Kimage Group

What Kimage Group does

Kimage Group is a privately-held boutique hair salon chain founded in 1994 and headquartered in Singapore. The company operates eight mall-anchored outlets distributed across Singapore's North (Northpoint City, Lot 1 Shoppers Mall, Bukit Panjang Plaza), East (Parkway Parade, Tampines), and Central (Marina Square, Tiong Bahru Plaza, Toa Payoh) regions, supported by a workforce of 68 professional hairdressers and an in-house EduTrust-certified hairdressing school located at the Marina Square head office. The school is the first hairdressing school in Singapore to receive EduTrust certification from the Singapore Committee for Private Education.

The core product is professional hairdressing, delivered across 23 service categories including cuts, hair colouring (balayage, ombre, highlights, root retouch), perming (S Curl, C Curl, cold, hot/digital, airwave, fringe stitching), keratin anti-frizz treatment, scalp treatment (detox, hair thinning), hydrating and gloss treatments, and chemical rebonding/straightening. Services are priced on a tiered stylist model ranging from Junior (entry-level, cut + wash + blow at SGD 25) through Senior (SGD 45), Leading (SGD 55), Master (SGD 65), to Principal (SGD 75), with premium treatment upsells up to SGD 500. The company has an exclusive technology partnership with Kérastase that supplies premium products, signature in-salon treatments (Fusio Dose, Scalp Treatment, Signature Hair & Scalp Treatment), and the K-Scan diagnostic platform using microscopic imaging and AI-powered analysis for personalized hair and scalp assessment.

Revenue is generated through three streams: per-service fees paid on a transactional basis, retail product sales through physical outlets and the Kimage E-Shop (eshop.kimage.com.sg), and prepaid Privilege Cards (Prepaid Pack SGD 980, Value Pack SGD 380, Care Card SGD 642, Edge Card SGD 2080) that lock in prepaid value redeemable against future services. The company is privately held, with no disclosed parent, institutional investor, or public listing.

Name

Kimage Group

Legal name

Kimage Group

Website

https://kimage.com.sg

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Kimage Group is a privately-held Singapore boutique hair salon chain founded in 1994, operating 8 mall-anchored outlets across Singapore with 68 professional hairdressers and an EduTrust-certified hairdressing school, serving individual consumers seeking cuts, colouring, perming, and premium treatments.

Ownership category

akta.pro rank

Product category

Professional Hair Salon Services

NAICS

Hair, Nail, and Skin Care Services (81211), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

akta.pro primary industry

Haircutting & Styling Services (HSALAAAD)

akta.pro secondary industries

Hair Coloring & Highlights Services (HSALAAAE), Women's Hair Salons (HSALAAAA), Professional/Salon Haircare (Backbar & Retail) (CRABABAK)

Keywords

• Professional hairdressing services
• Hair colouring treatments
• Keratin hair treatments
• Scalp care treatments
• Hair perming services

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Hair Services: Core revenue from professional hair services including cuts, colouring, perming, treatments (keratin, scalp, hydrating), and straightening. Services priced by stylist tier from Junior to Principal. One-time service revenue with no subscription.
2. Hair Care Products: Sales of professional hair care products including shampoos, conditioners, treatments, serums, and styling products through e-shop (eshop.kimage.com.sg)
3. Privilege Cards/Packages: Prepaid cards (Prepaid Pack $980, Value Pack $380, Care Card $642, Edge Card $2080) providing discounts on services with prepaid value

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Kimage Group operates a boutique hair salon chain in Singapore, selling professional hairdressing services including haircuts, hair perming, hair colouring, keratin treatments, scalp treatments, hair rebonding/straightening, and premium Kérastase signature treatments through a tiered stylist system. The company also retails hair care products via an online e-shop and offers prepaid Privilege Cards (loyalty/membership programs) that provide discounts on services and products across its 8 outlets.

Product overview

Kimage Group is a boutique hair salon chain in Singapore, established in 1994 with 10 hair studios across the island. The company operates as a unified service offering centered around professional hairdressing services, including haircuts (Classics), Hair Perm Services, Hair Colour Treatments (Balayage, Ombre, Highlights), Keratin Anti-Frizz Treatment, Scalp Treatment, Hydrating Hair Treatment, Gloss Anti-Frizz Treatment, and Hair Rebonding. These core services are delivered through a tiered stylist system (Junior, Senior, Leading, Master, Principal) with pricing varying by experience level. The company also offers premium treatments including Kerastase Hair Fusio Dose Treatment, Kerastase Scalp Treatment, Kerastase Signature Hair & Scalp Treatment, and Argan Oil Treatment. An E-Shop platform sells hair care products. Membership programs include Privilege Cards (Prepaid, Value, Gift, Care, Edge) offering various discount structures. The company also operates a hairdressing school with EduTrust certification.

Differentiator

Problem solved

Functional benefit

Products and services

• Haircut Services (Classics)

Quantifiable outcome

• Curls from perm can last up to 8 months with proper maintenance
• +1 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• KérastasecoreTechnology or IntegrationKérastase is a premium hair care brand whose products are used and recommended at Kimage salons. The partnership includes exclusive treatments like Kerastase Fusio Dose Treatment, Kerastase Scalp Treatment, and Kerastase Signature Hair & Scalp Treatment. Kimage also uses Kérastase K-Scan technology for hair and scalp analysis.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Vidal Sassoon (Singapore): Iconic global salon brand with a presence in Singapore. Comparable at the premium end of the same category, offering a similar cuts/colour/treatments menu with brand-led positioning.
• Regis Corporation: World's largest hair salon company operating franchise brands (Supercuts, Cost Cutters, etc.). Comparable as a multi-brand, multi-outlet salon operator at much greater scale, providing a public benchmark for chain economics and unit economics in the category.
• Great Clips: Large North American walk-in haircut chain. Comparable as a scaled, multi-outlet salon operator with a focused services menu and technology-enabled check-in, illustrating the scale potential of a focused salon chain format.
• Toni&Guy (Singapore): Global premium hair salon brand operating outlets in Singapore. Comparable as a brand-led, multi-outlet salon chain with a tiered stylist structure and premium service menu, though backed by a much larger international parent.

Others

• Kérastase: Premium L'Oréal-owned professional hair care brand and Kimage's core product/technology partner. Comparable not as a direct competitor but as an enabling partner whose products, brand equity, and K-Scan technology materially shape Kimage's premium service offering.

Direct peers

• TK Tricho Salon: Singapore hair salon specialising in trichology-focused scalp and hair-loss treatments. Comparable as a domestic boutique salon with a strong treatment-led, single-market offering targeting a similar demographic.
• Chez Vous Hair Salon: Premium Singapore hair salon chain competing in the same upmarket segment with comparable services (colour, perming, premium treatments). Closely comparable on positioning, pricing tier, and target customer.
• Jean Yip Group: Long-established Singapore-based multi-service hair and beauty salon chain with multiple outlets and a similar broad service menu (cuts, colour, treatments). Directly comparable as a domestic competitor of similar vintage serving the same Singapore consumer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/kimagegroup
• LinkedInlinkedin.com/company/kimage-group

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kimage Group