Topnanny
Topnanny.es is a free two-sided web marketplace that connects Spanish families seeking childcare with nannies, babysitters, and caregivers, monetized through advertising and optional paid passes for direct contact details.
- Company typePrivate
- Founded-
- HeadquartersMadrid, Spain
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
What Topnanny does
Topnanny.es, operating in Madrid, Spain, is a two-sided web marketplace that connects families seeking childcare with nannies, babysitters, mother-day care professionals, au pairs, and other caregivers. The platform is self-serve and free for both sides to post profiles, search listings, and exchange messages through the website's built-in inbox, with no commission charged on the underlying childcare service. The platform adds light trust mechanisms in the form of identity, email, phone, and social profile verification, plus reference displays, and supports a content library of guides covering nanny contracts, shared-nanny arrangements, cost calculators, and payment methods. The founding team is two people: Alexis, who created the platform while looking for childcare for his own three daughters and who also writes the code and maintains the site, and Ines, who handles email support.
The platform's go-to-market is entirely organic and SEO-driven, with city-level landing pages indexing local supply across Spain's major metros (Madrid, Barcelona, Valencia, Sevilla, Malaga, Zaragoza, Murcia, Valladolid, Vigo, and others). Revenue comes from two narrow streams: advertising shown to free users and optional paid "passes" that unlock direct phone numbers and allow caregivers to highlight their profiles. The company positions itself as the first nanny website on the Internet and explicitly avoids the agency model, pushing families and caregivers to formalize employment contracts directly. The operating footprint is limited to Spain, with no physical offices, mobile apps, or disclosed institutional funding.
The product surface has been extended horizontally through a related brand, Topayuda, which uses similar listings infrastructure to surface tutors, pet sitters, household help, gardening and DIY providers, and senior caregivers. Topnanny.es discloses 350,000+ recommendations and 354 verified reviews at a 4.6/5 average rating, but no revenue, headcount, GMV, or transaction figures are publicly available, and the company appears to remain a bootstrapped, founder-operated entity.
Topnanny firmographics
Firmographics- Name
- Topnanny
- Legal name
- Topnanny.es
- Website
- https://topnanny.es
- Company type
- Private
- Operating status
- Operating
- Short description
- Topnanny.es is a free two-sided web marketplace that connects Spanish families seeking childcare with nannies, babysitters, and caregivers, monetized through advertising and optional paid passes for direct contact details.
- Ownership category
- akta.pro rank
Topnanny industry classification
Industry- Product category
- Online Childcare Marketplace
- NAICS
- Child Care Services (62441)
- SIC
- Services-Child Day Care Services (8351)
- akta.pro primary industry
- General Babysitter/Nanny Placement Agencies (HSAAALAA)
- akta.pro secondary industries
- Full-Time Nanny Placement Agencies (HSAAALAB), Nanny Agency / Placement Services (HSAAABAN), Au Pair & Live-In Care Placement Agencies (HSAAALAG)
Keywords
Where Topnanny is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Markets served
Topnanny business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales
Revenue model
- Premium Profile Features: Optional paid features allow caregivers to highlight their profiles or access phone numbers of families through passes. Families can purchase passes to access contact phone numbers.
- Advertising Revenue: The free version includes advertisements which generate revenue to support the platform operations. The company explicitly states this advertising revenue is what allows them to continue operating the free service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free tier for all users |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Topnanny product offering
Product offeringCore offering
Topnanny.es is a two-sided online marketplace that connects families seeking childcare with nannies, babysitters, mother-day care providers, au pairs, and caregivers across Spain. Both families and caregivers can register, post profiles or job ads, search listings, and exchange messages for free; the platform charges no commission on childcare services. Revenue is generated by optional paid passes that unlock phone-number contact and profile highlighting, supported by advertising on the free experience.
Product overview
Topnanny.es is a marketplace platform for childcare and care services, described as 'la primera web de niñeras en Internet' (the first nanny website on the Internet). The core product is a listings marketplace where families can post job offers for childcare, and caregivers can create profiles offering their services. The platform operates on a freemium model where basic features (posting ads, messaging, scheduling interviews) are free, while premium features like profile highlighting and accessing phone numbers require payment. The service extends beyond childcare to include elder care, tutoring, household help, gardening, DIY, and pet care.
Differentiator
Problem solved
Functional benefit
Brands
- Topayuda: Related services covering tutoring, pet care, home services, and senior care.
