BakkerElkhuizen
BakkerElkhuizen is a Dutch ergonomics specialist, founded 1994, that designs and distributes 100+ ergonomic workplace hardware products (mice, laptop stands, monitor arms, sit-stand desks, lighting) and the WORK & MOVE wellness software, selling primarily through hundreds of resellers and direct sales to enterprise customers across 16+ countries.
- Company typePrivate
- Founded1994
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What BakkerElkhuizen does
BakkerElkhuizen B.V. is a Netherlands-based (Vught) private company founded in 1994 by movement scientists Wim Bakker and Jan-Willem Elkhuizen. The company designs, manufactures (largely in the Netherlands), and distributes a portfolio of more than 100 ergonomic workplace products across 16 categories — including mice, keyboards, laptop and tablet stands, document holders, monitor stands and arms, sit-stand desks, safety screens, footrests, CPU holders, biodynamic lighting, headsets, laptop bags, and wrist rests — and pairs them with the WORK & MOVE wellness software (movement coaching, break reminders, awareness) to address neck, shoulder, wrist, and back complaints associated with screen work.
The company's underlying technology stack combines physical product engineering (Dutch design, FIRA-certified ergonomics, recycled-PET Circular-Line, lifetime guarantees on non-electronic products) with a SaaS-style software layer (WORK & MOVE Coach) and a smartphone companion app for the EnergyByLight biodynamic lamp. Notable technical components include the MidWay 3-mode ergonomic mouse (Bluetooth, wired, and 2.4 GHz with silent click and adjustable DPI), Space-Arm and Filex Galaxy monitor arms with gas-spring and modular configurator support, and electric and gas-spring Innodesk sit-stand desks.
BakkerElkhuizen monetises primarily through hardware sales (one-off transactional revenue via resellers and direct e-commerce) supplemented by subscription/recurring revenue from the WORK & MOVE software and by structured reseller enablement (a dedicated reseller portal with training and marketing materials). GTM is sales-led, combining direct enterprise field sales with product specialists, a channel of hundreds of resellers/distributors across Europe, Australia, and the US (with Staples Benelux and Lyreco as named channel partners), and localised e-commerce storefronts in 13+ countries. Customers include Capgemini, Heineken, PwC, Tata Steel, Caterpillar, Nationale Nederlanden, the Dutch Ministry of Justice and Security, and Open Universiteit. The company is ISO 9001 and ISO 14001 certified, operates under the Office Athletes parent group, and has consolidated legacy brands (ErgoBrain 2007, ErgoDirect 2022) into a single identity.
BakkerElkhuizen firmographics
Firmographics- Name
- BakkerElkhuizen
- Legal name
- BakkerElkhuizen B.V.
- Website
- https://bakkerelkhuizen.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BakkerElkhuizen is a Dutch ergonomics specialist, founded 1994, that designs and distributes 100+ ergonomic workplace hardware products (mice, laptop stands, monitor arms, sit-stand desks, lighting) and the WORK & MOVE wellness software, selling primarily through hundreds of resellers and direct sales to enterprise customers across 16+ countries.
- Ownership category
- akta.pro rank
BakkerElkhuizen industry classification
Industry- Product category
- Workplace Ergonomics
- NAICS
- Office Furniture (including Fixtures) Manufacturing (33721), Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118)
- SIC
- Office Furniture (2520), Computer & Office Equipment (3570)
- akta.pro primary industry
- Industrial/Product & Furniture Design (BPAHAKAM)
Keywords
Where BakkerElkhuizen is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
BakkerElkhuizen business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Ergonomic Hardware Products: Sale of ergonomic workplace equipment including mice, keyboards, laptop stands, monitor arms, document holders, sit-stand desks, safety screens, footrests, lighting, headsets, and accessories. Products are designed and largely manufactured in the Netherlands.
- WORK & MOVE Software: Corporate wellness software that coaches employees on healthy work behavior, movement breaks, and awareness to improve productivity and reduce health complaints.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
BakkerElkhuizen product offering
Product offeringCore offering
BakkerElkhuizen designs, manufactures, and distributes ergonomic workplace hardware (mice, keyboards, laptop stands, monitor arms, sit-stand desks, document holders, lighting, safety screens, footrests, headsets, and accessories) and the WORK & MOVE corporate wellness software. Products are designed and largely manufactured in the Netherlands, sold through direct enterprise sales, hundreds of resellers and distributors, and e-commerce websites across 16+ countries in Europe, Australia, and the United States.
