Threads Uniform
Threads Uniform is a Dubai-based school uniform manufacturer and supplier founded in 2010, serving 66+ schools and 160,000-200,000+ students across the UAE through school sites, 7 retail mall stores, and a GCC-wide e-commerce platform, with supplementary school essentials and MySizeID online sizing.
- Company typePrivate
- Founded2010
- HeadquartersDubai, United Arab Emirates
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Threads Uniform does
Threads Uniform (legal entity: Threads Holdings Ltd) is a Dubai-based school uniform manufacturer and supplier founded in 2010, operating across the UAE and broader Middle East. The company supplies core, winter, PE, and swimwear uniforms to 66-75+ schools serving 160,000-200,000+ students and contracted customers, and has extended its assortment into adjacent school-occasion categories including shoes, bags, innerwear, stationery, food storage, and children's electronics through both owned inventory and brand partnerships (Skechers, Umbro, Anta, CR7, Herschel, Citron, Plaeto, Earth Safe, Eazy Kids, Carl Oscar). Threads has integrated the third-party MySizeID smartphone sensor-based sizing tool into its e-commerce platform to address online fit uncertainty, and operates an online pre-booking service for in-store visits.
The business operates through four distribution channels: (1) on-site uniform sales at schools at the start of each academic year supported by 7 managed school store locations and 10 independent school locations, (2) 7 physical retail stores across major UAE malls in Dubai, Al Ain, Abu Dhabi, Sharjah, and Ras Al Khaimah, (3) a 24/7 e-commerce platform (threadsme.com) with GCC-wide home delivery, and (4) a B2B corporate uniform vertical serving security, transport, hotel, and restaurant institutions. The company runs a 49,500 sq ft warehouse in Dubai plus 41,500 sq ft of retail space, maintains in-house design teams in Dubai and the UK, and operates global sourcing offices. Pricing is unit-based across the catalog, with shipping at AED 12 per online order, made-to-measure custom tailoring available for non-standard sizes, and school-specific pricing disclosed upon website registration.
Revenue derives from one-time product sales across B2B school contracts, B2C retail and e-commerce, and B2B corporate uniform supply. The company is privately held under founder/family ownership with no disclosed venture capital, private equity backing, or institutional investment history. Recognition includes RetailME Awards in 2022 for Excellence in Education Apparel and Best Favorite Retailer (Children's Wear), and a 2023 Images RetailME Award for Most Favorite E-commerce Company in Children's Clothing. In February 2025, Threads launched a loyalty partnership with the GEMS Rewards program to anchor demand within the largest UAE private school network.
Threads Uniform firmographics
Firmographics- Name
- Threads Uniform
- Legal name
- Threads Holdings Ltd
- Website
- https://threadsme.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Threads Uniform is a Dubai-based school uniform manufacturer and supplier founded in 2010, serving 66+ schools and 160,000-200,000+ students across the UAE through school sites, 7 retail mall stores, and a GCC-wide e-commerce platform, with supplementary school essentials and MySizeID online sizing.
- Ownership category
- akta.pro rank
Threads Uniform industry classification
Industry- Product category
- School Uniforms and Educational Apparel
- NAICS
- Apparel Manufacturing (315), Cut and Sew Apparel Manufacturing (except Contractors) (31525)
- SIC
- Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Family Clothing Stores (5651), Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Textiles, Uniforms & Linens Procurement (Student/Staff Uniforms, Towels, Bedding) (EDAEAIAN)
Keywords
Where Threads Uniform is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices9 records
Markets served
Threads Uniform business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Store Sales: One-time product sales through physical retail stores across UAE malls including BurJuman Mall (Dubai), City Land Mall (Dubai), Al Ain Mall (Al Ain), Dalma Mall (Abu Dhabi), Ramis Hypermarket (Sharjah), Time Square Centre (Dubai), and Al Naeem Mall (Ras Al Khaimah). Open 7 days a week.
- E-commerce Online Sales: Direct-to-consumer online sales through www.threadsme.com, accessible 24/7 with home delivery across GCC. Orders processed within 3-5 working days (8-10 days standard), with 12 AED shipping fee per order.
