A Sense of Home
A Sense of Home is a 501(c)(3) nonprofit that prevents homelessness by creating fully furnished homes for former foster youth aging out of care and for LA wildfire survivors, delivering services via volunteer-powered home installations funded by donations, grants, and galas.
- Company typePrivate
- Founded2014
- HeadquartersHawthorne, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What A Sense of Home does
A Sense of Home is a 501(c)(3) nonprofit organization founded in 2014 and headquartered in Hawthorne, California, with operational warehouse facilities in El Monte, California. The organization's mission is to prevent homelessness by creating fully furnished first homes for young adults aging out of the foster care system without family support, and to provide emergency furnishing assistance to disaster survivors. Its core delivery model is volunteer-powered: teams of 15-20 volunteers install up to 330 donated furniture and household items in a recipient's empty home in under 2.5 hours, with an alternative warehouse-pickup channel for recipients with geographic constraints. A Sense of Home reports a 95% four-year housing retention rate among foster-youth recipients and has cumulatively created more than 2,000 homes.
The organization operates two primary program streams: the Welcome Home Program serving former foster youth in the greater Los Angeles area and, since 2026, in New York City in partnership with Children's Village; and the Disaster Recovery Program, launched in 2025 in response to the Eaton and Palisades wildfires, which has assisted 300+ families and distributed more than 100,000 essential home items. All services are provided free of charge to qualified recipients; the organization is funded entirely through individual donations, corporate and foundation grants (including the Elizabeth R. Koch Foundation), in-kind furniture donations, and annual fundraising galas in New York (September) and Los Angeles (November). The organization runs with a small staff of 1-10 employees and a broader volunteer and corporate-partner ecosystem, with no proprietary technology platform underpinning its operations.
In 2026, A Sense of Home received Fast Company World Changing Ideas, TIME Visionaries, and Anthem Awards Gold recognition, alongside an LA Business Journal nonprofit award. Recent strategic moves include the NYC geographic expansion, the post-fire disaster recovery vertical, and corporate partnerships with Outfront Media (billboard campaign), Empire Movers (logistics), and brand partners such as Ruggable and Raymond James. The organization is led by Founder and CEO Georgie Smith, with Brodie Butler serving as Director of Programs.
A Sense of Home firmographics
Firmographics- Name
- A Sense of Home
- Legal name
- A Sense of Home
- Website
- https://asenseofhome.org
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- A Sense of Home is a 501(c)(3) nonprofit that prevents homelessness by creating fully furnished homes for former foster youth aging out of care and for LA wildfire survivors, delivering services via volunteer-powered home installations funded by donations, grants, and galas.
- Ownership category
- akta.pro rank
A Sense of Home industry classification
Industry- Product category
- Homelessness Prevention Services
- NAICS
- Private Households (814)
- SIC
- Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Residential Whole-Home Organizing (HSAFAKAA)
Keywords
Where A Sense of Home is headquartered
LocationHeadquarters
- HQ city
- Hawthorne
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
A Sense of Home business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Supply Chain, Others
Revenue model
- Individual Donations: Monetary donations from individuals supporting the mission of creating homes for foster youth and fire survivors.
- Corporate/Foundation Grants: Major grants from foundations such as the Elizabeth R. Koch Foundation ($2.4M to 50 nonprofits including ASOH), supporting community initiatives.
- In-Kind Furniture Donations: Furniture and home goods donated by individuals, businesses, and brands, which are then redistributed to recipients at no cost.
- Gala Events: Annual fundraising galas in New York and Los Angeles, serving as major revenue events and community-building occasions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free home creation services for qualified recipients |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
A Sense of Home product offering
Product offeringCore offering
A Sense of Home is a nonprofit organization that creates fully furnished first homes for young adults aging out of foster care and for families displaced by the Los Angeles wildfires. Teams of 15–20 volunteers transform empty residences by installing up to 330 donated furniture and household items per home in under 2.5 hours. All services, including furniture, kitchenware, linens, and personalized décor, are provided free of charge to qualified recipients.
Product overview
A Sense of Home is a nonprofit organization operating as a single unified program focused on preventing homelessness by creating fully furnished homes for displaced individuals and families. The core offering combines two program streams: the Welcome Home Program serving former foster youth aging out of care, and the Disaster Recovery Program supporting LA wildfire survivors. Service delivery operates through two models—Home Creations (volunteer teams installing furniture in empty homes) and Warehouse Pickups (recipients collecting items). The organization also provides the Former Foster Youth Resource Network and offers Corporate Volunteer Activations as engagement programs. All services are delivered free of charge to qualified recipients through community volunteerism and donated furniture.
Differentiator
Problem solved
Functional benefit
Products and services
- Welcome Home Program Transforms empty spaces into fully furnished, functional, and beautiful homes for former foster youth aging out of care. Delivered at no cost to qualified recipients through community volunteerism and donated furniture.
- Disaster Recovery Program Emergency response program providing furnishings, essentials, and home goods to families who lost everything to wildfires in Los Angeles County, helping fire survivors recover and rebuild at no cost.
- Home Creation Service Volunteer-powered process where teams of 15–20 volunteers install donated furniture in recipients' empty homes in under 2.5 hours, transforming spaces into welcoming homes with up to 330 items per installation.
- Warehouse Pickup Alternative fulfillment channel where recipients pick up specific furniture items from the El Monte, California warehouse, with ASOH providing financial assistance for U-Haul rentals.
- Former Foster Youth Resource Network Customized resource guide providing recommended community resources to help advance education, career, mental health, and overall well-being of served youth.
- Welcome Home Kits Curated kits of home essentials that volunteers create and assemble for recipients, containing furniture and household items needed to establish a functional home.
