KingFut
KingFut is a privately held, Egypt-based digital media company that publishes English-language coverage of Egyptian football and other Egyptian sports across its website, YouTube channel, and mobile app for the global, non-Arabic-speaking Egyptian football audience, monetized via advertising.
- Company typePrivate
- Founded2012
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What KingFut does
KingFut is a privately held Egyptian digital media company founded in 2012 by Adam Moustafa, Mohamed Seif, and Moustafa El Chiati. It operates kingfut.com, a WordPress-based English-language platform covering Egyptian football and, more broadly, Egyptian athletes across multiple sports via its 'Extra Time' section. Content spans match reviews, player profiles, editorials, exclusive interviews, transfer news, tactical analysis, and coverage of Egyptian athletes competing abroad, including dedicated sections for national teams and the 'Pharaohs Abroad' diaspora audience. The site distributes through its own website, a mobile app, a YouTube channel, and active Twitter and Facebook presences, and has accumulated over 27,000 articles since launch.
The company targets English-speaking football fans worldwide who lack Arabic proficiency but want detailed access to the Egyptian Premier League, the national team, CAF competitions, and Egyptian players in foreign leagues. Its GTM motion is content-led, with growth driven by SEO, social engagement, and earned media placements on BBC, Chelsea TV, MLS official, NewsNow, and partnerships with Juventus FC, Stoke City FC, and Football Manager. Technology is standard LAMP-style WordPress with responsive design and social embeds; no APIs, SDKs, or proprietary platforms are disclosed.
Monetization is advertising-based, including display ads and sponsorship opportunities; the platform provides free content to readers with no publicly disclosed pricing or premium tier. KingFut employs 13 people and coordinates a network of more than 30 writers, 40+ contributors, and 6-8 editors, several of whom are unpaid volunteers. The company has never raised external funding, is domiciled in Egypt, and operates as a privately held, founder-owned independent media outlet with no disclosed parent, subsidiaries, or institutional investors.
KingFut firmographics
Firmographics- Name
- KingFut
- Legal name
- KingFut
- Website
- https://kingfut.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- KingFut is a privately held, Egypt-based digital media company that publishes English-language coverage of Egyptian football and other Egyptian sports across its website, YouTube channel, and mobile app for the global, non-Arabic-speaking Egyptian football audience, monetized via advertising.
- Ownership category
- akta.pro rank
KingFut industry classification
Industry- Product category
- Sports News Media
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- akta.pro primary industry
- Sports Highlights, Clips & VOD Libraries (MPAKAOAF)
Keywords
KingFut business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Advertising: KingFut operates as a digital media platform generating revenue through advertising, with the site featuring display advertisements and sponsorship opportunities. The platform mentions openness to advertising partnerships and has been featured on various high-profile media outlets.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
KingFut product offering
Product offeringCore offering
KingFut is an English-language digital media platform that publishes Egyptian football and sports news, match reviews, player profiles, editorials, exclusive interviews, and transfer coverage for a global English-speaking audience. The site also covers Egyptian athletes abroad and, through its 'Extra Time' section, Egyptian sports beyond football including handball, squash, golf, and wrestling. Content is distributed free to readers via the website, mobile app, YouTube channel, and social media channels, monetized primarily through advertising.
Product overview
KingFut operates as a single unified sports media platform focused on Egyptian football and sports coverage. The core offering is the KingFut website, which serves as a one-stop hub providing news, features, editorials, interviews, and transfer coverage in English. The platform expanded to include the 'Extra Time' section covering non-football Egyptian sports (handball, squash, golf, wrestling), and maintains a YouTube channel for video content. The company positions itself as the primary English-language source for Egyptian football news serving the diaspora and international audience.
Differentiator
Problem solved
Functional benefit
Products and services
- KingFut Website English-language sports news and media platform providing Egyptian football news, match coverage, editorials, interviews, transfer news, and features for an international audience; includes dedicated sections for local scene, national teams, Pharaohs Abroad, Beyond Borders, and Extra Time.
- KingFut YouTube Channel Video content platform featuring match highlights, interviews, and football-related video content covering Egyptian football and sports, complementing the website's editorial coverage.
Companies that use KingFut
Customer profileSegments3 records
Ideal customer profiles2 records
KingFut technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
KingFut partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship and notable.
