King & Co. People. Culture.Safety

What King & Co. People. Culture.Safety does

King & Co. People. Culture.Safety is a privately held, founder-owned HR, payroll, and health & safety consulting firm based in Tauranga, New Zealand. The company provides outsourced advisory services to New Zealand small and medium-sized businesses across a broad range of sectors including engineering, transport, manufacturing, plumbing, insurance, property management, and professional services. Its service portfolio is organized around eight interconnected modules: HR consulting, payroll processing, health & safety (audits, site inspections, incident investigation), HR compliance and documentation (employment agreements, handbooks, policies), workplace investigations and conflict resolution, training and workshops, ongoing retained HR/H&S support, and recruitment and onboarding support. The firm's value proposition centers on practical, jargon-free guidance tailored to each client's operations, with particular emphasis on NZ-specific compliance under the Employment Act, Holidays Act, and Health and Safety at Work Act.

Underlying the offering is no proprietary technology platform: King & Co. operates as a people-centric professional services firm, delivering all services directly through its small in-house team of senior advisors rather than via software, automation, or AI tooling. The business model is built on monthly retained support packages (with flexible arrangements and no long-term contracts) supplemented by project-based consulting fees, one-off advisory work, and on-call assistance. The go-to-market motion is consultative and relationship-driven, anchored by free 30-minute discovery calls, organic SEO and content marketing via the company blog, the founder's LinkedIn presence, and word-of-mouth client referrals. Revenue is generated exclusively within New Zealand, and there is no disclosed pricing, no external funding, no enterprise client base, and no channel partners — meaning the firm's growth is tightly coupled to the personal network and capacity of its founder, Bernadette King, and her three-person team.

Name

King & Co. People. Culture.Safety

Legal name

King & Co.

Website

https://kingandco.co.nz

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

King & Co. is a privately held New Zealand HR, payroll, and health & safety consultancy serving small and medium-sized businesses across diverse industries with retained advisory packages and project-based services, delivered directly by a small founder-led team.

Ownership category

akta.pro rank

Product category

HR Consulting Services

akta.pro primary industry

HR Policy, Governance, Compliance & Risk Advisory (BPACAJAF)

akta.pro secondary industry

Industrial Safety & Compliance (OSHA, Lockout/Tagout, Machine Guarding) (EDAOAGAL)

Keywords

• HR consulting services
• Payroll services
• Health and safety
• Employment compliance
• Workplace investigations

Headquarters

HQ city

Tauranga

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. HR & H&S Consulting Services: The company generates revenue through professional services engagements including retained HR support packages, outsourced H&S advisory, on-call advice, and project-based consulting work. Services include HR consulting, payroll services, health & safety services, workplace investigations, training workshops, recruitment support, and compliance documentation. Revenue is earned through monthly retainer arrangements for ongoing support as well as one-time project fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

King & Co. People. Culture.Safety is a New Zealand-based HR, payroll, and health & safety consulting firm that provides professional advisory services to New Zealand businesses. The firm supports employers across people, culture, and workplace safety matters, offering hands-on consulting rather than software products.

Product overview

King & Co. is a professional services firm offering a unified suite of HR, payroll, and health & safety consulting services for New Zealand businesses. The company provides eight interconnected service modules: HR Consulting Services (strategy, workforce planning, performance management, disciplinary and restructuring support), Payroll Services (processing, compliance, leave calculations, accounting integration), Health & Safety Services (audits, frameworks, incident investigation, training), HR Compliance & Documentation (employment agreements, policies, handbooks, record-keeping), Workplace Investigations & Conflict Resolution, Training & Workshops, Ongoing/Outsourced HR & H&S support, and Recruitment & Onboarding Support. Services are offered on flexible, no long-term contract terms with a focus on practical, tailored solutions for businesses of all sizes and industries.

Differentiator

Problem solved

Functional benefit

Products and services

• HR Consulting
• Payroll Services
• Health & Safety Consulting
• Employment Compliance
• Workplace Investigations

Quantifiable outcome

• Reduction in personal grievance risk through proper documentation and process compliance
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Site Safe New Zealand: NZ not-for-profit focused on construction and trades workplace health and safety — directly overlaps King & Co.'s H&S Services line for trades, engineering, and construction-adjacent SMB clients.
• PaySauce: New Zealand-domiciled cloud payroll platform purpose-built for NZ SMBs with KiwiSaver, PAYE, and Holidays Act compliance. Directly overlaps King & Co.'s Payroll Services line and is the leading NZ-native payroll software competitor.
• Smartly: New Zealand payroll and HR platform serving NZ SMBs with automated payroll, leave, and compliance features. Competes with King & Co. on payroll processing and basic HR administration tasks within the same customer segment.
• Employment Hero: AU/NZ-headquartered HR and payroll platform serving SMBs across Australia and New Zealand. Targets the same NZ SMB customer with HR/payroll/compliance, but delivers via SaaS rather than advisory hours — making it the closest model substitute competing for the same wallet.
• HR Assured: ANZ HR compliance and advisory service that bundles employment-law advice, policies, and documentation into a subscription for SMBs. Directly competes with King & Co.'s compliance documentation and on-call HR advisory offering across NZ.

Broad incumbents

• SafetyCulture: Australia-founded, globally scaled workplace safety and operations platform (iAuditor) used widely across NZ. Competes with King & Co.'s H&S audits, inspections, and incident-investigation work via self-serve software, but at much larger scale and broader industry coverage.
• KPMG New Zealand: Big Four firm in NZ offering People & Change advisory alongside audit and tax. Overlaps with King & Co.'s HR advisory, workplace investigations, and compliance work at the mid-market and enterprise tiers.
• Robert Half New Zealand: Global staffing and HR consulting firm with NZ operations providing recruitment, HR support, and people-advisory services. Comparable in HR consulting and recruitment, but serves a higher segment of the market than King & Co.'s SMB focus.
• Hudson New Zealand: Global recruitment and talent solutions firm with a NZ office offering HR consulting, recruitment, and workforce advisory. Overlaps King & Co.'s recruitment, HR consulting, and people strategy services for the NZ mid-market.
• Deloitte New Zealand: Big Four advisory firm with a Human Capital practice serving NZ mid-market and enterprise. Competes with King & Co.'s HR consulting, change, and compliance work at the upper end of the market where King & Co. cannot credibly bid due to team size.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/king-and-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about King & Co. People. Culture.Safety