What Grupo Kimex does

Kimex International SAS is a French private limited company (société par actions simplifiée) operating from Saint Jean d'Illac near Bordeaux and held under parent KMX GROUP. The company specializes in audiovisual equipment and mounting solutions, selling a broad catalog spanning TV and monitor mounts, professional LED panels and interactive totems, ergonomic sit-stand desks, gaming desks and office chairs, video projection equipment, videoconferencing kits, racks and flight cases, and connectivity accessories. Its commercial reach covers nine European markets — France, Spain, Italy, Belgium, the Netherlands, Germany, Luxembourg, Portugal, and Switzerland — supported by dedicated sales offices in Milan and Barcelona.

The go-to-market is built around a proprietary direct-to-consumer e-commerce platform (kimex.com) deployed on Sana Commerce and integrated with the company's ERP to deliver real-time inventory, pricing, and B2B account management, with the storefront localized in French, English, Spanish, and Italian. Distribution is enabled through a multi-carrier logistics stack combining UPS, Chronopost, FedEx, Schenker, and Heppner for cross-border fulfillment. A configurator tool supports product selection across the catalog, and a 3-year standard warranty extendable to 5 years underpins the value proposition on installation-grade hardware.

Revenue is generated through two parallel channels: direct online sales to individual consumers including gamers, and a B2B professional reseller and installer program with annually reviewed volume-based pricing, optional pre-assembly, extended warranty, and a refurbished inventory line ('Bons Plans'). Customer segments span consumers, professional AV resellers and installers, healthcare facilities, and events/hospitality operators. No funding rounds, acquisitions, leadership changes, or financial performance figures are disclosed in the available input.

Name

Grupo Kimex

Legal name

KIMEX INTERNATIONAL, SAS

Website

https://kimex.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Kimex International SAS is a French audiovisual equipment e-commerce specialist selling mounts, LED displays, ergonomic furniture, and videoconferencing solutions to European consumers and professional resellers via a multilingual Sana Commerce platform.

Ownership category

akta.pro rank

Product category

Audiovisual Mounting and Display Equipment

NAICS

Office Supplies and Stationery Retailers (45941), Electronics and Appliance Retailers (44921)

SIC

Retail-Computer & Computer Software Stores (5734), Wholesale-Computers & Peripheral Equipment & Software (5045), Retail-Furniture Stores (5712)

akta.pro primary industry

Office, School & Business Supplies Online Retailers (CRAFADAL)

Keywords

• Audiovisual mounting hardware
• Professional display equipment
• Ergonomic office furniture
• Video conferencing solutions
• Digital signage hardware

Headquarters

HQ city

Saint Jean d'Illac (Bordeaux)

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (B2C and B2B): KIMEX generates revenue primarily through direct product sales to consumers and professionals via its e-commerce platform. Products include TV/monitor mounts, LED screens and totems, ergonomic desks and chairs, videoprojection screens and projectors, videoconferencing kits, racks/flight cases, and connectivity accessories. Professional resellers receive tiered volume-based pricing with annual review of discounts.
2. Professional Account Pricing Programs: Professional customers (resellers, installers, event professionals, IT companies, hotels, etc.) receive personalized volume-based discounts. Pricing is reviewed annually based on previous year revenue. This B2B stream drives recurring purchase behavior among established accounts.
3. Assembly and Value-Added Services: KIMEX offers optional pre-shipment assembly services for racks and server cabinets. Delivery scheduling, partial shipment coordination, and in-store pickup are also offered. These services complement the core product revenue stream.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Kimex International designs, sources, and distributes a proprietary catalog of audiovisual mounting and display hardware (TV, monitor, tablet, LED, projector, and microphone mounts; professional monitors, video totems, interactive kiosks, LED walls), ergonomic office furniture (electric sit-stand desks, gaming desks, office and gaming chairs), videoprojection equipment (screens and projectors), video conferencing solutions (cameras and kits), server racks/patch panels, flight cases, and AV connectivity accessories under the Kimex brand. Products are sold directly through a multilingual ERP-integrated e-commerce platform and through authorized resellers, shipping primarily from the Bordeaux warehouse across Europe and internationally.

