Kinedo UK
Kinedo UK is a UK showering and bathroom wall-panel specialist, operating as a trading brand of SFA Saniflo UK Ltd. It designs and distributes shower enclosures, cubicles, trays, walk-ins, the Kinewall panel range, and accessible bathing solutions through a 250+ showroom/installer network and direct e-commerce.
- Company typePrivate
- Founded-
- HeadquartersWatford, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Kinedo UK does
Kinedo UK is a United Kingdom–focused showering and bathroom wall-panel specialist operating as a trading brand of SFA Saniflo UK Ltd, a wholly-owned subsidiary of the privately-held French industrial group SFA Group. The company designs, markets, and distributes shower enclosures (Smart Design, Kinestyle ranges), shower cubicles (Brooklyn, Consort, Eden, Horizon, Kinemagic), shower trays (Kinerock Evo, Kinemoon, Kineline, Kinediva) using a proprietary Biolex mineral composite, walk-in panels (Solo 6/8/10/C/P/S and Design variants), the Kinewall aluminium-composite bathroom wall panel range (over 70 designs manufactured in Nantes), the Kineduo walk-in bath with shower, and the Modulo/Modulo XL en-suite solutions. Its product engineering emphasises silicone-free installation, PN24 anti-slip certification, and Cristal Plus anti-limescale glass treatment.
The business operates a hybrid go-to-market model: a 250+ approved showroom and installer network across the UK is the primary distribution channel, complemented by an exclusive UK Kinewall stockist agreement with Ideal Bathrooms, direct e-commerce via the kinedo.co.uk website with a Kineduo product configurator, and dedicated professional portals for installers, specifiers, and the hotel/hospitality segment. Quote-based, non-transactional pricing dominates, with customer engagement via brochures, callbacks, and showroom visits. Kinedo UK is managed by David Cook (Managing Director for both Kinedo and Saniflo UK) from a Watford headquarters; manufacturing is anchored at the 30,000m² parent-group site near Nantes, France. The brand is backed by Saniflo's parent-group heritage (operating since 1956), SFA Group's EcoVadis Bronze Medal (2025, top 35% of companies assessed), and ISO 9001/14001/45001 certifications across the group.
Kinedo UK firmographics
Firmographics- Name
- Kinedo UK
- Legal name
- SFA Saniflo UK Ltd
- Website
- https://kinedo.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Kinedo UK is a UK showering and bathroom wall-panel specialist, operating as a trading brand of SFA Saniflo UK Ltd. It designs and distributes shower enclosures, cubicles, trays, walk-ins, the Kinewall panel range, and accessible bathing solutions through a 250+ showroom/installer network and direct e-commerce.
- Ownership category
- akta.pro rank
Kinedo UK industry classification
Industry- Product category
- Bathroom Fixtures & Showering Solutions
- SIC
- Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)
- akta.pro primary industry
- Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms (CRAIAFAD)
- akta.pro secondary industries
- Kitchen & Bath Installation & Project Services (Retail + Install) (CRAIAFAH), Shower Remodel & Installation (Walk-in, Tile, Glass Enclosures) (HSAPABAB), Kitchen & Bath Accessories & Hardware (Pulls, Hinges, Organizers) Retail (CRAIAFAI)
Keywords
Where Kinedo UK is headquartered
LocationHeadquarters
- HQ city
- Watford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Kinedo UK business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Shower Enclosures, Cubicles and Trays: Kinedo generates revenue through the sale of physical shower enclosures, shower cubicles, shower trays, walk-in panels, and bathroom wall panels. These are one-time purchase products sold through showrooms, installers, and direct website sales.
- Kineduo Walk-In Baths: The Kineduo shower bath is sold with various configuration options and optional extras including taps, showers, screens, grab bars, and seats, providing upsell opportunities on the base product.
- Shower Tray Accessories: Shower trays sold in various colours (Anthracite, Beige, Black, Grey, Marine Blue, Sable, White), shapes (Square, Quadrant, Rectangle), and sizes, with cuttable options for custom installations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | B2C and B2B product sales through showrooms and installers |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Kinedo UK product offering
Product offeringCore offering
Kinedo UK designs, manufactures, and distributes showering and bathroom solutions including shower enclosures, shower cubicles, shower trays, walk-in shower panels, bathroom wall panels, walk-in baths, and modular en-suite units. The company serves both homeowners and trade professionals through a network of 250+ UK showrooms and installers, supported by direct e-commerce and dedicated professional/trade channels.
