Kind Minds Family Wellness

What Kind Minds Family Wellness does

Kind Minds Family Wellness (KMFW) is a Black-led, nonprofit community organization founded in 2020 by Ajirioghene Evi and headquartered at 2 King Street West, Suite 100, Kitchener, Ontario. Its mission is to transform the personal narratives of Black individuals by supporting their navigation of systems and fostering holistic wellness and self-actualization. The organization delivers culturally grounded counseling and therapeutic support to Black-identifying individuals, families, youth (ages 12-21 via BYIP and UJIMA), children (Mmofra storytelling, ages 0-12), seniors (Wazee), men (Isibaya Samadoda), women survivors of gender-based violence (Kungiyar Mata / Healing Horizon), and newcomers, alongside age-segmented adult groups (Fambul Tok, Odọ youth groups, Kibliv Book Club). Services are delivered via in-person appointments at the Kitchener HQ, virtually, and at community venues such as libraries, churches, and parks across the Waterloo Region.

The service portfolio is rounded out by personalized system navigation support, advocacy and anti-racism training workshops for service-provider clients, evidence-based research and consultancy, community support and engagement (food, housing, transportation, employment), and an annual Black Excellence Awards Gala. The underlying technology stack is a standard nonprofit configuration: Google Forms for client intake and counseling forms, Firebase for media and asset storage, and a Squarespace-based website, with no proprietary platform or AI/ML layer disclosed. KMFW sits inside a curated ecosystem of 24+ community partners including hospitals, food banks, libraries, Conestoga College, the University of Waterloo, Wilfrid Laurier University, the Sexual Assault Support Centre of Waterloo Region, Black Health Alliance, and Onyx Initiative, which function as referral and distribution channels.

KMFW operates as a nonprofit whose revenue streams are donations and charitable contributions (e.g., a $40,000 4th Anniversary Fundraiser goal in August 2024), grant funding (including the KWCF Racial Equity Fund), and fees from paid DEIB and anti-racism training workshops. Counseling and community programs are offered on a sliding-scale or free basis with pricing not publicly disclosed, and the customer base is highly diversified across individual end-users, organizational training buyers, and grant funders. Customer concentration is therefore low, and growth is moderated by grant cycles and donation inflows rather than enterprise contracts.

Name

Kind Minds Family Wellness

Legal name

Kind Minds Family Wellness

Website

https://kindmindsfamilywellness.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Kind Minds Family Wellness is a Black-led, Canadian nonprofit founded in 2020 that delivers culturally grounded counseling, youth, senior, and women's support programs, system navigation, and anti-racism training to Black individuals, families, and communities in the Waterloo Region and surrounding Ontario markets.

Ownership category

akta.pro rank

Product category

Community Mental Health and Wellness Services

NAICS

Other Individual and Family Services (624190), Child and Youth Services (62411)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Couples & Family Therapy Teletherapy Platforms (HLALAEAG)

akta.pro secondary industry

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

Keywords

• Culturally grounded counseling
• Afrocentric mental health
• Community wellness programs
• Anti-racism training workshops
• System navigation support

Headquarters

HQ city

Kitchener

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Charitable Contributions: KMFW relies on donations from individuals and organizations to sustain culturally grounded counseling and community programs. The organization runs fundraising campaigns such as their 4th Anniversary Fundraiser with a goal of $40,000.
2. Grant Funding: As a nonprofit serving the Black community, KMFW receives funding from community foundations including KWCF Racial Equity Fund and other institutional funders to support programs and operations.
3. Training and Workshop Fees: The organization offers culturally-informed educational workshops and training to service providers and organizations, including standard 8-hour inclusivity training and specialized workshops on diversity, equity, inclusion, belonging, and access.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Kind Minds Family Wellness provides culturally grounded Afrocentric counseling and therapeutic support delivered by licensed, trauma-informed Black professionals, supplemented by age-specific educational groups, youth mentorship, system navigation support, and anti-racism/DEIB training workshops. Its core customer base is Black-identifying individuals and families in the Waterloo Region seeking mental health and wellness services that acknowledge their cultural identity and lived experiences.

Product overview

Kind Minds Family Wellness (KMFW) is a Black-led nonprofit organization offering a comprehensive portfolio of culturally grounded wellness programs and services for the Black community in the Kitchener-Waterloo Region. The core offering is Culturally Grounded Counseling (Afrocentric counseling) supplemented by a broad suite of age-specific educational groups and programs: Mmofra (children's storytelling), Wazee (seniors), Isibaya Samadoda (Black men's circles), Fambul Tok (adult groups), Odọ (youth groups), and Kungiyar Mata/Healing Horizon (women's support). The Black Youth Impact Program (BYIP) and UJIMA Youth Network provide structured psychoeducational and peer-led youth development. These are supported by system navigation, advocacy and anti-racism training workshops, community support and engagement, research and consultancy, and the annual Black Excellence Awards Gala. All offerings are rooted in culturally responsive, evidence-informed, and trauma-informed approaches tailored to the lived experiences of Black individuals and families.

Differentiator

Problem solved

Functional benefit

Products and services

• Culturally Grounded Counseling

Quantifiable outcome

• 75%+ increase in Black-identifying new residents to Waterloo Region (2016-2021), demonstrating growing need for culturally responsive services
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

24 partnerships are on record, tiered core and minor.