Product overview
BakkerElkhuizen offers an integrated ecosystem of ergonomic workplace solutions combining hardware and software. The core offering includes WORK & MOVE Software (corporate health software for movement coaching and productivity) paired with a comprehensive portfolio of 16+ ergonomic hardware categories: Ergonomic Mice (including MidWay 3-mode mouse), Ergonomic Keyboards, Laptop Stands (Ergo-Q, UltraStand Universal), Tablet Holders, Document Holders (FlexDesk 640, Q-doc 100 Circular), Monitor Stands, Monitor Arms (Space-Arm, Filex Galaxy series), Sit-Stand Desks (Innodesk), Safety Screens (BE Safety Screens from recycled PET), Footrests, CPU Holders, Lighting (EnergyByLight biodynamic lamp), Headsets (Tilde Air with ANC), Laptop Bags, and Mouse Pads & Wrist Rests. The products are supported by scientific research and designed primarily in the Netherlands, with a focus on sustainability including circular product lines. The company provides lifetime guarantees on non-electronic products and 3-year guarantees on electronic products.
Differentiator
Problem solved
Functional benefit
Brands
- WORK & MOVE Software: Software solution for healthy and efficient working practices combining health, comfort and performance.
- MidWay
- EnergyByLight
- Circular-Line
Products and services
- WORK & MOVE Software Corporate health software that combines ergonomic hardware with smart software to increase employee productivity through healthy and efficient working practices, including movement coaching, break reminders, and awareness features.
- MidWay Ergonomic Mouse 3-mode ergonomic mouse with hybrid design between traditional and vertical mice. Features silent click, adjustable DPI, wireless rechargeable battery, and 3 connection options (Bluetooth, wired, wireless 2.4G receiver). Available for left- and right-handed users.
- EnergyByLight Biodynamic Desk Lamp Biodynamic desk lamp that recreates the color temperature and brightness of natural daylight throughout the day, controlling the circadian rhythm. Equipped with automatic daylight and presence sensor technology, glare reduction optics, and corresponding mobile app.
- Q-doc 100 Circular Document Holder Circular document holder made from recycled materials as part of the sustainability product line, designed to prevent neck strain and increase productivity.
- BE Safety Screens BE Safety Screens made from 100% recycled PET felt with acoustic properties for privacy and hygiene in office environments.
- Ergo-Q 260 Mobile Laptop Holder Mobile laptop holder with separate adjustable positions for tablets and space for compact keyboards, with integrated document holder. Customers have been using this product for more than 10 years.
- S-Board 840 Compact Keyboard Compact ergonomic keyboard that has been in use by customers for more than 10 years, recognized with FIRA Ergonomic Excellence Award.
- FlexDesk 640 Document Holder Innovative in-line document holder with moving work surface for data input, reading and writing. Most complete and best-selling document holder, recognized with FIRA Ergonomic Excellence Award.
- Innodesk Sit-Stand Desk Height-adjustable sit-stand table with personal WORK & MOVE coach, available with electric motor or gas spring adjustment for flexible sitting and standing work.
- UltraStand Universal Laptop Stand Ultra-thin super-light laptop stand that attaches semi-permanently to laptops of any brand from 13 to 16 inches.
Quantifiable outcome
- 10% productivity increase through optimal workplace comfort and ergonomic positioning
- +2 more outcomes
Companies that use BakkerElkhuizen
Customer profileNamed customers9 records
Segments8 records
Ideal customer profiles3 records
BakkerElkhuizen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
BakkerElkhuizen partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Reseller PartnerscoreBakkerElkhuizen operates through a network of hundreds of national and international resellers and distributors. The company provides comprehensive support including marketing materials, training courses, webinars, presentations, banners, brochures, and customized solutions for their partners.
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
BakkerElkhuizen competitors and assessment
Company assessmentEmerging players
- Fully (Jarvis): Direct-to-consumer ergonomic furniture brand known for the Jarvis sit-stand desk and ball chairs. Overlaps with BakkerElkhuizen's sit-stand desk and ergonomic accessory categories via a digital-native channel model.