Product overview
Kinedo UK offers a comprehensive portfolio of bathroom and showering solutions spanning multiple product categories. The core offerings include shower enclosures (Smart Design and Kinestyle ranges featuring pivot, sliding, bi-fold, and saloon door options), shower trays (Kinerock Evo, Kinemoon, Kinemoon Style, Kineline, and Kinediva made from Biolex material), walk-in shower panels (Solo range including Solo 6, Solo 8, Solo 10, Solo C, Solo P, Solo S, Solo Design, and Solo Design+), shower cubicles (Brooklyn, Consort, Eden, Horizon, Kinemagic Design, Kinemagic Serenity, Kinemagic Serenity+, Kineprime Glass, Kineprime Contract, and Moonlight), and bathroom wall panels (Kinewall with over 70 designs in aluminium composite). Additional products include the Kineduo walk-in bath with shower for accessible bathing, and Modulo/Modulo XL en-suite solutions. All products carry the backing of Saniflo brand innovation, quality, and reliability. The company operates as part of the SFA Group and holds EcoVadis Bronze Medal certification.
Differentiator
Problem solved
Functional benefit
Brands
- Kinerock Evo: Premium shower tray with stone effect finish, made from Biolex for textured anti-slip surface
- Kinemoon
- Kinemoon Style
- Kineline
- Kinediva
- Brooklyn
- Consort
- Eden
- Horizon
- Kinemagic Design
- Kinemagic Serenity
- Kineprime Glass
- Moonlight
- Smart Design
- Kinestyle
- Solo
- Kinewall
- Kineduo
Products and services
- Kinedo Shower Trays A range of cuttable shower trays made from proprietary Biolex mineral composite, including Kinerock Evo (stone-effect premium), Kinemoon (cuttable, for flat/raised/wetroom installs), Kinemoon Style (26mm slim metal waste cover), Kineline (slim granite-effect), and Kinediva (affordable modern design). Available in multiple colours including Anthracite, Beige, Black, Grey, Marine Blue, Sable, and White, in square, quadrant, and rectangle shapes. Features PN24 anti-slip rating.
- Kinedo Shower Enclosures Range of shower enclosures including Smart Design (pivot, sliding, bi-fold, saloon doors in multiple sizes) and Kinestyle (premium range with exposed chrome rollers and industrial-inspired design). Includes sliding doors for recess, pivot doors with side panels, saloon doors, bi-fold doors, and corner entry options for all budgets.
- Solo Walk-in Shower Panels Frameless walk-in shower panel range including Solo 6, Solo 6+, Solo 8, Solo 10 (10mm thick glass), Solo C (sliding), Solo P (pivoting), Solo S (pivoting with splash protection), Solo Design, and Solo Design+. Designed for wetroom installations and open showering experiences.
- Kinedo Shower Cubicles Self-contained shower cubicles in silicone-free, no-tiles designs that can be installed in a day. Range includes Brooklyn (industrial-style), Consort (commercial/multi-user), Eden (frameless), Horizon (family), Kinemagic Design (low-threshold accessible), Kinemagic Serenity (mobility-friendly with grab bars and fold-down seat), Kinemagic Serenity+ (enhanced with magnetic shower and ballerina bar), Kineprime Glass, Kineprime Contract, and Moonlight (compact for en-suites). Treat walls and cubicle including glass panels, doors, and cushioned closing.
- Kinewall Bathroom Wall Panels High-quality bathroom wall panels available in over 70 designs across collections including Minerals & Metals, Nature, Patterns & Geometric, Wood, Signature, and Classic & Colour. Made from aluminium composite (polyethylene core with aluminium layers on either side), waterproof, lightweight, only 3mm thick, and manufactured in Nantes, France. Distributed exclusively in the UK through Ideal Bathrooms.
- Kineduo Walk-in Bath with Shower Shower bath offering step-in access via a hinged, toughened safety glass door. Appeals to both able-bodied and less able users, making bathing and showering easy. Features 10-year warranty, easy maintenance, left or right installation options, anti-limescale properties, and configuration options with optional taps, showers, screens, grab bars, and seats.
- Modulo En-suite Solutions All-in-one bathroom solutions designed for easy installation in a couple of days. Modulo includes a shower and basin; Modulo XL includes a shower, basin, and toilet. Available in sleek black or white with modern design, suitable for adding a functional bathroom to additional spaces.
