KARIBU/KILIFAIR 2019

What KARIBU/KILIFAIR 2019 does

KARIBU-KILIFAIR is an annual B2B tourism trade exposition organized by KILIFAIR Promotion Co. Ltd, a private Tanzania-domiciled entity headquartered in Moshi, Kilimanjaro. The company operates a single recurring product — a four-day trade fair held in Arusha that connects tourism exhibitors (lodges, tour operators, safari companies, hotels, airlines, and ancillary tourism service providers) with international travel agents and semi-hosted buyers sourced from more than 40 countries. The company self-positions the event as "East Africa's Largest Tourism Expo" and has documented editions from 2022 through a scheduled 2027 running.

The firm's commercial engine rests on three monetization streams: (1) exhibition-stand bookings sold to tourism businesses, (2) buyer and exhibitor registration fees including for international semi-hosted travel agents, and (3) sponsorship packages acquired from corporate backers such as CRDB Bank, Precision Air, and Rwandair. Pricing is not publicly disclosed and is handled through a direct sales contact ([email protected]). Distribution runs through the company's own website at kilifair-tanzania.com, supplemented by TATO (Tanzania Association of Tour Operators, the official organizing partner), TANAPA, and the Tanzania Tourist Board as supporters, plus memberships in USTOA, ATTA, ZATI, and TanTrade.

The product surface comprises the in-person exhibition itself, the proprietary KILICLOUD appointment-scheduling platform (which enables registered exhibitors and buyers to pre-book meetings and create meet-and-greet calendars during the expo), and a publications line consisting of official daily magazines and program booklets for each edition. The organization is thinly staffed at 8 employees, indicating a high-leverage operating model in which event execution, sponsorship sales, and platform operations are concentrated within a small core team. There is no evidence of public listing, external investment, M&A activity, or recurring software revenue beyond event-cycle monetization.

Name

KARIBU/KILIFAIR 2019

Legal name

KILIFAIR Promotion Co. Ltd

Website

https://kilifair-tanzania.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

KARIBU-KILIFAIR (organized by KILIFAIR Promotion Co. Ltd) is an annual B2B tourism trade expo in Arusha, Tanzania, connecting 500+ tourism exhibitors with 1,800+ international travel agents from 40+ countries via its KILICLOUD appointment platform.

Ownership category

akta.pro rank

Product category

Travel Trade Exhibitions

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Travel & Adventure Shows (MPAGAFAD)

Keywords

• Tourism trade exhibitions
• B2B travel networking
• Travel trade fairs
• Exhibition event management
• Travel industry events

Headquarters

HQ city

Moshi

HQ country

Tanzania

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Exhibition Stand Bookings: Revenue generated from tourism businesses purchasing exhibition stands to showcase their products and services to trade visitors and buyers
2. Buyer/Exhibitor Registration Fees: Fees collected from international travel agents and semi-hosted buyers attending the event
3. Sponsorship Packages: Corporate sponsors supporting the event in exchange for brand visibility and recognition

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

KARIBU-KILIFAIR is an annual B2B tourism trade exhibition held in Arusha, Tanzania that sells exhibition stands to tourism businesses (lodges, tour operators, safari companies, hotels, airlines) and provides them with structured networking opportunities to meet international travel agents and buyers from 40+ countries. The expo is supported by the KILICLOUD online appointment scheduling platform, familiarization (fam) trips, speed networking sessions, and live panel discussions.

Product overview

KARIBU-KILIFAIR is East Africa's Largest Tourism Expo — a single unified trade event offering exhibition space for tourism businesses, an appointment scheduling platform (KILICLOUD), and published materials (daily magazines and program booklets). The event connects 550+ exhibitors with 1,800+ international travel agents from 40+ countries over a 4-day period in Arusha, Tanzania.

Differentiator

Problem solved

Functional benefit

Brands

• KILICLOUD: Appointment platform enabling registered exhibitors and buyers to schedule appointments and create meet & greet calendars

Products and services

• KARIBU-KILIFAIR Exhibition East Africa's largest annual tourism trade expo held in Arusha, Tanzania over 4 days, connecting 550+ tourism exhibitors with 1,800+ international travel agents from 40+ countries through exhibition stands, B2B networking, speed networking sessions, panel discussions, and familiarization trips.
• KILICLOUD Online appointment scheduling platform enabling registered exhibitors and buyers to schedule meetings and create meet-and-greet calendars during the KARIBU-KILIFAIR expo.

Quantifiable outcome

• 550+ exhibitors meeting 1,800+ international travel agents over 4 days
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core, flagship and minor.

