Kids to Love

What Kids to Love does

Kids to Love Foundation is a 501(c)(3) nonprofit organization founded in 2004 and headquartered in Madison, Alabama, that provides comprehensive services to children in foster care across Alabama, Tennessee, and Florida. The organization's mission centers on finding adoptive "forever families" for waiting children while delivering a full lifecycle of support including emergency material assistance, trauma therapy, scholarships, vocational training, and transitional housing for youth aging out of care. Programs are organized under named sub-brands including Davidson Farms (residential foster home), Whitaker Cottage Community (housing for aging-out youth), Curtis Cares Center (emergency supplies), Smith Family Wellness Center (trauma and mental health services), KTECH (advanced manufacturing job training), Camp Hope (sibling reunification), More Than a Backpack (school supplies), Christmas for the Kids, and the scholarship program.

The organization operates without proprietary technology, relying instead on physical infrastructure and direct service delivery. Its 18,000-square-foot Smith Family Wellness Center, launched in 2024, consolidates trauma therapy (including EMDR, play therapy, and equine therapy), education, and emergency assistance under one roof. The KTECH program provides technical certifications with documented placement outcomes at employers including Mazda Toyota Manufacturing and BOCAR US at $31/hour.

Revenue is generated entirely through charitable giving rather than commercial pricing. The business model combines individual donor programs (Promise Partners at $10-$100 monthly recurring), corporate sponsorships (CB&S Bank, Regions Bank, Leonardo DRS, Publix Charities, Matt Curtis Real Estate), and signature fundraising events including the Denim & Diamonds gala, Over the Edge rappelling event, Golf Tournament, and Scholarship Awards Luncheon. Founder and CEO Lee Marshall has led the organization since inception, supported by a 25-person staff and a board of directors.

Name

Kids to Love

Legal name

Kids to Love Foundation

Website

https://kidstolove.org

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Kids to Love is a 501(c)(3) nonprofit founded in 2004 in Madison, Alabama, providing comprehensive foster care services across Alabama, Tennessee, and Florida, including emergency assistance, scholarships, trauma therapy, vocational training, and transitional housing for youth aging out of care.

Ownership category

akta.pro rank

Product category

Foster Care and Adoption Services

NAICS

Individual and Family Services (6241), Child and Youth Services (62411)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Family & Parenting Support Services (BPAGAEAC)

akta.pro secondary industries

Mental Health & Emotional/Trauma-Informed Childcare (anxiety, PTSD) (HSAAAIAI), Family Engagement & Caregiver Support Programs (SEL/Mental Health) (EDAKAMAK)

Keywords

• Foster care services
• Adoption placement services
• Trauma therapy services
• Foster youth support
• Vocational training programs

Headquarters

HQ city

Madison, Alabama

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Private Donations: Individual donors make one-time or recurring monthly donations (Promise Partners) to support various programs including emergency assistance, scholarships, trauma therapy, and housing.
2. Event Fundraising: Annual signature events including Denim & Diamonds gala, Over the Edge rappelling event, Golf Tournament, An Elegant Evening Out, and Scholarship Awards Luncheon generate revenue through ticket sales and sponsorships.
3. Business Sponsorships: Corporate sponsors support specific programs, events, or capital initiatives (campus expansion, named facilities) through monetary donations and in-kind contributions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Kids to Love provides direct foster-care placement and private adoption services for children in foster care and families considering fostering or adoption. Its service portfolio includes emergency clothing and necessities, trauma and equine therapy, scholarships for higher education and trade certifications, KTECH technical training, residential and transitional housing, and sibling-connection programs; services are funded through individual donations, corporate sponsorships, and fundraising events.

Differentiator

Problem solved

Functional benefit

Brands

• Davidson Farms: Residential foster home for girls, providing a faith-based refuge with housing and support services
• KTECH
• Smith Family Wellness Center
• Curtis Cares Center
• Whitaker Cottage Community
• Camp Hope
• Isenberg Event Center
• More Than a Backpack
• Christmas for the Kids
• The Live Initiative

Products and services

• Child Placing Agency Provides foster care placement services and adoption support for children in foster care and families considering fostering or adoption.
• Private Adoption Provides private adoption services for children waiting to be adopted and families pursuing adoption.
• Emergency Assistance Provides new clothing, shoes, and necessities for children entering foster care, including support for sudden placement needs.
• Trauma Therapy Provides trauma therapy and mental health support for foster children and families.
• Equine Therapy Provides equine therapy for foster children through the Smith Family Wellness Center.
• Scholarships Provides scholarships to foster children and young adults who have experienced foster care for college, trade schools, and certifications.
• KTECH Provides job training and technical education leading to certifications for careers in advanced manufacturing.
• Davidson Farms Provides a residential foster home and support services for girls in foster care.
• Cottage Community Provides housing and support for foster youth aging out of care as a bridge to independence.
• Camp Hope Provides a summer camp program that reunites siblings separated in foster care.

Quantifiable outcome

• 5,079 backpacks delivered in 2026
• +3 more outcomes

Named customers6 records

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

25 partnerships are on record, tiered minor and core.

