Gastouderbureau Kinderoase

What Gastouderbureau Kinderoase does

Gastouderbureau Kinderoase BV is a privately held Dutch childcare intermediary founded in 1998 and headquartered in Gorinchem, Zuid-Holland. The company matches working families with licensed home-based gastouders (childminders caring for children in the caregiver's own home) and in-home nannies (caregivers placed in the family's residence), serving children aged 6 weeks to 13 years. At the time of the source material, it operates a network of 48–52 caregivers supporting approximately 184 enrolled children across at least 10 Dutch municipalities including Gorinchem, Hardinxveld-Giessendam, Houten, Utrecht, Amersfoort, Den Haag, and Oosterhout, managed by a five-person office team.

The firm's product portfolio consists of two core services — Gastouderopvang and Nanny Service — supplemented by the Kinderoase Academy (an 8-month caregiver certification program) and the Franche & Free franchise formula launched in 2021 in consultation with the Ministry of Finance. Technology is deliberately minimal: a third-party hour-registration and billing platform (Portabase) handles invoicing and payments, while the company's differentiator is a deeply personal matching process built around in-home consultations (keukentafelgesprek), continuous pedagogical support, and administrative handling of government subsidy applications.

Revenue is generated through three streams: a fixed annual bureaukosten agency fee of €1,380 per family (subscription), usage-based hourly childcare fees governed by the 2026 government plafondtarief of €8.49/hour (largely pass-through via the cashier function, with the government kinderopvangtoeslag reimbursing up to 96% for lower-income households), and franchise fees from Franche & Free operators. The go-to-market is sales-led and relationship-driven, with marketing conducted primarily through Instagram, Facebook, content marketing (free creative themed activity packs), and word-of-mouth referrals. Regulatory positioning is central: the firm holds required LRK and PRK registrations, is subject to annual GGD inspections, and actively participates in sector advocacy through Brancheorganisatie Kinderopvang and VGOB.

Name

Gastouderbureau Kinderoase

Legal name

Gastouderbureau Kinderoase BV

Website

https://kinderoase.nl

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Gastouderbureau Kinderoase is a Dutch childcare intermediary founded in 1998 that matches families with licensed home-based gastouders and in-home nannies, operating across 10+ municipalities with 48–52 caregivers serving 184 children, supplemented by an in-house caregiver training academy and franchise program.

Ownership category

akta.pro rank

Product category

Childcare Services

NAICS

Child Care Services (62441)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Mixed-Age / Sibling Group Home Daycare (EDACAEAF)

akta.pro secondary industries

Infant & Toddler Nanny Services (HSAAABAJ), Part-Time Nanny Services (HSAAABAD), Overnight Nanny Placement & Staffing Services (HSAAADAJ), Temporary / Short-Term Nanny (Fill-In) Services (HSAAABAF), Part-Time / Drop-In Home Childcare (EDACAEAB), Home-Based Infant & Toddler Care (Family Daycare) (EDACAGAD)

Keywords

• Home-based childcare
• Childminder agency services
• Nanny placement services
• Childcare mediation bureau
• Gastouderopvang services

Headquarters

HQ city

Gorinchem, Zuid-Holland

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Bureaukosten (Agency/Matching Fees): Parents pay a fixed monthly agency fee to Kinderoase for matching, mediation, ongoing supervision, administrative support, quality control, GGD inspections, and training coordination. This is a recurring monthly fee, separate from the childcare hours. Example: €1,380 per year in bureaukosten.
2. Childcare Hour Fees (Gastouder Vergoeding): Parents pay an hourly rate directly to the gastouder or nanny for childcare services. Kinderoase provides guidelines on appropriate hourly rates and manages the billing/collection as part of its cashier function (kassiersfunctie), invoicing parents and paying gastouders. The hourly rate is subject to a government maximum (plafondtarief) of €8.49 per hour (2026) for childcare allowance purposes.
3. Franchise Fees (Franche & Free): Entrepreneurial gastouders can join the Franche & Free franchise model, gaining independence in setting their own hourly rates while paying a franchise fee to Kinderoase for administrative, legal, pedagogical, and marketing support.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Gastouderbureau Kinderoase is a Dutch childminder agency that mediates between families and licensed gastouders (childminders) and nannies, providing home-based childcare for children aged 6 weeks to 13 years. The agency matches families with caregivers, handles administrative tasks such as hour registration, invoicing, and government subsidy applications, and ensures regulatory compliance through LRK registration and GGD inspections. It also offers the Kinderoase Academy training program, the Franche & Free franchise model, and supplementary themed activity content.

Product overview

Gastouderbureau Kinderoase operates as a childcare intermediary platform offering two primary service models: Gastouderopvang (home-based childcare at gastouder residences) and Nanny Service (in-home care at parents' homes). The company provides supplementary services including the Kinderoase Academy for training future childcare providers, the Franche & Free franchise program for independent operators, and free creative themed activity packs. The platform facilitates matching between families and caregivers, handles administrative tasks including hour registration, invoicing, and payments, and ensures quality through regular inspections, training requirements, and GGD certification. The ecosystem connects approximately 48 gastouders and nannies serving 184 children across the Netherlands.

