KIM SportsManagement

What KIM SportsManagement does

KIM SportsManagement is a German sports marketing consultancy operating under the legal entity KIM SportsManagement Ilg & Madunic GbR, a civil law partnership founded in 2008 and headquartered in Unterschleißheim, Bavaria, with a contact office in Munich. The firm positions itself around an "emotional marketing" methodology — internally branded as a "roter Faden" (red thread) — and serves primarily sports clubs, federations, and organizations seeking to build brand resilience against market and performance volatility. The most prominent documented client reference is Borussia Dortmund, whose Direktor Vertrieb & Marketing Carsten Cramer is featured on the company homepage.

The company delivers its services through a traditional consulting model rather than a software or platform product. There are no named digital products, no APIs, no proprietary technology, and no AI/ML components; the technology footprint consists of a Jimdo-hosted website with standard web analytics and security tooling. Go-to-market is direct, with inbound inquiries handled through a website contact form and email, supported by top-of-funnel activity across Facebook, LinkedIn, Xing, Instagram, and a blog/RSS feed. Revenue mechanics are not publicly disclosed, pricing is opaque, and there are no published case studies, awards, or third-party validations beyond the Borussia Dortmund testimonial.

The firm is small (16 employees), founder/partner-owned, with no external institutional investors, no funding history, no M&A activity, no patents, and no leadership bios publicly available. Markets served are limited to the DACH region, with the contact office in Munich and a recently announced migration of the primary web presence to kim-markenzeichen.de, suggesting an evolving brand identity. Structurally, KIM SportsManagement resembles a niche boutique practice whose assets are its named partners, its emotional-marketing methodology, and its relationships within German-speaking sports organizations.

Name

KIM SportsManagement

Legal name

KIM SportsManagement Ilg & Madunic GbR

Website

https://kim-sportsmanagement.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

KIM SportsManagement is a German boutique sports marketing consultancy that helps sports clubs, federations, and organizations build emotionally resonant brands, using a proprietary "roter Faden" methodology. It operates as a 16-person founder-owned partnership based in Unterschleißheim and Munich.

Ownership category

akta.pro rank

Product category

Sports Marketing Services

NAICS

Spectator Sports (71121)

SIC

Services-Advertising (7310)

akta.pro primary industry

Sports Brand Strategy & Creative Services (Design, Content, Social) (MPAKAKAF)

akta.pro secondary industry

Sports Business Consulting & Advisory (Strategy, Valuation, Due Diligence) (MPAKAKAL)

Keywords

• Sports marketing services
• Emotional brand consulting
• Sports brand strategy
• Club marketing advisory
• Athlete brand management

Headquarters

HQ city

Unterschleißheim

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Distribution channels1 record

Marketing channels5 records

Core offering

KIM SportsManagement provides emotional marketing consulting to sports organizations, clubs, federations, and brands, using a "roter Faden" (red thread) brand-positioning methodology. The firm advises clients on how to build strong, emotionally resonant sports brands that can withstand market fluctuations. Services are delivered through direct consulting engagements rather than packaged software or digital products.

Product overview

KIM SportsManagement is a German sports marketing consultancy operating as Ilg & Madunic GbR. The company provides emotional marketing services for sports brands and organizations. Based on the source data reviewed, KIM SportsManagement functions as a service-based marketing consultancy rather than a technology product company — there are no named software products, digital platforms, or technology offerings described in the available content.

Differentiator

Problem solved

Functional benefit

Products and services

• Emotional Marketing Consulting (roter Faden)

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Serviceplan Group: Largest independent agency group in Europe, headquartered in Munich, with sports-marketing capabilities across brand strategy, digital, and media. Adjacent incumbent to KIM in terms of DACH brand-strategy services and Munich presence, though sports is one of many verticals.
• BBDO Germany: German arm of global advertising network BBDO, providing brand strategy, advertising, and integrated marketing including sports clients. Comparable on advertising-services taxonomy but with much broader category focus than KIM's sports specialization.
• Jung von Matt: Major German creative agency group with significant sports and brand-strategy work (notably for German national football team). Broader incumbent versus KIM — overlaps in brand-strategy capabilities but at much larger scale and across non-sports categories.

Direct peers

• Infront Sports & Media: Global sports marketing company (Wanda Group) providing media rights, sponsorship, and brand-strategy services to sports organizations. Directly overlaps with KIM SportsManagement's value proposition of brand positioning for sports entities, with deeper resources and international reach.
• SPORTFIVE: One of Europe's largest sports marketing agencies (formerly Lagardère Sports, now owned by Havas), offering sponsorship, brand strategy, and rights management for clubs and federations. Directly comparable to KIM SportsManagement as a sports-brand strategy service provider, but at significantly larger scale.
• Pilot Screencast / Pilot Sportmarketing: German integrated agency with a dedicated sports-marketing practice serving DAX companies, federations, and clubs. Comparable to KIM SportsManagement as a German sports-brand strategy and creative-services provider to sports organizations.
• Octagon: Global sports marketing agency (Interpublic Group) focused on sponsorship consulting, brand strategy, and athlete/team representation. Highly comparable to KIM in offering strategic marketing services to sports organizations, particularly clubs and federations.
• UFA Sports (DFL Group): German sports marketing business affiliated with the DFL (Deutsche Fußball Liga), focused on commercial rights, brand, and marketing for Bundesliga clubs. Closely comparable as a Germany-based sports-marketing counterpart serving the same Bundesliga client universe as KIM's Borussia Dortmund.

Emerging players

• Scholz & Friends: German creative agency with a sports and brand-strategy practice serving Bundesliga clubs and sports brands. Comparable in offering brand-positionsing services to German sports clients but with broader agency capabilities and larger headcount than KIM.

Others

• Dundalk Sport / SportsKonzept (peer placeholder): Smaller German/European sports-marketing consultancies and alumni programs operating in the DACH sports space. Listed as an adjacent thematic peer; concrete comparable entity at this niche/boutique size is difficult to identify with confidence, so listed only as a placeholder for ecosystem participants.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/KIMmuc
• LinkedInlinkedin.com/company/kimsportsmanagement
• Instagraminstagram.com/kim_sportsmanagement

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KIM SportsManagement