Angel City Football Club

What Angel City Football Club does

Angel City Football Club (ACFC) is a professional women's soccer franchise competing in the National Women's Soccer League (NWSL), founded in 2020 and headquartered in Los Angeles. The club plays its home matches at BMO Stadium and serves a fanbase spanning Los Angeles supporters, national women's-sports audiences, corporate sponsors, and youth soccer participants. ACFC differentiates itself through a celebrity-backed ownership group that includes actors, athletes, and business figures, alongside an unusually deep portfolio of community programs targeting girls and gender-expansive youth in Los Angeles.

The club's core commercial offerings revolve around matchday experiences — single-game tickets starting at $23, season memberships from $330, premium suites accommodating 16-30 guests, and group tickets — alongside a merchandising line built around Nike apparel, with replica jerseys priced at $141 and goalkeeper jerseys at $147. Beyond ticketing, ACFC operates a portfolio of community programs including the ACFC Coach Network (300+ coaches), the Player 22 Program, the Angel City Impact Fund (in partnership with the City of Los Angeles Department of Recreation and Parks to expand the Girls Play Los Angeles program), youth summer camps presented by CarMax, and free community clinics. On the technology side, ACFC has integrated Football Manager's data metrics into its scouting and recruitment pipeline via a partnership announced November 3, 2025, and uses the CLEAR platform for biometric fan entry at BMO Stadium. The club also operates a mobile fan app for ticketing, matchday guides, and fan engagement.

ACFC's revenue model combines ticket and merchandise sales (one-time per matchday / per item), sponsorship revenue (recurring founding partnerships with DoorDash, BMO, CarMax, NYX Professional Makeup, Sprouts Farmers Market, Cedars-Sinai, Chevrolet, and Bandai Namco), and a share of NWSL broadcasting rights. Distribution is concentrated through its own website and the Ticketmaster platform for ticketing, with merchandise sold direct-to-consumer via shop.angelcity.com and at the BMO Stadium retail location; corporate packages and suites are sold via direct sales. The club is privately held under WFC LA, Inc. and, per ownership commentary (Willow Bay), is on a path to profitability, with Chris Paul's September 2025 investment cited as evidence of its status as one of the most valuable women's sports teams globally.

Name

Angel City Football Club

Legal name

WFC LA, Inc.

Website

https://angelcity.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Angel City Football Club is a privately held NWSL women's soccer franchise founded in 2020 and based in Los Angeles, generating revenue from matchday tickets, merchandise, sponsorships, and broadcasting rights. It serves LA fans, corporate partners, and youth soccer participants through extensive community impact programs.

Ownership category

akta.pro rank

Product category

Professional Women's Soccer (NWSL Franchise)

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Team Sports Clubs (Football/Soccer, Basketball, Baseball, Hockey, Rugby, Cricket, etc.) (MPAKABAA)

akta.pro secondary industries

Sports Hospitality & Premium Experiences (VIP, Suites, Fan Zones) (MPAGAMAJ), Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors) (MPAKALAA)

Keywords

• Professional women's soccer
• NWSL franchise
• Women's football club
• Soccer entertainment
• Community sports programs

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Revenue from single game tickets (starting at $23), season tickets ($330 per season), mini and half-season plans, ticket packs, and premium suites and seating at BMO Stadium.
2. Merchandise Sales: E-commerce sales through the official shop including jerseys (replica $141, goalkeeper $147), apparel, accessories, and collectibles.
3. Sponsorship: Partnership revenue from founding partners and corporate sponsors including DoorDash, BMO, CarMax, NYX, Sprouts, Chevrolet, and other brands displayed at BMO Stadium and on club communications.
4. Broadcasting Rights: Revenue from NWSL media rights and broadcasting deals as a member of the National Women's Soccer League.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Angel City Football Club is a professional women's soccer franchise competing in the National Women's Soccer League (NWSL), playing home matches at BMO Stadium in Los Angeles. The club's core commercial offering centers on matchday experiences (single-game tickets, season tickets, premium suites and seating), official club merchandise (jerseys, apparel, accessories) sold through its online shop and on-site stores, and corporate sponsorship/partnership packages with founding brands including DoorDash, BMO, and CarMax. The club also runs community programs such as youth soccer camps (presented by CarMax), the ACFC Coach Network, the Player 22 Program, and the Angel City Impact Fund.

Product overview

Angel City Football Club is a National Women's Soccer League (NWSL) professional soccer team that operates as a single product offering centered on matchday experiences and community engagement. The club's core products include match tickets (single game, season, and premium suites) sold through Ticketmaster, official merchandise through its Nike partnership shop, and digital services via its mobile fan app. Beyond matchday, ACFC operates an integrated portfolio of community programs including youth summer camps presented by CarMax, the ACFC Coach Network for coaching development, the Player 22 Program, and the Angel City Impact Fund which partners with the City of Los Angeles to expand youth soccer access. The club also runs community clinics and the Immigrant City inclusivity initiative. The products and services ecosystem is unified around the NWSL season schedule and matchday experiences at BMO Stadium, with community programs designed to extend the club's reach and impact beyond the pitch.