• TATO (Tanzania Association of Tour Operators)coreStrategic or Co-development Partner · 1 January 2026TATO is the official organizer of KARIBU-KILIFAIR, providing industry leadership and network access to tourism operators across Tanzania. As the premier tourism trade association in Tanzania, TATO lends credibility and industry reach to the expo.
• TANAPA (Tanzania National Parks)flagshipStrategic or Co-development PartnerOfficial supporter of KARIBU-KILIFAIR 2026. TANAPA manages all national parks in Tanzania including Serengeti, Ngorongoro, and Kilimanjaro, representing key tourism destinations featured at the expo.
• Tanzania Tourist Board (TTB)flagshipStrategic or Co-development PartnerOfficial supporter of KARIBU-KILIFAIR 2026. TTB is the government tourism promotion body for Tanzania, providing institutional backing and promotional support for the expo.
• CRDB BankcoreGTM or Marketing PartnerMajor sponsor of KARIBU-KILIFAIR 2026. CRDB Bank is a leading Tanzanian financial institution providing banking sponsorship and financial services support for the event.
• Precision AircoreGTM or Marketing PartnerSponsor of KARIBU-KILIFAIR 2026. Precision Air is a Tanzanian airline providing flight discount benefits to registered travel agents and buyers attending the expo.
• RwandairminorGTM or Marketing PartnerSponsor providing flight discount benefits to registered travel agents attending KARIBU-KILIFAIR.
• GardaworldminorGTM or Marketing PartnerSecurity services sponsor for KARIBU-KILIFAIR 2026, providing event security services.
• Coca-ColaminorGTM or Marketing PartnerBeverage sponsor for KARIBU-KILIFAIR 2026.
• ATTA (African Travel and Tourism Association)coreStrategic or Co-development PartnerProud member organization. ATTA is a leading pan-African tourism association providing international industry credibility and member network access.
• USTOA (United States Tour Operators Association)coreStrategic or Co-development PartnerProud member organization. USTOA connects the expo with major US-based tour operators and travel companies.
• ZATI (Zanzibar Association of Tourism Investors)coreStrategic or Co-development PartnerProud member organization. ZATI provides access to Zanzibar's tourism sector, expanding the expo's reach to include island tourism destinations.
• TanTrade (Tanzania Trade Centre)coreStrategic or Co-development PartnerProud member organization. TanTrade facilitates international trade connections for Tanzanian businesses including tourism operators.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Indaba (South African Tourism): South African Tourism's flagship trade show in Durban, considered Africa's leading inbound tourism trade event. Directly comparable as a national-tourism-trade-show format with hosted international buyers and exhibitor stands.
• WTM Africa (Africa Travel Week): Pan-African travel trade exhibition and conference under the WTM brand, held in Cape Town. It is the most direct competitor to KARIBU-KILIFAIR for African tourism exhibitors and international buyers, sharing the hosted-buyer and B2B speed-networking format.
• Magical Kenya Travel Expo: Kenya's flagship travel trade expo organized by the Kenya Tourism Board, featuring hosted buyers from Africa and international markets. Directly comparable to KARIBU-KILIFAIR in size, hosted-buyer model, and East African regional scope.

Broad incumbents

• World Travel Market (WTM) London: Flagship global travel trade exhibition organized by RX (RELX), bringing together destinations, suppliers, and buyers. KARIBU-KILIFAIR operates a comparable model at a regional scale with the same exhibitor-buyer matchmaking and hosted-buyer program structure.
• IBTM World (Barcelona): Global flagship event for the meetings, incentives, conferences, and exhibitions (MICE) industry, organized by RX. While more MICE-focused, it overlaps with KARIBU-KILIFAIR in B2B appointment scheduling, hosted-buyer programs, and supplier-buyer matchmaking.
• Arabian Travel Market (ATM) Dubai: Leading travel trade event for the Middle East, organized by RX. Comparable to KARIBU-KILIFAIR in its regional focus, hosted-buyer program, and B2B appointment platforms, but serves the MENA corridor rather than East Africa.
• ITB Berlin: World's largest travel trade show held annually in Berlin, attracting exhibitors and buyers from across the global tourism industry. KARIBU-KILIFAIR is a regional counterpart targeting the East African market with a similar B2B exhibitor-buyer matchmaking model.
• IFTM Top Resa: France's leading travel trade show under the RX portfolio, focused on the French and European outbound market. Comparable hosted-buyer and B2B format to KARIBU-KILIFAIR but serving European outbound buyers sourcing global destinations.
• FITUR Madrid: Major international tourism trade fair held annually in Madrid by IFEMA, with strong Latin American and European participation. KARIBU-KILIFAIR mirrors its trade-show structure but at a much smaller regional scale.

Regional players

• PATA Travel Mart: Asia Pacific's flagship travel trade event organized by the Pacific Asia Travel Association, rotating across Asia Pacific cities. Comparable hosted-buyer B2B matchmaking format to KARIBU-KILIFAIR but focused on Asia Pacific destinations.

Market position

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/KaribuKilifairTanzania
• Instagraminstagram.com/kilifair
• LinkedInlinkedin.com/company/kilifair

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KARIBU/KILIFAIR 2019