Kimura BJJ

What Kimura BJJ does

Kimura BJJ is a family-run Brazilian Jiu-Jitsu academy founded in 2003 by Master Jean Kleber de Freitas, a 6th-degree Black Belt with over 30 years of training experience. The company operates two physical training locations — the original in Watertown, Massachusetts and a second opened in 2016 in Boca Raton, Florida — and offers a segmented program portfolio covering Kids/Teens (ages 3–13), Homeschooling, Adults, and Women, with instruction spanning beginner fundamentals through advanced competition preparation in both Gi and No-Gi formats. The Boca Raton location has scaled to over 400 students post-COVID, while the Watertown location maintains approximately 250 students, with growth to date driven organically without external funding or franchise affiliation.

The underlying technology is the proprietary BJJ instruction methodology developed by Master Jean, supported by an in-house instructor team that includes multiple 3rd-degree and 1st-degree black belts, Judo specialists, and competition coaches, several of whom were internally developed over 5–18 years. The customer acquisition model is direct-to-consumer, anchored by free intro classes bookable through the company's website, with marketing conducted via Instagram, Facebook, and YouTube. The company does not operate a mobile app, does not expose APIs, and has no documented AI, data, or digital platform capabilities.

Kimura BJJ generates revenue through recurring membership fees for access to its martial arts training programs, with subscription-style pricing that is not publicly disclosed and instead conveyed upon inquiry or after the free intro class. The business is bootstrapped and family-owned, with no external investors, no parent company, and no subsidiaries; total headcount stands at approximately 10 employees across both locations. Distribution is exclusively through the two physical academies, and the company's stated strategic emphasis is on community, family culture, and competition pedigree rather than on rapid geographic or digital expansion.

Name

Kimura BJJ

Legal name

Kimura Brazilian Jiu-Jitsu

Website

https://kimurabjj.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Kimura BJJ is a family-run Brazilian Jiu-Jitsu academy operating two physical locations in Watertown, MA and Boca Raton, FL, offering segmented Kids, Homeschooling, Adult, and Women programs through recurring memberships and a free intro class acquisition funnel.

Ownership category

akta.pro rank

Product category

Martial Arts Training Services

NAICS

Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Grappling & Submission Arts Training (Judo, BJJ, Wrestling) (HSADADAC)

akta.pro secondary industries

Kids & Youth Martial Arts Programs (HSADADAG), Competition & Tournament Team Training (HSADADAJ), Traditional Martial Arts Schools (Karate, Taekwondo, Kung Fu, etc.) (HSADADAA)

Keywords

• Brazilian jiu-jitsu training
• Martial arts instruction
• Self-defense training
• Youth martial arts
• BJJ competition training

Headquarters

HQ city

Boca Raton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Martial Arts Training Memberships: Recurring membership fees for access to Brazilian Jiu-Jitsu classes across all programs including Kids/Teens, Adults, Women, and Homeschooling programs. Classes offered at multiple skill levels from beginner fundamentals to advanced competition training.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Kimura BJJ is a family-run Brazilian Jiu-Jitsu academy that delivers in-person martial arts instruction across four program tracks: Kids/Teens (ages 3-13), Homeschooling, Adults, and Women. Classes are offered at multiple skill levels from beginner fundamentals to advanced competition preparation, with both Gi and No-Gi formats available. Training is delivered at two physical academy locations in Boca Raton, FL and Watertown, MA, supported by a team of certified black belt instructors.

Product overview

Kimura BJJ is a family-run Brazilian Jiu-Jitsu academy offering a structured program portfolio organized by age and demographic. The core offerings include the Kids/Teens Program (with age-specific divisions from 3-13 years), a Homeschooling Program for homeschooled children, an Adults Program with beginner through advanced classes (Gi and No-Gi), and a dedicated Women Program focused on self-defense. Classes are available at two locations: Boca Raton, FL and Watertown, MA. The school also offers competition team training and free intro classes for new students.

Differentiator

Problem solved

Functional benefit

Products and services

• Kids / Teens Program Brazilian Jiu-Jitsu training program for children ages 3-13, divided into four age categories (3-4, 4-6, 7-9, and 10-13 years old). Focuses on building self-confidence, self-esteem, self-defense skills, discipline, physical fitness, and character development. Addresses bullying prevention and supports youth tournament preparation.
• Homeschooling Program Daytime Jiu-Jitsu classes for homeschooled children offering physical activity, social interaction, and self-defense skills during school hours. Teaches focus, problem-solving, and resilience in a structured environment as a complement to homeschooling education.
• Adults Program Brazilian Jiu-Jitsu training for men and women of all skill levels, from beginners to advanced practitioners. Includes Beginners, Fundamentals, and Advanced classes with options for both Gi and No-Gi training, as well as competition preparation for sport BJJ.
• Women Program

Quantifiable outcome

• Over 400 students at Boca Raton location after COVID-19 pandemic recovery
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Renzo Gracie Academy: Iconic New York-based BJJ academy founded by Renzo Gracie. Comparable as a BJJ instruction school with a strong competition lineage and kids/adult programs, though based in a single US metro (NYC) rather than Kimura's FL/MA footprint.
• Marcelo Garcia Academy: BJJ academy founded by multiple-time world champion Marcelo Garcia with affiliated locations globally. Comparable as a competition-pedigree-driven BJJ instruction brand.
• Alliance BJJ: Globally recognized BJJ academy network and competition team. Comparable to Kimura as a BJJ instruction brand with a strong competition pedigree, though it is a multi-location affiliation rather than a family-run school.
• Atos Jiu-Jitsu: International BJJ academy network led by Professor Andre Galvao. Comparable to Kimura in BJJ-only focus, structured curriculum, and competition-driven culture, but at significantly larger scale and with affiliate-school structure.
• 10th Planet Jiu-Jitsu: No-Gi-focused BJJ academy chain founded by Eddie Bravo with multiple US locations. Comparable to Kimura's No-Gi offering and adult program, but differentiated by a No-Gi-only methodology.
• Gracie Barra: World's largest Brazilian Jiu-Jitsu franchise network with hundreds of academies globally. Directly comparable as a BJJ instruction provider organized around structured curricula and belt progression, but operates at vastly larger scale and via franchise model rather than family-run.
• Checkmat BJJ: World-championship-winning BJJ academy with affiliated schools across the US and Brazil. Directly comparable as a grappling-only instruction brand with a competition heritage similar to Kimura's.

Regional players

• East Coast United BJJ: Network of independent BJJ academies across the US East Coast. Comparable as a regional BJJ instruction provider in similar geographies to Kimura, but operates as a multi-school affiliation rather than a single family-run brand.

Broad incumbents

• UFC Gym: Multi-discipline combat sports franchise offering MMA, BJJ, boxing, and fitness under a global brand. Comparable as a martial-arts-instruction business targeting families and adults, though much broader and franchised.
• Gracie University: Larger Gracie-branded instruction network combining online curriculum with affiliated 'Certified Training Centers.' Comparable as a BJJ instruction provider, with a broader footprint including an online platform that Kimura lacks.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@KIMURABJJBOSTON
• Facebookfacebook.com/kimurabjjusaofficial
• Instagraminstagram.com/kimurabjjusaofficial
• LinkedInlinkedin.com/company/kimura-bjj

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kimura BJJ