- School Site Sales: On-site uniform sales conducted at schools at the beginning of each academic year, serving students directly at their educational institutions.
- B2B Corporate Uniform Supply: Custom uniform supply to corporate institutions including security, transport, hotel, and restaurant sectors.
- Custom Made-to-Measure (MTM): Custom tailoring services for students who do not fit standard sizes. MTM orders take 14 days (15-21 days during peak seasons).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | School Bags 12-18 inch in multiple colors |
| Unit Pricing | Pay-as-you-go | Boys shoes in various styles |
| Unit Pricing | Pay-as-you-go | Girls shoes including formal and casual styles |
| Unit Pricing | Pay-as-you-go | Sports shoes including Skechers, Umbro, Anta brands |
| Unit Pricing | Pay-as-you-go | Innerwear including CR7 branded products |
| Unit Pricing | Pay-as-you-go | Electronics including headphones and speakers |
| Unit Pricing | Pay-as-you-go | Food storage including lunch boxes and thermal containers |
| Unit Pricing | Pay-as-you-go | Online shipping fee |
Go-to-market motion5 records
Distribution channels4 records
Marketing channels9 records
Threads Uniform product offering
Product offeringCore offering
Threads Uniform manufactures and supplies school apparel — including core, winter, PE, and swimwear uniforms — to schools, parents, and corporate institutions across the UAE and Middle East. The company operates a multi-channel distribution network of mall-based retail stores, an e-commerce platform, on-site school store locations, and B2B corporate uniform supply, complemented by supplementary school supplies such as shoes, bags, innerwear, stationery, food storage, and electronics.
Product overview
Threads Uniform is a school uniform manufacturer and distributor operating in the UAE, established in 2010. The company supplies uniforms to 66 schools, servicing over 200,000 students across the Middle East. Their product portfolio centers on school uniforms (Core, Winter, PE, and Swimwear) as the primary offering, supplemented by school bags, shoes, innerwear, stationery, food storage containers, and children's electronics. They operate both physical retail stores across the UAE and an e-commerce platform. Key services include MySizeID (a smartphone-based size measurement technology), online pre-booking for store visits, and integration with GEMS Rewards loyalty program. The company sources products globally and maintains design teams in Dubai and the UK.
Differentiator
Problem solved
Functional benefit
Products and services
- Core School Uniform
- Winter School Uniform
- PE Uniform
- School Swimwear
- School Bags
- School Shoes
- Innerwear
- School Stationery
- Food Storage
- Children's Electronics
- Labels
- Bags
- B2B Corporate Uniform Supply
- Custom Made-to-Measure (MTM) Service
Quantifiable outcome
- Serves 66 schools and 200,000+ students across UAE
- +2 more outcomes
Companies that use Threads Uniform
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Threads Uniform technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Threads Uniform partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- GEMS RewardscoreThreads partnered with GEMS Rewards program allowing members to redeem their reward points at all Threads retail stores and online. This partnership provides added value to GEMS school community members and drives traffic to Threads stores.
- GCC Courier CompaniescoreThreads has partnered with multiple courier companies across the GCC region to ensure timely delivery of online orders at reasonable prices. Orders are delivered within 3-5 working days across the region.
- AntaminorAnta is a sports footwear brand sold through Threads retail and online stores, offering cross-training and running shoes for students.
- SkechersminorSkechers footwear products including Microstrides, Dynamatic, Uno Lite, Slip-Ins Ultra Flex, Go Run Elevate, Skech-Lite Pro, Bounder, and Smooth Street are sold through Threads.
- UmbrominorUmbro sportswear and footwear including Regent and Swift lines are distributed through Threads retail stores.
- HerschelminorHerschel brand bags and accessories are available through Threads stores.
- CR7minorCR7 branded innerwear including trunks, briefs, socks, and pajamas are sold through Threads.
- CitronminorCitron brand food storage products including lunch boxes, thermal food jars, and cutlery sets are sold through Threads.
- Earth SafeminorEarth Safe eco-friendly bags available through Threads stores.
