Kielland AS
Kielland AS is a privately held Norwegian interior design and furniture retailer in Stavanger, distributing premium European brands (Boform, B&B Italia, Walter Knoll, MOOOI, Antoniolupi) and offering design, delivery, and installation services to residential and commercial customers in the Rogaland region.
- Company typePrivate
- Founded2002
- HeadquartersStavanger, Norway
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Kielland AS does
Kielland AS is a privately held Norwegian interior design and furniture retail company headquartered in Stavanger. Founded in 2002 as Studio Casa AS (later renamed Bolink AS before adopting the current Kielland AS name in 2008), the company operates from a single showroom at Madlaveien 50 in Stavanger and employs approximately five staff. Its business centers on distributing premium European design brands—including Boform kitchens (Denmark), B&B Italia and Poliform furniture (Italy), Walter Knoll (Germany), MOOOI lighting (Netherlands), Antoniolupi bathroom products (Italy), and Bocci (Canada)—to residential and commercial customers in Norway's Rogaland region.
The company functions as a curated design integrator rather than a manufacturer, combining physical showroom display, in-house architectural design services led by a Sivilarkitekt MNAL/MAA-certified architect, project-based sales for residential developments, and delivery/installation services through partner craftsmen. Its product portfolio spans custom kitchen systems (Boform Line, Boform Frame, and proprietary Alexander model), furniture, wardrobes, bathrooms, and lighting. Revenue is generated through one-time product sales combined with quote-based professional services including interior design consulting, space planning, lighting design, color/material selection, and delivery/installation.
Kielland targets two primary customer segments: private homeowners seeking custom interior solutions, and real estate developers requiring multi-unit project delivery (notably Møllekvartalet's 140 units in Sandnes and Ryggstraen's 38 apartments in Randaberg). Go-to-market is sales-led through the physical showroom with supporting digital channels including the kielland-home.no website and an email newsletter, plus earned media in regional press such as BO-magasinet/Stavanger Aftenblad. Pricing is not publicly disclosed and operates on a quote-based, project-by-project basis. The firm holds ISO 9001 quality management certification, KHMS system approval, GDPR compliance, and StartBANK approved-supplier status (since 2012). It is family-controlled with no institutional investment or external funding.
Kielland AS firmographics
Firmographics- Name
- Kielland AS
- Legal name
- Kielland AS
- Website
- https://kielland-home.no
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Kielland AS is a privately held Norwegian interior design and furniture retailer in Stavanger, distributing premium European brands (Boform, B&B Italia, Walter Knoll, MOOOI, Antoniolupi) and offering design, delivery, and installation services to residential and commercial customers in the Rogaland region.
- Ownership category
- akta.pro rank
Kielland AS industry classification
Industry- Product category
- Interior Design Services
- NAICS
- Interior Design Services (54141), Wood Kitchen Cabinet and Countertop Manufacturing (337110), Household and Institutional Furniture Manufacturing (33712)
- SIC
- Wood Household Furniture, (No Upholstered) (2511), Office Furniture (2520)
- akta.pro primary industry
- Kitchen & Bath Design-Build & Remodeling Showrooms (CRAIAFAG)
- akta.pro secondary industries
- Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA), Commercial/Builder Kitchen & Bath Showrooms (Trade-Focused) (CRAIAFAK), Custom Built-Ins (Shelving, Entertainment Centers, Mudrooms) (HSAPAIAH)
Keywords
Where Kielland AS is headquartered
LocationHeadquarters
- HQ city
- Stavanger
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Kielland AS business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Furniture and Kitchen Sales: Direct sales of kitchens, bathrooms, wardrobes, and furniture from European manufacturers. Products include Boform kitchens, B&B Italia furniture, Walter Knoll furniture, MOOOI lighting, and other international brands.
- Interior Design and Planning Services: Charged consulting services including interior design consultations, home visits, space planning, lighting design, color and material selection advice. Pricing is quote-based per project.
- Delivery and Installation Services: Home delivery, unpacking, and packaging removal services. Professional mounting and installation through partner craftsmen for kitchen fitting and furniture assembly. Pricing specified at time of order.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Display/exhibition model sales with discounts ranging from 30-70% |
| Other | Multi-year contract | Interior design consulting services |
| Freemium | Monthly | Newsletter subscription |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Kielland AS product offering
Product offeringCore offering
Kielland AS sells and designs custom kitchens, bathrooms, wardrobes, furniture, and lighting sourced from premium European manufacturers such as Boform (Denmark), B&B Italia (Italy), Walter Knoll (Germany), MOOOI (Netherlands), Poliform, Antoniolupi, and Bocci. The company operates a single showroom in Stavanger, Norway, and provides complementary interior design consulting, space planning, home delivery, and professional installation services for private homeowners, real estate developers, and commercial clients.
