102.7 KIIS FM

What 102.7 KIIS FM does

102.7 KIIS FM is a contemporary hit radio (CHR) station licensed by the FCC to broadcast at 102.7 MHz across the Los Angeles metropolitan area, operating as a station within the iHeartMedia, Inc. portfolio. The station self-positions as "LA's #1 Hit Music Station" and is anchored by Ryan Seacrest's flagship morning show, On Air with Ryan Seacrest, supported by additional on-air talent including Sisanie, Gabby Diaz, JoJo Wright, EJ, and Kayla. Its core product is linear FM broadcast of pop music, celebrity news, and LA local content, supplemented by four branded podcasts distributed through the iHeartRadio platform, two signature annual live events (KIIS Jingle Ball and Wango Tango), and a content/news website at kiisfm.iheart.com.

The underlying technology is the iHeartRadio digital streaming and content platform, which provides live streaming of the station, recently-played song tracking, top-songs charts, podcast hosting, and on-demand content via mobile applications for iOS and Android. Distribution spans over-the-air FM in Los Angeles, the iHeartRadio app and website globally, and podcast directories. The station extends its content surface through advertiser-funded integrations (e.g., the Helpful Honda Music Lounge), contests and promotions, and partnerships such as those with the LA Chargers and KIIS x KCON.

The business model is advertising-based, with revenue generated through on-air spots, sponsored content, and promotional integrations sold to local and national advertisers targeting the LA market. Pricing is quote-based and not publicly disclosed. The station has a small direct headcount (7 employees listed), reflecting its position as a single asset within a larger corporate parent whose consolidated resources provide shared infrastructure, talent deals, sales force, and technology. Operating geographies are anchored to Los Angeles, with digital reach extending globally through iHeartRadio's streaming platform.

Name

102.7 KIIS FM

Legal name

iHeartMedia, Inc.

Website

https://kiisfm.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

102.7 KIIS FM is an FCC-licensed Los Angeles hit music radio station owned by iHeartMedia, broadcasting contemporary pop, Ryan Seacrest's morning show, and entertainment news to LA listeners via FM and iHeartRadio digital streaming, monetized through advertising, branded podcasts, and signature annual live events.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110), Radio and Television Broadcasting Stations (5161)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

akta.pro secondary industries

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA), Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ)

Keywords

• Hit music radio
• Fm radio broadcast
• Entertainment news
• Live concert events
• Music streaming

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising & Sponsorships: Radio broadcast advertising sold to local and national advertisers targeting the Los Angeles market. Revenue generated through on-air spots, sponsored content, and promotional integrations within shows and segments.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

102.7 KIIS FM is a contemporary hit music radio station broadcasting at 102.7 FM in Los Angeles, distributing over-the-air programming, digital streaming via the iHeartRadio platform, and branded podcasts. The station also produces signature annual live concert events (KIIS Jingle Ball and Wango Tango) and creates celebrity-driven entertainment content anchored by the On Air with Ryan Seacrest morning show.

Product overview

102.7 KIIS-FM is a hit music radio station operating as part of the iHeartMedia network. The station's core product is its broadcast radio programming featuring contemporary hit music. The station complements its broadcast with four branded podcasts: On Air with Ryan Seacrest, Breakfast at Sisanie's, Paranormalish, and Scrubbing In with Becca Tilley & Tanya Rad. The station also produces signature events including the annual KIIS Jingle Ball and Wango Tango concerts. Live streaming and on-demand podcast access are provided through the iHeartRadio platform and mobile application.