Differentiator

Problem solved

Functional benefit

Brands

• Nanny Service: A service component where nannies provide childcare at parents' homes, part of the Kinderoase family childcare offering.
• Franche & Free
• Kinderoase Academy

Products and services

• Gastouderopvang (Home-based childminder care) Home-based childcare where licensed gastouders (childminders) provide personalized care in their own homes for children aged 6 weeks to 13 years, with flexible 24/7 availability and a maximum of 6 children per location. For Dutch working parents seeking a warm, small-scale alternative to institutional daycare.
• Nanny Service (In-home nanny care) In-home nanny service where professional caregivers provide childcare at the family's own residence, functioning as an integrated part of the household and caring for children on a flexible, multi-day basis. For Dutch families who prefer care delivered in their own home environment.
• Kinderoase Academy (Training program) Proprietary 8-month training academy that trains and certifies aspiring gastouders and nannies, leading to a full diploma in childcare with work experience placements. For individuals seeking formal qualification as a childminder or nanny.
• Franche & Free Franchise Formula Franchise program that allows gastouders and nannies to operate independently under the Kinderoase umbrella, including administration, risk assessments, training, certification, and legal support, while setting their own hourly rates. For entrepreneurial caregivers seeking to run their own childcare business with brand and back-office support.
• Creatieve Thema's (Creative themed activity packs) Free downloadable themed activity packs for children covering Dutch seasonal topics such as De Koe, Lente, Winter, Pasen, Sinterklaas, Koningsdag, and Rupsje Nooitgenoeg, with activities including crafts, songs, games, reading, and vocabulary exercises. For gastouders, nannies, and families as a value-add resource.

Quantifiable outcome

• 184 children currently in care across the network
• +3 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Brancheorganisatie KinderopvangcoreStrategic or Co-development PartnerKinderoase is an affiliated member of the Brancheorganisatie Kinderopvang (Branch Organization Childcare), the largest industry association for childcare in the Netherlands. The association represents the sector's interests vis-à-vis the Ministry, GGD Nederland, Belastingdienst, and other government bodies. As a member, Kinderoase participates in policy discussions and receives updates on regulatory changes affecting the childcare sector.
• VGOB (Vereniging GastOuderBranche)coreStrategic or Co-development PartnerKinderoase is affiliated with the VGOB, the Gastouder Branch Association, which aims to elevate the quality and visibility of gastouderopvang (childminder care) in the Netherlands, in collaboration with gastouders across the country.
• Family Learning (Da Vinci College)minorImplementation/ SI/ Consulting PartnerFamily Learning is a learning company of the Da Vinci College (MBO level). Kinderoase collaborates with Family Learning to place students from the Helpende Zorg en Welzijn (Healthcare and Welfare Assistant) programme as interns in gastouder families.
• GGD (Gemeentelijke Gezondheidsdienst)coreOthersThe GGD (Municipal Health Service) conducts annual inspections of all Kinderoase childcare locations on behalf of the municipality, ensuring compliance with Dutch childcare quality standards. Kinderoase is inspected as an organization annually and all registered childcare locations are subject to GGD oversight.
• Dutch Municipalities (Gemeenten)coreOthersDutch municipalities (including Hardinxveld-Giessendam, Lingewaal, Drimmelen, Molenlanden, Barendrecht, Neerijnen, Montfoort) oversee the registration of gastouderopvang locations in the Landelijk Register Kinderopvang (LRK) and conduct inspections in cooperation with the GGD. Municipalities may charge legeskosten (administrative fees) to gastouders for registration and inspection.
• Belastingdienst Toeslagen (Tax Authority — Childcare Allowance)coreOthersThe Dutch Tax Authority (Belastingdienst) administers the Kinderopvangtoeslag (childcare allowance) programme, which provides means-tested subsidies to parents covering a significant portion (up to 96%) of childcare costs. Kinderoase helps parents navigate and apply for this subsidy.
• Zuid-Hollandse Centrale Klachtencommissie Kinderopvang (ZCKK)minorOthersKinderoase is affiliated for an indefinite period with the Zuid-Hollandse Centrale Klachtencommissie Kinderopvang (ZCKK) in Rotterdam, an independent complaints body for childcare providers in South Holland. The company also directs unresolved complaints to the Geschillencommissie Kinderopvang.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• PIT kinderopvang: Established Dutch childcare provider operating daycare centers and home-based childcare services. Comparable as a competing regional childcare operator serving Dutch families under the same regulatory framework as Kinderoase.
• Smallsteps Kinderopvang: Dutch childcare chain with multiple locations offering daycare, after-school, and gastouder services. Comparable as a competing provider of regulated Dutch childcare services under the same subsidy and regulatory regime.
• Partou: One of the largest Dutch daycare chains operating hundreds of kinderdagverblijven (daycare centers) and buitenschoolse opvang locations nationwide. Comparable as a major Dutch childcare provider, but competes through institutional scale rather than Kinderoase's home-based gastouder model.
• Gro-up Kinderopvang: Major Dutch childcare organization offering daycare, after-school care, and gastouderbureau services across multiple regions. Comparable as a competing provider of both institutional and home-based childcare under the Dutch kinderopvangtoeslag framework.
• KidsFoundation: Large Dutch childcare organization operating multiple brands (including Blosse) across daycare, after-school care, and gastouder services. Comparable as a multi-brand Dutch childcare provider with both institutional and home-based offerings, but at significantly greater scale than Kinderoase.
• Bink Kinderopvang: Dutch childcare organization offering daycare, after-school, and home-based gastouder services in multiple regions. Comparable as a competing Dutch childcare intermediary and daycare provider with overlapping geographic presence in parts of Zuid-Holland.

Direct peers

• TopNanny: Dutch nanny placement and childcare services platform that matches families with qualified in-home nannies and gastouders. Directly comparable to Kinderoase's Nanny Service sub-brand, serving the same Dutch consumer need for personalized in-home childcare through a similar matching/mediation model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/kinderoasekinderopvang
• Instagraminstagram.com/kinderoase
• LinkedInlinkedin.com/company/gastouderbureau-kinderoase

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gastouderbureau Kinderoase