Kimpton Charlotte Square
Kimpton Charlotte Square is a luxury boutique hotel in Edinburgh's New Town, operated under IHG's Kimpton brand, offering accommodations, dining, spa, fitness memberships, and event spaces across seven interconnected Georgian townhouses serving leisure, business, and wedding guests.
- Company typePrivate
- Founded-
- HeadquartersEdinburgh, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Kimpton Charlotte Square does
Kimpton Charlotte Square is a luxury boutique hotel located at 38 Charlotte Square in Edinburgh's New Town, Scotland, operated under the Kimpton Hotels brand (owned by IHG/InterContinental Hotels Group, NYSE: IHG). The property is built from seven interconnected Georgian townhouses overlooking a private garden square, blending heritage architecture with modern luxury interiors including a glass-topped central courtyard. It serves leisure travelers, business travelers, wedding and event hosts, wellness-focused guests, and pet-owning travelers, with accommodations ranging from Essential Rooms (13-26 sqm) through Premium Rooms and up to specialty suites such as the Alba Skylark Suite (50-67 sqm) and the 74 sqm No.33 Townhouse Suite.
The hotel operates a multi-vertical hospitality platform encompassing accommodations, two on-site restaurants (BABA and The Garden) with 24-hour room service, the Spa at Charlotte Square (massage, facials, body treatments, thermal area, sauna, steam rooms), a 12m mood-lit indoor pool, a fitness center with Technogym and Peloton equipment, and dedicated meeting/event spaces. Differentiated offerings include the Designer in Residence program with Siobhan Mackenzie, the Strathberry bag-borrow partnership, the Stay Well in-room wellness program, the Swell Sound Wellness Room, the Kimpton Plant Pals program, and a Tesla chauffeur service.
The business model combines transient room revenue with recurring streams: leisure club memberships at five price tiers (£85-£1,150/year including a corporate tier requiring minimum 5 persons), spa gift vouchers (from £125), event and wedding catering, and ancillary fees (parking £45/24hr, rollaway beds £30/night). Distribution operates through direct booking (with best-rate guarantees), the IHG global booking platform integrated with IHG ONE Rewards, phone reservations, and third-party OTAs. Go-to-market spans direct-to-consumer leisure, enterprise/corporate travel via IHG Business Edge, and dedicated sales for weddings and meetings.
Kimpton Charlotte Square firmographics
Firmographics- Name
- Kimpton Charlotte Square
- Legal name
- Kimpton Hotel & Restaurant Group, LLC
- Website
- https://kimptoncharlottesquare.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kimpton Charlotte Square is a luxury boutique hotel in Edinburgh's New Town, operated under IHG's Kimpton brand, offering accommodations, dining, spa, fitness memberships, and event spaces across seven interconnected Georgian townhouses serving leisure, business, and wedding guests.
- Ownership category
- akta.pro rank
Kimpton Charlotte Square industry classification
Industry- Product category
- Luxury Boutique Hotels
- NAICS
- Hotels (except Casino Hotels) and Motels (721110), Hotels (except Casino Hotels) and Motels (72111)
- SIC
- Hotels & Motels (7011)
- akta.pro primary industry
- Urban & Downtown Full-Service Hotels (THAGAAAA)
- akta.pro secondary industries
- Urban Luxury Hotels (City Luxury) (THAGACAE), Integrated Full-Service Hotel Complexes (Mixed-Use) (THAGAAAL)
Keywords
Where Kimpton Charlotte Square is headquartered
LocationHeadquarters
- HQ city
- Edinburgh
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Kimpton Charlotte Square business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Room Reservations: Primary revenue from hotel room bookings across various room categories from Essential (13-26 sqm) to Specialty Suites. Revenue generated through direct website bookings, IHG platform, and third-party OTAs.
- Food and Beverage: On-site restaurants including BABA (open for breakfast from 7am, food served from Garden menu 11am-10pm, restaurant open 12noon-9.30pm) and The Garden restaurant. Bar service until midnight midweek and 1am at weekends. Room service available 24 hours.