• Family Service OntariocoreStrategic or Co-development PartnerCommunity partner collaborating on family wellness initiatives and shared services for the Black community in Ontario.
• Great Kitchener Waterloo Chamber of CommercecoreStrategic or Co-development PartnerCommunity partner providing business networking and economic development support for the Waterloo Region.
• Black Health AlliancecoreStrategic or Co-development PartnerNational community partner working to improve the health and well-being of Black communities in Canada.
• African Family Revival Organization (AFRO)coreStrategic or Co-development PartnerCommunity partner providing African family support and cultural programming.
• Sexual Assault Support Centre of Waterloo Region (SASCWR)coreStrategic or Co-development PartnerPartner in Healing Horizon women's support group program for survivors of gender-based violence, providing 8-week support groups for Black and racialized women.
• Canadian Aweil Youth Association (CAYA)coreStrategic or Co-development PartnerYouth-focused community partner supporting Black youth development initiatives.
• Kinbridge Community AssociationminorStrategic or Co-development PartnerLocal community association providing neighborhood-based support and resources.
• Onyx InitiativecoreStrategic or Co-development PartnerOrganization focused on Black professional development and career advancement.
• Conestoga CollegecoreStrategic or Co-development PartnerEducational institution partner supporting training, workshops, and educational programming.
• Kitchener Public LibrarycoreStrategic or Co-development PartnerDistribution partner for #RacialEquityWR lawn signs and venue for community programming including children's groups.
• African Women AlliancecoreStrategic or Co-development PartnerAlliance of African women organizations supporting women's wellness and empowerment.
• Cambridge Food BankminorStrategic or Co-development PartnerFood security partner providing support for community members navigating resource access.
• Food Bank of Waterloo Region (FBWR)minorStrategic or Co-development PartnerRegional food security partner supporting resource navigation services.
• Greenway-Chaplin Community CentreminorStrategic or Co-development PartnerCommunity venue partner for programs and events in Waterloo Region.
• Camino Wellbeing + Mental HealthcoreStrategic or Co-development PartnerMental health partner supporting wellness initiatives in Waterloo Region.
• Community Justice InitiativescoreStrategic or Co-development PartnerRestorative justice organization supporting community wellness and conflict resolution.
• Centre for Mutual WellbeingcoreStrategic or Co-development PartnerWellbeing center partner supporting mental health and cultural wellness initiatives.
• Child Witness CentrecoreStrategic or Co-development PartnerOrganization supporting children who have witnessed violence or trauma.
• African Community Wellness Initiative (ACWI)coreStrategic or Co-development PartnerCommunity wellness initiative focused on African diaspora health and well-being.
• Porchlight Counselling and Addiction ServicescoreStrategic or Co-development PartnerCounseling and addiction services partner supporting holistic wellness.
• Social Development Centre Waterloo RegioncoreStrategic or Co-development PartnerSocial development organization supporting community advancement initiatives.
• University of WaterloocoreStrategic or Co-development PartnerAcademic partner supporting research, consultancy, and educational programming.
• The Healing of the Seven GenerationscoreStrategic or Co-development PartnerIndigenous-focused organization providing culturally grounded healing and wellness support.
• Wilfrid Laurier UniversitycoreStrategic or Co-development PartnerAcademic institution partner supporting research, education, and community engagement.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Family Service Toronto: A large, established Ontario family service agency offering counseling, youth programs, and community supports. KMFW is a partner of Family Service Ontario. Comparable as a competitor/collaborator in family counseling, but Family Service Toronto serves a broader population and lacks KMFW's Afrocentric specialization.
• Canadian Mental Health Association (CMHA): A nationwide mental health charity providing counseling, education, and advocacy. Comparable to KMFW in mental health service delivery, but CMHA operates at much larger scale and does not specialize in Black community cultural competency.

Direct peers

• Black Health Alliance: A national not-for-profit advancing Black health and well-being in Canada through research, policy, and community programs. Highly comparable to KMFW in mission, target population, and advocacy+service blend. KMFW is listed as a partner.
• Black Youth Helpline: A Canadian nonprofit providing mental health and wellbeing services, referrals, and resources for Black youth and families. Comparable to KMFW in focus on Black youth empowerment and culturally responsive mental health support.
• Flemingdon Health Centre: A Toronto-area community health centre serving a diverse, immigrant-heavy population including significant Black communities. Comparable to KMFW in community-based health/counseling delivery and newcomer support, though with a broader multicultural focus.
• Caribbean African Canadian Social Services (CAFCAN): A Toronto-based nonprofit serving Black Caribbean and African Canadian communities with social services, youth programming, and newcomer support. Comparable to KMFW in target demographic, programming mix, and reliance on community grants.
• TAIBU Community Health Centre: A Black-led, community-governed health centre in Toronto serving Black and racialized communities. Directly comparable to KMFW in target population, culturally-grounded primary care model, and Ontario-based community health focus.
• Women's Health in Women's Hands (WHIWH): A Black-women-led community health centre in Toronto providing healthcare and mental wellness services to Black and racialized women. Comparable to KMFW in cultural specialization and women-focused programming such as Healing Horizon.
• African Community Wellness Initiative (ACWI): A Black-led Canadian nonprofit focused on the health and well-being of African diaspora communities. Directly comparable to KMFW as a community-based wellness organization serving Black populations with culturally grounded programming.
• Strides Toronto: A Toronto-based Black mental health service provider offering therapy and wellness programming for Black communities. Comparable to KMFW in Afrocentric mental health services and Black-led clinical model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kind-minds-family-wellness

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kind Minds Family Wellness