Product overview

Kimex is a specialist in audiovisual equipment and TV mounts, offering a comprehensive portfolio of mounting solutions (TV, PC monitor, tablet, LED panel, projector, and microphone mounts), display solutions (professional monitors, video totems, interactive kiosks, LED walls), ergonomic furniture (electric sit-stand desks, gaming desks, office chairs), video projection equipment (screens and projectors), video conferencing solutions (cameras and kits), transport cases, and connectivity accessories. The company serves both consumers and professionals including resellers, installers, event professionals, and healthcare facilities, operating primarily as an e-commerce platform with products shipped from their Bordeaux, France warehouse.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 3-year standard warranty on all products; 5-year extension available for LED panels, totems, monitors
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Sana CommercecoreTechnology or IntegrationKIMEX uses Sana Commerce's e-commerce solution integrated with its ERP (progiciel de gestion intégré) to power its online store. Sana Commerce provides the e-commerce platform that enables real-time inventory updates, pricing synchronization, and seamless order management across the website.
• Trusted ShopsminorGTM or Marketing PartnerTrusted Shops is used by KIMEX to collect and publish post-purchase customer reviews. After each order, customers receive an invitation email to evaluate their experience, and reviews are published on the KIMEX website.
• UPS, Chronopost, FedEx, Schenker, HeppnercoreOthersKIMEX works with multiple major transport and logistics companies (UPS, Chronopost, FedEx, Schenker, Heppner) to offer STANDARD and EXPRESS delivery options across France, Europe, and internationally. Customers can choose their preferred carrier at checkout.
• Eco-mobilierminorOthersEco-mobilier handles the collection and recycling of furniture (DEA — Déchets d'Éléments d'Ameublement) in compliance with French WEEE and eco-participation regulations. KIMEX contributes to this scheme for applicable products.
• Ecologic FranceminorOthersEcologic France manages the collection and recycling of electrical and electronic equipment (DEEE — Déchets d'Équipements Électriques et Électroniques) in compliance with French WEEE regulations. KIMEX participates in this eco-contribution scheme for applicable products.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Peerless-AV: Peerless-AV is a US-based specialist in AV mounting, digital signage, and display solutions serving both consumer and commercial markets in Europe — competing directly in the same mounting, LED, and digital signage categories as Kimex.
• BakkerElkhuizen: BakkerElkhuizen is a Dutch specialist in ergonomic workspace solutions (sit-stand desks, monitor arms, office accessories) — directly comparable in ergonomic furniture category with overlapping B2B and consumer market approach in Europe.
• Vogel's: Vogel's is a Dutch specialist in AV mounting solutions (TV, projector, monitor, tablet mounts) sold direct to consumer and B2B across Europe — the closest direct competitor to Kimex in core mounting categories with overlapping product range and European market presence.
• Conen Mounts: Conen Mounts is a German manufacturer of AV mounting solutions and interactive display carts serving European B2B education and corporate markets — directly comparable product categories and European geographic focus.
• NewStar (NewStar Computer Products): NewStar is a Dutch specialist in AV and monitor mounting solutions sold across Europe to consumers and AV installers — a direct competitor in monitor arms, TV mounts, and projector mounts with overlapping European distribution model.
• SmartMetals: SmartMetals is a Dutch specialist in AV mounting and display solutions for professional AV integrators — comparable B2B installer focus with overlapping product categories in professional mounting and digital signage.
• Ergotron: Ergotron is a US-headquartered manufacturer of AV and ergonomic mounting solutions (monitor arms, sit-stand desks, healthcare carts) selling through European distribution — directly comparable product portfolio with overlap in monitor arms, medical carts, and ergonomic workspace products.
• Multibrackets (M): Multibrackets is a Swedish manufacturer and European distributor of AV mounting solutions (TV, projector, monitor mounts) — a Scandinavian-headquartered direct competitor with similar B2B installer focus and product overlap.

Broad incumbents

• Chief (Legrand AV): Chief is a long-established US manufacturer of professional AV mounting solutions (part of Legrand's AV division) — a broader incumbent serving commercial AV integrators with deeper resources and wider product range than Kimex's commercial line.

Emerging players

• Atdec: Atdec is an Australian-headquartered AV mounting solutions manufacturer expanding into European markets — comparable product focus on monitor arms and AV mounts, though with smaller European presence than Kimex's established multi-country operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCqvu02m1om9uo9Q0dwveHXQ
• LinkedInlinkedin.com/company/grupokimex
• Instagraminstagram.com/kimex_international

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Kimex