KidZania Doha

What KidZania Doha does

KidZania Doha operates a single indoor educational entertainment venue in Doha, Qatar, under a franchise and trademark license from parent company KidZania de México S.A. de C.V., the Mexican entity that owns the global KidZania brand. The venue delivers role-play experiences within a kid-sized city environment where children aged 3-14 simulate adult professions, combining entertainment with learning outcomes under the brand tagline "Get Ready For a Better World." The company is listed as founded in 2012 in firmographic data, with the venue's active copyright and company history referencing 2016 as the operational establishment period, and the operation employs approximately 103 staff.

Name

KidZania Doha

Legal name

KidZania de México S.A. de C.V.

Website

https://kidzania.qa

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

KidZania Doha operates a single indoor educational entertainment venue in Qatar under the global KidZania franchise, offering role-play experiences where children aged 3-14 simulate adult professions, monetized through direct-to-consumer ticket sales via an online booking platform and supported by organic social media marketing.

Ownership category

akta.pro rank

Product category

Children's Edutainment / Indoor Theme Park

NAICS

Amusement and Theme Parks (713110), Amusement and Theme Parks (71311), Amusement Parks and Arcades (7131)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Family Entertainment Centers (Indoor развлечения: Arcade, Soft Play, Party Centers) (THAJAEAC)

akta.pro secondary industry

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)

Keywords

• Children edutainment parks
• Indoor theme parks
• Role-play experiences
• Family entertainment venues
• Educational entertainment

Headquarters

HQ city

Doha

HQ country

Qatar

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Ticket Sales: KidZania Doha generates revenue primarily through admission ticket sales to families and children. The ticketing platform requires online booking with free account registration, indicating a direct-to-consumer sales model for entry to the indoor entertainment park.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

KidZania Doha operates an indoor educational entertainment theme park where children aged 3-14 role-play adult professions in a kid-sized city environment. The venue is supported by a dedicated online ticket booking platform that requires free user registration and offers promotional code redemption. Customers purchase admission tickets to access the interactive role-play establishments on-site.

Product overview

KidZania Doha operates as an indoor educational entertainment theme park for children, supported by an online ticket booking platform. The core offering is the physical theme park experience featuring interactive role-play activities in a kid-sized city environment. The digital ticketing system (tickets.kidzania.qa) enables online ticket purchases and account management for visitors. The company tagline is 'Get Ready For a Better World'.

Differentiator

Problem solved

Functional benefit

Products and services

• KidZania Doha Indoor Theme Park Experience

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Scale indicators1 record

Recent moves3 records

Expansion highlights1 record

Direct peers

• Doha Quest: Indoor theme park located in Doha, Qatar, offering rides, attractions, and family entertainment experiences. Directly competes with KidZania Doha in the same local market for family visitors and tourism traffic.
• LEGOLAND Discovery Center: Indoor family entertainment centers featuring interactive play, building activities, and rides targeted at children and families. Operates a similar single-location FEC model in major cities globally, competing for the same family leisure occasion and ticket-spend wallet.
• KidZania (Global Brand): The global parent brand operating the KidZania franchise network of indoor role-play edutainment parks. KidZania Doha operates under this trademark; the parent defines the role-play concept, content library, and brand standards, making it the most direct comparator for the Doha venue.

Broad incumbents

• Madame Tussauds (Merlin Entertainments): Operates a global network of branded indoor entertainment attractions within the larger Merlin Entertainments portfolio. Comparable as a multi-location indoor entertainment operator, though focused on wax figures rather than role-play edutainment.
• Merlin Entertainments (parent group): Global operator of branded indoor attractions (LEGOLAND, Madame Tussauds, SEA LIFE, etc.). Relevant comparable as a broad incumbent in the indoor family entertainment space with multi-location, multi-brand strategy.

Emerging players

• Mattel Adventure Park: Newer indoor/outdoor family entertainment concept featuring Mattel-branded IPs (Hot Wheels, Barbie, etc.). Comparable as a branded, IP-driven indoor family attraction targeting similar children and family demographics.
• Nickelodeon Universe (American Dream): Large indoor theme park featuring Nickelodeon-branded rides and character experiences. Comparable indoor family entertainment model using globally recognized children's IP to drive visitation.

Regional players

• IMG Worlds of Adventure: Large-scale indoor theme park in Dubai, UAE, featuring branded attractions (Marvel, Cartoon Network, etc.). Regional competitor for Gulf family entertainment tourism, attracting visitors from across the Middle East including Doha residents.
• Warner Bros. World Abu Dhabi: Indoor theme park on Yas Island featuring Warner Bros. characters and franchises. Competes regionally for Gulf family tourism dollars and serves as a destination alternative for Doha-based families.
• Ferrari World Abu Dhabi: Indoor theme park featuring Ferrari-branded rides and attractions on Yas Island. Regional family entertainment competitor drawing Gulf tourists and competing for theme-park discretionary spend.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/KidZaniaDoha
• YouTubeyoutube.com/channel/UCgTstK94WmjS29A4ZLQjyIA
• Facebookfacebook.com/KidZaniaDoha
• LinkedInlinkedin.com/company/kidzania-doha
• Instagraminstagram.com/kidzania.doha

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KidZania Doha