- Branch Furniture: Digital-native office furniture brand offering ergonomic task seating, desks, and accessories to SMB and enterprise. Comparable in target customer and ergonomic positioning, but newer and with a primarily direct-to-buyer model.
Direct peers
- Kensington (ACCO Brands): Producer of ergonomic computer peripherals including vertical mice, split keyboards, and laptop stands, sold through office and IT channels. Directly competes with BakkerElkhuizen's mice, keyboards, and laptop stand lines.
- FlexiSpot: Specialist in height-adjustable sit-stand desks and ergonomic workstations marketed direct-to-consumer and through retailers. Direct overlap with BakkerElkhuizen's Innodesk sit-stand desk line.
- Humanscale: US-based designer and manufacturer of ergonomic office products including monitor arms, sit-stand desks, keyboards, and task lighting. Closely comparable to BakkerElkhuizen in product scope and target market, but with larger scale and stronger US presence.
- Fellowes: Manufacturer of ergonomic workplace accessories including monitor arms, sit-stand solutions, keyboard trays, and air purifiers. Overlaps heavily with BakkerElkhuizen's monitor arms, sit-stand desks, and ergonomic accessories categories.
Broad incumbents
- Steelcase: Global office furniture and workspace solutions giant with ergonomic seating, desks, monitor arms, and workplace strategy offerings. Overlaps with BakkerElkhuizen across monitor arms, sit-stand desks, and ergonomic accessories at enterprise scale.
- Microsoft Ergonomic Accessories: Microsoft's Sculpt Ergonomic Keyboard and Surface Ergonomic Mouse compete directly in ergonomic peripherals. Sells through enterprise IT channels overlapping BakkerElkhuizen's distribution.
- MillerKnoll (Herman Miller): Designer and manufacturer of ergonomic office furniture including Aeron chairs, sit-stand desks, and monitor arms. Comparable in ergonomic design ethos and enterprise customer base, though at significantly larger scale.
- Logitech: Global peripherals leader with ergonomic mice (MX Vertical, Lift), ergonomic keyboards (MX Keys, ERGO K860), and webcams sold across enterprise and consumer channels. Competes with BakkerElkhuizen in mice and keyboards at much larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
BakkerElkhuizen social profiles
Digital presenceBakkerElkhuizen compliance and trust
Trust signalCompliance2 records
BakkerElkhuizen financial estimates
Financial estimateRevenue estimate
Valuation estimate
BakkerElkhuizen leadership team
Management profileNumber of profiles
Profiles1 record
BakkerElkhuizen subsidiaries and ownership
Company hierarchySubsidiaries2 records
BakkerElkhuizen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BakkerElkhuizen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BakkerElkhuizen
What does BakkerElkhuizen do?
BakkerElkhuizen designs, manufactures, and distributes ergonomic workplace hardware (mice, keyboards, laptop stands, monitor arms, sit-stand desks, document holders, lighting, safety screens, footrests, headsets, and accessories) and the WORK & MOVE corporate wellness software. Products are designed and largely manufactured in the Netherlands, sold through direct enterprise sales, hundreds of resellers and distributors, and e-commerce websites across 16+ countries in Europe, Australia, and the United States.
Is BakkerElkhuizen a public or private company?
BakkerElkhuizen is a private company. It is classified as corporate owned and is currently operating.
When was BakkerElkhuizen founded?
BakkerElkhuizen was founded in 1994. It employs 11 to 50 people.
Where is BakkerElkhuizen based?
BakkerElkhuizen is headquartered in London, United Kingdom, in the Europe region.
How does BakkerElkhuizen make money?
Two revenue lines are on record. Ergonomic Hardware Products are the primary driver. The others are WORK & MOVE Software.
Who are BakkerElkhuizen's main competitors?
Emerging players on record are Fully (Jarvis) and Branch Furniture. Direct peers are Kensington (ACCO Brands), FlexiSpot, Humanscale and Fellowes. Broad incumbents are Steelcase, Microsoft Ergonomic Accessories, MillerKnoll (Herman Miller) and Logitech.
Does BakkerElkhuizen have an API?
No public API is recorded for BakkerElkhuizen.
What industry is BakkerElkhuizen in?
BakkerElkhuizen's product category is Workplace Ergonomics. Its primary akta.pro industry code is BPAHAKAM, Industrial/Product & Furniture Design. Its NAICS code is 33721 and its SIC code is 2520.