- Football ManagerflagshipKingFut was featured in Football Manager 2015, demonstrating the platform's recognition in the football gaming community and establishing it as a reference source for Egyptian football content in an internationally recognized game.
- Juventus FCnotableKingFut has partnered with Juventus FC as part of their broader media partnerships with major football clubs. The collaboration positions KingFut as a credible source for Egyptian football coverage with international recognition from top football organizations.
- Stoke City FCnotableKingFut has established partnerships with Stoke City FC, contributing to their international media presence and credibility as a source for Egyptian football coverage with connections to English football clubs.
- NewsNownotableKingFut is featured on NewsNow's African Football news section, providing wider distribution for their content and increased visibility among football news consumers.
- BBCflagshipKingFut has made TV and radio appearances on the BBC, with co-founder Adam Moustafa appearing on BBC programming. This media coverage establishes KingFut as a credible voice in Egyptian football journalism internationally.
- Chelsea TVnotableKingFut has appeared on Chelsea TV, demonstrating their media presence and credibility in football journalism with connections to Premier League club media.
- MLS (Major League Soccer)notableKingFut has been featured on the official MLS website, indicating international recognition for their Egyptian football coverage.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
KingFut competitors and assessment
Company assessmentBroad incumbents
- ESPN: Global sports media giant with broad football coverage including international and national teams; comparable as broad incumbent with overlapping Egyptian football coverage and much larger distribution.
- Bleacher Report: Large US-based digital sports publisher covering global football including international and national teams; broad incumbent with overlapping Egyptian football coverage area but a much wider portfolio.
- BBC Sport: Major UK public broadcaster with extensive digital sports coverage; broad incumbent that covers Egyptian football as part of international portfolio and has featured KingFut, demonstrating overlapping audience and topic.
Direct peers
- Football Italia: English-language digital media covering Italian football; same single-country-football-in-English niche format as KingFut, targeted at international fans without local-language access.
- Football365: English-language digital football media covering leagues and clubs; comparable digital football publishing model, with broader geographic scope than KingFut's Egypt focus.
- Football Espana: English-language digital media site dedicated to Spanish football (La Liga, national team, clubs); directly comparable niche national-football-in-English format to KingFut, with similar ad-supported publishing model and Egyptian diaspora parallel.
- Goal.com: Global digital-first football media network with regional editions in multiple languages; closest direct comparable to KingFut in model (digital publishing, ad-supported, football-focused) but with vastly larger scale and DAZN backing.
- The Athletic: Subscription-based digital sports media covering football and other sports; comparable digital-first sports journalism model, though subscription rather than ad-supported and at much larger scale.
- Get French Football News (GFFN): English-language coverage of French football (Ligue 1, national team, transfers); nearly identical niche format to KingFut - single nation, English-language, digital-first - making it a strong structural comparable.
Regional players
- Ahram Online: English-language edition of Egypt's flagship Al-Ahram newspaper; serves the same English-speaking Egypt-focused audience as KingFut but with general news rather than sports specialization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
KingFut social profiles
Digital presenceKingFut financial estimates
Financial estimateRevenue estimate
Valuation estimate
KingFut leadership team
Management profileNumber of profiles
Profiles3 records
KingFut funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KingFut M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KingFut
What does KingFut do?
KingFut is an English-language digital media platform that publishes Egyptian football and sports news, match reviews, player profiles, editorials, exclusive interviews, and transfer coverage for a global English-speaking audience. The site also covers Egyptian athletes abroad and, through its 'Extra Time' section, Egyptian sports beyond football including handball, squash, golf, and wrestling. Content is distributed free to readers via the website, mobile app, YouTube channel, and social media channels, monetized primarily through advertising.
Is KingFut a public or private company?
KingFut is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was KingFut founded?
KingFut was founded in 2012. It employs 11 to 50 people.
How does KingFut make money?
One revenue line is on record: advertising.
Who are KingFut's main competitors?
Broad incumbents on record are ESPN, Bleacher Report and BBC Sport. Direct peers are Football Italia, Football365, Football Espana, Goal.com, The Athletic and Get French Football News (GFFN). Ahram Online is listed as a regional player.
Does KingFut have an API?
No public API is recorded for KingFut.
What industry is KingFut in?
KingFut's product category is Sports News Media. Its primary akta.pro industry code is MPAKAOAF, Sports Highlights, Clips & VOD Libraries. Its NAICS code is 51621.