Kindred Place

What Kindred Place does

Kindred Place is a Memphis-based, nonprofit family counseling and support center operating as a program under SchoolSeed Foundation. Founded in 1984 (with family services dating to 1980), it was acquired by SchoolSeed in July 2024 after nearly closing, then reopened in January 2025 and has since served more than 1,000 individuals, the majority of them children. Its core services include Individual Therapy, Group Counseling (Nurturing Parent, Domestic Violence, Anger Management, Couples to Co-Parent, Paint & Process), Family Coaching, Parent Training Programs, Educational Workshops, and Supervised Visitation. Services are delivered in English and Spanish at its single location at 2180 Union Ave., with intake available by phone, online form, and in person.

The underlying technology is intentionally light: a bilingual website with an online intake form (save-and-return capable) and standard client scheduling, with no public API, mobile app, or proprietary platform components. Differentiation rests on trauma-informed clinical practice, bilingual delivery, and 40+ years of trusted referral relationships with Memphis-area courts, schools, and community agencies rather than on technology.

The business model blends fee-for-service, donation, and grant economics. Revenue streams include insurance reimbursements from BlueCross BlueShield of Tennessee, Cigna, and Aetna; self-pay for uninsured clients; and donations (online, plus securities and cryptocurrency gifts processed through SchoolSeed Foundation). Go-to-market is community-led, relying on institutional referrals, word of mouth, and community events such as the annual Tee Off Against Child Abuse golf tournament. Operating geography is limited to the Memphis metropolitan area and Shelby County.

Name

Kindred Place

Legal name

Kindred Place

Website

https://kindred-place.org

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Kindred Place is a Memphis-based nonprofit family counseling center, operating under SchoolSeed Foundation since 2024, providing bilingual individual therapy, group counseling, parent training, and supervised visitation to children, adults, and families in the Memphis area.

Ownership category

akta.pro rank

Headquarters

HQ city

Memphis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Insurance Payments: Kindred Place accepts BlueCross BlueShield of Tennessee, Cigna, and Aetna insurance plans for eligible services, generating revenue through health insurance reimbursements.
2. Self-Pay: Self-pay options available for clients without insurance coverage or whose insurance is not accepted.
3. Donations and Charitable Contributions: Accepts donations online and securities/cryptocurrency gifts through SchoolSeed Foundation to support operations and free/reduced-cost services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Kindred Place is a nonprofit family counseling center in Memphis, Tennessee that delivers individual therapy, group counseling, family coaching, parent training programs, educational workshops, and supervised visitation services. Services are offered in English and Spanish and target children, adults, parents, and families dealing with mental health challenges, trauma, domestic violence, parenting issues, and custody-related needs.

Product overview

Kindred Place operates as a family counseling and support center offering a unified suite of mental health and family stability services. The core offerings include Individual Therapy, Group Counseling (with programs like Nurturing Parent, Domestic Violence Group, Anger Management, and Paint & Process), Family Coaching, Parent Training Programs (in English and Spanish), Educational Workshops, and Supervised Visitation. Services are available in both English and Spanish, with bilingual counseling support. The organization reopened in January 2025 under SchoolSeed Foundation's stewardship and served over 1,000 individuals in its first year. Intake is managed through online forms and phone scheduling.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Therapy Personalized one-on-one counseling for children and adults addressing anxiety, depression, trauma, ADHD, domestic violence, anger management, and other mental health challenges. Delivered by licensed counselors with bilingual English/Spanish capacity.
• Group Counseling Supportive group sessions focused on parenting challenges, adolescent behavior, and coping with life transitions. Includes programs such as Nurturing Parent, Domestic Violence Group, Anger Management, and Couples to Co-Parent.
• Family Coaching Collaborative family sessions aimed at improving communication, resolving conflicts, and strengthening bonds between family members.
• Parent Training Programs Hands-on workshops equipping parents with strategies for positive discipline and healthy child development, available in both English and Spanish.
• Educational Workshops Community seminars on child development, conflict resolution, and effective parenting techniques for families and individuals in the Memphis community.
• Supervised Visitation Safe exchange monitoring and supervised visitation services facilitated by trained professionals to ensure child safety during family visits, often used by court-referred families.

