GRUPPO KINESIS SPORT

What GRUPPO KINESIS SPORT does

Gruppo Kinesis Sport is an Italian-founded, founder-owned sole proprietorship (legal name: Kinesis Sport di Fabio Marino, P.IVA 09010570969) that operates a network of 15 multidisciplinary physiotherapy, rehabilitation, and wellness centers across Lombardy, Lazio, and Veneto in Italy, plus a center in Lugano, Switzerland. Founded as a project by Dr. Fabio Marino in 2003 and operating commercially since 2006, the group has grown to a team of more than 50 specialists including physiotherapists, osteopaths, massage therapists, Pilates instructors, personal trainers, and medical consultants (orthopedics, cardiology, nutrition, psychology, aesthetic medicine).

The service portfolio spans three pillars: (1) physiotherapy and rehabilitation services such as manual therapy, Tecarterapia, shockwave, laser, ultrasound, magnetotherapy, computerized spinal traction, kinesitherapy, motor rehabilitation, and osteopathy; (2) fitness and movement services including personal training, Matwork and Reformer Pilates, Osteopilates, and postural gymnastics; and (3) medical consultations plus aesthetic medicine and psychological counseling. The company also operates a mobile clinic for home-visit physiotherapy equipped with portable Tecar, ultrasound, TENS, magnetotherapy, and bandaging materials, neonatal and pediatric services, and a B2B Corporate Wellness line.

The business model is direct-to-consumer professional services, priced per session (kinesitherapy from 32 euros for 30 minutes, ultrasound around 30 euros, Renata Franca specialty massage from 100 euros), with pay-as-you-go billing and tax-deductible healthcare expense status. The company also runs B2B corporate wellness contracts with dedicated corporate codes. Marketing is content-led through the company blog, YouTube, email newsletter, and location-based SEO, with paid agency support from Capsulize. The company has raised no external funding, holds no patents or trademarks, and reports 20,000+ annual patient visits as of 2020. In 2023, the founder announced a repositioning toward a "Wellness Boutique" concept with national expansion intent.

Name

GRUPPO KINESIS SPORT

Legal name

Kinesis Sport di Fabio Marino

Website

https://kinesisport.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Gruppo Kinesis Sport operates a 15-center network of multidisciplinary physiotherapy, rehabilitation, and wellness clinics in Italy and Switzerland, serving individual patients with musculoskeletal conditions, athletes, expecting mothers, and corporate clients with per-session professional services.

Ownership category

akta.pro rank

Product category

Physiotherapy and Rehabilitation Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Sports and Recreation Instruction (61162)

SIC

Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Orthopedic & Sports Rehabilitation Centers (HLAFAFAI)

akta.pro secondary industries

Strength & Conditioning / Athletic Performance Training (HSADAEAB), Functional Fitness & Mobility Training (HSADAAAD), Sports Massage (HSALAEAC)

Keywords

• Physiotherapy services
• Rehabilitation treatments
• Wellness centers
• Medical consultations
• Fitness training

Headquarters

HQ city

Bellusco

HQ country

Italy

HQ region

Europe

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Physiotherapy and Rehabilitation Services: Professional service fees for physiotherapy sessions including manual therapy, electrotherapy, and rehabilitation treatments. Charged per session with prices varying by treatment type and duration.
2. Medical Specialist Consultations: Revenue from orthopedic, cardiology, nutritional, psychological, and aesthetic medicine consultations with affiliated medical professionals
3. Fitness and Wellness Programs: Personal training sessions, Pilates classes, and customized wellness pathways offered at per-session or package rates
4. Corporate Wellness: B2B wellness programs for companies including Pilates, postural assessments, and mindfulness sessions with dedicated corporate codes
5. Home Care Services: At-home physiotherapy and rehabilitation treatments using mobile clinic equipment for patients with mobility limitations or post-operative recovery needs

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Kinesis Sport operates a network of physiotherapy, rehabilitation, and medical wellness centers delivering hands-on clinical services (manual therapy, Tecarterapia, shockwave, laser, ultrasound, magnetotherapy, computerized traction, kinesitherapy), supervised fitness (Pilates and personal training), and medical specialist consultations (orthopedic, cardiology, nutrition, psychology, aesthetic medicine). Services are provided in-center across 15 locations in Italy and Switzerland, with a mobile clinic offering home-based physiotherapy and a corporate wellness channel for businesses.