Differentiator

Problem solved

Functional benefit

Brands

• On Air With Ryan Seacrest: Morning show hosted by Ryan Seacrest
• KIIS Jingle Ball
• Wango Tango
• iHeartRadio

Products and services

• 102.7 KIIS-FM Radio Broadcast A hit music radio station broadcasting at 102.7 FM in Los Angeles, California, positioned as LA's #1 Hit Music Station, featuring contemporary pop music and entertainment content for the Los Angeles metropolitan area audience.
• On Air with Ryan Seacrest The flagship morning show hosted by Ryan Seacrest, airing on 102.7 KIIS-FM, featuring celebrity news, entertainment updates, and guest interviews for LA listeners.
• On Air with Ryan Seacrest Podcast Podcast version of the popular radio show hosted by Ryan Seacrest, featuring extended content from the morning show distributed via the iHeartRadio podcast platform.
• Breakfast at Sisanie's Podcast Morning podcast hosted by Sisanie, featuring entertainment news, celebrity gossip, and lifestyle content distributed via the iHeartRadio podcast platform.
• Paranormalish Podcast Podcast covering paranormal topics, mysteries, and unexplained phenomena, distributed via the iHeartRadio podcast platform.
• Scrubbing In with Becca Tilley & Tanya Rad Podcast Podcast hosted by Becca Tilley and Tanya Rad, featuring conversations with celebrities and pop culture discussions, distributed via the iHeartRadio podcast platform.
• KIIS Jingle Ball Annual holiday concert event featuring top pop artists performing live at The Forum in Los Angeles, a signature station event.
• Wango Tango Annual summer concert event featuring popular music artists, a signature station event held in the Los Angeles area.
• iHeartRadio App Streaming (102.7 KIIS-FM Live Stream) Mobile application and web experience enabling live streaming of 102.7 KIIS-FM, access to recently played songs, top songs charts, and on-demand podcast content via the iHeartRadio platform.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• LA ChargersminorGTM or Marketing PartnerLA Chargers football team mentioned as sports content partner on 102.7 KIIS FM, with links to team website for additional coverage and content integration.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Spotify: Spotify is the dominant global music streaming platform and a primary digital competitor for hit-music listening time, podcast consumption, and audio advertising spend that would otherwise flow to terrestrial hit-music stations like KIIS FM.
• SiriusXM: SiriusXM is the leading U.S. satellite and streaming audio subscription service, competing with KIIS FM and iHeartRadio for both in-car listening share and subscription/audio-ad dollars nationally.
• Townsquare Media: Townsquare Media is a mid-sized U.S. radio operator with stations across mid-sized and secondary markets, competing for national ad budgets and digital audio ad-tech positioning alongside iHeartMedia and Cumulus.
• Cumulus Media: Cumulus Media is a major U.S. radio broadcasting conglomerate operating hundreds of stations nationwide, competing with iHeartMedia in sales scale, national ad packaging, and programming syndication.
• Audacy, Inc. Audacy is one of the largest U.S. radio operators (formerly Entercom/CBS Radio), operating multiple major-market stations including KROQ and competing with iHeartMedia/KIIS FM for both listeners and national ad budgets across major DMAs.

Direct peers

• KROQ 106.7 FM: KROQ 106.7 is a long-established LA alternative rock station owned by Audacy, competing with KIIS FM for LA advertising share and listener mindshare in the Southern California market.
• REAL 92.3 (KKLQ-FM): REAL 92.3 is an LA rhythmic/hit music FM station also operated by iHeartMedia, sharing the same corporate parent and competing for overlapping LA youth and Hispanic-leaning audiences.
• Power 106 (KPWR-FM): Power 106 is a leading LA rhythmic/hit music FM station owned by iHeartMedia, directly competing with KIIS FM for younger LA listeners and pop/rhythmic ad budgets.
• AMP 97.1 (KAMP-FM): AMP 97.1 is the LA market's other mainstream Top 40/CHR commercial FM station and the most direct format competitor to 102.7 KIIS FM for both listeners and advertising dollars in the LA DMA.
• 104.3 MyFM (KBIG-FM): 104.3 MyFM is an LA Hot AC station operated by iHeartMedia, competing with KIIS FM in the broader hit-music/contemporary ad category and sharing the same iHeartMedia ad-sales infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/kiisfm
• Facebookfacebook.com/kiisfm
• LinkedInlinkedin.com/company/102.7-kiis-fm
• Instagraminstagram.com/kiisfm

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 102.7 KIIS FM