- Spa and Wellness Services: Spa at Charlotte Square offering specialty massage, facials, and body treatments using Scottish luxury organic skincare. Spa day gift vouchers from £125. Swell Sound Wellness Room sessions.
- Meetings and Events: Event spaces for corporate meetings, weddings, and celebrations. Wedding catering, room blocks, and No.33 Charlotte Square venue. Catering menus and custom cocktail planning.
- Leisure Club Memberships: Fitness center memberships including Peak (£105/month), Off-peak (£90/month), Corporate (£85/month for 5+ people), Monthly rolling (£130/month), and Annual (£1150/year) options. Includes spa treatment discounts, restaurant discounts, and complimentary classes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Peak Gym Membership - full access during all hours |
| Subscription | Monthly | Off-Peak Gym Membership - limited access hours |
| Subscription | Monthly | Corporate Gym Membership - for business groups |
| Subscription | Monthly | Monthly Rolling Membership - flexible month-to-month |
| Subscription | Annual | Annual Gym Membership - year-long commitment |
| Unit Pricing | Pay-as-you-go | Spa Day Gift Vouchers |
| Unit Pricing | Pay-as-you-go | On-site Parking |
| Unit Pricing | Pay-as-you-go | Extra Beds |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Kimpton Charlotte Square product offering
Product offeringCore offering
Kimpton Charlotte Square is a luxury boutique hotel located in Edinburgh's New Town, operating across seven interconnected Georgian townhouses. The hotel provides upscale accommodations, multiple food and beverage outlets, a spa, leisure club facilities, and dedicated event and wedding venues for both leisure and corporate guests.
Product overview
Kimpton Charlotte Square Hotel is a luxury boutique hotel property consisting of seven interconnected Georgian townhouses in Edinburgh's New Town. The hotel operates a unified accommodation and hospitality platform offering multiple integrated services including guest rooms and suites (Essential, Premium, and various suite categories), dining venues (BABA restaurant and The Garden), a full-service spa with thermal facilities, sound wellness experiences, private event spaces, and wedding services. Additional offerings include a hotel-within-a-hotel concept at No.33 Charlotte Square, wellness programs (Stay Well, Plant Pals), and a leisure club with gym membership options. The hotel is part of the IHG (InterContinental Hotels Group) brand portfolio.
Differentiator
Problem solved
Functional benefit
Brands
- No.33 Charlotte Square: A private townhouse suite within the hotel, hotel-within-a-hotel concept offering exclusive accommodation with conjoined event spaces and private entrance. Rooms hold up to 24 guests.
- BABA
- The Garden
- Spa at Charlotte Square
- Swell Suite
- Kimpton Plant Pals
Products and services
- Kimpton Charlotte Square Hotel Rooms
- BABA Restaurant
- The Garden Restaurant
- Spa at Charlotte Square
- Swell: Sound Wellness Room
- No.33 Charlotte Square (The Townhouse)
- Leisure Club Membership
- Wedding Venue and Catering Services
- Meetings and Corporate Events
Companies that use Kimpton Charlotte Square
Customer profileSegments5 records
Ideal customer profiles4 records
Kimpton Charlotte Square technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Kimpton Charlotte Square partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- IHG (InterContinental Hotels Group)coreKimpton Charlotte Square is owned and operated under the Kimpton Hotels brand, which is part of IHG's luxury and lifestyle portfolio. Distribution through IHG ONE Rewards loyalty program, IHG booking platform, and brand standards compliance.
- Strathberryminor'Explore Scotland with Strathberry' program offering Kimpton guests exclusive access to borrow six signature Strathberry bags complimentary during their stay. Enhances guest experience with luxury Scottish accessories.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Kimpton Charlotte Square competitors and assessment
Company assessmentDirect peers
- The Scotsman Hotel: Boutique luxury hotel converted from the former Scotsman newspaper building near Edinburgh's Royal Mile. Heritage-to-luxury repositioning analogous to Kimpton Charlotte Square's Georgian townhouse conversion, with overlapping customer base.
- The Balmoral Hotel: Iconic Rocco Forte luxury hotel in central Edinburgh near Waverley Station. Direct competitor for premium leisure, business, and F&B demand in the Edinburgh luxury set with comparable room count and meeting/event facilities.