Product overview

Kinesis Sport operates a network of physiotherapy and medical wellness centers across Italy (Lombardy, Lazio, and Veneto) and Switzerland. The company offers a comprehensive portfolio of therapeutic and wellness services organized around three pillars: physiotherapy and rehabilitation services (including massage therapy, Tecar, shockwave, laser, ultrasound, magnetotherapy, and computerized traction), fitness services (personal training, Pilates with Matwork and Reformer), and medical consultations (orthopedic, cardiology, nutrition, psychology, aesthetic medicine). Additional services include home physiotherapy with mobile clinic, neonatal services, and corporate wellness programs. The company was founded in 2006 and has grown from a single location to 15 centers across Italy and Switzerland.

Differentiator

Problem solved

Functional benefit

Products and services

• Physiotherapy (Fisioterapia) Core physiotherapy services including manual therapy, electrotherapy, and rehabilitation treatments for musculoskeletal conditions; available across all 15 centers in Italy and Switzerland.
• Massage Therapy (Massoterapia) Therapeutic massage including sports massage, decontracting massage, lymphatic drainage, and Renata Franca method for body sculpting; starting from 32 euros per session.
• Tecarterapia (Tecar Therapy) Radiofrequency-based physiotherapy treatment that enhances the effect of manual therapy for acute and chronic pain.
• Shockwave Therapy (Onde d'urto) Shockwave therapy effective for conditions such as heel spurs and epicondylitis, available with or without medical prescription.
• Laser Therapy (Laserterapia) Laser-based physiotherapy treatment for tissue healing and pain relief.
• Ultrasound Therapy (Ultrasuoni) Sound wave therapy for treating orthopedic and muscular pathologies, with thermal, anti-inflammatory, and analgesic effects.
• Magnetotherapy (Magnetoterapia) Magnetic field therapy treatment for various musculoskeletal conditions.
• Kinesitherapy (Kinesiterapia) Rehabilitative therapy based on movement, including passive and active kinesiology for recovery after immobilization or surgery; 30-minute sessions starting from 32 euros.
• Motor Rehabilitation (Rieducazione Motoria) Health treatment with physiotherapist for rehabilitation of movements following trauma or surgical intervention.
• Postural Gymnastics (Ginnastica Posturale) Medical, corrective, and personalized postural gymnastics conducted by specialized physiotherapists.
• Computerized Spinal Traction (Trazioni Computerizzate) Computerized spinal traction therapy for cervical and lumbar disc decompression, indicated for herniated discs and sciatica.
• Osteopathy (Osteopatia) Osteopathic treatment focusing on spinal disorders, visceral and cranio-sacral manual techniques for whole-body wellness.
• Home Physiotherapy (Fisioterapia a Domicilio) Mobile clinic service providing physiotherapy, massage therapy, and personal training at patients' homes, equipped with Tecar, portable table, ultrasound, TENS, magnetotherapy, and functional bandaging.
• Personal Training (Personal Trainer) Personalized fitness training services, offering customized exercise programs without membership fees, available since 2006.
• Pilates Pilates instruction including Matwork, Reformer, and Osteopilates (combined with osteopathic treatment) for individual, couple, or group sessions.
• Medical Consultations (Visite Mediche) Medical visits including orthopedic, cardiology, diabetology, nutrition, psychology, physiotherapy, osteopathic, sports medicine, and neurosurgery consultations.
• Aesthetic Medicine (Medicina Estetica) Aesthetic medicine treatments including hyaluronic acid fillers, botulinum toxin, biorevitalization, chemical peels, and carboxytherapy.
• Psychological Counseling (Consulenza Psicologica) Psychotherapy and psychological counseling services including sports psychology and sexology.
• Wellness Programs (Percorsi Benessere) Multidisciplinary wellness programs combining fitness, nutrition planning, and mental coaching for holistic psycho-physical improvement.
• Corporate Wellness Corporate wellness programs offering Pilates, postural assessments, mindfulness, and prevention services for employees and families, accessed via dedicated corporate codes.
• Neonatal and Pediatric Services (Servizi Neonatali) Pediatric physiotherapy, pregnancy lymphatic drainage, pregnancy and postpartum Pilates, pelvic floor preparation, and pediatric osteopathy for infants from 0 to 12 months.
• Lymphatic Drainage (Linfotecar / Linfodrenaggio) Manual lymphatic drainage using Vodder method and lymph tecar therapy for fluid retention and circulation improvement.
• Pelvic Floor Rehabilitation (Riabilitazione Pavimento Pelvico) Specialized rehabilitation for pelvic floor disorders, including pregnancy preparation and postpartum recovery.
• Cryolipolysis (Criolipolisi) Fat freezing treatment for body contouring.
• Ozone Therapy (Ozonoterapia) Ozone-based therapy treatment offered at the centers.