Product overview
Kielland AS is an interior design and furniture retail company based in Stavanger, Norway, founded in 2002. The company offers a comprehensive portfolio centered on custom kitchen systems (primarily Boform Line and Frame, plus their own Alexander kitchen), furniture from European luxury brands (B&B Italia, Walter Knoll, MOOOI), bathroom solutions from Antoniolupi, and lighting from Bocci, Catellani & Smith, and MOOOI. The product ecosystem is complemented by professional interior design services including space planning, custom furniture design, delivery and installation, and ongoing maintenance support. Kielland positions itself as an interior concept provider, creating tailored solutions for private residences, apartments, and commercial spaces.
Differentiator
Problem solved
Functional benefit
Products and services
- Levering og montering (Delivery and Installation) Home delivery, unpacking, packaging removal, and professional installation of purchased products, including partner-craftsman kitchen fitting and furniture assembly. Pricing is specified at the time of order.
- Møbleringsplan (Furnishing Plan) Interior design planning service delivered by qualified architects and interior designers, including furniture layout, lighting plans, and color and material selection. Pricing is quote-based per project.
- Interiørtjenester (Interior Design Services) Comprehensive interior design services including kitchen, bathroom, and wardrobe planning, lighting design, custom solutions, and total project delivery for private and commercial clients.
- Boform Line Kjøkken (Boform Line Kitchen) Danish-made custom kitchen system featuring custom cabinetry, integrated appliances, and sustainable design with materials engineered to endure for decades.
- Boform Frame Kjøkken (Boform Frame Kitchen) Classic frame kitchen with inset doors that align with cabinet frames, offering a timeless style available from Boform since 2010.
- Alexander Kjøkken (Alexander Kitchen) Custom kitchen model with lacquered fronts, integrated handles, and matching countertop surfaces; offered as a display model with 30-70% discounts.
Quantifiable outcome
- Boform kitchens lasting decades with renovation options (repainting, new modules, countertops) extending product lifecycle
- +1 more outcomes
Companies that use Kielland AS
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Kielland AS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Kielland AS partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core, major and minor.
- BoformcoreDanish kitchen manufacturer since 1979, producing custom-designed kitchens in Aalborg. Boform kitchens are a core product for Kielland, featuring sustainable materials, handcrafted quality, and design that integrates into home interiors. Boform offers kitchen renovation options including repainting fronts, new modules, and countertop upgrades.
- B&B ItaliacoreItalian furniture manufacturer producing iconic designs including Charles sofa (Mario Bellini, 1997), Camaleonda (Mario Bellini, 1970 relaunched 2020), Le Bambole (Mario Bellini, 1972, 50th anniversary 2022), Harbor chair (Naoto Fukasawa), Jens dining chair (Antonio Citterio), and the Jaan series.
- Walter KnollcoreGerman furniture manufacturer specializing in office, dining, and lounge furniture. Products include 375 series chairs, Moualla dining table, Bundle sofa (EOOS), Ishino sofa (Daï Sugasawa), and Baiqiu cushions. Also produces hand-knotted silk carpets with sustainable production in Himalayas.
- MOOOIcoreDutch lighting and design brand known for theatrical, unconventional designs. Products include Heracleum series (Bertjan Pot), Raimond II (Raimond Puts), Serpentine Light (Frost Design), Flock of Light, Pet Lights (Marcel Wanders), Starfall Light (Front), NomNom Light (Odin Visser), and Gravity Chandelier (Paul Cocksedge).
- BoccicoreCanadian lighting manufacturer producing hand-blown glass lamps. Products include 28 series (47 color options), 93 series, 100 series, 118 series, 141 series, and 14.7 chandelier. All lamps handmade in Vancouver studio, each unique.
- AntoniolupicoreItalian bathroom furniture manufacturer producing Piana, Orma, Simplomani, Gesto, and Simplo bathroom collections. Products feature geometric forms, refined color palette, and material quality. Kielland has supplied Antoniolupi products for multiple residential projects.
- PoliformcoreItalian furniture manufacturer producing Artex, Senzafine walk-in wardrobes, Alea, and Phoenix kitchens. Also produces tables, chairs, sofas, and storage systems. Kielland has used Poliform products extensively in residential renovation projects.
- GaggenaumajorGerman premium appliance manufacturer. Integrated appliances included in many Kielland kitchen projects. Products include ovens, cooktops, ventilation, and wine storage.
- MielemajorGerman appliance manufacturer. Integrated appliances included in many Kielland kitchen projects. Products include ovens, coffee machines, and other kitchen appliances.
- Catellani & SmithcoreItalian lighting manufacturer known for handcrafted lamps. Products include Pòta! series, Fil de Fêr, Lederam, Postkrisi, Stchu-Moon, and Pepita recessed lights. Designer Enzo Catellani's creations feature innovative materials and sculptural forms.
