for construction and survey applications.
• John Deere Operations CentercoreTechnology or IntegrationIntegration between John Deere JDLink telematics and John Deere Operations Center allows customers to connect their fleets uniformly and see everything happening with their equipment in a single location.
• Pacific Clean FuelsstrategicStrategic or Co-development PartnerCollaboration supporting clean fuel adoption through hydrogen fueling infrastructure. Pacific Clean Fuels announced California's largest hydrogen fleet partnership, positioning hydrogen as a scalable zero-emissions solution for heavy-duty applications with fast refueling times for demanding duty cycles.
• American EagleminorChannel Partner/ Reseller/ DistributorAmerican Eagle manufactures construction equipment trailers, distributed through Ditch Witch West.
• CombiliftminorChannel Partner/ Reseller/ DistributorCombilift produces inventive long-load handling equipment and warehouse solutions, distributed through Papé Material Handling.
• GenieminorChannel Partner/ Reseller/ DistributorGenie aerial lifts distributed through Papé Material Handling, known for stable designs emphasizing mobility and compactness.
• JLGminorChannel Partner/ Reseller/ DistributorJLG aerials and aerial work platforms distributed through Papé Material Handling.
• Kalmar OttawaminorChannel Partner/ Reseller/ DistributorKalmar Ottawa yard trucks, founded in 1943, known for superior quality and reliability. Distributed through Papé Material Handling.
• MullenminorChannel Partner/ Reseller/ DistributorElectric trucks and vehicles distributed through Papé Kenworth.
• Wirtgen Group (Wirtgen, Vogele, Hamm, Kleemann)coreChannel Partner/ Reseller/ DistributorWirtgen Group product lines including cold milling machines, road pavers, tandem rollers, and mobile jaw crushers distributed through Papé Machinery Construction & Forestry. Vogele pavers, Hamm rollers, and Kleemann crushing equipment also available.
• StihlminorChannel Partner/ Reseller/ DistributorStihl handheld power equipment including chainsaws, blowers, line trimmers, hedge trimmers, and cut-off saws. America's #1 selling brand of handheld power equipment. Distributed through Papé Machinery Agriculture & Turf.
• KUHNminorChannel Partner/ Reseller/ DistributorKUHN hay and forage, livestock, and crop production tools, landscape and road maintenance equipment. Distributed through Papé Machinery Agriculture & Turf.
• GradallminorChannel Partner/ Reseller/ DistributorGradall excavators, mining equipment, and special application machines operating since the 1930s. Distributed through Papé Machinery Construction & Forestry.
• MorbarkminorChannel Partner/ Reseller/ DistributorMorbark horizontal grinders and slow-speed shredders for forestry, sawmilling, and landscaping. Distributed through Papé Machinery Construction & Forestry.
• VacallminorChannel Partner/ Reseller/ DistributorVacall sewer cleaners, street sweepers, hydro excavators with cutting-edge jetting and vacuum technology. Distributed through Papé Machinery Construction & Forestry.
• LeeboyminorChannel Partner/ Reseller/ DistributorLeeBoy pavers, graders, and paving equipment for dependability and productivity. Distributed through Papé Machinery Construction & Forestry.
• PellencminorChannel Partner/ Reseller/ DistributorPellenc specialized agricultural machinery for vineyards and wineries including trimming, pruning, harvesting, and sorting equipment. Distributed through Papé Machinery Agriculture & Turf.
• Honda Power EquipmentminorChannel Partner/ Reseller/ DistributorHonda fuel-efficient products including lawn mowers, generators, pumps, tillers, and line trimmers. Distributed through Papé Machinery Agriculture & Turf.
• PolarisminorChannel Partner/ Reseller/ DistributorPolaris work and utility vehicles, most versatile portfolio for commercial needs. Distributed through Papé Material Handling.
• Icon Golf Carts / EPIC Golf Carts / PURE EV Golf CartsminorChannel Partner/ Reseller/ DistributorICON, EPIC, and PURE EV golf carts from economy to luxury, including the only street-legal gas LSV on the market. Distributed through Papé Material Handling.
• Lane Community CollegeminorOthersEducational partner participating in Papé High School Career Expo events to showcase technical programs for students exploring career paths in equipment industry.
• Linn Benton Community CollegeminorOthersEducational partner participating in Papé High School Career Expo events for student career exploration.
• Universal Technical Institute / Walla Walla / WyoTechminorOthersTechnical education partners participating in Papé scholarship and career programs.
• HammerHeadminorChannel Partner/ Reseller/ DistributorHammerHead trenchless solutions for underground construction market including rehabilitation, replacement, and installation equipment. Distributed through Ditch Witch West.
• HathornminorChannel Partner/ Reseller/ DistributorHathorn pipe and sewer inspection cameras designed and manufactured in North America for any climate. Distributed through Ditch Witch West.
• Subsite ElectronicsminorChannel Partner/ Reseller/ DistributorSubsite HDD guidance equipment, utility locators, and electronics for underground construction. Distributed through Ditch Witch West.
• Doosan Portable PowerminorChannel Partner/ Reseller/ DistributorDoosan mobile air compressors and generators for portable power needs. Distributed through Papé Material Handling.
• SkyjackminorChannel Partner/ Reseller/ DistributorSkyjack aerial lifts and telehandlers with heavy load capability and stability. Distributed through Papé Material Handling.
• Taylor-DunnminorChannel Partner/ Reseller/ DistributorTaylor-Dunn industrial and commercial electric vehicles for warehouse and facility operations. Distributed through Papé Material Handling.
• MotrecminorChannel Partner/ Reseller/ DistributorMotrec industrial electric vehicles for warehouse floor transportation. Distributed through Papé Material Handling.
• MOFFETTminorChannel Partner/ Reseller/ DistributorMOFFETT truck-mounted forklifts with solution-driven design and versatility. Distributed through Papé Material Handling.
• PRINCETON (Princeton Delivery Systems)minorChannel Partner/ Reseller/ DistributorPrinceton Delivery Systems truck-mounted forklift products. Leading North American manufacturer. Distributed through Papé Material Handling.
• TrackmobileminorChannel Partner/ Reseller/ DistributorTrackmobile railcar moving industry equipment with evolving technology for railcar mobility solutions. Distributed through Papé Material Handling.
• ZephirminorChannel Partner/ Reseller/ DistributorZephir electric railcar movers since 1991, largest line in North America. Distributed through Papé Material Handling.
• V MariottiminorChannel Partner/ Reseller/ DistributorMariotti compact electric forklifts in various sizes for tight spaces. Distributed through Papé Material Handling.
• CushmanminorChannel Partner/ Reseller/ DistributorCushman commercial and utility vehicles known for versatility, durability, and dependability. Distributed through Papé Material Handling.
• Trail KingminorChannel Partner/ Reseller/ DistributorTrail King trailers for transporting material between jobsites and hauling heavy loads. Distributed through Papé Machinery Construction & Forestry.
• FalconminorChannel Partner/ Reseller/ DistributorFalcon dump box recyclers with stability, high-quality manufacturing, and innovative design. Distributed through Papé Machinery Construction & Forestry.
• FuchsminorChannel Partner/ Reseller/ DistributorFuchs scrap handlers setting industry standard for efficiency and forward-thinking design since 1888. Distributed through Papé Machinery Construction & Forestry.
• MonchierominorChannel Partner/ Reseller/ DistributorMonchiero self-propelled fruit and nut harvesters revolutionizing harvesting process for growers. Distributed through Papé Machinery Agriculture & Turf.
• Road HogminorChannel Partner/ Reseller/ DistributorRoad Hog construction equipment for paving including pothole repair and pavement removal planers. Distributed through Papé Machinery Construction & Forestry.
• Superior BroomminorChannel Partner/ Reseller/ DistributorSuperior Broom commercial brooms and sweepers built with operator comfort and productivity in mind. Distributed through Papé Machinery Construction & Forestry.
• Rosco ModelsminorChannel Partner/ Reseller/ DistributorRosco paving machines under LeeBoy for dependable road construction. Brooms, rollers, and more. Distributed through Papé Machinery Construction & Forestry.
• Rival HydrovacminorChannel Partner/ Reseller/ DistributorRival truck for efficient hydrovac services within legal constraints. Distributed through Ditch Witch West.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• RDO Equipment Co. RDO Equipment is a closely comparable direct peer: a large authorized John Deere construction, agriculture, and forestry dealer with dozens of locations across the western and midwestern US, providing the same combination of equipment sales, service, parts, and rentals to overlapping customer segments.
• Western Power & Equipment: Western Power & Equipment is a multi-line heavy equipment dealer (Caterpillar, Link-Belt, others) serving the Pacific Northwest, directly comparable to Papé Machinery Construction & Forestry in product mix and customer base.