- Corporate Volunteer Activations Corporate team-building program enabling companies to volunteer together to create homes for recipients, combining community service with workforce engagement.
Quantifiable outcome
- 95% 4-year housing retention rate for aged-out foster youth
- +3 more outcomes
Companies that use A Sense of Home
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles3 records
A Sense of Home technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
A Sense of Home partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Children's VillagecoreNYC-based partner for foster youth services. ASOH's home creation in New York was conducted in partnership with Children's Village, which serves NYC's foster youth population. This partnership is central to ASOH's NYC expansion strategy.
- Empire MoverscoreNYC moving company partner that supported ASOH's first New York home creation by providing resources and logistics support for transporting furniture donations.
- RuggableminorFurniture brand that has donated products to support ASOH's disaster recovery home creations for LA fire survivors.
- HomeBankLAminorCommunity organization providing furniture donations for ASOH home creation events serving LA fire survivors.
- Raymond JamesminorFinancial services firm that has provided furniture donations for ASOH disaster recovery home creations.
- Outfront Media USAcoreBillboard advertising partner raising awareness about ASOH's LA fire recovery efforts across billboards throughout Los Angeles County, helping spread the message about the Long Road Home campaign.
- Hollywood Lutheran ChurchminorHost venue for A Newfound Home furniture donation drive, opening doors and hearts to support ASOH's mission.
- Ideology AdvertisingminorEvent host and community partner for ASOH's first multi-site furniture donation drive, providing venue and support.
- LuggminorFurniture pickup service partner that helped transport donations during the A Newfound Home drive, filling two ASOH trucks and two Lugg vehicles.
Scale indicators9 records
Recent moves7 records
Expansion highlights5 records
A Sense of Home competitors and assessment
Company assessmentDirect peers
- Furnishing Hope: Furnishing Hope operates furniture banks that provide household furnishings to families transitioning out of homelessness and crisis. Directly comparable to ASOH's whole-home furnishing model for vulnerable populations.
- Baby2Baby: Baby2Baby distributes essential items to children and families living in poverty through donated goods and corporate partnerships. Comparable donation-driven distribution model serving vulnerable families with in-kind goods.
- Furnishing Dignity: Furnishing Dignity is a nonprofit that provides household furnishings to individuals transitioning from homelessness into stable housing. Near-identical operating model to ASOH's home-creation service for vulnerable populations.
Broad incumbents
- Covenant House: Covenant House is a national nonprofit providing shelter and services to youth experiencing homelessness and aging out of foster care—the exact primary beneficiary population ASOH serves. They overlap in mission but offer housing/shelter rather than furnishing existing homes.
- Habitat for Humanity ReStores: Habitat ReStores sell donated furniture and home goods to fund Habitat's affordable housing mission, working with a similar furniture donation pipeline that ASOH relies on, though they monetize through resale rather than direct distribution.
- Family Promise: Family Promise prevents and ends family homelessness through a network of local affiliates offering shelter and stabilization services. Serves a closely adjacent population and complements ASOH's mission of equipping transitioning families.
- American Red Cross: The Red Cross is the dominant U.S. disaster response organization, including emergency relief for wildfire-affected populations. Overlaps with ASOH's disaster recovery program but operates at vastly larger scale across broader service categories.
Emerging players
- All Hands and Hearts: All Hands and Hearts provides volunteer-powered disaster recovery and rebuilding services. Directly comparable to ASOH's disaster recovery arm in disaster response execution model, though focused on physical rebuilding rather than furnishing.
- National Safe Place: National Safe Place operates a network of youth safety locations and serves at-risk young people including those aging out of foster systems. Comparable youth-services mission but focuses on immediate safety rather than home furnishing.
- Hope Supply Co. Hope Supply Co. provides essential items to children experiencing homelessness in shelters across Texas. Comparable model of in-kind goods distribution to children in transition, though narrower geographic focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
A Sense of Home social profiles
Digital presenceA Sense of Home financial estimates
Financial estimateRevenue estimate
Valuation estimate
A Sense of Home leadership team
Management profileNumber of profiles
Profiles2 records
A Sense of Home funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
A Sense of Home M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about A Sense of Home
What does A Sense of Home do?
A Sense of Home is a nonprofit organization that creates fully furnished first homes for young adults aging out of foster care and for families displaced by the Los Angeles wildfires. Teams of 15–20 volunteers transform empty residences by installing up to 330 donated furniture and household items per home in under 2.5 hours. All services, including furniture, kitchenware, linens, and personalized décor, are provided free of charge to qualified recipients.
Is A Sense of Home a public or private company?
A Sense of Home is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was A Sense of Home founded?
A Sense of Home was founded in 2014. It employs 1 to 10 people.
Where is A Sense of Home based?
A Sense of Home is headquartered in Hawthorne, United States, in the North America region.
How does A Sense of Home make money?
Four revenue lines are on record. Individual Donations are the primary driver. The others are corporate/Foundation Grants, in-Kind Furniture Donations and gala Events.
Who are A Sense of Home's main competitors?
Direct peers on record are Furnishing Hope, Baby2Baby and Furnishing Dignity. Broad incumbents are Covenant House, Habitat for Humanity ReStores, Family Promise and American Red Cross. Emerging players are All Hands and Hearts, National Safe Place and Hope Supply Co..
Does A Sense of Home have an API?
No public API is recorded for A Sense of Home.
What industry is A Sense of Home in?
A Sense of Home's product category is Homelessness Prevention Services. Its primary akta.pro industry code is HSAFAKAA, Residential Whole-Home Organizing. Its NAICS code is 814 and its SIC code is 7340.