Quantifiable outcome

• 1,000+ individuals served in first year under SchoolSeed (2025)
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• BlueCross BlueShield of TennesseecoreGTM or Marketing Partner · 10 June 2026Kindred Place now accepts BlueCross BlueShield of Tennessee for eligible services. Currently accepts Self-Pay and BlueCross BlueShield of Tennessee while actively working to expand insurance partnerships.
• CignacoreGTM or Marketing Partner · 26 December 2025Kindred Place now accepts Cigna Insurance for eligible services, expanding access to mental health and family support services.
• Exchange Club of Greater MemphisflagshipStrategic or Co-development Partner · 26 September 2025Annual partnership for the Tee Off Against Child Abuse Charity Golf Tournament held at Memphis National Golf Club. Event raised vital funds for SchoolSeed Foundation and Kindred Place, drawing nearly 100 golfers including business leaders and community advocates.
• SchoolSeed FoundationcoreStrategic or Co-development Partner · 1 July 2024SchoolSeed Foundation acquired and restored Kindred Place in July 2024, reopening the center in January 2025. SchoolSeed provides fiscal oversight, governance, and strategic leadership. Under SchoolSeed's stewardship, Kindred Place served 1,000+ individuals in its first year.
• AetnaminorGTM or Marketing PartnerListed as an accepted insurance provider alongside BlueCross BlueShield of Tennessee and Cigna.
• Tournament Sponsors (State Systems, First Horizon, Nike, Coca-Cola Consolidated, TNT Sound, Flash Staffing, Select Wealth, Merrill Lynch)minorGTM or Marketing PartnerCorporate sponsors for the Tee Off Against Child Abuse Charity Golf Tournament supporting Kindred Place and SchoolSeed Foundation.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Youth Villages: Memphis-based nonprofit providing residential and community-based services for children and families with emotional, behavioural, and mental-health needs. Directly comparable in Memphis geography, nonprofit model, and family-focused service mix.
• Porter-Leath: Memphis-based nonprofit offering early-childhood education, family support, and counselling services. Comparable as a fellow Memphis nonprofit serving children and families with mixed insurance and charitable funding.
• Cherokee Health Systems: Tennessee-based Federally Qualified Health Center providing integrated behavioural health, primary care, and family services. Comparable mission, integrated-care model, and Tennessee footprint with mixed reimbursement and grant funding.
• Catholic Charities USA: National nonprofit network with local affiliates (including West Tennessee) providing counselling, family support, and case management. Highly comparable mission, service mix, and nonprofit/donation-plus-grant funding model.
• Nurture the Next: Tennessee-based nonprofit strengthening families through home visitation, parent education, and family-support programmes. Comparable family-services mission, Tennessee presence, and nonprofit funding model focused on parenting and child welfare.

Broad incumbents

• Talkspace: National online therapy platform serving individuals and couples. Comparable mental-health service offering but delivered digitally nationwide rather than via a localised in-person model.
• BetterHelp: Largest online counselling platform globally, serving individual clients across all 50 states. Overlaps Kindred's individual-therapy category but operates at digital national scale versus Kindred's single physical Memphis site.
• LifeStance Health: One of the largest outpatient mental-health provider networks in the US, offering therapy and counselling across multiple states. Comparable therapy/counselling service category but operates as a multi-site for-profit incumbent rather than a single-site nonprofit.
• Headspace Health: Digital mental-health platform combining self-guided content and live therapy. Overlaps Kindred's mental-health service category but operates nationally via app-based delivery rather than local in-person care.

Others

• Le Bonheur Children's Hospital: Memphis-based pediatric hospital with associated social work, behavioural-health, and family-support services. Comparable Memphis footprint and family-focused mission, but a hospital rather than a counselling center.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kindred-place-901

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kindred Place