- Eazy KidsminorEazy Kids stationery and accessories including pencil cases and stamp kits sold through Threads.
- Carl OscarminorCarl Oscar brand bags and accessories available through Threads.
- MySizeIDcoreMySizeID is an integrated technology on Threads e-commerce platform that uses a unique algorithm with phone sensors to recommend correct garment sizes without using camera or photos, solving online sizing issues.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Threads Uniform competitors and assessment
Company assessmentBroad incumbents
- Matalan: UK value fashion and family clothing retailer with a dedicated school uniform range sold online and in stores. Comparable family-apparel retail model with school uniform category overlap.
- Marks & Spencer: UK heritage retailer with established school uniform line sold across stores and online. Comparable in multi-channel distribution of family and school apparel, though as part of broader fashion assortment.
- Tommy Hilfiger (PVH Corp): Global fashion brand under PVH Corp with dedicated school uniform programs in multiple markets. Comparable branded school uniform offering through wholesale and direct channels.
- Apparel Group: UAE-based global fashion and lifestyle retail conglomerate operating multiple brands across the Middle East. Broad incumbent in regional apparel retail with potential to enter or compete in school uniform distribution.
- Babyshop (Landmark Group): UAE-headquartered children's apparel retailer under Landmark Group with broad kids' clothing, school, and accessories assortment across the Middle East. Overlaps on school-age apparel and multi-channel UAE presence.
Regional players
- Carrefour UAE: Major hypermarket retailer in the UAE selling school uniforms seasonally alongside general merchandise. Regional incumbent with overlapping school uniform assortment for parents seeking convenience.
- Al Nukhba Uniforms: UAE-based uniform supplier serving schools and corporate clients in the Gulf region. Comparable regional competitor with overlapping school and corporate uniform offerings.
Direct peers
- Trutex: UK school uniform manufacturer and supplier with school-contract-driven distribution. Direct competitor in school uniform design, manufacture, and supply to educational institutions.
- Skoolkit: UK-based school uniform specialist retailer with multi-channel distribution (stores, online, school partnerships). Highly comparable business model focused exclusively on K-12 school uniforms and accessories.
- School Uniform Company: UK specialist school uniform retailer operating online and through school partnerships. Closely comparable in product mix (uniforms, PE kits, accessories) and school-contract distribution model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Threads Uniform social profiles
Digital presenceThreads Uniform financial estimates
Financial estimateRevenue estimate
Valuation estimate
Threads Uniform leadership team
Management profileNumber of profiles
Threads Uniform funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Threads Uniform M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Threads Uniform
What does Threads Uniform do?
Threads Uniform manufactures and supplies school apparel — including core, winter, PE, and swimwear uniforms — to schools, parents, and corporate institutions across the UAE and Middle East. The company operates a multi-channel distribution network of mall-based retail stores, an e-commerce platform, on-site school store locations, and B2B corporate uniform supply, complemented by supplementary school supplies such as shoes, bags, innerwear, stationery, food storage, and electronics.
Is Threads Uniform a public or private company?
Threads Uniform is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Threads Uniform founded?
Threads Uniform was founded in 2010. It employs 51 to 100 people.
Where is Threads Uniform based?
Threads Uniform is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Threads Uniform make money?
Five revenue lines are on record. Retail Store Sales are the primary driver. The others are E-commerce Online Sales, school Site Sales, B2B Corporate Uniform Supply and custom Made-to-Measure (MTM).
Who are Threads Uniform's main competitors?
Broad incumbents on record are Matalan, Marks & Spencer, Tommy Hilfiger (PVH Corp), Apparel Group and Babyshop (Landmark Group). Regional players are Carrefour UAE and Al Nukhba Uniforms. Direct peers are Trutex, Skoolkit and School Uniform Company.
Does Threads Uniform have an API?
No public API is recorded for Threads Uniform.
What industry is Threads Uniform in?
Threads Uniform's product category is School Uniforms and Educational Apparel. Its primary akta.pro industry code is EDAEAIAN, Textiles, Uniforms & Linens Procurement (Student/Staff Uniforms, Towels, Bedding). Its NAICS code is 315 and its SIC code is 2320.