- Waldorf Astoria Edinburgh – The Caledonian: Hilton-operated luxury hotel at the west end of Princes Street. Competes head-to-head with Kimpton Charlotte Square for luxury leisure, corporate, and event business in Edinburgh, with similar heritage positioning and full-service amenities.
- Virgin Hotels Edinburgh: Recently opened lifestyle/luxury hotel in Edinburgh's Old Town. Competes with Kimpton Charlotte Square for design-conscious leisure and corporate travellers seeking differentiated boutique experiences in the city.
- Kimpton Fitzroy London: Sister Kimpton property in London sharing the same brand standards, IHG distribution, and experiential amenity playbook (Plant Pals, wellness programmes). Closest brand-operations comparable outside Edinburgh.
- InterContinental Edinburgh The George: Another IHG-operated luxury heritage hotel in Edinburgh. Shares IHG loyalty distribution and corporate infrastructure with Kimpton Charlotte Square while targeting overlapping luxury leisure and corporate segments.
- Sheraton Grand Hotel & Spa Edinburgh: Marriott luxury full-service hotel with extensive spa facilities in central Edinburgh. Closest peer for large-scale spa/wellness, leisure club, and conference/event capture in the Edinburgh luxury segment.
- Gleneagles Townhouse: Newer entrant to Edinburgh luxury, operated by the Gleneagles group. Targets similar boutique-luxury leisure, F&B, and wellness demand and competes directly with Kimpton Charlotte Square's experiential positioning.
Broad incumbents
- Hotel du Vin Edinburgh: Larger UK boutique-luxury portfolio operator (under IHG's Vignette Collection) with an Edinburgh property. Comparable boutique-luxury positioning though broader portfolio offering rather than a single flagship urban property.
Regional players
- Prestonfield House: Luxury 5-star hotel just outside Edinburgh city centre with strong restaurant and event positioning. Comparable high-end leisure and event market in the broader Edinburgh catchment though in a different sub-location.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Kimpton Charlotte Square social profiles
Digital presenceKimpton Charlotte Square financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kimpton Charlotte Square leadership team
Management profileNumber of profiles
Kimpton Charlotte Square funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kimpton Charlotte Square M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kimpton Charlotte Square
What does Kimpton Charlotte Square do?
Kimpton Charlotte Square is a luxury boutique hotel located in Edinburgh's New Town, operating across seven interconnected Georgian townhouses. The hotel provides upscale accommodations, multiple food and beverage outlets, a spa, leisure club facilities, and dedicated event and wedding venues for both leisure and corporate guests.
Is Kimpton Charlotte Square a public or private company?
Kimpton Charlotte Square is a private company. It is classified as corporate owned and is currently operating.
When was Kimpton Charlotte Square founded?
Kimpton Charlotte Square was founded in -1. It employs 11 to 50 people.
Where is Kimpton Charlotte Square based?
Kimpton Charlotte Square is headquartered in Edinburgh, United Kingdom, in the Europe region.
How does Kimpton Charlotte Square make money?
Five revenue lines are on record. Room Reservations are the primary driver. The others are food and Beverage, spa and Wellness Services, meetings and Events and leisure Club Memberships.
Who are Kimpton Charlotte Square's main competitors?
Direct peers on record are The Scotsman Hotel, The Balmoral Hotel, Waldorf Astoria Edinburgh – The Caledonian, Virgin Hotels Edinburgh, Kimpton Fitzroy London, InterContinental Edinburgh The George, Sheraton Grand Hotel & Spa Edinburgh and Gleneagles Townhouse. Hotel du Vin Edinburgh is listed as a broad incumbent. Prestonfield House is listed as a regional player.
Does Kimpton Charlotte Square have an API?
No public API is recorded for Kimpton Charlotte Square.
What industry is Kimpton Charlotte Square in?
Kimpton Charlotte Square's product category is Luxury Boutique Hotels. Its primary akta.pro industry code is THAGAAAA, Urban & Downtown Full-Service Hotels, with a secondary code of THAGACAE, Urban Luxury Hotels (City Luxury). Its NAICS code is 721110 and its SIC code is 7011.