What Kings' Education does

Kings' Education is a privately held Dubai-based operator of premium British international schools, incorporated as KINGS HOLDINGS (L.L.C) and founded in 2004 by Mr Tayeb Al Baker. The group runs three campuses across Dubai — Kings' School Dubai (Foundation Stage through Year 6, adjacent to the Burj Al Arab), Kings' School Al Barsha (FS1 through Year 13, the only campus offering Sixth Form), and Kings' School Nad Al Sheba (Nursery through Year 11) — collectively serving 5,000+ students from 50-70+ nationalities under the National Curriculum for England, augmented with IB concept-based learning, Shanghai maths pedagogy, and Finnish pastoral practices.

The core product is full K-12 British international education, layered with proprietary frameworks including the five Kings' Learner Behaviours (Collaborate, Critical Thinkers, Leadership, Emotional Intelligence, Enquiring Minds), a bespoke Kings' Diploma offered alongside A Levels, and co-curricular programs such as the GenNext Kings' Cricket Academy (with Ravichandran Ashwin), FuturePro Tennis, Ecoventure holiday camps, and Duke of Edinburgh. Supporting digital infrastructure is standard education SaaS: a Salesforce-powered Parent Portal and registration system, EPraise for rewards, Show My Homework, and an RFID cafeteria payment system. The group maintains 469 employees and is led by CEO Akshay Khanna (joined 2016, ex-KPMG and GEMS Education) with a centralised leadership bench of group-level Directors and Heads of Finance, IT, and HR drawn from EY, Nord Anglia, PWC, and the UK Open University.

The business model is tuition-driven B2C: annual recurring school fees form the primary revenue stream, supplemented by a non-refundable AED 500 registration fee plus a 10% annual fee deposit at enrollment, and offset by 5-15% sibling discounts and a 50% scholarship programme for gifted academics and sports. Kings' markets through organic social, virtual tours, prospectus downloads, in-person open evenings, and a referral-driven word-of-mouth engine, with direct admissions teams at each campus handling applications year-round. The group has no public listing, no disclosed funding rounds, and no parent company; ownership is founder/family-controlled under Mr Tayeb Al Baker.

Name

Kings' Education

Legal name

KINGS HOLDINGS (L.L.C)

Website

https://kings-edu.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

251–500 employees

Short description

Kings' Education is a privately held Dubai-based operator of three premium British international schools (Kings' School Dubai, Al Barsha, Nad Al Sheba), serving 5,000+ students aged 2-18 through the National Curriculum for England, with a bespoke Kings' Diploma and co-curricular academies in cricket, tennis, and holiday camps.

Ownership category

akta.pro rank

Product category

International K-12 Education

NAICS

Elementary and Secondary Schools (611110), Elementary and Secondary Schools (61111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

International/Global Curriculum Schools (IB, Cambridge, etc.) (EDAJABAG)

Keywords

• British international schools
• Primary education services
• Secondary education services
• Sixth Form education
• British curriculum schools

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Tuition Fees: Primary revenue stream from tuition fees charged to families for educational services across all three campuses. Fees vary by school and year group, with annual billing.
2. Registration and Application Fees: Non-refundable registration fee of AED 500 + VAT charged during application process. Additionally, a deposit of 10% of annual fees is required to secure a place.
3. Sibling Discounts: Discounted tuition rates for families with multiple children enrolled, ranging from 5% for second child to 15% for fourth or subsequent children.
4. Scholarships: Scholarship programme offering 50% fee discounts for exceptional students in academics or sports. The Middle Years Scholarship targets Year 6 students, while GCSE Scholarship is for Year 10 entrants.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Kings' Education operates a group of three British international schools in Dubai delivering the National Curriculum for England from Nursery through Sixth Form (ages 2-18). The group serves over 5,000 students across Kings' School Dubai (Foundation Stage and Primary), Kings' School Al Barsha (Foundation Stage through Sixth Form), and Kings' School Nad Al Sheba (Nursery through Secondary), offering qualifications including A Levels, the bespoke Kings' Diploma, GCSEs, and the Duke of Edinburgh Award.

Product overview

Kings' Education operates a group of three British international schools in Dubai: Kings' School Dubai (Foundation Stage and Primary), Kings' School Al Barsha (Foundation Stage through Sixth Form), and Kings' School Nad Al Sheba (Nursery through Secondary). The education group follows the National Curriculum for England, enriched with international best practices. The portfolio includes core school operations across three campuses, a Sixth Form programme with A Levels and the bespoke Kings' Diploma, digital parent engagement tools (Parent Portal, Epraise, Show My Homework), co-curricular partnerships (GenNext Cricket Academy, FuturePro Tennis Academy), holiday camps via Ecoventure, and a scholarship programme for exceptional students. The group manages over 5,000 students across three campuses, all operating under the guiding principle of 'The Best By Every Child'.