Quantifiable outcome

• Over 20,000 patient entries recorded annually from their centers as of 2020
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Capsulize di Michela GarneriminorGTM or Marketing PartnerMarketing and social media management partnership where Capsulize handles official marketing activities and social channel management for Kinesis Sport.

Scale indicators5 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Gruppo San Donato: One of Italy's largest private hospital groups, including Istituto San Raffaele, with rehabilitation and outpatient services across Lombardy; serves as a scaled incumbent competitor for rehab and specialist care demand.
• Istituto Auxologico Italiano: Milan-based research hospital and outpatient network with a notable rehabilitation and post-acute care focus; competes for high-acuity rehab patients and physician referrals in the same Lombardy catchment.
• Istituto Clinico Humanitas: Large private hospital and outpatient network in Milan/Lombardy with rehabilitation and physiotherapy services; broader portfolio but overlaps with Kinesis on rehab, sports medicine, and outpatient specialist consultations.

Others

• Cerba Healthcare Italia: Network of diagnostic and outpatient medical centers across Italy; adjacent healthcare-services operator that competes for the same specialist-visit and corporate-wellness wallet but focused on diagnostics.
• Synlab Italia: Largest medical diagnostics network in Italy with a broad outpatient footprint; adjacent rather than overlapping, but competes for general patient footfall and corporate wellness contracts in the same geographies.

Direct peers

• Centro Medico Santagostino: Milan-based network of outpatient medical clinics offering physiotherapy, specialist visits, and diagnostic services on a pay-per-visit basis with no membership fees—directly comparable multi-disciplinary, B2C clinic model in the same Lombardy market.
• Vivisol: Italian home healthcare and chronic-care provider with physiotherapy and medical device services delivered at patients' homes; directly comparable to Kinesis's mobile-clinic home-visit service line.

Regional players

• Meditel: Outpatient medical and physiotherapy center in Milan with multi-specialty and rehabilitation services; similar B2C clinic model but single-site rather than network-scale.
• Fondazione Poliambulanza: Brescia-based private hospital offering rehabilitation, physiotherapy, and specialist outpatient services; comparable service mix but anchored in a different Lombardy geography from Kinesis's Brianza cluster.
• Centro di Riabilitazione Opera Don Orione: Bergamo-area rehabilitation and physiotherapy provider; comparable rehabilitation service line for the same Bergamo patient base where Kinesis also operates a center.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCQOB_lqnaYEk7AcjSBWHZTQ
• LinkedInlinkedin.com/company/imprenditoria-sanitaria

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GRUPPO KINESIS SPORT