Quantifiable outcome
- Shower cubicles can be installed and ready to use in just a day (subject to site conditions and installer competency)
- +1 more outcomes
Companies that use Kinedo UK
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Kinedo UK technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Kinedo UK partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Ideal BathroomscoreIdeal Bathrooms serves as Kinedo UK's exclusive official stockist for Kinewall bathroom wall panels in the UK market. The partnership enables customers to purchase selected Kinewall designs and obtain quotes through Ideal Bathrooms' website and physical locations.
- Planet Water FoundationminorSFA Group has partnered with Planet Water Foundation since 2021 to improve global access to safe drinking water. An AquaFill water filtration system was installed at Dan Ha Primary School in Hanoi, Vietnam, including a hygiene education programme for schoolchildren.
- Sulabh School Sanitation ClubminorSFA Group supports the Sulabh School Sanitation Club in India, working to accelerate improvements in school sanitation and hygiene education across Haryana. The collaboration helps create cleaner, healthier learning environments in four schools in the Gurgaon district.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Kinedo UK competitors and assessment
Company assessmentDirect peers
- Triton Showers: UK-based shower manufacturer offering a wide range of electric, mixer, and shower enclosures. Overlaps directly with Kinedo's shower enclosure and cubicle offering.
- Roman Showers: UK manufacturer of shower enclosures, bath screens, and walk-ins. Directly comparable in product category, UK trade channel focus, and customer base.
- Matki Showers: UK manufacturer of premium shower enclosures and walk-in panels. Directly comparable to Kinedo in the walk-in and enclosure category with similar trade channel distribution.
- Roper Rhodes: UK bathroom furniture and shower enclosures brand. Competitor in the bathroom showroom and trade channel with overlapping residential and hotel customer base.
- Crosswater: UK designer bathroom brand offering showers, enclosures, brassware, and accessories. Competes with Kinedo in premium shower enclosures and bathroom specification.
- Aqualisa: UK shower brand specialising in thermostatic and mixer showers, plus enclosures. Competes with Kinedo in the UK shower-retrofit and new-build segments.
- Mira Showers: UK shower manufacturer and brand offering showers, enclosures, and electric showers. Directly competes with Kinedo in UK shower enclosures and cubicles for residential and commercial customers.
Broad incumbents
- Bristan: UK bathroom brassware and shower brand with broad portfolio including showers, taps, and accessories. Overlaps with Kinedo on showering solutions via the same trade and retail channels.
- Ideal Standard: Major UK/EU bathroom brand offering full bathroom suites including shower enclosures, trays, baths, and accessories. Competes with Kinedo across the full bathroom spectrum, with broader portfolio.
Regional players
- Ideal Bathrooms: UK bathroom distributor and Kinedo's exclusive Kinewall stockist. Functions as both partner and adjacent competitor in distributing bathroom products to trade customers across the UK.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Kinedo UK social profiles
Digital presenceKinedo UK compliance and trust
Trust signalCompliance5 records
Kinedo UK financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kinedo UK leadership team
Management profileNumber of profiles
Profiles1 record
Kinedo UK funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kinedo UK M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kinedo UK
What does Kinedo UK do?
Kinedo UK designs, manufactures, and distributes showering and bathroom solutions including shower enclosures, shower cubicles, shower trays, walk-in shower panels, bathroom wall panels, walk-in baths, and modular en-suite units. The company serves both homeowners and trade professionals through a network of 250+ UK showrooms and installers, supported by direct e-commerce and dedicated professional/trade channels.
Is Kinedo UK a public or private company?
Kinedo UK is a private company. It is classified as corporate owned and is currently operating.
When was Kinedo UK founded?
Kinedo UK was founded in -1. It employs 1 to 10 people.
Where is Kinedo UK based?
Kinedo UK is headquartered in Watford, United Kingdom, in the Europe region.
How does Kinedo UK make money?
Three revenue lines are on record. Shower Enclosures, Cubicles and Trays are the primary driver. The others are kineduo Walk-In Baths and shower Tray Accessories.
Who are Kinedo UK's main competitors?
Direct peers on record are Triton Showers, Roman Showers, Matki Showers, Roper Rhodes, Crosswater, Aqualisa and Mira Showers. Broad incumbents are Bristan and Ideal Standard. Ideal Bathrooms is listed as a regional player.
Does Kinedo UK have an API?
No public API is recorded for Kinedo UK.
What industry is Kinedo UK in?
Kinedo UK's product category is Bathroom Fixtures & Showering Solutions. Its primary akta.pro industry code is CRAIAFAD, Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms, with a secondary code of CRAIAFAH, Kitchen & Bath Installation & Project Services (Retail + Install). Its SIC code is 3430.