Differentiator

Problem solved

Functional benefit

Brands

• GenNext Kings' Cricket Academy: Cricket academy in partnership with Indian cricketer Ravichandran Ashwin, providing coaching programs for youngsters

Products and services

• Kings' School Dubai British international primary school (Foundation Stage to Year 6, ages 3-11) located adjacent to the Burj Al Arab in Dubai. Rated Outstanding by KHDA every year since inspections began, serving 1,100+ students from 60+ nationalities.
• Kings' School Al Barsha British international school (Foundation Stage through Sixth Form, ages 3-18) in central Dubai with world-class Sports, Art and Technology facilities, serving 3,000+ students from 70+ nationalities.
• Kings' School Nad Al Sheba British international school (Nursery through Secondary, ages 2-15) offering a close-knit community campus experience in Nad Al Sheba, serving 1,100+ students from 50+ nationalities.
• Kings' Diploma Bespoke in-house qualification offered alongside A Levels at Kings' School Al Barsha Sixth Form, complementing traditional academic qualifications with holistic development components.
• A Level Programme Sixth Form academic programme at Kings' School Al Barsha offering 23 A Level courses including product design, music technology, physical education, theatre studies, business, and economics.
• Scholarship Programme Scholarship initiative for exceptional pupils offering 50% fee discounts, including Middle Years' Scholarship for Year 6 entrants (academic or sporting excellence) and GCSE Scholarship for Year 10 entrants (academic excellence).
• Holiday Camps School holiday camps offered in partnership with Ecoventure, including Multi Activity Camp (climbing, kayaking, archery, fun science, performing arts), Sports Camp, and Lego Robotics, available at all three campuses.

Quantifiable outcome

• Kings' School Dubai has achieved 'Outstanding' DSIB rating every year since inspections began - unique achievement in UAE
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• GenNext Kings' Cricket Academy (Ravichandran Ashwin)minorStrategic or Co-development Partner · 1 August 2017Partnership with Indian cricket star Ravichandran Ashwin's GenNext Cricket Academy to launch cricket coaching programme at Kings' Schools in Dubai. Ashwin serves as brand ambassador and chief mentor. The academy provides coaching for players of all ages and skill levels, designed by Ashwin from his elite-level cricketing experiences.
• FuturePro Tennis AcademyminorStrategic or Co-development Partner · 1 March 2017FuturePro Tennis Academy opened its Performance Tennis Centre at Kings' School Al Barsha. The facility features 4 tennis courts and operates until 10:00 pm daily, including a fitness centre, gym, indoor swimming pools, and conference rooms for lectures and game analysis.
• EcoventureminorStrategic or Co-development Partner · 1 January 2016Holiday camp partnership providing adventure activities including climbing, kayaking, pool games, archery, fun science, performing arts, and sports camps at all three Kings' Schools campuses.
• Food for ThoughtminorOthersCatering partner providing healthy school meals and snacks to students. Parents can pre-order meals and snacks in advance, delivered directly to children in the dining area. Secondary students also have cafeteria option with RFID card payment system.
• SurridgeminorOthersLeading manufacturer of high-quality sports attire for swimwear and competitive sports kits at Kings' Schools. Partnership for sports apparel supply.
• SalesforcecoreTechnology or IntegrationSalesforce-based CRM system for parent registration portal, admissions enquiries, and student information management across all three campuses.
• Threads UniformminorOthersUniform supplier for Kings' Schools. Available at Threads uniform stores in Times Square Mall and Cityland Mall, with online ordering available.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Taaleem: UAE-headquartered premium school operator running multiple British and IB curriculum schools in Dubai and Abu Dhabi. Competes directly with Kings' for expatriate families seeking premium international education in the same catchment areas.
• Jumeirah English Speaking School (JESS): Premium British-curriculum school in Dubai spanning FS through Sixth Form, one of Dubai's oldest and most reputable British schools. Competes directly with Kings' on curriculum, parental demographics, and premium positioning.
• Dubai British School: Premium British-curriculum school in Dubai offering FS through Sixth Form. Overlaps with Kings' on the National Curriculum for England, target expatriate customer, and similar fee tier, making it a direct admissions competitor.
• Nord Anglia Education: Global premium K-12 school group (80+ schools) operating British/international curricula with strong premium positioning. Two Kings' senior leaders (Head of Finance Andrew Duke and Head of IT Hugo McGlue) previously worked at Nord Anglia, and Nord Anglia is a direct competitor in Dubai's premium international segment.
• Repton School Dubai: British-curriculum premium school in Dubai offering FS through Sixth Form (FS to Year 13), positioned at a similar price-quality tier to Kings'. Directly competes for the same expatriate families seeking premium British international schooling.
• Horizon International School: British-curriculum school in Dubai offering FS through Sixth Form. A comparable premium private school competing with Kings' across multiple year groups for the same Dubai expatriate family segment.
• GEMS Education: Largest UAE-based K-12 private school operator offering British, American, IB and other curricula across 80+ schools. Kings' CEO Akshay Khanna is a former GEMS executive, and GEMS directly competes with Kings' for expatriate and premium-segment families in Dubai.
• Dubai College: Long-established premium British-curriculum secondary school (Years 7 to 13) in Dubai with a strong academic reputation. Directly comparable on curriculum, target family profile, and premium fee tier, particularly for the Sixth Form segment Kings' competes for.

Regional players

• Deira International School: British-curriculum school in Dubai (FS to Year 13) with a strong academic reputation. Comparable in curriculum and fee tier to Kings', serving a partially overlapping Dubai expatriate community.

Broad incumbents

• Cognita Schools: Global K-12 school group with a presence in the UAE via premium British-curriculum campuses. Operates a broader international portfolio but overlaps directly with Kings' on premium British-international delivery in the Gulf.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@kingseducation7541
• Facebookfacebook.com/KingsSchoolDubai
• Instagraminstagram.com/kings_education
• LinkedInlinkedin.com/company/kingseducationgroup

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kings' Education