Products and services
- Topnanny.es Marketplace A two-sided online marketplace that connects families seeking childcare with nannies, babysitters, mother-day care professionals, au pairs, and caregivers. Families can post job ads and browse caregiver profiles; caregivers can create profiles showcasing experience, training, references, and availability. Messaging, profile posting, and search are free; paid passes unlock phone-number contact and profile highlighting. The service is delivered via the topnanny.es website and includes ancillary categories such as elderly care, tutoring, household help, gardening, DIY, and pet care.
Quantifiable outcome
- 350,000+ people recommend Topnanny.es
- +1 more outcomes
Companies that use Topnanny
Customer profileSegments4 records
Ideal customer profiles3 records
Topnanny technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Topnanny partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights3 records
Topnanny competitors and assessment
Company assessmentRegional players
- Cronoshare: Spain-focused professional services marketplace that spans childcare, tutoring, elder care, and home services; competes for the same Spanish SMB and family audience and overlaps Topnanny's broader home-services positioning.
- ProntoPro: Originally Italian, now active in Spain, ProntoPro is a marketplace for home and personal services professionals including childcare and tutoring; competes with Topnanny for the same Spanish families seeking verified caregivers.
Broad incumbents
- Care.com: Global, US-listed incumbent in caregiver matching (childcare, elder care, pets, housekeeping) with a subscription-based monetization model; broader portfolio player but defines the category economics against which Topnanny's free model is benchmarked.
- Urban Company (formerly UrbanClap / Helpling): Global home-services SuperApp platform offering cleaning, childcare, and personal care across multiple geographies; adjacent in operating model (verified professional marketplace) but broader in scope and significantly larger scale.
Direct peers
- Yoopies: Paris-based care services marketplace with a Spanish site (yoopies.es) covering nannies, babysitters, tutors, and elder care; matches Topnanny's horizontal care-marketplace thesis and competes head-on for Spanish families and caregivers.
- Babysits: Amsterdam-headquartered childcare marketplace operating across Spain and Europe, connecting families with babysitters and nannies via profile listings, messaging, and identity verification — closely mirroring Topnanny's core product and Spain-relevant audience.
- Sittercity: US-headquartered marketplace for nannies, babysitters, and sitters with background-check and premium subscription tiers; closely aligned two-sided marketplace model and safety tooling, operating in English-language markets.
- Sitly: European childcare platform with a dedicated Spanish site (sitly.es) that lets families find nannies, babysitters, and tutors; directly comparable two-sided marketplace model, Spanish-language user base, and trust-and-verification positioning.
- Nanny Lane: US-based nanny and babysitter placement marketplace with background-check and identity-verification features; comparable marketplace mechanics and trust tooling, though operating in English-language markets.
Emerging players
- Habibi (family services platforms): Emerging regional childcare and family-services platform operating in MENA and increasingly Europe; comparable vertical focus on verified caregivers and parent-trust tooling, though at a much earlier stage and smaller scale than Topnanny.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Topnanny social profiles
Digital presenceTopnanny financial estimates
Financial estimateRevenue estimate
Valuation estimate
Topnanny leadership team
Management profileNumber of profiles
Profiles2 records
Topnanny funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Topnanny M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Topnanny
What does Topnanny do?
Topnanny.es is a two-sided online marketplace that connects families seeking childcare with nannies, babysitters, mother-day care providers, au pairs, and caregivers across Spain. Both families and caregivers can register, post profiles or job ads, search listings, and exchange messages for free; the platform charges no commission on childcare services. Revenue is generated by optional paid passes that unlock phone-number contact and profile highlighting, supported by advertising on the free experience.
Is Topnanny a public or private company?
Topnanny is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Topnanny founded?
Topnanny was founded in -1.
Where is Topnanny based?
Topnanny is headquartered in Madrid, Spain, in the Europe region.
How does Topnanny make money?
Two revenue lines are on record. Premium Profile Features are the primary driver. The others are advertising Revenue.
Who are Topnanny's main competitors?
Regional players on record are Cronoshare and ProntoPro. Broad incumbents are Care.com and Urban Company (formerly UrbanClap / Helpling). Direct peers are Yoopies, Babysits, Sittercity, Sitly and Nanny Lane. Habibi (family services platforms) is listed as an emerging player.
Does Topnanny have an API?
No public API is recorded for Topnanny.
What industry is Topnanny in?
Topnanny's product category is Online Childcare Marketplace. Its primary akta.pro industry code is HSAAALAA, General Babysitter/Nanny Placement Agencies, with a secondary code of HSAAALAB, Full-Time Nanny Placement Agencies. Its NAICS code is 62441 and its SIC code is 8351.