Differentiator

Problem solved

Functional benefit

Brands

• Immigrant City FC: A marketing and community campaign branding LA as inclusive and welcoming to all, with Angel City positioning itself as representing the diverse fabric of Los Angeles.
• Angel City Impact
• Player 22 Program
• ACFC Coach Network

Products and services

• Single Game Tickets Individual match tickets for NWSL games at BMO Stadium in Los Angeles, starting at $23 per ticket, sold to individual fans for the 2026 season.
• Season Tickets (Supporters Membership) Full-season membership with premium benefits, priority access, and tickets to every home NWSL match, starting at $330 per season.
• Premium Suites & Seating Luxury suite rentals accommodating 16-30 guests with VIP entrance, flat-screen TVs, in-suite catering, and a dedicated suite attendant, available at BMO Stadium.
• Group Tickets & Experiences Group ticket packages and curated matchday experiences for parties and organizations attending NWSL games at BMO Stadium.
• Corporate Packages Corporate sponsorship and hospitality packages, including suites (16-30 guests) and premium seating, sold directly to business clients and sponsors.
• ACFC Merchandise Official ACFC merchandise including Nike jerseys, apparel, accessories, and memorabilia, sold to fans through the official online shop and at the BMO Stadium retail store.
• ACFC Youth Summer Camps Youth soccer camps presented by CarMax for young players ages 6-18, held at various Los Angeles recreation centers during summer breaks.

Quantifiable outcome

• Best start in team history with three wins
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core, founding partner and minor.

• Football Manager (Sports Interactive)coreTechnology or Integration · 3 November 2025Partnership leverages Football Manager's data metrics to support ACFC's scouting and recruitment processes, as well as provide tools and resources for the club's coaching network. The collaboration includes exclusive content featuring ACFC players and staff. Marked women's football's debut in the FM26 edition.
• DoorDashfounding partnerGTM or Marketing PartnerFounding partner of Angel City FC. DoorDash logo displayed on official partners page and at BMO Stadium.
• BMOfounding partnerGTM or Marketing PartnerBMO is the naming sponsor of BMO Stadium and issues the Angel City FC Debit Mastercard. Founding partner with stadium naming rights and financial product partnership.
• CarMaxfounding partnerGTM or Marketing PartnerFounding partner of Angel City FC, presenting sponsor of Youth Summer Camps. CarMax logo displayed on official partners page.
• NYX Professional Makeupfounding partnerGTM or Marketing PartnerFounding partner of Angel City FC. NYX logo displayed on official partners page.
• Sprouts Farmers Marketfounding partnerGTM or Marketing PartnerFounding partner of Angel City FC. Sprouts logo displayed on official partners page.
• Cedars-Sinaifounding partnerGTM or Marketing PartnerFounding partner of Angel City FC. Cedars-Sinai logo displayed on official partners page.
• Chevroletfounding partnerGTM or Marketing PartnerFounding partner of Angel City FC. Chevrolet logo displayed on official partners page.
• Bandai Namco (Level Up by Bandai Namco)founding partnerGTM or Marketing PartnerFounding partner of Angel City FC. Level Up gaming and entertainment zone at BMO Stadium.
• Omni Los Angeles Hotel at California PlazaminorGTM or Marketing PartnerOfficial hotel partner offering 15% discount for Angel City FC fans near match days.
• City of Los Angeles Department of Recreation and ParkscoreStrategic or Co-development PartnerPartner in Angel City Impact Fund to expand the Girls Play Los Angeles (GPLA) program, ensuring all girls and gender-expansive youth in Los Angeles who want to play soccer can access the sport.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• OL Reign: Seattle-based NWSL team directly competing with Angel City FC in the same league, including within the Western Conference. Comparable team-level operations, sponsorship structures, and broadcast economics.
• Portland Thorns: One of the most decorated NWSL clubs; competes with ACFC in the Western Conference. Direct peer on ticketing, sponsorship, and women's sports brand-building in a major Pacific Northwest market.
• San Diego Wave FC: SoCal NWSL rival with overlapping LA-adjacent fanbase. Direct peer in conference play, premium hospitality, and competing for Southern California sponsors and casual women's soccer viewers.
• Bay FC: Bay Area NWSL expansion team that recently completed direct trades (Kennedy Fuller for $520K plus int'l slot) with Angel City FC. Functions as direct peer on player trading market and conference competition.
• Kansas City Current: CMPKC-Stadium-backed NWSL team and counterparty in the recent $850K Ally Sentnor trade with ACFC. Peer on team-ownership stadium economics, sponsorship pricing, and player trading strategy.
• North Carolina Courage: East Coast NWSL franchise with a long competitive history. Direct peer in league-level operations, sponsorship and broadcast splits, and player development pipeline models.
• Washington Spirit: DC-based NWSL club with similar ownership-investor coalition model to ACFC. Direct peer for league-wide sponsorship negotiations and women's soccer category-building playbooks.
• Orlando Pride: NWSL franchise co-located with an MLS club (Orlando City). Direct peer on dual-tenant stadium economics, shared front office functions, and the women's-team spin-off growth model that mirrors ACFC/LAFC.
• NJ/NY Gotham FC: NY metro NWSL team with comparable urban, big-market sponsorship profile to ACFC. Direct peer for premium suite pricing benchmarks, media-rights leverage, and brand activation wars.
• Racing Louisville FC: Mid-market NWSL expansion team providing a useful peer for ACFC's mid-tier revenue scale, player-trading market behavior, and broadcast economics in non-flagship markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/weareangelcity
• Facebookfacebook.com/weareangelcity
• LinkedInlinkedin.com/company/angelcity

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds5 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Angel City Football Club