• LawLers BarbecueminorGTM or Marketing Partner · 16 August 2026Local restaurant attempting world record for stuffed potatoes at Orion Amphitheater, with donations to Kids to Love from event attendees.
• CB&S BankcoreGTM or Marketing PartnerCB&S Bank serves as presenting sponsor for the More Than a Backpack program, with their branches serving as collection sites throughout the campaign for school supply donations.
• Jack'sminorGTM or Marketing PartnerLocal restaurant partner featured in the Our Partners section, supporting events and programs.
• Systems Technology Co.minorGTM or Marketing PartnerBusiness partner listed in the Our Partners section supporting Kids to Love programs.
• Ticket To Dream FoundationminorGTM or Marketing PartnerFoundation partner supporting foster children, listed in the Our Partners section.
• Two Men And A TruckminorGTM or Marketing PartnerMoving company partner providing in-kind support for events and programs.
• Matt Curtis Real EstateminorGTM or Marketing PartnerReal estate partner supporting the Emergency Assistance program and sponsor of Curtis Cares Center.
• Iron Mountain SolutionsminorGTM or Marketing PartnerBusiness partner listed in the Our Partners section.
• Regions BankcoreGTM or Marketing PartnerHost venue for Over the Edge rappelling event (Regions Center downtown Huntsville), Street Party Sponsor for the event.
• First Bible ChurchminorGTM or Marketing PartnerFostering Hope Sponsor for Camp Hope program.
• AxientminorGTM or Marketing PartnerCamp Hope sponsor supporting sibling reunification programs.
• Messiah Lutheran ChurchminorGTM or Marketing PartnerBuilding Connections Sponsor for Camp Hope.
• Outpost TechnologiesminorGTM or Marketing PartnerCamp Hope sponsor supporting foster children programs.
• Huntsville UtilitiesminorGTM or Marketing PartnerMaking Memories Sponsor for Camp Hope.
• Phased-n-ResearchminorGTM or Marketing PartnerCamp Hope sponsor.
• Over the EdgecoreStrategic or Co-development PartnerEvent company partnering annually to enable rappelling fundraising events. Participants rappel 160 feet down Regions Center to raise money for Kids to Love.
• The Venue at Oak PlaceminorGTM or Marketing PartnerEvent venue hosting An Elegant Evening Out fundraiser for Kids to Love.
• ChurchStreet FamilyminorGTM or Marketing PartnerCatering partner providing food for An Elegant Evening Out and Denim & Diamonds events.
• Bentley CadillacminorGTM or Marketing PartnerEvent sponsor for An Elegant Evening Out.
• Leonardo DRSminorGTM or Marketing PartnerHope Diamond Sponsor for Denim & Diamonds annual gala.
• Robert Trent Jones Golf TrailminorGTM or Marketing PartnerVenue host for the annual Golf Tournament at Hampton Cove location.
• Maximum TechnologyminorGTM or Marketing PartnerPresenting Sponsor for Golf Tournament.
• YMCA Camp ChandlerminorGTM or Marketing PartnerVenue partner for Camp Hope Family Day, providing outdoor activities for foster families.
• The Jackson CenterminorGTM or Marketing PartnerEvent venue host for Denim & Diamonds annual gala.
• MidCity HuntsvilleminorGTM or Marketing PartnerVenue partner for MidCity Crawfish Festival benefiting Kids to Love.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Seita Scholars (Foster Care to Success): Nonprofit providing college scholarships and support services to former foster youth. Direct peer in the scholarship-and-education-track of foster-care support, addressing the same aging-out population Kids to Love serves through its scholarship program.
• Kidsave: Nonprofit focused on finding permanent families for older youth in foster care and adoption. Comparable mission around adoption advocacy and family finding for foster children, with similar program-driven operating model.
• A Sense of Home: Nonprofit that provides furniture and household items to youth aging out of foster care. Comparable as it supports the aging-out transition with tangible goods and corporate volunteer-driven delivery.
• Ticket to Dream Foundation: National nonprofit providing essential items and support to foster children. Direct comparable: both organizations raise funds through events and corporate sponsorships to deliver tangible goods and services (beds, supplies, scholarships) to kids in foster care.
• Together We Rise: Nonprofit serving current and former foster youth with welcome boxes, scholarships, and housing support. Comparable because both focus on the full foster-care lifecycle and rely heavily on corporate and community sponsorship for fundraising.

Regional players

• Hope for the Children: Regional nonprofits providing direct support, scholarships, and enrichment to foster youth in specific U.S. states. Comparable as a community-rooted foster-care nonprofit, though geographically limited to a different region than Kids to Love.

Emerging players

• Dare to Dream: Nonprofit providing scholarships, mentorship, and life skills to former foster youth. Comparable as a smaller, emerging nonprofit focused specifically on the post-foster transition, similar to Kids to Love's scholarship and KTECH work.

Broad incumbents

• Boys Town: Established national nonprofit operating residential care, family services, and youth programs for at-risk and foster children. Comparable in residential and family services for at-risk youth, though much larger and more diversified than Kids to Love.
• National Youth Advocate Program (NYAP): Large, established nonprofit providing a broad continuum of services for foster children, families, and at-risk youth across multiple states. Comparable in mission scope but operates at significantly larger national scale with broader service lines.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/kidstolovefoundation
• LinkedInlinkedin.com/company/kids-to-love
• Instagraminstagram.com/kidstolove

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kids to Love