- VolamajorDanish faucet and fixture manufacturer. KV1, HV1, and other faucet models featured in Kielland projects. Available in various finishes including brushed steel, matte black, copper, and Pale Gold from Exclusive Colour Series.
- QuookerminorDutch hot water tap manufacturer. Quooker taps included in kitchen projects providing instant boiling water.
- BORAminorGerman cookware/appliance manufacturer producing steam ovens and cooktops. BORA X BO combi-steam oven featured in projects with odor filter technology and intuitive touchscreen controls.
- MDF ItaliamajorItalian furniture manufacturer producing S-Table (available in marble variants), Robin dining table, Extension table, Flow Stool, Monterey desk, and Raimond Tensegrity lamp.
- NomonminorSpanish clock manufacturer producing wall and table clocks with brass dials, brushed walnut details, chrome, or brushed graphite steel. German clock faces.
- SlideminorItalian design brand producing plastic furniture including the Toy outdoor chairs.
- Kose MilanominorItalian home décor manufacturer producing vases and accessories.
Scale indicators4 records
Recent moves7 records
Expansion highlights3 records
Kielland AS competitors and assessment
Company assessmentDirect peers
- HTH Kjøkken: Largest Scandinavian kitchen retailer chain with showroom-based sales across Norway, offering competing multi-brand kitchen solutions and design consultations directly comparable to Kielland's model.
- Bolia: Scandinavian design furniture retailer with showrooms across the Nordics, offering curated premium furniture and interior design services that overlap with Kielland's furniture and design offering.
- Drømmekjøkkenet: Norwegian premium kitchen retailer with showroom-based sales of European kitchen brands, competing with Kielland for the same high-end residential and developer customers.
- Møbelringen: Norwegian furniture retail chain with showrooms across the country, offering Scandinavian furniture brands and competing for similar mid-to-premium residential customers.
- JKE Design: Norwegian kitchen specialist with showroom-led sales and design services, focusing on premium kitchen solutions with in-house interior designers — directly comparable to Kielland's positioning.
- Sigdal Kjøkken: Norwegian kitchen manufacturer and retailer with showroom presence, offering custom Norwegian-made kitchens competing directly with Boform at the premium tier Kielland serves.
Broad incumbents
- B&B Italia: Iconic Italian furniture brand stocked by Kielland; runs its own monobrand showrooms worldwide that offer the same B&B Italia collection that Kielland curates alongside other premium brands.
- Poliform: Italian premium furniture and kitchen manufacturer sold by Kielland; maintains its own global flagship showroom network that competes with multi-brand retailers like Kielland for the same Italian-design customer.
- Boform: Danish premium kitchen manufacturer and Kielland's flagship supplier; operates its own branded showroom strategy and could choose to bypass Kielland by appointing competing dealers or selling direct in Norway.
Regional players
- Kvänum Kök: Swedish premium kitchen manufacturer with own-brand showroom network, comparable in price tier and custom kitchen offering but primarily serving the Swedish market rather than Norway.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Kielland AS social profiles
Digital presenceKielland AS compliance and trust
Trust signalCompliance4 records
Kielland AS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kielland AS leadership team
Management profileNumber of profiles
Profiles4 records
Kielland AS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kielland AS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kielland AS
What does Kielland AS do?
Kielland AS sells and designs custom kitchens, bathrooms, wardrobes, furniture, and lighting sourced from premium European manufacturers such as Boform (Denmark), B&B Italia (Italy), Walter Knoll (Germany), MOOOI (Netherlands), Poliform, Antoniolupi, and Bocci. The company operates a single showroom in Stavanger, Norway, and provides complementary interior design consulting, space planning, home delivery, and professional installation services for private homeowners, real estate developers, and commercial clients.
Is Kielland AS a public or private company?
Kielland AS is a private company. It is classified as family owned and is currently operating.
When was Kielland AS founded?
Kielland AS was founded in 2002. It employs 1 to 10 people.
Where is Kielland AS based?
Kielland AS is headquartered in Stavanger, Norway, in the Europe region.
How does Kielland AS make money?
Three revenue lines are on record. Furniture and Kitchen Sales are the primary driver. The others are interior Design and Planning Services and delivery and Installation Services.
Who are Kielland AS's main competitors?
Direct peers on record are HTH Kjøkken, Bolia, Drømmekjøkkenet, Møbelringen, JKE Design and Sigdal Kjøkken. Broad incumbents are B&B Italia, Poliform and Boform. Kvänum Kök is listed as a regional player.
Does Kielland AS have an API?
No public API is recorded for Kielland AS.
What industry is Kielland AS in?
Kielland AS's product category is Interior Design Services. Its primary akta.pro industry code is CRAIAFAG, Kitchen & Bath Design-Build & Remodeling Showrooms, with a secondary code of CRAIAFAA, Kitchen Cabinets & Custom Millwork Showrooms. Its NAICS code is 54141 and its SIC code is 2511.