Broad incumbents

• United Rentals: United Rentals is the largest equipment rental company in the world, serving construction, industrial, and infrastructure customers. It directly competes with Papé Rents and provides a public-market proxy for the rental segment of Papé's business, while operating at vastly greater scale and breadth.
• Sunbelt Rentals: Sunbelt Rentals is the second-largest equipment rental company in North America and a direct competitor to Papé Rents across construction, aerial, and material handling rentals. Like United Rentals, it offers a public-market reference for the rental stream of Papé's business.
• H&E Equipment Services: H&E Equipment Services is a publicly traded equipment distributor and rental provider serving construction, industrial, and infrastructure markets. Its mix of new/used sales, rentals, parts, and service across the western and southern US overlaps materially with Papé's go-to-market.
• Caterpillar Inc. Caterpillar is the world's largest construction and mining equipment OEM, with an extensive independent dealer network (e.g., Mustang Cat, Holt Cat, Wagner Cat) that competes with Papé's John Deere construction franchise for the same contractor customers across the western US.
• Komatsu America Corp. Komatsu and its authorized dealer network (e.g., Road Machinery, Komatsu Equipment) compete directly with Papé Machinery Construction & Forestry in excavators, dozers, and other heavy construction equipment across the same western US customer base.
• Altec Industries: Altec is a leading manufacturer of aerial devices, digger derricks, and specialty trucks for the utility and telecommunications industries, competing with elements of Ditch Witch West's underground construction and Papé Kenworth's vocational truck business.

Others

• Stihl (and tractor/outdoor power equipment dealer peers): Stihl is a key OEM partner of Papé for handheld power equipment distributed through Papé Machinery Agriculture & Turf; broader tractor and outdoor power equipment dealer networks (e.g., Stotz Equipment, Kubota dealers) compete for the same property-owner and small-acreage customer base.
• Vermeer Corporation: Vermeer manufactures underground construction, forestry, and agricultural equipment that competes with lines carried by Ditch Witch West and Papé Machinery; its dealer network overlaps partially with Papé's customer base in underground utilities and forestry.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/papegroup
• LinkedInlinkedin.com/company/pape
• Instagraminstagram.com/papegroup
• Xx.com/papegroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pape